i
ABSTRAK
Maharani Eka Putri, 210103110116, 2014. “Kegiatan
Blogging Brand
Zoya Oleh Departemen
Digital Marketing Shaf Corporation
”. Dibimbing oleh
Aat Ruchiat Nugraha, S.Sos., M.Si. Program Diploma III, Sub Program Studi
Kehumasan Fakultas Ilmu Komunikasi, Universitas Padjadjaran.
Penulisan laporan tugas akhir ini bertujuan untuk mengetahui tahap
perencanaan kegiatan
blogging
, tahap pelaksanaan kegiatan
blogging
, dan tahap
evaluasi kegiatan
blogging
yang dilakukan
bra nd
Zoya selama periode bulan
Februari 2014.
Metode penulisan yang dipergunakan dalam penyusunan laporan tugas
akhir adalah metode deskriptif dengan teknik pengumpulan data berupa observasi
lapangan, wawancara dengan narasumber, studi kepustakaan, hingga data
sekunder. Objek pengamatan penulis yaitu Departemen
Digital Marketing Shaf
Corporation
.
Hasil pengamatan menunjukkan bahwa kegiatan
blogging
yang dilakukan
oleh Departemen
Digital Marketing Shaf Corporation
melalui berbagai tahapan.
Perencanaan kegiatan meliputi pencarian fakta dan data, penentuan strategi dan
target, hingga pemilihan tema dan konten yang pas untuk publik Zoya.
Pelaksanaan kegiatan
blogging
dilakukan oleh sub divisi
Content Development
,
Social Media
dan
Web Development
. Evaluasi dilakukan dengan pengukuran
efektivitas kegiatan
blogging
serta proses dan hasil selama satu bulan.
ii
ABSTRACT
Maharani Eka Putri, 210103110116, 2014. “
Blogging Activity of Brand
Zoya by Digital Marketing Departement Shaf Corporation
”
. Supervised by Aat
Ruchiat Nugraha, S.Sos., M.Si. Program Diploma III, Sub Program Study of
Public Relations Faculty of Communication Science, Padjadjaran University.
The composing of final report aimed to know the planning of blogging
activity, implementation process of blogging activity by Zoya, and the evaluation
of blogging activity to improve public perception in February 2014.
The composing method used in final report assignment wa s descriptive
method with collecting data technique in form of field observation, interview,
literatur study, and secondary data. Object that became resea rch observation wa s
Digital Marketing Departement Shaf Corporation.
The research show that blogging activity who used by Digital Marketing
Departement Shaf Corporation through some steps. Planning activities include
searching for facts and data, determination of strategies and targets to the
selection of the theme and the appropriate content for public. Implementation
process of blogging activities doing by Content Development as sub division.
Evaluation step is measuring the effectiveness of blogging activities and processes
for a month.
Digital Marketing Department ha s been implementing blogging activities
as possible. The entire HR is able to utilize all aspects of blogging and remind
each other unntuk continue to deliver the best. It will be well before the public
