iv ABSTRAK
ASPEK HUKUM PENYELENGGARAAN IKLAN KAMPANYE PEMILIHAN UMUM LEGISLATIF 2014 MELALUI MEDIA TELEVISI
PADA LEMBAGA PENYIARAN BERDASARKAN PERATURAN PERUNDANG-UNDANGAN YANG BERLAKU
Andine Adisy Putri 110110100148
Pada tahun 2014, media penyiaran televisi mendominasi pangsa iklan yang menyebabkan peningkatan belanja iklan yang sangat besar berkat kontribusi dari belanja iklan partai peserta Pemilihan Umum 2014 yang disiarkan oleh lembaga-lembaga penyiaran. Dalam penayangan iklan sebagai salah satu metode kampanye pemilu melalui lembaga penyiaran tersebut diwajibkan memperhatikan segala regulasi terkait penyiaran dan pemilu agar tidak bertentangan dengan regulasi yang berlaku, tetapi pada kenyatanya masih banyak penayangan iklan-iklan tersebut yang tidak mengikuti aturan. Berdasarkan latar belakang permasalahan tersebut, penulis ingin mengetahui implikasi hukum dari penyelenggaraan iklan kampanye pemilu legislatif 2014 oleh lembaga penyiaran melalui media televisi yang melebihi spot dan durasi perhari nya dan bentuk pengendalian Komisi Penyiaran Indonesia (KPI) terhadap penyelenggaraan iklan kampanye pemilu berdasarkan Peraturan Perundang-Undangan yang berlaku.
Metode pendekatan yang digunakan peneliti adalah yuridis normatif yang menitikberatkan penelitian pada data sekunder dengan spesifikasi penelitian deskriptif analitis yaitu menganalisis kaitan antara Peraturan Perundang-Undangan yang berlaku dengan teori-teori hukum dan praktik pelaksanaan hukum positif yang menyangkut permasalahan mengenai implikasi hukum dari iklan kampanye pemilu yang melebihi spot dan durasi perharinya melalui lembaga penyiaran dan bentuk pengendalian dari KPI terhadap iklan kampanye pemilu. Metode analisis data yang digunakan pada penelitian ini adalah metode yuridis kualitatif.
v ABSTRACT
LEGAL ASPECTS OF LEGISLATIVE ELECTION CAMPAIGN 2014 ADVERTISING ON TELEVISION STATIONS BASED ON INDONESIAN
LAWS AND REGULATIONS
Andine Adisy Putri 110110100148
In 2014, television broadcasting is dominated by advertisement segment that resulting in increment of big commercial purchases because of the contribution from election parties’ publicity which being broadcast by broadcasting institutions. In advertising their commerce, those institutions are required to observe all provisions in relation to broadcasting and election in order to comply with the applicable law. Nonetheless, in fact many of those broadcasters did not follow the rules. Based on the description above, the author aims to observe the legal aspect of the advertisement of legislative election campaign 2014 by broadcasting institutions that exceed the regulated spot and duration each day and moreover to observe the control system held by Indonesian Broadcasting
Commission or Komisi Penyiaran Indonesia (hereinafter KPI) toward the
election’s campaign in accordance with the regulations.
In this thesis, the author uses a juridical normative approach that gives weight to secondary data with specification in description analytical research to analyze the correlation between the applicable regulations of law and law theories, also, to analyze the implementation of positive law in relation to legal implication of advertisement of election campaign that exceed the regulated spot and duration each day through broadcasting institutions and control system from KPI towards election campaign’s advertisement. Further, the author uses juridical qualitative method to analyze the data.
The results of research are: (i) the legal implication of advertisement of election campaign through television in broadcasting entities who had been indicated exceeding the regulated spot and duration is the imposition of administrative sanction in form of warning from KPI to broadcasting entities who violate the provisions in accordance to the applicable regulations of law; (ii) the control system of KPI towards the advertisement of election campaign is to watch the advertisement itself,
impose the sanctions, and corporate with Controling and Supervisory Task
