57
DAFTAR PUSTAKA
Adisaputro, Gunawan. 2010. Manajemen pemasaran analisis untuk perancangan strategi pemasaran. Yogyakarta: UPP STIM YKPN
Alma, Buchari. 2009. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta
Al a, Bu ho i da Hu i ati, Ratih. Edito , . Me iptaka “upe io Custo e Value Perguruan Tinggi Negeri Melalui peningkatan Kinerja Bauran Pemasaran Pe didika . Manajemen Corporate Strategi Pemasaran Jasa Pendidikan Fokus pada Mutu dan Layanan Prima. Bandung: Alfabeta
Ali e, Ca ila A., . Wo d of outh: a a do i g the a ade i li a i o to e . New Library World Vol. 108 No. 11/12, 2007 pp. 545-551
Arya, Dhar Prakash, . Advertisement Effectiveness: Role of 'Word-of-Mouth' in Success of Educational Institutes in Non-Met o Cities . The IUP Journal of Management Research, Vol. IX, No. 1, 2010.pp.346-351
Barnawi dan Arifin, Mohammad. 2012. Buku pintar mengelola sekolah swasta. Yogyakarta: Ar Ruz Media
Cheu g, Christy M.K., . The effe ti e ess of ele tro i ord of outh o u i atio : a literature a alysis . E-Trust vol 23 pp.329-345
Daniasa, Cora I., . The Mechanisms of The Influence of Viral Marketing Social Media . E o o i Ma age e t, a d Fi a ial Markets Volume 5 (3) 2012.pp.654-659
Djat iko, Ed Ha a to, . Me e ai Pela gga Tulus . SWA, XXVIII Mei- Juni 2012. Pp. 32-33
Dua , We ji g; Gu Bi ; Whi sto , A d e B., . The d a i s of o li e word-of-mouth and product sales—An empirical investigation of the movie i dust . Journal of Retailing 84 no. 2 pp. 233–242
58
Fe guso , Ri k, . Wo d of outh a d i al a keti g: taki g the te pe atu e of the hottest t e ds i a keti g . Journal of Consumer Marketing no.25/3 .pp. 179–182
Fulto , Joa ; Foltz, Joh ; Ale a de , Co i e; Xu, Pei, . Wo d-of-Mouth Marketi g, You a ake it o k fo ou! . Feed & Grain January. pp.42-50
Gho a , )ah a “e ed; Tahe ejad, Hossei , . A studi o effe t of a d credibility on wod of mouh ; with reference to internet service provider in Mala sia . I te atio al jou al of marketing studies vol 4 pp. 26-37
Hasan, Ali. 2010. Marketing dari Mulut Ke Mulut Word of Mouth. Jakarta: Media Presindo
Irwanto. 2006. Focused Group Discussion: Sebuah Pengantar Praktis.Yayasan Obor Indonesia: Jakarta
Kelly, Lois .2007. Beyond Buzz : The Next Generation Of Word Of Mouth Marketing. USA : American management association
Kha e, Ad ait; La e ue, Lau e I; Asha e, A tho K., . The Assi ilati e a d Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Co su e Rati gs . Journal of Retailing 87 no.1.pp.111-126
Lan, Meei-Ying; Liu, Fangyi; Fang, Cheng-Hsi; Li , To M. Y., . U de sta di g Word-of-Mouth i Cou te feiti g . Psychology 2012. Vol.3, No.3, pp. 289-295
Lin, Long-Yi; Lu, Ching-Yuh, 2010. "The Influence of Corporate Image, Relationship Marketing, and Trust on Purchase Intention : The Moderating Effect of Word of Mouth". Tourism Review, Vol.65 No. 3, 2010. pp.16-34
Lovelock, Christhopher dan Wright, Lauren alih bahasa Agus Widyantoro. 2005. Manajemen Pemasaran Jasa. Jakarta: Indek
Mak, Ki gie, . Ho Gua i I flue es Wo d of Mouth I te tio s . Journal of Business and Management Vol. 6, No. 7; July.pp.3-14
59
Ma opol, Yu u ; De oa , Ri aldi; Wi akso o, Radito, . WOM Bagia da i “t ategi ° Ma keti g . SWA, XXVIII Mei- Juni 2012. Pp. 61-62
Moli a i, Lo i K.; A att, Russell; Dio , Paul, . “atisfa tio , ualit a d alue and effects on repurchase and positive word-of-mouth behavioral intentions in a B B se i es o te t . Journal of Services Marketing 22/5 pp. 363–373
Muhaimin, Sutiah, Prabowo. 2009. Manajemen Pendidikan Aplikasinya Dalam Pengembangan Sekolah/Madrasah. Jakarta: Kencana Prenada Media Group
Palka, Wolfga g; Poustt hi,Ke ; Wiede a , Diet a G, . Mo ile o d -of-mouth –A g ou ded theo of o ile i al a keti g . Journal of Information Technology no. 24.pp. 172–185
Lans, Ralf Van Der; Bruggen, Gerrit Van; Eliashberg, Jehoshua; Wierenga, Berend, . seedi g a essage to Ha est ea h p edi ti g a d opti izi g the sp ead of ele t o i o d of outh . Ne ode ol. pp. -41
Sandy Ng; David, Meredith E; Dagger, Tracey S., 2011. "Generating Positive Word Of Mouth in The Service Experience". Managing Service Quality, Vol.21, No.2, 2011. pp.133-151
“teffes, E i M.; Bu gee, La e e E., . “o ial ties a d o li e o d of outh . Internet Research Vol. 19 No. 1, pp. 42-59
Sugiyono. 2009. Metode Penelitian Bisnis. Bandung : Alfabeta
Sumardy; Silviana, Marlin; Melone, Melina. Rest In Peace Advertising (1729-2010) Mind and Soul Deceiver, Lie Teller And Exaggeration Expert Killed By The Power Of Word of mouth. Jakarta: Gramedia Pustaka Utama
Sutama. 2011. Metode Penelitian Pendidikan Kuantitatif, Kualitatif, PTK R & D. Surakarta: Fairuz Media
Trusov, Michael; Bucklin, Randolph E; Pauwels, Koen, 2009. , Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site . Jour al of Marketi g “epte er 9. Pp.325-330
60
Uen, Jin Feng; Peng, Sz-Ping; Chen, Shu-Yuan; Chien, “hu H a, . The I pa t of Wo d of Mouth o O ga izatio al Att a ti e ess . Asia Pacific Management Review vol 16.no 3 pp. 239-253
Wulan, Intan Zahara. 2012. New Media New Marketing. http://inzainza.blogspot.com/2010/02/new-medianew-marketing.html.