Lampiran 1.
KUISIONER PENELITIAN
ANALISIS PENGARUH ATMOSFER WAROENG JOGLO “BU RINI” TERHADAP
KEPUASAN
KONSUMEN
A.
Identitas Responden
:
Nama
:
Pekerjaan :
Jenis Kelamin
:
Umur
:
B.
Beri tanda (X) pada bagian anda
:
1.
Dari manakah anda mengetahui tentang Waroeng Joglo “BU RINI” ?
a.
Teman
b.
Keluarga
c.
Iklan
d.
Lainnya . . .
(silahkan diisi)
2.
Sudah berapa kali anda berkunjung ke Waroeng Joglo “BU RINI” ?
a.
Kurang dari lima kali kunjungan (tidak perlu menjawab pertanyaan berikutnya)
b.
Lima kali kunjungan
Berilah tanda
check
(√) pada salah satu kolom jawaban yang sesuai dengan pendapat saudara/i.
Pertanyaan di bawah ini dengan kode:
SS
= Sangat Setuju
S
= Setuju
RR
= Ragu ragu
TS
= Tidak Setuju
STS
= Sangat Tidak Setuju
ATMOSFER RUMAH MAKAN
Penglihatan /
sight
no
Pertanyaan
SS
S
RR
TS
STS
1.
Waroeng Joglo “BU RINI” menyuguhkan pemandangan
persawahan yang alami dan menyenangkan
2.
Pencahayaan yang cukup sehingga dapat melihat
sekeliling dengan baik
3
Tata ruang rumah makan didesign sedemikian rupa
sehingga teratur dan menyenangkan
4
Rumah makan bersih
Sentuhan/Touch
no
Pertanyaan
SS
S
RR
TS
STS
1
Meja dan kursi nyaman untuk ditempati
2.
Gasebo/lesehan di Waroeng Joglo “BU RINI” yang
nyaman dan menyenangkan
Bau (aroma)/ Smell
No
Pertanyaan
SS
S
RR
TS
STS
1
Aroma masakan yang menggugah selera makan
Pendengaran/ Hearing
No
Pertanyaan
SS
S
RR
TS
STS
1.
Musik yang dimainkan cukup tenang sehingga pelanggan
nyaman pada saat menyantap hidangan
2. Suara lingkungan yang tenang, jauh dari keramaian kota
3
Pelayan yang melayani menawarkan menu dengan jelas
4
Pelayan ramah dalam melayani pelanggan
Suhu/ Temperature
No
Pertanyaan
SS
S
RR
TS
STS
1.
Makanan yang disajikan hangat
2.
Minuman yang disajikan sesuai dengan pesanan
pelanggan dingin/panas
3
Suhu ruangan yang sejuk
Tempo
No
Pertanyaan
SS
S
RR
TS
STS
1.
Pelayan cepat dalam menjelaskan menu
2.
Tidak perlu menunggu terlalu lama dalam penyajian
makanan dan minuman yang dipesan
Kepuasan Konsumen
No
Pernyataan
SS
S
RR
TS
STS
1.
Saya suka makanan dan minuman yang disajikan enak
dan sesuai selera
2. Saya suka pelayanan yang cepat dan memuaskan
3
Saya suka rasa nyaman yang ditimbulkan
Lampiran 2. Tabel Karakteristik Responden
no
katagori
subkatagori
Jumlah
%
1
Jenis kelamin
Laki-laki
111
55,5
perempuan
89
44,5
2
usia
≥ 20 tahun
2
1,00
21- 30 tahun
167
83,5
31- 40 tahun
27
13,5
>40 tahun
4
2,00
3
pekerjaan
mahasiswa
151
75,5
karyawan
32
26
wirausaha
10
5
Ibu rumah tangga
4
2
Guru
1
0,5
Lampiran 3. Uji Reliabilitas dan Validitas
Penglihatan/
Sight
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliabi lity Statistics
.827 .837 4
Cronbach's Alpha
Cronbach's Alpha Based
on St andardized
Items N of Items
Item-Total Statisti cs
12.2333 2.944 .719 .604 .754
12.1667 2.902 .749 .565 .741
12.1667 2.971 .501 .297 .863
12.1333 2.947 .686 .571 .768
pengelihatan1 pengelihatan2 pengelihatan3 pengelihatan4
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Mult iple Correlation
Cronbach's Alpha if Item
Sentuhan/
Touch
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
.641 .646 2
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
sentuhan1 3.5333 .602 .477 .227 .(a)
sentuhan2 3.4000 .800 .477 .227 .(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Bau(aroma)/
smell
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
a Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Cronbach's Alpha Based on Standardized
Items N of Items
.610 .630 2
Item-Total Statistics
Scale Mean if
Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbach's
Alpha if Item
Deleted
aroma1 3.6667 .713 .460 .212 .(a)
aroma2 3.6000 .386 .460 .212 .(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Pendengaran/
hearing
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha Cronbach's Alpha Based on Standardized
Items N of Items
Item-Total Statistics
Scale Mean if
Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbach's
Alpha if Item
Deleted
pendengaran1 12.5667 5.978 .496 .252 .887
pendengaran2 12.0667 3.789 .802 .775 .758
pendengaran3 12.1000 3.128 .885 .832 .721
pendengaran4 11.8667 4.602 .686 .515 .813
Suhu/
temperature
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha Cronbach's Alpha Based on Standardized
Items N of Items
.774 .777 3
Item-Total Statistics
Scale Mean if
Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbach's
Alpha if Item
Deleted
suhu1 7.6000 1.834 .559 .340 .759
suhu2 7.5000 1.707 .707 .506 .582
Tempo
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
.605 .609 2
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
tempo1 4.1333 .533 .438 .192 .(a)
tempo2 4.2667 .409 .438 .192 .(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Kepuasan
Case Processing Summary
N %
Cases Valid 30 100.0
Excluded(
a) 0 .0
Total 30 100.0
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.690 .696 4
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Squared Multiple Correlation
Cronbach's Alpha if Item
Deleted
puas1 12.2667 2.823 .515 .543 .610
puas2 12.0000 3.448 .563 .541 .573
puas3 12.3667 3.895 .422 .399 .657
Lampiran 4. Analisis Regresi Berganda
Variables Entered/Removed(b) Model Variables Entered VariablesRemoved Method
1 TTEMPO, TSENTUHA N, TTEMPERA TUR, TPENGELI HATAN1, TAROMA, TPENDEN GARAN(a)
. Enter
a All requested variables entered. b Dependent Variable: TPUAS
Model Summary
Model R R Square
Adjusted R Square
Std. Error of the Estimate
1 .617(a) .380 .361 1.64512
a Predictors: (Constant), TTEMPO, TSENTUHAN, TTEMPERATUR, TPENGELIHATAN1, TAROMA, TPENDENGARAN
ANOVAb
320.283 6 53.380 19.724 .000a
522.337 193 2.706
842.620 199 Regression Residual Total Model 1
Sum of
Squares df Mean Square F Sig.
Predictors: (Const ant), TTEMPO, TSENTUHAN, TTEMPERATUR, TPENGELI HATAN1, TAROMA, TPENDENGARAN
a.
Coeffi ci entsa
3.712 1.428 2.600 .010
.091 .072 .079 1.267 .207 .819 1.221
.039 .101 .025 .390 .697 .768 1.303
.533 .116 .300 4.589 .000 .749 1.335
.245 .066 .254 3.687 .000 .676 1.480
.219 .078 .193 2.810 .005 .681 1.469
.028 .085 .021 .332 .740 .767 1.305
(Constant)
TPENGELI HATAN1 TSENTUHAN TAROMA
TPENDENGARAN TTEMPERATUR TTEMPO Model
1
B St d. Error Unstandardized
Coef f icients
Beta St andardized Coef f icients
t Sig. Tolerance VI F
Collinearity Statistics
