Lampiran : 1 Kuesioner
KUESIONER PENELITIAN
ANALISIS PENGARUH SERVICE EXCELLENCE DAN STORE ATMOSPHERE DALAM TERCIPTANYA BRAND IMAGE BANK MEGA SYARIAH KCP PETOJO,
JAKPUS
Responden YTH,
Saya Adityo Pratama, mahasiswa semester 7 jurusan Manajemen – International Marketing Bina Nusantara University, Indonesia. Saat ini saya sedang melakukan penelitian yang merupakan bagian tugas akhir saya mengenai Service Excellence dan Store Atmosphere terhadap Brand Image Bank Mega Syariah Kcp Petojo. Maka agar penelitian berlangsung dengan baik, saya sangat mengharapkan kesediaan dan bantuan dari para responden untuk ikut berpartisipasi mengisi kuesioner ini dengan lengkap dan benar. Atas perhatian dan waktunya, saya ucapkan terima kasih.
Profil Responden :
Berikan tanda (X) atau (√ ) pada jawaban yang di iinginkan Jenis Kelamin : ( ) Pria ( ) Wanita Usia : < 20 tahun 20 – 30 tahun 31 – 40 tahun 41 – 50 tahun >50 tahun Pekerjaan : Mahasiswa PNS Karyawan Swasta Wiraswasta Lain...
Berapa Lama menjadi Nasabah Bank Mega Syariah < 1 tahun
2 – 3 tahun 3 – 4 tahun > 4 tahun
Frekuensi kunjungan di Bank Mega Syariah Kcp Petojo per bulan 1 – 5 kali
5 – 10 kali 11 – 15 kali >15 kali
Berikan tanda (X) atau (√ ) pada jawaban yang diinginkan Penyataan untuk variabel Service Excellence (X1)
No. Pernyataan
Sangat Tidak Setuju
Tidak
Setuju Netral Setuju
Sangat Setuju 1 Ketrampilan seluruh karyawan dalam
melayani anda, memuaskan 2 Pelayanan yang dilakukan cepat
tanggap
3 Seluruh karyawan melayani anda dengan penuh keramahan
4 Karyawan melayani anda dengan penuh kesopanan
5 Penampilan seluruh karyawan terlihat menarik
6 Penampilan seluruh karyawan terlihat pantas
7 Karyawan dapat memahami masalah anda dengan tepat
8 Karyawan mampu memberikan solusi yang tepat
Pernyataan untuk variabel Store Atmosphere (X2)
No. Pernyataan
Sangat Tidak Setuju
Tidak
Setuju Netral Setuju
Sangat Setuju 1 Papan nama Bank Mega Syariah Kcp
Petojo terlihat dengan jelas
2 Desain penataan eksterior (suasana luar bank) terlihat menarik
3 Desain interior (suasana dalam bank) terlihat baik
4 Warna dalam bank terlihat menarik 5 Tata letak produk dalam bank
memudahkan anda
6 Tata tempat pelayanan tidak menyulitkan anda
7 Tanda petunjuk yang disediakan membantu anda
8 Tanda petunjuk yang disediakan terlihat jelas
Pertanyaan untuk variabel Brand Image (Y1)
No. Pernyataan
Sangat Tidak Setuju
Tidak
Setuju Netral Setuju
Sangat Setuju 1 Janji program perusahaan dapat ditepati
2 Janji program dapat dipercaya 3 Janji program yang ada realistis 4 Tidak ada keraguan terhadap program 5 Harapan anda terhadap Bank Mega
Syariah baik
6 Harapan anda tercapai setelah menjadi nasabah Bank Mega Syariah
7 Bank Mega Syariah menimbulkan kesan yang baik
8 Bank Mega Syariah memberikan kesan yang baik
Lampiran 2 : Data kuesioner
no Service Excellence X1 Store Amposheres X2 Brand Image
1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 1 4 4 4 4 5 4 4 4 3 3 2 2 3 2 3 3 3 3 4 5 4 5 5 5 2 4 4 4 4 4 4 3 3 3 3 2 3 2 3 3 3 4 3 4 4 4 5 4 3 3 4 3 4 4 4 5 4 3 4 3 3 3 2 2 3 3 4 4 4 4 4 4 3 3 4 3 4 4 3 4 4 4 4 4 3 3 2 3 2 3 2 3 3 4 5 4 4 5 4 5 3 3 4 5 4 5 5 5 5 3 4 3 4 4 5 4 5 4 4 3 5 4 5 5 6 5 5 5 3 5 3 4 4 3 3 2 2 3 3 3 2 4 4 4 4 5 4 4 4 7 3 2 3 4 4 4 3 3 4 4 4 2 3 3 3 2 3 3 4 4 4 4 3 3 8 5 5 4 3 5 4 5 5 3 3 3 3 4 4 2 2 5 5 4 3 5 4 5 5 9 4 3 4 3 4 4 4 4 4 3 2 3 3 2 2 2 4 3 4 4 4 5 4 3 10 3 2 4 3 4 4 3 3 2 3 3 2 2 2 2 1 3 3 4 3 4 4 4 4 11 5 4 4 5 5 4 5 5 4 4 4 3 5 4 3 3 4 4 5 5 5 5 5 5 12 4 5 4 4 5 4 4 4 4 3 4 4 3 4 4 3 5 4 4 3 5 4 5 5 13 4 3 4 4 5 4 3 4 3 2 1 2 2 1 2 2 4 4 4 4 5 4 4 4 14 4 4 5 5 5 5 4 4 4 3 3 2 4 4 4 3 5 4 4 3 5 4 5 5 15 5 4 5 4 5 4 4 5 4 2 3 2 4 5 4 3 4 4 5 5 5 4 5 5 16 4 3 4 4 5 4 4 4 4 3 4 3 5 4 4 3 4 4 4 4 5 4 4 4 17 3 3 4 3 4 4 4 4 5 3 3 3 4 4 4 4 4 4 4 4 4 4 3 3 18 3 2 3 3 4 3 2 2 2 1 2 2 2 3 2 2 3 4 3 4 2 3 3 3 19 3 4 4 4 4 4 4 4 3 3 2 3 4 4 3 3 3 4 3 3 4 4 4 4 20 3 4 4 4 5 4 5 5 3 3 3 2 4 4 4 3 5 4 4 3 5 4 5 5 21 3 4 4 4 4 4 3 4 3 2 2 3 3 2 3 4 4 3 4 4 4 5 4 3 22 5 5 5 4 5 4 5 5 5 3 3 3 3 3 4 2 4 3 4 4 4 5 4 3 23 5 4 4 3 5 4 5 5 4 3 3 2 3 3 3 3 4 4 4 4 5 4 4 4 24 3 4 3 4 4 5 5 5 3 3 4 3 4 4 4 4 4 3 4 4 4 5 4 3 25 4 4 5 5 5 5 5 5 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 26 3 3 4 4 4 4 3 3 3 3 2 2 3 3 2 2 4 4 4 4 4 3 3 3 27 5 5 5 5 5 5 5 5 5 3 3 3 4 4 3 3 4 5 5 5 5 5 5 4 28 3 4 4 3 4 4 4 3 3 2 3 3 2 3 3 2 4 4 4 4 4 4 3 3 29 4 3 4 3 4 4 3 4 4 3 4 4 3 4 4 4 3 3 4 3 4 4 4 4 30 4 4 4 4 4 5 5 5 4 3 3 3 4 4 4 4 5 5 4 3 5 4 5 5 31 5 5 5 3 5 5 5 5 4 4 3 3 3 3 4 4 5 4 4 3 5 4 5 5 32 4 3 4 5 4 4 3 4 4 3 2 2 4 4 3 2 5 3 3 3 3 4 4 4 33 5 5 5 4 5 5 4 4 3 3 4 3 3 3 3 3 5 5 4 4 5 5 5 5 34 5 5 4 4 4 4 5 5 4 5 5 4 5 5 4 4 4 5 5 5 5 5 5 5 35 3 4 4 4 5 4 4 4 4 3 3 3 4 4 3 3 3 3 4 5 4 4 5 4 36 3 4 5 4 5 5 5 5 4 3 3 2 3 3 3 3 3 3 4 5 4 5 5 5 37 4 4 5 5 5 5 5 5 5 4 4 3 4 4 3 3 5 4 4 3 5 4 5 5 38 4 4 4 5 4 4 4 4 3 3 2 2 3 3 3 2 2 2 4 4 2 3 4 3 39 3 3 4 4 4 4 2 3 4 3 3 2 3 3 3 4 4 3 4 4 3 5 3 3 40 3 3 3 4 3 4 3 3 4 3 3 3 3 4 4 3 3 2 2 3 3 2 3 4 41 3 3 4 4 4 4 3 3 4 3 3 2 4 4 3 3 3 3 3 4 3 5 4 4
42 4 3 4 5 4 4 3 4 3 2 2 2 4 3 3 2 4 4 4 4 5 4 4 4 43 4 3 4 5 4 4 3 4 3 2 2 2 4 3 3 2 3 3 4 5 4 4 5 4 44 4 4 4 4 4 3 3 3 4 3 2 2 4 3 3 3 4 3 4 4 4 5 4 3 45 4 3 4 3 4 4 3 3 3 2 2 2 3 3 2 2 4 3 4 4 4 5 4 3 46 4 3 4 4 4 4 3 4 3 3 2 2 3 3 2 2 3 3 4 5 4 5 5 5 47 4 3 4 4 4 4 3 3 4 3 3 3 4 4 3 4 4 4 4 4 4 4 3 3 48 4 3 4 4 4 4 4 5 4 3 3 3 5 4 3 3 3 3 4 5 4 5 5 5 49 3 3 4 4 4 3 4 3 4 3 3 2 3 3 3 2 4 3 4 4 4 5 4 3 50 3 4 5 4 5 4 3 4 4 3 3 2 3 3 2 2 3 4 5 4 5 5 5 5 51 4 4 3 3 3 3 4 4 5 4 4 3 3 3 4 4 4 4 4 4 4 4 3 3 52 3 3 3 3 3 3 4 5 4 4 4 3 3 3 4 4 3 4 4 3 3 3 3 3 53 4 4 5 4 5 3 5 4 4 3 4 2 3 3 3 3 5 5 5 4 5 5 4 4 54 2 3 3 3 3 3 4 4 3 4 4 5 5 5 4 3 3 3 4 5 4 5 5 5 55 3 3 4 5 4 5 5 5 5 3 3 4 3 3 5 5 5 5 5 5 5 5 4 4 56 4 4 3 3 3 3 5 4 3 3 3 1 3 3 3 3 4 4 4 4 4 4 3 3 57 3 3 2 3 3 3 4 3 3 3 3 2 3 3 2 2 3 3 3 3 3 3 3 3 58 3 3 4 5 4 5 4 4 4 2 3 2 2 2 3 3 4 4 4 4 5 4 4 4 59 5 5 4 4 5 5 5 5 5 4 5 3 3 3 3 3 5 5 4 5 5 5 5 4 60 4 3 3 3 4 4 4 5 4 4 4 3 3 3 4 3 4 4 4 4 5 4 4 4 61 5 5 5 4 5 5 4 4 5 4 5 3 3 4 4 4 3 4 4 4 4 4 4 4 62 4 3 4 4 4 3 3 3 4 3 3 2 4 3 2 2 3 3 4 5 4 4 5 4 63 4 3 4 4 3 4 2 3 3 2 2 2 3 4 2 1 4 4 4 4 4 4 3 3 64 4 4 4 4 4 3 3 3 3 2 2 2 3 4 2 2 4 3 4 4 4 5 4 3 65 3 4 4 3 4 4 3 3 3 2 2 1 3 3 2 2 4 4 5 4 4 3 3 2 66 4 3 4 4 4 3 3 3 3 2 2 3 3 3 2 2 3 3 4 5 4 4 5 4 67 4 4 5 5 5 5 5 5 5 4 4 3 4 4 4 3 5 5 4 5 4 4 5 5 68 4 4 5 4 5 4 3 4 4 3 2 2 4 4 3 2 5 4 4 3 5 4 5 5 69 4 4 4 4 4 4 3 4 4 4 3 4 4 3 3 2 3 3 4 5 4 4 5 4 70 4 4 4 4 4 5 4 3 3 3 2 2 3 3 2 2 3 2 2 2 3 4 2 2 71 3 3 4 5 4 4 5 4 3 2 2 2 3 3 3 2 3 3 4 4 4 5 3 3 72 5 5 5 3 5 3 4 4 3 4 4 4 4 4 3 3 5 5 4 3 5 4 5 5 73 4 4 4 3 5 3 4 4 2 3 2 1 2 1 2 2 4 4 4 4 5 4 4 4 74 5 5 4 3 5 4 5 5 3 3 3 3 3 3 4 5 3 3 4 5 4 5 5 5 75 3 4 5 4 5 5 5 5 3 3 3 3 3 3 4 5 5 4 4 3 5 4 5 5 76 5 3 4 3 4 4 5 4 4 3 4 4 4 4 3 4 5 4 5 5 5 4 5 5 77 3 3 4 4 4 5 3 3 4 3 4 4 4 4 3 4 4 3 4 4 4 5 4 3 78 3 2 2 2 3 3 3 4 2 2 2 2 2 2 2 2 4 4 4 4 3 4 3 3 79 4 4 4 3 4 4 4 4 3 3 4 4 4 4 4 3 4 4 4 4 5 4 4 4 80 3 3 4 5 4 5 5 5 5 4 4 3 5 4 5 5 3 3 4 5 4 4 5 4 81 3 3 4 4 4 4 4 4 5 5 5 5 5 5 4 4 5 5 5 5 5 5 4 4 82 5 5 5 4 4 5 5 5 3 4 4 4 4 4 4 4 5 4 4 4 5 5 5 5 83 5 4 4 3 5 4 5 5 5 4 4 5 5 4 5 5 5 5 5 5 5 5 5 5 84 4 4 4 4 5 4 4 4 5 5 5 3 5 5 4 4 3 3 4 5 4 5 5 5 85 5 5 5 5 5 5 4 4 3 3 4 5 4 4 5 4 3 3 4 5 4 5 5 5 86 3 3 4 4 4 4 3 3 5 5 4 3 5 4 5 5 4 4 4 4 5 4 4 4
87 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5 5 4 3 5 4 5 5 88 3 3 3 4 4 4 4 4 4 4 4 4 5 4 4 4 3 3 4 5 4 5 5 5 89 3 3 4 4 3 4 4 4 4 3 3 4 3 4 3 3 3 3 4 5 4 4 5 4 90 3 3 3 3 3 4 3 4 3 3 3 4 4 4 5 5 3 3 4 5 4 4 5 4 91 5 4 4 5 5 4 5 5 4 3 3 3 4 3 3 3 5 5 4 3 5 4 5 5 92 5 5 5 3 5 3 4 4 4 3 3 3 3 5 4 3 4 3 4 4 4 5 4 3 93 5 5 5 3 4 3 3 3 3 4 4 4 4 4 4 4 3 4 4 4 4 4 3 3 94 5 5 4 3 5 4 5 5 3 4 4 4 4 4 4 4 3 3 4 5 4 5 5 5 95 3 4 5 4 5 5 5 5 4 4 4 4 4 3 3 3 3 3 4 5 4 5 5 5 96 5 3 4 3 4 4 5 4 3 3 4 4 4 4 3 3 3 3 4 5 4 4 5 4 97 4 3 4 3 4 5 3 3 4 4 4 4 4 4 3 3 4 4 4 4 4 4 3 3 98 3 2 2 3 3 3 3 3 3 3 3 4 4 4 4 4 4 3 4 4 4 5 4 3 99 3 4 4 4 4 4 4 4 5 3 4 3 4 4 5 4 4 4 4 4 5 4 4 4 100 3 3 4 5 4 5 5 5 3 3 4 4 4 4 3 3 5 5 5 4 5 4 5 5
Lampiran 3 : Uji Validitas dan Realibilitas Service Excellence
Case Processing Summary
N %
Cases Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items .830 8 Item Statistics Mean Std. Deviation N Pernyataan1 3.8400 .80050 100 Pernyataan2 3.6800 .82731 100 Pernyataan3 4.0600 .67898 100
Pernyataan4 3.8500 .72995 100 Pernyataan5 4.2600 .64542 100 Pernyataan6 4.0700 .67052 100 Pernyataan7 3.9600 .86363 100 Pernyataan8 4.0400 .77746 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Pernyataan1 27.9200 13.185 .472 .822 Pernyataan2 28.0800 12.175 .642 .798 Pernyataan3 27.7000 12.899 .658 .798 Pernyataan4 27.9100 14.386 .298 .842 Pernyataan5 27.5000 12.899 .702 .794 Pernyataan6 27.6900 13.792 .467 .821 Pernyataan7 27.8000 12.162 .608 .803 Pernyataan8 27.7200 12.446 .641 .798 Scale Statistics Mean Variance Std. Deviation N of Items 31.7600 16.568 4.07039 8
Lampiran 4: Uji Validitas dan Realibilitas Store Atmospheres
Case Processing Summary
N %
Cases Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items .901 8 Item Statistics Mean Std. Deviation N Pernyataan9 3.7200 .80503 100 Pernyataan10 3.1700 .77921 100 Pernyataan11 3.2000 .92113 100 Pernyataan12 2.9000 .91563 100 Pernyataan13 3.5400 .82168 100 Pernyataan14 3.4700 .82211 100 Pernyataan15 3.3200 .88626 100 Pernyataan16 3.0900 .98571 100 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Pernyataan9 22.6900 23.610 .561 .900 Pernyataan10 23.2400 22.770 .709 .888 Pernyataan11 23.2100 21.157 .784 .880 Pernyataan12 23.5100 22.030 .672 .891 Pernyataan13 22.8700 22.761 .665 .891 Pernyataan14 22.9400 22.865 .650 .892 Pernyataan15 23.0900 21.557 .766 .882 Pernyataan16 23.3200 21.189 .715 .887 Scale Statistics Mean Variance Std. Deviation N of Items
Scale Statistics
Mean Variance
Std.
Deviation N of Items
26.4100 28.648 5.35242 8
Lampiran 5: Uji Validitas dan Realibilitas Brand Image
Case Processing Summary
N %
Cases Valid 100 100.0
Excludeda 0 .0
Total 100 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items .789 8 Item Statistics Mean Std. Deviation N Pernyataan17 3.8800 .79493 100 Pernyataan18 3.6900 .77453 100 Pernyataan19 4.0400 .51089 100 Pernyataan20 4.1000 .74536 100 Pernyataan21 4.2700 .69420 100 Pernyataan22 4.3000 .62765 100 Pernyataan23 4.2600 .79924 100 Pernyataan24 4.0100 .85865 100
Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted Pernyataan17 28.6700 11.072 .413 .780 Pernyataan18 28.8600 10.728 .504 .764 Pernyataan19 28.5100 11.404 .644 .753 Pernyataan20 28.4500 12.391 .179 .814 Pernyataan21 28.2800 10.163 .732 .728 Pernyataan22 28.2500 12.008 .341 .787 Pernyataan23 28.2900 10.026 .636 .741 Pernyataan24 28.5400 9.827 .617 .744 Scale Statistics Mean Variance Std. Deviation N of Items 32.5500 13.886 3.72644 8
Lampiran 6: Uji Normalitas
Case Processing Summary Cases
Valid Missing Total
N Percent N Percent N Percent
ServiceExcellenc e 100 100.0% 0 .0% 100 100.0% StoreAtmosphere s 100 100.0% 0 .0% 100 100.0% BrandImage 100 100.0% 0 .0% 100 100.0% Tests of Normality Kolmogorov-Smirnova Shapiro-Wilk
ServiceExcellenc
e .081 100 .101 .978 100 .086
StoreAtmosphere
s .084 100 .080 .980 100 .136
BrandImage .072 100 .200* .978 100 .094
a. Lilliefors Significance Correction
Lampiran 7: Uji Regresi Service Excellence dan Brand Image Descriptive Statistics Mean Std. Deviation N BrandImage 4.1099 .42056 100 ServiceExcellenc e 3.9700 .50880 100 Correlations BrandImage ServiceExcell ence Pearson Correlation BrandImage 1.000 .726 ServiceExcellenc e .726 1.000
Sig. (1-tailed) BrandImage . .000
ServiceExcellenc
e .000 .
N BrandImage 100 100
ServiceExcellenc
Variables Entered/Removedb Model Variables Entered Variables Removed Method 1 ServiceExcell encea . Enter
a. All requested variables entered. b. Dependent Variable: BrandImage
Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate 1 .726a .527 .522 .29079
a. Predictors: (Constant), ServiceExcellence b. Dependent Variable: BrandImage
ANOVAb
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 9.224 1 9.224 109.087 .000a
Residual 8.287 98 .085
Total 17.511 99
a. Predictors: (Constant), ServiceExcellence b. Dependent Variable: BrandImage
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 1.728 .230 7.518 .000 ServiceExcellenc e .600 .057 .726 10.444 .000
Residuals Statisticsa
Minimum Maximum Mean
Std. Deviation N Predicted Value 3.3780 4.7278 4.1099 .30524 100 Std. Predicted Value -2.398 2.024 .000 1.000 100 Standard Error of Predicted Value .029 .076 .040 .011 100 Adjusted Predicted Value 3.3413 4.7402 4.1096 .30601 100 Residual -1.20289 .77208 .00000 .28931 100 Std. Residual -4.137 2.655 .000 .995 100 Stud. Residual -4.159 2.671 .000 1.005 100 Deleted Residual -1.21619 .78137 .00027 .29524 100
Stud. Deleted Residual -4.560 2.760 -.001 1.030 100
Mahal. Distance .003 5.749 .990 1.248 100
Cook's Distance .000 .117 .010 .021 100
Centered Leverage
Value .000 .058 .010 .013 100
Lampiran 8: Uji Regresi Store Atmospheres dan Brand Image Descriptive Statistics Mean Std. Deviation N BrandImage 4.1099 .42056 100 StoreAtmosphere s 3.3013 .66906 100 Correlations BrandImage StoreAtmosp heres Pearson Correlation BrandImage 1.000 .487 StoreAtmosphere s .487 1.000
Sig. (1-tailed) BrandImage . .000
StoreAtmosphere s .000 . N BrandImage 100 100 StoreAtmosphere s 100 100 Variables Entered/Removedb Model Variables Entered Variables Removed Method 1 StoreAtmosp heresa . Enter
a. All requested variables entered. b. Dependent Variable: BrandImage
Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate 1 .487a .237 .229 .36921
a. Predictors: (Constant), StoreAtmospheres b. Dependent Variable: BrandImage
ANOVAb
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 4.151 1 4.151 30.454 .000a
Residual 13.359 98 .136
Total 17.511 99
a. Predictors: (Constant), StoreAtmospheres b. Dependent Variable: BrandImage
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 3.099 .187 16.594 .000 StoreAtmosphere s .306 .055 .487 5.518 .000
a. Dependent Variable: BrandImage
Residuals Statisticsa
Minimum Maximum Mean
Std. Deviation N Predicted Value 3.6734 4.5533 4.1099 .20478 100 Std. Predicted Value -2.132 2.165 .000 1.000 100 Standard Error of Predicted Value .037 .088 .050 .014 100 Adjusted Predicted Value 3.6469 4.5565 4.1096 .20455 100 Residual -.95897 .69406 .00000 .36734 100 Std. Residual -2.597 1.880 .000 .995 100 Stud. Residual -2.614 1.890 .000 1.005 100 Deleted Residual -.97098 .70157 .00029 .37463 100
Stud. Deleted Residual -2.696 1.916 -.001 1.013 100
Mahal. Distance .006 4.688 .990 1.245 100
Cook's Distance .000 .068 .010 .015 100
Centered Leverage
Value .000 .047 .010 .013 100
Lampiran 9: Uji Regresi Berganda Service Excellence dan Store Atmospheres terhadap Brand Image Descriptive Statistics Mean Std. Deviation N BrandImage 4.1099 .42056 100 ServiceExcellenc e 3.9700 .50880 100 StoreAtmosphere s 3.3013 .66906 100 Correlations BrandImage ServiceExcell ence StoreAtmosp heres Pearson Correlation BrandImage 1.000 .726 .487 ServiceExcellenc e .726 1.000 .392 StoreAtmosphere s .487 .392 1.000
Sig. (1-tailed) BrandImage . .000 .000
ServiceExcellenc e .000 . .000 StoreAtmosphere s .000 .000 . N BrandImage 100 100 100 ServiceExcellenc e 100 100 100 StoreAtmosphere s 100 100 100 Variables Entered/Removedb Model Variables Entered Variables Removed Method
1 StoreAtmosp heres, ServiceExcell encea
. Enter
a. All requested variables entered. b. Dependent Variable: BrandImage
Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate 1 .758a .575 .566 .27694
a. Predictors: (Constant), StoreAtmospheres, ServiceExcellence
b. Dependent Variable: BrandImage
ANOVAb
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 10.071 2 5.036 65.660 .000a
Residual 7.439 97 .077
Total 17.511 99
a. Predictors: (Constant), StoreAtmospheres, ServiceExcellence b. Dependent Variable: BrandImage
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 1.540 .226 6.808 .000 ServiceExcellenc e .522 .059 .632 8.786 .000 StoreAtmosphere s .150 .045 .239 3.324 .001
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 3.2769 4.8658 4.1099 .31895 100 Std. Predicted Value -2.612 2.370 .000 1.000 100 Standard Error of Predicted Value .028 .084 .046 .013 100 Adjusted Predicted Value 3.2471 4.8949 4.1087 .32029 100 Residual -1.08923 .55698 .00000 .27412 100 Std. Residual -3.933 2.011 .000 .990 100 Stud. Residual -3.986 2.027 .002 1.007 100 Deleted Residual -1.11851 .58208 .00121 .28374 100
Stud. Deleted Residual -4.336 2.060 -.001 1.027 100
Mahal. Distance .012 8.145 1.980 1.786 100
Cook's Distance .000 .142 .012 .023 100
Centered Leverage
Value .000 .082 .020 .018 100
Lampiran 10 : Gambar Store Atmospheres Bank
Mega Syariah KCP Petojo
