The Impact of Marketing Mix, Consumer’s Characteristics, and Psychological Factors to Consumer’s Purchase Intention on Brand “W” in Surabaya | Nugroho | iBuss Management 5874 11066 1 SM
Teks penuh
Gambar
Dokumen terkait
Another result is from the t-test, it can be seen that only brand awareness, perceived quality, price, and promotion that individually have significant influence
Attitude, price quality inference, past purchase, personal appearance, and social influence are the factors influencing consumer intention to purchase original and
The dependent variable is consumer intention to purchase counterfeit while the independent variables are past purchase of counterfeit, attitudes toward
Based on the previous research, the same variable is used in this study, there are marketing mix (product, place, promotion, price, physical evidence, people, and process),
According to Subagyo (2010) said that the marketing mix will combine four variables, namely product, price, promotion, distribution. Raja Abon Makmur Lestari's business is
Based on the result of research, Product, Price, Place and Promotion have a significant influence towards Customer Purchase Decision in Yakun Kaya Toast JlIskandar Muda, Thus,
green marketing mix yang terdiri dari green product, green price, green place, dan green promotion secara simultan berpengaruh signifikan terhadap proses Brand Image produk The
The results of this study indicate that the dimensions of marketing strategy that are green product, green price, green place and green promotion have positive effect on purchase
