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81 DAFTAR PUSTAKA

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York:McGraw-Hill.

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Thesis, Jurnal dan Skripsi :

Brown, Mark R., dkk. 2003.An Examination of the Effect of Sponsorship Stimulion Consumer Perception of Concrete and Abstract Brand Atributes, Jounal of Conference Proceedings Adeleide.

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83 Stipp, Horst and Nicholas P. Schiavone. 1996. Modeling the Impact of Olympic

Sponsorship on Corporate Image. Journal of Advertising Research. Vol. 36 No. 4, pg. 22-28

Situs Web :

Kompas, Tekno. 2014. Indonesia Pasar Smartphone Terbesar Di Asia Tenggara.

Kompas, Tekno. 2015 . Oppo R5 Iklankan Fast and Furious 7.

Ponselmu. 2011. Asal Usul OPPO

Ramadha, Dhany. 2012.

Januari 2015)

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