Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu DAFTAR ISI
ABSTRAK ... Error! Bookmark not defined.
ABSTRACT ... Error! Bookmark not defined. KATA PENGANTAR ... Error! Bookmark not defined.
DAFTAR ISI... i
DAFTAR TABEL ... iii
DAFTAR GAMBAR...vi
DAFTAR LAMPIRAN ...vii BAB IPENDAHULUAN ... Error! Bookmark not defined. 1.1 Latar Belakang Penelitian... Error! Bookmark not defined. 1.2 Identifikasi Masalah... Error! Bookmark not defined. 1.3 Rumusan Masalah ... Error! Bookmark not defined. 1.4 Tujuan Penelitian... Error! Bookmark not defined. 1.5 Kegunaan Penelitian ... Error! Bookmark not defined. BAB IIKAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS ...Error! Bookmark not defined.
2.1 Kajian Pustaka... Error! Bookmark not defined. 2.1.1 Pemasaran... Error! Bookmark not defined. 2.1.2 Bauran Pemasaran ... Error! Bookmark not defined. 2.1.3 Merek ... Error! Bookmark not defined. 2.1.3 Country of Origin ... Error! Bookmark not defined. 2.1.4 Perilaku Konsumen ... Error! Bookmark not defined. 2.1.5 Proses Pengambilan Keputusan ... Error! Bookmark not defined. 2.1.6 Purchase Decision (Keputusan Pembelian) ... Error! Bookmark not defined. 2.1.7 Pengaruh Country of Origin Terhadap Purchase Decision . Error! Bookmark not defined.
Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu ii
2.4 Hipotesis ... Error! Bookmark not defined. BAB IIIOBJEK DAN METODE PENELITIAN ... Error! Bookmark not defined. 3.1 Objek Penelitian ... Error! Bookmark not defined. 3.2 Metode Penelitian dan Desain Penelitian ... Error! Bookmark not defined. 3.3 Operasionalisasi Variabel ... Error! Bookmark not defined. 3.4 Jenis, Sumber dan Teknik Pengumpulan Data... Error! Bookmark not defined. 3.4.1Jenis dan Sumber Data... Error! Bookmark not defined. 3.4.2Teknik Pengumpulan Data ... Error! Bookmark not defined. 3.5 Populasi, Sampel dan Teknik Penarikan Sampel . Error! Bookmark not defined. 3.5.1 Populasi dan Sampel ... Error! Bookmark not defined. 3.5.2Teknik Penarikan Sampel ... Error! Bookmark not defined. 3.6 Uji Instrumen Penelitian ... Error! Bookmark not defined. 3.6.1 Uji Validitas ... Error! Bookmark not defined. 3.6.2 Uji Reliabilitas... Error! Bookmark not defined. 3.7 Rancangan Analisis Data ... Error! Bookmark not defined. 3.7.1 Teknik Analisis Data Desktiptif... Error! Bookmark not defined. 3.7.2 Teknik Analisis Data Verifikatif... Error! Bookmark not defined. BAB IVHASIL PENELITIAN DAN PEMBAHASAN ... Error! Bookmark not defined. 4.1 Hasil Penelitian ... Error! Bookmark not defined. 4.1.1 Gambaran Umum Etude House ... Error! Bookmark not defined. 4.1.2Gambaran Umum Karakte ristik Responden ... Error! Bookmark not defined. 4.1.3Gambaran Umum Pengalaman Responden ... Error! Bookmark not defined. 4.1.4Country of Origin pada Konsumen Etude House Riau Junction ...Error! Bookmark not defined.
4.1.5Purchase Decisionpada Konsumen Etude House Riau Junction ...Error! Bookmark not defined.
Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu iii
Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu iv
DAFTAR TABEL
1.1 Merek Kosmetik yang Beredar di Indonesia ... .3
1.2 Cabang Toserba YOGYA di Kota Bandung ... .4
1.3 Data Konsumen Etude House YOGYA Riau Junction ... .8
2.1 Strategies for Managing Country of Origin Effect ... 28
2.2 Penelitian Terdahulu... 36
3.1 Operasionalisasi Variabel... 43
3.2 Jenis dan Sumber Data ... 46
3.3 Interpretasi Nilai r ... 50
3.4 Hasil Pengujian Validitas Variabel Country of Origin... 51
3.5 Hasil Pengujian Validitas Variabel Purchase Decision ... 52
3.6 Hasil Pengujian Reliabilitas Variabel X dan Y ... 54
3.7 Kriteria Bobot Nilai Alternatif ... 55
3.8 Tabel Rekapitulasi Pengolahan Data ... 56
3.9 Pedoman untuk Memberikan Interpretasi Koefisien Korelasi ... 59
4.1 Karakteristik Responden Berdasarkan Usia ... 66
4.2 Karakteristik Responden Berdasarkan Pekerjaan ... 66
4.3 Karakteristik Responden Berdasarkan Penghasilan ... 67
4.4 Pengalaman Responden Berdasarkan Frekuensi Membeli ... 68
Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu v
4.6 Pengalaman Responden Berdasarkan Sumber Informasi ... 69
4.7 Pengalaman Responden Berdasarkan Alasan Membeli ... 70
4.8 Pengalaman Responden Berdasarkan Merek Lain yang Dibeli ... 71
4.9 Country of Origin Berdasarkan Country Beliefs ... 72
4.10 Country of Origin Berdasarkan People Affect ... 74
4.11 Country of Origin Berdasarkan Desired Interaction... 75
4.12 Rekapitulasi Tanggapan Responden Mengenai Country of Origin ... 76
4.13 Purchase Decision Berdasarkan Pemilihan Produk ... 79
4.14 Purchase Decision Berdasarkan Pemilihan Merek ... 80
4.15 Purchase Decision Berdasarkan Pemilihan Saluran Pembelian ... 81
4.16 Purchase Decision Berdasarkan Penentuan Jumlah Pembelian... 82
4.17 Purchase Decision Berdasarkan Penentuan Waktu Pembelian ... 83
4.18 Purchase Decision Berdasarkan Pennetuan Metode Pembayaran ... 84
4.19 Rekapitulasi Tanggapan Responden Mengenai Purchase Decision ... 85
4.20 Output Korelasi ... 90
4.21 Interpretasi Koefisien Korelasi ... 90
4.22 Output Pengaruh Country of Origin Terhadap Purchase Decision ... 91
4.23 Output Koefisien Regresi ... 92
Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu vii
DAFTAR GAMBAR
1.1 Penjualan Kosmetik di Indonesia... ..2
1.2 Data Penjualan Kosmetik Riau Junction Tahun 2013-2014 ... ..7
1.3 Pra-Penelitian Purchase Decision Merek Kosmetik ... ..9
2.1 Marketing Mix ... 15
2.2 Kerangka Ekuitas Merek Berbasis Konsumen... 21
2.3 Brand Attributes ... 24
2.4 Proses Pengambilan Keputusan Konsumen ... 30
2.5 Kerangka Pemikiran ... 39
2.6 Paradima Penelitian ... 40
3.1 Garis Kontinum Variabel X dan Y... 58
4.1 Hasil Kontinum Country of Origin Konsumen YOGYA Riau Junction ... 78
4.2 Hasil Kontinum Purchase Decision Konsumen YOGYA Riau Junction ... 87
Cindy Agustina Krishna Gautama, 2015
PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu viii
DAFTAR LAMPIRAN
LAMPIRAN 1 – ADMINISTRATIF
LAMPIRAN 2 – ANGKET PENELITIAN
LAMPIRAN 3 – OUTPUT SPSS VALIDITAS DAN RELIABILITAS
LAMPIRAN 4 – OUTPUT SPSS REGRESI BERGANDA
LAMPIRAN 5 – DATA ORDINAL
LAMPIRAN 6 – DATA INTERVAL
LAMPIRAN 7 – CATATAN BIMBINGAN
