Proceedings The 6th International Joint Seminar Visit To Japan Corporation 24 28 July 2017

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ISBN No: 978-602-60017-4-0

PROCEEDINGS OF

THE 6TH INTERNATIONAL JOINT SEMINAR &

COMPANY VISIT TO JAPAN CORPORATION

TOKYO - JAPAN

Held by

College of Business

RIKKYO UNIVERSITY

Master of Management Program

Faculty of Economics & Business

UNIVERSITAS PADJADJARAN

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Proceeding of The 6th International Joint Seminar & Company Visit to Japan Corporation

“Humanizing Collaboration Between Indonesia & Japan”

Editor : Popy Rufaidah, SE., MBA., Ph.D ISBN : 978-602-60017-4-0

Layout Editor : Joniar Fani Widodo, ST Technical Editor : Nani Sumarni, S.Sos.

Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Contact:

Jl. Dipati Ukur No. 46 Bandung 40132 Phone: +62-22-2509585

Fax: 022-2509585

Email: informasi@mm.fe.unpad.ac.id

Online version can be accessed at: http://mm.fe.unpad.ac.id/en/proceedings

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Welcome Speech

Prof. Dr. dr.med. Tri Hanggoro.

Email: rektor@unpad.ac.id

Rector of Universitas Padjadjaran

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Welcome Speech

Prof. Noriyoshi Shiraishi

Email: siraisi@rikkyo.ac.jp

Senior Vice President of Rikkyo University

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Welcome Speech

Dr. Nury Effendi, SE., MA

Email: nury.effendi@fe.unpad.ac.id

Dean, Faculty of Economics & Business, Universitas

Padjadjaran

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Welcome Speech

Prof. Akita Takahiro

Email: akita@rikko.ac.jp

Specially Appointed Professor, College of Business, Rikkyo

University

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Welcome Speech

Popy Rufaidah, SE., MBA., Ph.D

Email: popy.rufaidah@fe.unpad.ac.id

Head, Master of Management Program, Faculty of Economics

& Business, Universitas Padjadjaran

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PERSON IN CHARGED

RIKKYO UNIVERSITY

Prof. Noriyoshi Shiraishi

siraisi@rikkyo.ac.jp

Prof. Akita Takahiro

5056146@rikkyo.ac.jp, akita@rikkyo.ac.jp

UNIVERSITAS PADJADJARAN

Popy Rufaidah, Ph.D.

popy.rufaidah@fe.unpad.ac.id

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PARTICIPANT LIST MASTER OF MANAGEMENT PROGRAM

FEB UNIVERSITAS PADJADJARAN

Popy Rufaidah, Ph.D.

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LIST OF PARTICIPANTS OF THE 6TH INTERNATIONAL JOINT SEMINAR AND VISIT TO JAPAN CORPORATION

HELD BY RIKKYO UNIVERSITY, TOKYO, JAPAN AND

MASTER OF MANAGEMENT PROGRAM, UNIVERSITAS PADJADJARAN 24 – 28 JULY 2017 (REGULAR PROGRAM)

No Photo Identity

1 Name Fajwah Awaina Fadhlannisa Student ID 120820160503

Paspor ID B5514909

Home Address Kp. Cisanca No. 180 Ds. Mekar Wangi Kec. Tarogong Kaler Garut

Email fajwahafadhlan@gmail.com Occupation Aphotecary

Title of The Paper Early Detection of Common Diseases in the Community Indonesia Through Electronic Health Information Technology (e-HIT) 2 Name Sebastian Wisnu Priambodo

Student ID 120820160504 Paspor ID A 9144999

Home Address Jl. Pilar Mas Utama no 17, Cimahi 40533 Email sebaswisnu@gmail.com

Occupation

Title of The Paper Material Inventory Control With Supply Chain Management on Surya Boga Kencana Factory

3 Name Miranda Lysmawati Student ID 120820160506 Paspor ID A9421183

Home Address Jl. Terusan pesantren raya D.46 Sukamiskin-Arcamanik-Bandung 40293

Email uny.miranda@gmail.com

Occupation Institutional Sales Trader/Dealer at PT. Danareksa Sekuritas

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4 Name Bintang Sri Perdana Student ID 120820160510 Paspor ID A 6680434

Home Address Buah Batu Regency blok G4 no 12A RT 03 RW 09 Kelurahan kujangsari Kecamatan Bandung Kidul

Email Bintang_sriperdana@gmail.com Occupation

Title of The Paper The Influence of Broadcast Message Promotion an Product Variation to Costumers Buying Decision (case study Dunkin Donuts Ir. Haji JUanda Bandung) 5 Name Sari Usih Natari

Student ID 120820160511 Paspor ID B6927232

Home Address Komp. Margahayu Raya blok A29 no. 11, Bandung

Email usi_only8@yahoo.co.id Occupation Supervisor Quality Assurance

Title of The Paper The Strategy of Increasing The Quality of Human Resources in equal employmen opportunity (EEO) with Recognition, Assurance, Facilities for Union Manufacturig Companies (case study : PT. URC Indonesia) 6 Name Neng Evi Kartika

Home Address Jl. KH Mustofa Kamil No. 900, Village Jayaraga, District Tarogong Kidul, Garut Email n.evikartika13@gmail.com

Occupation Consultant

Title of The Paper Early Detection of Common Diseases in the Community Indonesia Through Electronic

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8 Name Ravi Senjaya Student ID 120820160515 Paspor ID B6927034

Home Address Perum Cijati Asri Blok F 3,RT 002 RW 015 Kelurahan Jayawaras Kecamatan Tarogong kidul Kab.Garut

Email ravisenjaya64@gmail.com Occupation Student

Title of The Paper Measuring Service Quality and Brand Image in Efforts to Improve Custumer Loyality (Case Study on PT. Pos Indonesia) 9 Name Jaka Halim Pradana Nasution

Student ID 120820160516 Paspor ID B6728966 Home Address

Email jakahalim94@gmail.com Occupation

Title of The Paper The Influence of Broadcast Message Promotion an Product Variation to Costumers Buying Decision (case study Dunkin Donuts Ir. Haji JUanda Bandung) 10 Name Giovani Devis Dedra

Student ID 120820160517 Paspor ID A 2492610

Home Address Peldasuryanta RT/RW :04/11 Kelurahan Nanggeleng KecamatanCitamiang kotaSukabumi

Email giovanidevisdedra@gmail.com Occupation

Title of The Paper Material Inventory Control With Supply Chain Management on Surya Boga Kencana Factory

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12 Name Indra Kurniawan

Title of The Paper Impact Talent Management on Organizational Performance: Case Study in PT. Telkom Japati Bandung

13 Name M. Fahrie Dwintara Student ID 120820160521 Paspor ID B 0206082

Home Address Jln. A. Yani Gg Singkup no 61 Sanggau , Kalimantan Barat

Email fahriedwintara@gmail.com Occupation Wiraswasta

Title of The Paper Diffusion of Innovations Augmented Reality to Advertising Industri in Indonesia

14 Name Arini Rivai

Home Address Jl. Sultan Sulaiman Gg. Putri Pelangi No. 28 TanjungPinang Kepulauan Riau

Email Arinirivaii@gmail.com Occupation

Title of The Paper The Strategy of Increasing The Quality of Human Resources in equal employmen opportunity (EEO) with Recognition, Assurance, Facilities for Union Manufacturig Companies (case study : PT. URC Indonesia) 15 Name Emi Widya Yusuf

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16 Name Nurul Adli Suyud Student ID 120820160524 Paspor ID A 9325630

Home Address Komplek Bumi Jatiwaringin Blok G 11 D, Pondok Gede, Bekasi 17411

Email adlisuyud@gmail.com Occupation

Title of The Paper Sustainable Business Practice in Cosmetic Industry: Comparative Study of The Body Shop and Lush Cosmetics in Consumer Perspective

17 Name Kiki Resky Ramadhani S Student ID 120820160526 Paspor ID B 5404811

Home Address Komp. Anging Mammiri D2/9, Makasar Email Reskyrmdhni@yahoo.co.id

Occupation

Title of The Paper Analysis of Brand Image and Product Quality Concevning Custsumers at Local Leather Shoes Kemasan Village Production

18 Name Nurul Laili Fittriya Student ID 10820160527 Paspor ID B 4232182

Home Address Nuansa Mas Estate Blok A-19, rt 12, rw 009. Cipamokolan, Rancasari.

Indonesia

Email nuli.laili@gmail.com Occupation

Title of The Paper Analysis of Brand Image and Product Quality Concevning Custsumers at Local Leather Shoes Kemasan Village Production

19 Name Iendy Zelviean Adhari Student ID 120820160531 Paspor ID B7215119

Home Address Jl. M.T Haryono, No.50 Kel.Loh Sumber Kec. Loa Kulu , Kab. Kutai Kartanegara – Kaltim 75571

Email Iendygroup@Gmail.Com Occupation Pt Mahakam Mineral Energi

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20 Name Deri Muhamad Hardiana Student ID 120820160533 Paspor ID

Home Address Jalan Dago Hegar No.53 Rt 09 Rw 01 Kec. Coblong Kel.Dago Bandung

Email deri_mh@yahoo.com Occupation

Title of The Paper Influence of Gender and Locus of Control on Employee Performance (study of Kampung Gombong Resto)

21 Name Maryna

Student ID Paspor ID Home Address Email Occupation

Title of The Paper The Importance of Social Media for Tourism Destinations in Ukraine (Tripadvisor and Lonelyplanet Case Study)

22 Name Miarintsoa Dina Randrianarivony Student ID 120820167502

Paspor ID A13Y02134

Home Address LOT GI 75 Soamanandrariny Antananarivo 103 Madagascar

Email Occupation

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LIST OF PARTICIPANTS OF THE 6TH INTERNATIONAL JOINT SEMINAR AND VISIT TO JAPAN CORPORATION

HELD BY RIKKYO UNIVERSITY, TOKYO, JAPAN AND

MASTER OF MANAGEMENT PROGRAM, UNIVERSITAS PADJADJARAN 24 – 28 JULY 2017 (EXECUTIVE PROGRAM)

No Photograph Identity

1 Name Ali Zulkautsar

Student ID 120820160073

Home Address Babakan Sembung No. 59, RT 005 RW 012, Kelurahan Sekeloa, Kecamatan Coblong Email zulkautsarali@gmail.com

Occupation Employee at PT. Setia Kiji Reed (SKR) Titled of the

paper

Does AirBnB Application Improve The Rental Property Business Growth? Case study of rental property owners in Bandung 2 Name Annisaa Ratnaasih

Student ID 120820160075

Home Address Jl Terusan Rancagoong II No 12A, Gumuruh Bandung. West Java. Bandung. Postal Code 40275

Email annisaaratnaasih@gmail.com Occupation PT. Bank Rakyat Indonesia, Tbk Titled of the

paper

Does Relationship Marketing Affect customer satisfaction and loyalty? Case Study of customers deposits in Banking companies

3 Name Astrid Jein Astrini Student ID 120820160066 Home Address

Email astridjein@gmail.com

Occupation Micro Analys Credit, Bank Mandiri Titled of the

paper

Change Management Analysis Of New Talent Management System In Financial Service Institution Case Study: Bank Mandiri 4 Name Dhea Sindy Mustikasari

Student ID 120820160076

Home Address Sekelimus 5 Street No.17 Bandung City Email atesindy@gmail.com

Occupation Titled of the paper

Effectiveness of Non Financial Rewards in Credit & Financial Industry at PT. Bank Nusantara Parahyangan Non Financial Rewards Effectiveness Of The

Implementation Sales Strategy Case Study of KTA MIRAI+ PT.Bank Busantara Parahyangan Tbk In

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5 Name Dicky Muchamad Ramdan Student ID 120820160065

Home Address Jalan Puyuh Dalam 3 nomor: 11 Bandung Email dicky.muchamad.ramdan@gmail.com Occupation Policy and Procedure Specialist at Bank

Nusantara Parahyangan Tbk. Titled of the

paper

Effectiveness of Anti Harrasment Campaign to Support Healt and Safety Program in Financial Service Industry: Case Study in Bank BNP

6 Name Dzikry Purnama

Student ID 120820160067 Home Address

Email dzikrypurnama@gmail.com

Occupation Instructor of Health, VIP Fitness and Health Center

Titled of the paper

Does Health And Fitness Levels Of Employee Influence Their Performance? A Case Study Of A Telco Company In Emerging Economy 7 Name Eko Bayu Cahyanto

Student ID 120820160077

Home Address Jalan Ligar Nila No.8, RT03/RW05, Kel.Cibeunying, Kec.Cimenyan, Bandung 40191

Email ekobiggie@gmail.com Occupation Employee at PT. Bank Nusantara

Parahyangan,Tbk. Titled of the

paper

Effectiveness of Non Financial Rewards in Credit & Financial Industry at PT. Bank Nusantara Parahyangan Non Financial Rewards Effectiveness Of The

Implementation Sales Strategy Case Study of KTA MIRAI+ PT.Bank Busantara Parahyangan Tbk In

Bandung 8 Name Garnis Sugihharti

Student ID 120820160070

Home Address Jalan Puspalubis No. 11 Ciamis Email garnis.sugihhart@gmail.com Occupation Procurement at PT Bersama Zatta Jaya

(ElCorps) Titled of the

paper

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9 Name Irma Sri Katon Rema Puri Student ID 120820160038

Home Address Rahayu RT/RW 004/006 Karangnunggal Tasikmalaya

Email tuitirma@gmail.com Occupation

Titled of the paper

The Impact of Trust and Service Quality To Patient’s Satisfactory Level With Customer Value As Intervening Variable (Case Study of Patients in dr. Soekardjo Public Hospital Tasikmalaya City in 2017)

10 Name Muhammad Ramadian Nasution Student ID 120820160082

Home Address Ligar Agung Street No. 58. Bandung. West Java. Bandung. Postal Code 40191 Email Ramadian_nst@yahoo.com Occupation Network Technician Supervisor and

Information Center Staff at Geological Survey Center

Titled of the paper

Effectiveness of Anti Harrasment Campaign to Support Healt and Safety Program in Financial Service Industry: Case Study in Bank BNP

11 Name Riyana Sari

Student ID 120820160040

Home Address Jalan Cimuncang No.14 Bandung 40159 Email riyanasari14@yahoo.com

Occupation Staff at Polda Jabar Titled of the

paper

Financial Performance assesment before and after merger decision a Study of PT. XL AXIATA, Tbk.

12 Name Setyo Sutriono Student ID 120820160009 Home Address

Email setyosutriono@gmail.com

Occupation IT Staff at Centre for Volcanology and Geological Hazard Mitigation (CVGHM) Titled of the

paper

The Influence of Organization Culture on Work Motivation and Performance of The Employee of Geological Hazard Institution 13 Name Silvika Fitriani Lestari

Email lestarisilvika@gmail.com Occupation Staff at PT Mitradeka Mandiri Titled of the

paper

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14 Name Sri Emilia Mudiyanti Student ID 120820160029

Home Address Margahayu Raya Barat Blok R-II No. 13 – Bandung

Email emilmudiyanti@yahoo.com

Occupation Employee at Perum BULOG Divre Jabar Titled of the

paper

Competency Gap Analysis of Section Heads as a Strategic Asset in Perum Bulog

15 Name Vina Triyanti

Email triyantivina@gmail.com

Occupation Staf Of Dinas BMCK Kabupaten Majalengka Titled of the

paper

Differentiation Strategy Implementation, Toward Customer Value

16 Name Willy Arief Yudhistira Student ID 120820160078 Home Address

Email willyariefyudhistira@gmail.com Occupation employee at PT Telekomunikasi Indonesia Titled of the

paper

Does Netizens' Sentiment Has an Impact on Sales Performance? A Case Study on One of Telco Companies in Indonesia

17 Name Yohana Melyani

Student ID 120820160008

Home Address Jalan Jend. A. Yani No. 122 Sukabumi Email yohana_melyani@yahoo.com Occupation PPIC at PT. Karya Utamaputra Mandiri Titled of the

paper

Decision Making Analysis Using Supply Chain Approach: Case Study at PT. Bersama Zatta Jaya

18 Name Yudha Adi Pradana Student ID 120820160074

Home Address Jl. Lumbung No. 14 RT04/07, Semplak Barat, Kemang, Kab. Bogor.

Email yudhadipra@gmail.com | hello@elokstudio.com

Occupation Founder & CEO of Elok Studio Titled of the

paper

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19 Name Yurie Gagarin Student ID 120820160072

Home Address Evergreen Town House no. A4, Jl. Golf Timur IV Arcamanik Bandung 40293

Email yuriegagarin80@gmail.com

Occupation Entrepreneur/Director of CV. Globalindo Engineering

Titled of the paper

Develop and Promote Tourism Potential in Indramayu, West Java: A Case Study 20 Name Gita Kirana Tresna Putri Usman

Student ID 120820160036

Home Address Jl. Rajamantri III no. 32 RT/RW 009/004 Email

Occupation Personal Loan Officer, PT. Bank Danamon Indonesia, Tbk. Student ID 120820160071 Home Address Jalan Aria Jipang No.9 Email

Occupation PT Tricada Intronik Titled of the

paper

Financial Performance assesment before and after merger decision a Study of PT. XL AXIATA, Tbk.

22 Name Imas Iin Lasmawati Student ID 120820160006

Home Address Jl.H.Gofur Kp.Randukurung No.99 RT.03 RW.01 Ds. Pakuhaji Kec. Ngamprah Email

Occupation Section Head of Administration and Finance, Perum BULOG Subdivre Bandung

Titled of the paper

Competency Gap Analysis of Section Heads as a Strategic Asset in Perum Bulog 23 Name Terradecia Tsaniya Afina

Student ID 120820160049

Home Address JL. Aria Utama No.17, Komplek Aria Graha Regency, Soekarno Hatta

Email

Occupation Founder and Owner, Kedai Ayam Geprek Ceu’Ter

Titled of the paper

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24 Name Gilang Aditya Utama Student ID 120820160051

Home Address JL. Riung Mungpulung II No.8 Email

Occupation Public Employee Departement, Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat

Titled of the paper

Business Opportunity: Innovation model to Sustainable and Trustworthy Food Blogger Business With Zach Star of Succes's Model (case study effectiveness food blogger's service as a sales vihicle business, also readers reaction to bloggers review in Bandung Indonesia)

25 Name Krisna Agus Setiawan Student ID 120820160081

Home Address Suci Residence A23 Jalan Padasuka, Bandung

Email

Occupation Assistant Manager, PT PLN (Persero) Titled of the

paper

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THE IMPACT OF TALENT MANAGEMENT AND WORK-LIFE BALANCE ON ORGANIZATIONAL PERFORMANCE: CASE STUDY AT PT TELKOM JAPATI

BANDUNG

1

Kurniawan, Indra & 2

Mernissi, Fatima

1,2

Students of Management Program, Faculty of Economics and Business, Universitas Padjadjaran

k.indra04@yahoo.com, fatimamernissi10@gmail.com

ABSTRACT

Purpose

The purpose of this study is to discuss the study about how the influence of the application of talent management and work life balance on organizational performance at PT. Telkom in indonesia on his final get the nickname as the corporate scandals in Asia. It is with regard to the talent availability and the company's ability to manage his best people (talent retention).

Design/methodology/approach

The research method is a descriptive. The aim of descriptive verification method are to describe, explain, and validate findings. Description emerges following creative exploration, and serves to organize the findings in order to fit them with explanations, and then test or validate those explanations (Krathwohl, 1993). Population of this study is employees of PT. Telkom are top and middle management in PT. Telkom Bandung especially PT. Telkom Japati Bandung.

Expected findings

Hypotesis was developed in this study is the perception that if the companies do talent management related there is the availability of talents and companies can do talent retention. so that the expected results from this study is that the perception that talent management and work lofe balance can affect the performance of an organization.

Partical implication

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more to the company's performance. Companies can do some dimensions in talent management such as providing training, job experience and career management apart from that company is expected to keep the best people in the company or do retention.

Originality/value

This paper is the only study conducted at PT. Telkom located in Bandung, Indonesia which measures how talent management company can affect the performance of the organization.

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THE INFLUENCE OF GENDER AND LOCUS OF CONTROL ON EMPLOYEE PERFORMANCE

Hardiana, Deri Muhamad (deri_mh@yahoo.com)1 & Yusuf, Emi Widya (emywidya18@yahoo.com)2

1,2

Student of the Master of Management Program, Faculty of Economics and Business, Universitas Padjadjaran

ABSTRACT

Purpose

The purpose of this research is examined what gender and locus of control have an impact on employee performance. This study is important To identify the factors that build comfort work environment So as to increase of employee performance.

The method of this analysis that used to analyse the influence of gender and the locus control on employee performance is the “Sem” method (Structural Equation Modeling) with SmartPls software.

Expected Finding

2 (two) independent variable be tasted to 1 (one) dependent variable with 18 (eighteen) subvariable and the expected result in this research is shows if gender and locus of control have an impact on employee performance in Kampoeng Gombong Resto.

Managerial/Pratical implication

The result of this research to show what gender and locus of control become determiner of employee performance. In addition, the expected this research will provide implication practical to analyze gender and locus of control on employee performance.

Originality/Value

This research original and based on litearuture and interprestasi

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PROMOTING THE CRAFT INDUSTRY “ANTEMORO PAPER” IN AMBALAVAO MADAGASCAR

Randrianarivony Miarintsoa Dina1

1

Student of the Master of Management Program, Faculty of Economics and Business, Universitas Padjadjaran

miarintsoa92@gmail.com

Abstract

Purpose:

As a true national heritage for a country, craft industry encompasses goods that are handmade by artisans, craftsmen or those skilled in a particular trade. This article is aimed to present and promote the creativity and innovation of the craft industry of “Antemoro paper” in Ambalavao Madagascar. The cultural heritage is one of the richest and the most important resources, with the capacity to generate import economic and social resource favor the nation.

Design / methodology / approach:

This study will apply quantitative and qualitative descriptive approaches within the data and archival research from a wide range of literature regarding the issues to be discussed on reviews of the books, textbooks, newspapers, and internet both theoretically and empirically relevant to the problems being faced or related to the object of research that is being conducted.

Expected findings:

The findings that we expect from this research is to get information on specific handicraft of “Antemoro paper” in order to promote it internationally. Craft can be significant contributor to a country’s economy, so the craftsmen should improve their creativity while maintaining their traditional techniques in order to preserve this cultural heritage.

Practical implications:

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in world of craft and its enormous potential can be operated through vertical integration and clustering of small business.

Originality / value:

Research on craft in Madagascar is very extensive due to the diversity of craft sector in the country. This is a huge potential to exploit. The originality of this study may shed new insight to promote this specific craft industry.

Keywords: craft industry, Antemoro paper, Ambalavao Madagascar,

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EARLY DETECTION OF COMMON DISEASES IN THE COMMUNITY INDONESIA THROUGH ELECTRONIC HEALTH INFORMATION TECHNOLOGY

(e-HIT)

1,3

Kartika, Neng Evi & 2,3 Fadhlannisa, Fajwah Awaina

1

Vice President, Berdaya Kreatif Foundation, 2Apothecary, Klinik Cisanca;

3

Students of the Master of Management Program, Faculty of Economics and Business, Universitas Padjadjaran

n.evikartika13@gmail.com, fajwahafadhlan@gmail.com

ABSTRACT

Purpose

To create an android applications to facilitate the community detecting their disease earlier through the experienced symptoms they got before coming to health facilities such as health centers, medical clinics and hospitals.

Design/Methodology/Approach

This research methodology is using concept, design, design application, material collecting, and assembly. Design of the application will be using flow chart system for mapping some contents of an application correctly.

Expected Findings

Develop an android applications through electronic health information technology (e-hits) as a public facilities to get a simple and easy access about health information related to the common diseases that usually suffered by the most Indonesian people.

Practical Implication

People will know their health problems of common diseases, determine the main cause of the symptoms experienced, to know the first action that should be done for the initial treatment, knowing the type of over the counter drugs (OTC) to consume the first time with the symptoms experienced and the last one, communities are able to implement the suggestions contained in the application so that can be decrease the risk.

Originaly/Value

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SUSTAINABLE BUSINESS PRACTICE IN COSMETIC INDUSTRY: A COMPARATIVE STUDY OF THE BODY SHOP AND LUSH COSMETICS IN

CONSUMER PERSPECTIVE

Lysmawati, Miranda 1 & Suyud, Nurul Adli 2 1,2

Institutional Dealer/Sales Trader, Danareksa Sekuritas ; Full time student, Universitas Padjadjaran

1,2

Students of the Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran

uny.miranda@gmail.com ; adlisuyud@gmail.com

Abstract

Purpose

The aim of this study is to analyze the phenomenon of sustainable business in cosmetics industry through the consumer perspective. We also compare in depth about the features, marketing strategies, and values of two well-known beauty companies, The Bodyshop and Lush Cosmetics. After compare all sustainable aspect from both companies, we can finally find out which company running better sustainable business practice.

Design / methodology / approach

This study applies qualitative comparative methods. We compare two multinational companies, The Body Shop and Lush Cosmetics to find out which company running better sustainable business practices in cosmetic industry. Both secondary and primary data will be collected and analyzed from qualitative point of view. Interview and questionnaire are conduct in this research as a primary data. Extensive search of article, reports and infomation obtained from company website will be analyzed as a secondary data.

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Managerial / Practical Implication

This paper would be useful for business practitioners, especially to those who involve in cosmetic industry, as an information and examples of how successful cosmetic companies running a sustainable business. This study could also encourage and raise more awareness of readers or customers to choose sustainable product,which not only give positive impact for ourself but also for our society.

Originality / Value

The research on the value and sustainable business in cosmetic industry is limited. The originality of this research is reached by provide new insight from new perspective of cosmetic in consumer society.

Keyword: Sustainable Business, Cosmetic Industry, The Body Shop, Lush

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THE IMPORTANCE OF SOCIAL MEDIA FOR TOURISM DESTINATIONS IN UKRAINE (TRIPADVISOR CASE STUDY)

Kyrylchuk, Maryna

1

Student of The Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran Internet are parts of our lives and modern business is growing through E-commerce and social media. The purpose of this paper is to define a significance part of Internet as the social media platform in tourism marketing in Ukraine with the example of TripAdvisor website. This research seeks to describe how the information on social media can affect the consumer behavior in choosing a tourist destination in Ukraine.

Design/methodology/approach:

In this study paper, the author uses qualitatively descriptive analysis. The data were collected and analyzed in May 2017 from the social media platform such as TripAdvisor.com, probably the largest travel site online. Review of related literature gives the author an important theory and examples of analyzing and interpreting collected data taken from social media based on feedbacks and reviews generated by users/visitors of this site.

This research is expected to be useful for the tourism industry in Ukraine to gain a better understanding of the way how tourist’s choices for different famous destination depend on the information represented on the site.

Managerial/Practical implication:

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Originality value:

This paper is the only study that is done in Ukraine that analyses the usage of TripAdvisor in tourism marketing in Ukraine. The author hopes this paper will show the importance of social media for business and will contribute to the growing of tourism business in Ukraine.

Keywords: tourism marketing, social media, TripAdvisor, attractions in

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MEASURING SERVICE QUALITY AND BRAND IMAGE IN EFFORTS TO IMPROVE CUSTOMER LOYALTY (CASE STUDY ON PT POS INDONESIA)

Azhari irfan1 &Senjaya Ravi2

Email. irvan.azhr@gmail.com ; ravisenjay64@gmail.com Master of Management Program

Faculty of Economics, And Business Padjajaran University

Abstract

Purpose

The purpose of this study is to measure the impact of service quality and brand image to customer loyalty of the logistic service company PT. Pos Indonesia locates in Bandung

In this study use explanatory survey method that explains a relationship between the variables of the research. Beside that, the method which is used in this research is a descriptive method, which aims to determine the fact and interpretation. To obtain the data, in this study using questioner, with online business community as the respondent.

The expected result in this research, there is influence between service quality and brand image to customer loyalty. So, in the creation of customer loyalty conducted by PT. Pos Indonesia, the variable that is used in this research can be considered.

Managerial/Practical implication

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which is got from marketing management and understanding of the information, and it associated with real cases that occur in the real life related to service products. And for academics, this research is expected to be used as information, and it also can be used as a reference materials that obtained from this study. In addition, this research can be used as a basis to conduct further research related to brand image, service quality and customer loyalty.

This research is conducted at PT Pos Indonesia. Data and information produced in one branch of PT Pos Indonesia located at Jl. Banda 30, Citarum, Bandung. This research is conducted to know the level of customer loyalty by measuring service quality and brand image at PT Pos Indonesia company.

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DIFFUSION OF INNOVATIONS IN AUGMENTED REALITY TO ADVERTISING INDUSTRY IN INDONESIA

1

Adhari, Iendy Zelviean &2 Dwintara, M Fahrie

1,2

Students of The Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran appearance offered to the society will be more appealing. The augmented reality diffusion is communicated through some courses of specified period of time in to the social and business systems. In other words, Diffusion Innovation is a brand new thing either it is a product or opinion, which is spread in society on an understandable pace and it is analyzed using communication pattern in a certain social system. The research tool used to analyze this particular innovation is path analysis. This particular analysis will see the process in which the augmented reality innovation focuses on the distribution of the entrepreneurs in advertisement delivery to the targeted customers. The finding expected in this research is that it can explain how important the impact of augmented reality innovation on not only the customers’ interest against the given advertisement but also on the advertising entrepreneurs in Indonesia.

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The Expected Findings

From this particular research, the researcher expects to find out the impact and benefit of the entry of augmented reality technology in Indonesia for the entrepreneurs and their customers. The researcher also expects that it is possible to determine some business moves that will be taken related to this particular augmented reality innovation.

Managerial / practical implication

From this research, it is expected that the company managers can draw a conclusion related to the particular Augmented Reality innovation by making a decision to use augmented reality innovation on their advertising product. The researcher also expects that by using this particular path analysis method, it can increase the diffusion on selling and product quality innovations of the advertising company by applying augmented reality technology in the marketing of advertising product. Hence, it can determine a business decision related to a more modern advertising innovation.

Originality / value

This particular research will provide information regarding the impact of augmented reality technology, either in local or national level, especially in advertising industry.

Keywords: Augmented Reality, Diffusion Innovation, Advertising in

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ANALYSIS OF BRAND IMAGE AND PRODUCK QUALITY CONCERNING CONSUMERS AT LOCAL LEATHER SHOES IN KEMASAN VILLAGE

1

Laili, Fitriya Nurul & 2 Ramadhani, Sucipto Kiki Resky

1,2

Students of The Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran knowing brand image and quality produck of the leather shoes with brand name Fashion. Production of Leather shoes with Fashion brand in Kemasan village is already exist since 1962th. The problem is why local brand on Indonesia, my own local brand is dificult to be famous in own country, with the reserch we will hope find what the mind Indonesian customer in more specific consumers of Sidoarjo region, and we can provide information to leather shoes how to get the famous brand.

This study addresses and identifies brand image by providing qualitative evidence to explain their concepts on brand association of local leather shoesd. Method of data collection is done by giving statements regarding local brand known to relatives about the local leather to respondents. A case study will conduct at Kemasan Village in Sidiarjo district. Data will analyzed using a content analysis technique. The two big city is will be focus and we will hope with the interview showing the brand attributes dimension, and the dimensions of brand image.

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Managerial/practical implication

The result of this study will have open the minds of local consumers it can to be more appreciative with local produck and for the local owner in kemasan village to be care of they are production.

This paper is the only study done about brand image and quality leather shoes at Kemasan village in Sidoarjo district, Provinces of East Java ,on Indonesia. To understand what the miis between leather shoes making in Kemasan with customer leather shoes about intrepret abrand.

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THE INFLUENCE OF BROADCAST MESSAGE PROMOTION AND DUNKIN DONUT PRODUCT VARIATION TO PURCHASING DECISIONS

(CASE STUDY DUNKIN DONATS IR HAJI JUANDA)

Bintang Sri Perdana1 & Jaka Halim Pradana Nasution2 bintang_sriperdana@mail.com ; jakahalim1994@gmail.com

Student of Magister Management Faculty of Economics, and Business, Universitas Padjadjaran

ABSTRAK

Purpose

The background of research that is industrial competition a franchise food as Dunkin Donat and companies other more competitive. The number of outlet spread in a large city indonesia is more than 200 outlet .With the emergence of several rivals so impact on reductions in sales large enough in 2011. This needs to any promotion who carried out by the dunkin donut to boost sales.The purpose of investigation this is to know the influence of promotion by message broadcast and variation product in the resolution the purchase of consumers.

Design / Methodology/Approach

The study is done to consumer dunkin donut ir h.Juanda, bandung with the number of respondents as many as at least 30 people.Data collected through the questionnaire and then were analyzed using SEM.

The result of this research expected the influence promotion by message broadcast and variation products the resolution the purchase of consumers.

Managerial/ Practical Implication

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Variable we use in this research different from researchers before. Researchers use variables sms briadcast and variansi products as one of the determining factor in decision the purchase of consumers .

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Material Inventory Control With Supply Chain Management On Surya Boga Kencana Factory

Dedra, Giovani Devis1 & Priambodo, Sebastian Wisnu2

Giovani Devis Dedra S.E, Universitas Padjadjaran; Sebastian Wisnu Priambodo S.Ab, Universitas Padjadjaran

Master of Economics, and business, Universitas Padjadjaran giovanidevisdedra@gmail.com; sebaswisnu@gmail.com

ABSTRACT

Purpose

The purpose of this study is to provide an information that might be useful for some people who want to do a similar business and how it should be done so that the business run can produce maximum results. In addition, the factory have to pay more attention to the inventory so that raw material can be used optimally. Because the factories will face many constraints in doing business. Constraints can be found in the internal and external of the factory. In this paper, we will discuss about inventory. Inventory are one of internal factor that can be a constraint because inventory is one of the most important factor which is an asset for the company. One of most significant changes in the paradigm of modern business management is that individual business no longer compete as solely autonomous entities, but rather as supply chain. Business management has entered the era of inter-network competition and the ultimate success of a single business will depend on management’s ability to integrate the company’s intricate network of business relationships.

Design/ Methodology/ approach

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Expected Finding & Practical Implication

The results expectation from this study are the authors hope that can get to know why the vegetables often unfresh when deliver to the factory. Authors also hope that can give the solution to the factory so that the problem can be solved. Authors hope that the results of author’s research can be useful also for future research and hope that the readers of our paper can give feedback so that authors can do their best to complete and fulfill this paper. and the company can used this results of this research to evaluate their performance, especially in their inventory control and supply chain management. Authors also hope that can give the result to the factory so that they can know the problem either. by researching the inventory is to provide information that may be useful for some parties who want to do a similar business and how it should be done so that the business can run to produce maximum results. In addition, for the factory to pay more attention to the inventory so that raw material inventory can be used in maximum level.

Originality/value

The originality of the study are this paper only conducted in PT. Surya Boga Kencana which is located in subdistrict Bojong Soang, district of Bandung. That focused in supply chain management and inventory control of the company. PT. Surya Boga Kencana itself owned by Mr. Kuwat Subarja. We use Surya Boga Kencana factory as our object because we interest with this factory and want to know deeper about the factory. Surya Boga Kencana factory is one of the food factory on Bandung. The food factory is selected because the authors want to explore and provide a review of inventory control and the supply chain management in this industry. The inventory control and supply chain management of surya boga kencana to be explored and assessed is related to the determination of the quantity of raw materials order and reorder point. It is also to obtain more information about the process in this factory and learn the actual real-life inventory control and supply chain management process.

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STRATEGY FOR IMPROVING THE QUALITY OF HUMAN RESOURCES IN THE SAME WORK OPPORTUNITY (EEO) CASE STUDY: PT URC INDONESIA

Natari, Sari Usih1 & Rivai, Arini2 1,2

Students of Master of Management Program, Faculty of Economics and Business, University of Padjadjaran

usi_only8@yahoo.co.id1 ; arinirivaii@gmail.com2

ABSTRAK

Purpose

The purpose of this study is to determine the benefits of EEO company PT Universal Robina Coorporation (URC) Indonesia. This research to provide opportunities and equal treatment in every employee. We can find a harmonious industrial relations between companies and unions.

This study uses quantitave analysis and Structural Equation Modelling (SEM) method. Variable data using the recognition of the rights of the company and the union, union security guarantees for companies, facilities and assistance to the union, as well as the exemption for the purposes of the union. The data used in this research using primary and secondary data. Primary data by distributing questionnaires and interviews to workers of PT URC Indonesia. Secondary data used literature study and conduct research documents. Scoring test the use of questionnaires 1-5, in which the start was not good to very good. It aims to find out how much each variable research achievements for workers in the company. And to qualify the validity and reliability. Data processing using SPSS 23 statistical. Data analysis was performed using research methods Structural Equation Modeling (SEM).

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Managerial / Practical Implication

This study is hoped make workers can perform human resources EEO practices in accordance with company rules that effectively provides a competitive advantage and vice versa.

Originality / Value

This paper is the only originality studio in PT URC Indonesia and some manufacturers in Indonesia. It measures how positive the Collective Labor Agreement (CLA) between management and unions is in improving the quality of human resources in manufacturing.

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Effectiveness Digital Marketing Strategy In Micro Banking In Indonesia (Case Study : PT. Bank BRI Kantor Cabang Karawang)

Annisaa Ratnaasih annisaaratnaasih@gmail.com Master of Management Program,

Faculty Of Economic, and Business, Universitas Padjadjaran

Abstract

Purpose

The purpose of this paper is to determine whether the marketing strategy by using digitization technology could effectively be applied in improving the performance of marketing in banking targeting micro market, considering micro businesses targeting people with education levels are low and do not understand the technology advances so as not to investment in technology that have issued by the company to be in vain.

This study will use descriptive and causal research methods. descriptive study aims to present the information in a structured information, factual, and accurate information on the Application of digital marketing in micro-banking business. While the causal research methods used to test the effectiveness of digital marketing application to the growth of micro-businesses in the Banking Industry with a sample unit of BRI Branch Office Karawang.

Hypothesis in this research is to develop a better perception of the digital marketing strategies that can be applied in micro-banking business in Indonesia.So the expected results of this study are micro banking business in the future Indonesia can advance to be supported by the right technology, and so we need the right digital marketing in running micro businesses there.

Managerial/Practical Implication

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This paper is the only study to analyze the effectiveness of digital marketing strategies that do BRI in marketing with a sample micro businesses in Branch BRI Karawang. the study is expected that there will be found the right digital marketing for micro-business marketing with a sample in BRI Branch Karawang.

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CHANGE MANAGEMENT ANALYSIS OF NEW TALENT MANAGEMENT SYSTEM IN FINANCIAL SERVICES INSTITUTION

CASE STUDY: BANK MANDIRI

Astrini, Astrid Jein

Micro Credit Analysist, PT. Bank Mandiri, Tbk Master of Management Program,

Faculty of Economics, and Business, Universitas Padjadjaran email. astridjein@gmail.com

Abstract

Purpose

The purpose of this study was to define and describe new talent management system, its importance and provide information on how a change management in financial service institution implemented. The successful change management, those responsible have developed clear and shared visions of where they are going and have linked these to implementation strategies designed to produce the desired results from new talent management which will have an impact on business performance.

Design/Methodologi/Approach

This study was a qualitative of the case study method. This research used a case study method to understand the process of change. This research used three models of the change process from Anthony J Mento (2002). Analysis techniques used logic models through statement of human resource manager and vice president in interview and observation.

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Predical Implication

These results show that an implemented new talent management is factor and model of change management to enhances business performance and employee engagement.

Orginality/ Value

This paper is the only study that is performed in Bank Mandiri, Indonesia that measures factor of change management to new talent management system.

Keyword: Change Management, Talent Management System, Financial

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FINANCIAL PERFORMANCE ASSESSMENT BEFORE AND AFTER MERGER DECISION OF PT XL AXIATA Tbk

Sari, Riyana1 & Melina, Dewi2 1

Paur Matlog Biro Sarpras Polda Jabar, 2PT Tricada Intronik Master of Management Program,

Faculty of Economics, and Business Universitas Padjadjaran riyanasari14@yahoo.com; dewipardosi@gmail.com

ABSTRACT

Purpose:

The Aim of this study is for assess the financial-performance of PT. XL Axiata Tbk before and after conducting a merger by using financial ratio is: Current Ratio (CR), Total Asset Turnover (TATO), Debt Ratio (DR), Net Profit Margin (N-P-M), Return on In-vestment(R-O-I), Return on Equity (R-O-E) and Earnings per Shares (E-P-S).

Design/Methodology/Approach:

This research use a quantitative research method to examine financial-performance of PT. XL Axiata Tbk before and after merger. The data used in this study is based on secondary data obtained from the financial reports of PT XL Axiata Tbk before and after the merger. The financial and accounting data of PT XL Axiata Tbk is collected from the annual reports of 2011 – 2016 to assess the financial-performance improvement of PT. XL Axiata Tbk.

Expected Findings:

The hypothesis developed in this study is the financial-performance of PT. XL Axiata after the merger is higher than before the merger. So, the expected result of this study is that the financial-performance of PT XL Axiata Tbk will increase after merger deci-sion. The impact of merger decision on financial performance reveals that the liquidity, leverage, activity and profitability have improved in the post-merger period.

Practical Implication:

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flow of capital applied by managers for the optimal implementation of resources and assets. This study also would provide practical implication such as the ways to screen a potential target behind mergers.

Originality/Value:

This paper is the only study conducted in PT XL Axiata Tbk that assesses the impact of merger decision on financial perfor-mance.

Keywords: Merger, Financial Performance, Acquisitions, Financial ratios

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Does Health And Fitness Levels Of Employee Influence Their Performance? A Case Study Of A Telco Company In Emerging Economy

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Non-Financial Rewards Effectiveness of the implementation Sales Strategy Case Study of KTA Mirai+ PT Bank Nusantara Parahyangan, Tbk

In Bandung

Cahyanto, Eko Bayu1; Mustikasari, Dhea Sindy2 1

Counseling Support Dept. Head KTA Mirai+; 2Team Leader Counseling KTA Mirai+ PT Bank Nusantara Parahyangan, Tbk

Master of Management Program,

Faculty of Economics, and Business, University of Padjajaran ekobiggie@gmail.com; atesindy@gmail.com

ABSTRACT

Purpose

The purpose of this study is to discuss about the implementation and application regarding non financial reward in the banking industry especially in Bank Nusantara Parahyangan.The company uphold the vision of the company, that declared that PT Bank Nusantara Parahyangan is the company that will be number one in KTA bussiness, so it has to be align with the implementation. One of the program is “non financial reward”.Hereby i will describe to measure the effectiveness of this kind of reward and the influence for productivity and performance within.

Design/ Methodology/ Approach

The research will use causal comparative methods. It aims to present information the structured, factual, and accurate information on application of non financial reward and it’s effectiveness for Bank BNP especially for KTA Mirai+ Division. While the causal research method is to know the influence of non financial reward which is measured suitable with the performance growth and productivity in the side of business and side by side in individual and as a unit.

• The hypothesis develop in this study is a better perception toward regarding productivity and performance base on application and implementation.the reward non only based on financial/fund only, but also implemented in variaty ways of non financialy kind.

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team (division). It will be splendid if non financial reward will be effective as same or might be better than financial reward.

Managerial/ Practical Implication

The result of the study will be the managerial implication to the banking management particularly in managing rewards system. This study will provide each of practical implication and the causal efffect for empoyee, that also effect to the company, also practically implementation in daily, mostly, or term of time. Also to be measuring tools from the result. The gap of performance and productivity result compared with the ideals situation will be widely measured and closured.

This paper is the only study conducted in the banking industry at Bank BNP which measured the impact of non financial reward system for business continuity with the intention to provide the best performance result that bring value for company and also improvement for each individual. Beside that it can be brought to another financial institution or related kind of business (ex: Bank) which is demand high talent with high work preassure in variant level of employee.

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Decision Making Analysis Using Supply Chain Approach: Case Study at PT. Bersama Zatta Jaya

Melyani, Yohana & Sugihharti, Garnis

PPIC, PT Karya Utamaputra Mandiri; Procurement, PT BEZAYA

Master of Management Program, Faculty of Economics, and Business, Universitas Padjajaran yohana_melyani@yahoo.com ; garnis.sugihhart@gmail.com

ABSTRACT

Purpose

This paper purpose is to develop performance indicator for supply chain and to explore the impact of supply chain at PT. BersamaZatta Jaya as a manufacturing company in Bandung. The correlation is important to find the hidden factors for making decision because in some cases the core problem is related to Supply Chain. This paper also analysis the current state of the manufacturing situation and then do the case study of how model is used in a manufacturing. This case study should be useful for benchmarking with related industries in Japan.

This paper uses descriptive analysis and case study method. Descriptive analysis method presents new performance measurement’s model for supply chain based on countries and companies condition. The model describes:

1. How to identify performance measures at PT Bersama Zatta Jaya, 2. How to group these measures, and

3. How to develop the frameworks to make performance measurement system.

The expected finding is getting a confirmation about compatibility the new Model of Ronald Maurice Allen if this model implemented at PT. BersamaZatta Jaya. It will make the company able to make Decision Making faster and better with new model implementation by using Ronald Maurice Allen research.

Managerial/Practical Implication

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decision, improving sensitivity to external threats, improving the ability of company and also to deal with various issues. Not only for managerial, this paper will also give practical implication for the staffs, the implication is: improving their sense of appreciation productivity, increasing motivation to reach the goals and improving knowledge about their job.

The case study is just implemented by one Textile and Apparel manufacturing company in Bandung (PT. Bersama Zatta Jaya), Indonesia and restricted in supply chain only.

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DIFFERENTIATION STRATEGY IMPLEMENTATION TOWARD CUSTOMER VALUE

(Case Study : Go-jek in Bandung City)

Gita Kirana Tresna Putri Usman1 Vina Triyanti2

Customer Lending Staff. PT Bank Danamon Indonesia, Tbk. 1

Staff of Dinas BMCK Kabupaten Majalengka.2 gitaputs@gmail.com1 triyantivina@gmail.com2

Master of Management Program, Faculty of Economics and Business, Universitas Padjadjaran

ABSTRACT

Research Background:

The purpose of this paper is to analyze the effect of differentiation strategy implementation toward customer value on Gojek’s performance.

Design/Methodology/Approach:

This paper adopts the differentiation approach and collects data from the customers of Gojek in Bandung City to investigate how a strategic approach affects the customer value of Gojek.

Expected Findings:

The findings indicate that although Gojek provides a lot of convenience in terms of time and low cost, it also often gets complaints from its users. This becomes the issue of the research.

The implementation of differentiation strategy includes actions to establish a set of meaningful differences to distinguish a company's offering from that of competitition, it is the multiple challenges for Gojek’ strategy. This paper describes some factors in identifying the strategy in response to the feedback of Gojek’s users in Bandung City.

Originality/Value:

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COMPETENCY GAP ANALYSIS OF SECTION HEADS AS A STRATEGIC ASSET IN PERUM BULOG

Sri Emilia Mudiyanti¹, Imas Iin Lasmawati²

Head of Field Operations and Public Services, Perum BULOG Divre Jabar¹ Section Head of Administration and Finance, Perum BULOG Subdivre Bandung²

emilmudiyanti@yahoo.com, iin.lasmawati@gmail.com

Master of Management Program Faculty of Economics, and Business, Universitas Padjadjaran

Abstract

Purpose

The purpose of this research is to analyze the competency gap of each section head in Perum BULOG Divre Jabar and Subdivre Bandung. Competencies analyzed include behavioral competence and technical competence. It is important to improve productivity and company performance.

This study used qualitative methods that aim to present the structured information, factual and accurate information regarding the competency gaps in Perum Bulog Divre Jabar and Subdivre Bandung. Besides this research can reflect the demands of the technical and behavioral competencies needed to achieve its goals.

Research surveys were used to collect data about how the condition of the reality competence of each head section in performing a series of tasks in accordance with the provisions and targets to be achieved by the company. And then, the behavioral competencies and technical competencies what should be owned by their respective section heads. The survey was conducted through the use of questionnaires and interviews to any section heads, supervisors and subordinates. Interviews with executives at the enterprise were conducted to identify the human resource competency on what they expect from HR. Survey research has the main purpose to describe and identify the situation measure and analyze the factors that influence it.

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that must be done by the employee and the company so that employees can be more competent in their field and become the best in their field.

Practical Implication

The results of this study have implications for the company in preparing for Human Resources as a strategic partner in running a business enterprise that can support organizational resilience with high competitiveness and as a reference in finding the right employee to be placed in the right place. This study will provide practical implications as to enhance the capabilities of all employees, the head line and the level of teamwork that is more integrated.

This paper is the only research conducted in Perum Bulog Divre Jabar and Subdivre Bandung, West Java, Indonesia, which measures the competence of employees in managerial roles as section head.

Keyword:Behavioral and Technical Competencies, Performance, Employee

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Trust and Service Quality Impact To The Patient’s Satisfactory Level According To Customer Value As An Intervening Variable (Case Study of

Patients in dr. Soekardjo Public Hospital Tasikmalaya City in 2017)

Rema Puri, Irma Sri Katon Master Degree of Management Program, Economics and Business Faculty, Padjajaran University

tuitirma@gmail.com

Purpose

The objective of this research is to analyze Trust and Service Quality Impact To The Patient’s Satisfactory Level According To Customer Value As An Intervening Variable.

Trust, service quality, patient satisfaction, and customer value are very important to do research, with research on the problem, can be known credibility of the hospital in providing services to the community, especially to patients.

The method that is used in this research is survey method. This research uses purposive sampling for sample collecting technique. The research instrument of this research is questioner, and for statistic analysis method, this reseach uses PLS 3.0 to proove the hypothesis.

The hypothesis in this research is there is effect of trust to patient’s satisfactory level in dr. Soekardjo public hospital in Tasikmalaya City, there is effect of trust to customer value, there is effect of service quality to patient’s satisfactory level, there is effect of customer value as intervening variable to patient’s trust and satisfactory level and there is effect of customer value as intervening variable to the quality of service and patient’s satisfactory level in dr. Soekardjo public hospital in Tasikmalaya City.

Proceedings The 6th International Joint Seminar Visit To Japan Corporation 24 28 July 2017

ISBN No: 978-602-60017-4-0

PROCEEDINGS OF

THE 6TH INTERNATIONAL JOINT SEMINAR &

COMPANY VISIT TO JAPAN CORPORATION

TOKYO - JAPAN

Held by

College of Business

RIKKYO UNIVERSITY

Master of Management Program

Faculty of Economics & Business

UNIVERSITAS PADJADJARAN

Table of Contents

Welcome Speech

Prof. Dr. dr.med. Tri Hanggoro.

Email: rektor@unpad.ac.id

Rector of Universitas Padjadjaran

Welcome Speech

Prof. Noriyoshi Shiraishi

Email: siraisi@rikkyo.ac.jp

Senior Vice President of Rikkyo University

Welcome Speech

Dr. Nury Effendi, SE., MA

Email: nury.effendi@fe.unpad.ac.id

Dean, Faculty of Economics & Business, Universitas

Padjadjaran

Welcome Speech

Prof. Akita Takahiro

Email: akita@rikko.ac.jp

Specially Appointed Professor, College of Business, Rikkyo

University

Welcome Speech

Popy Rufaidah, SE., MBA., Ph.D

Email: popy.rufaidah@fe.unpad.ac.id

Head, Master of Management Program, Faculty of Economics

& Business, Universitas Padjadjaran

PERSON IN CHARGED

RIKKYO UNIVERSITY

Prof. Noriyoshi Shiraishi

siraisi@rikkyo.ac.jp

Prof. Akita Takahiro

5056146@rikkyo.ac.jp, akita@rikkyo.ac.jp

UNIVERSITAS PADJADJARAN

Popy Rufaidah, Ph.D.

popy.rufaidah@fe.unpad.ac.id

PARTICIPANT LIST MASTER OF MANAGEMENT PROGRAM

FEB UNIVERSITAS PADJADJARAN