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Cindy Agustina Krishna Gautama, 2015

PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

DAFTAR PUSTAKA

Aaker, David A., V.Kumar, George S. Day. Robert P.Leone. 2011. “Marketing Research”.USA: Wiley

Arikunto, S. 2010. Prosedur penelitian: Suatu Pendekatan Praktik. (Edisi Revisi).

Jakarta: Rineka Cipta

Ferrell, O.C & Hartline, Michael D. 2011. “Marketing Strategy” (Fifth Edition).

Cengage Learning. USA

Keller, Kevin Lane. 2013. “Strategic Brand Management: Building, Measuring, and

Managing Brand Equity” (Global Edition). Pearson, England

Kotabe, Masaaki & Helsen, Kristiaan. 2010. “Global Marketing Management” (5th

Edition). United States: Wiley

Kotler, Philip & Armstrong, Gary. 2014. “Principles of Marketing” (14th Edition). Pearson, New Jersey

Kotler, Philip & Keller, Kevin Lane. 2013. “Marketing Management” (14th Edition). England: Pearson Education

Lamb, Charles W. Hair, Joseph F. & McDaniel, Carl. 2011. “Marketing” (11th

Edition). United States: South Western

Malhotra, Naresh K. 2010. “Marketing Research An Applied Orientation”. Pearson

Edition, Upper Saddle River, New Jersey: Prentice Hall

Peter Paul J., dan Olson C., Jerry, 1999. “Consumer Behaviour and Marketing Strategik”

Shiffman & Kanuk. 2007. “Perilaku Konsumen” (Edisi ke-7). Jakarta: Prentice hall

Shimp, Terence A. 2010. “Advertising, Promotion and Other Aspect of Integrated

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Cindy Agustina Krishna Gautama, 2015

PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Sugiyono.2014. “Metode Penelitian Kuantitaif, Kualitatif dan R&D”.Bandung: Alfabeta

Sumarwan, Ujang. 2011. “Perilaku Konsumen” (Edisi ke-2).Bogor: Ghalia Indonesia

Tjiptono, Fandy.2008. “Brand Management and Strategy”. Yogyakarta: Andi

Sumber Journal:

Fetscherin, Marc & Toncar, Mark. 2010. “The Effect of The Country of Brand and

The Country of Manufacturing of Automobiles: An Experimental Study of Consumers’ Brand Personality Perception.

Kaynak, Erdener & Kara, Ali. 2002. “Consumer Perceptions of Foreign Products:

An Analysis of Product Country Images and Ethnocenrism”. Europan Journal

of Marketing. Vo.36. Iss. 7/8, pp. 928-949

Kinra, Neelam. 2006. “The effect of country of origin on foreign brand names in the

Indian market “. Journal Marketing Intelligence & Planning. Vol. 24 Iss. 1. pp.

15-30

Listiana, Erna. 2012. “Pengaruh Country Of Origin terhadap Perceived Quality

Dengan Moderasi Etnosentris Konsumen”. Jurnal Administrasi Bisnis (2012),

Vol.8, No.1: hal. 21–47,

Shin, Bong Sup. 2006. “What matters to Korean products in Australia: Focus on the

country image effects”. International Area Review. Vol. 9, No. 1

Ulgado, Francis M., Wen, Na. Lee, Moonkyu. 2011. “Country Image and Brand

Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions”. Asian Journal of Business Research. Vol. 1, No. 2

Wang, Xuehua & Yang, Zhilin.2011. “Standardization or Adaptation in International Advertising Strategies: The Roles of Brand Personality and Country-Of-Origin

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Cindy Agustina Krishna Gautama, 2015

PENGARUH COUNTRY OF ORIGIN TERHAD AP PURCHASE D ECISION, SURVEI PAD A KONSUMEN ETUDE HOUSE TOSERBA YOGYA RIAU JUNCTION

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Yeong, Neoh Chee. 2004. “Brand Name and Country of Origin Effect on Consumer

in Malaysia”. Master of Business Administration

Sumber Internet:

Cabang Toserba YOGYA yang Berada di Kota Bandung. Diunduh dari

www.toserbayogya.com pada April 2015

Data identitas Etude House. Diunduh dari www.etudehouse.co.id pada September

2014

Merek Kosmetik yang beredar di Indonesia. Diunduh dari www.vemale.com dan

www.uniquedailytips.com pada Januari 2015

Penjualan Kosmetik Indonesia 2009-2013. Diunduh dari

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