Lampiran 1. Data Karakteristik Responden Keripik Ubi Jalar
No Responden Jenis
Kelamin Usia
Pendidikan
Terakhir Status Pekerjaan
Lampiran 3. Hasil analisis Conjoint Overall Statistics
Utilities
Utility Estimate Std. Error
WARNA
UNGU KECOKELATAN -.007 .053
UNGU KEHITAMAN .007 .053
BESAR(1000GRAM) -.089 .071
SEDANG(500GRAM) -.027 .071
KECIL(250GRAM) .116 .071
DESAIN SPESIFIK DAN LENGKAP .019 .053
SEDERHANA -.019 .053
KETEBALAN 14.728
AROMA 15.118
TEKSTUR 9.125
BERAT 17.758
DESAIN 8.701
Lanjutan Lampiran 3. Hasil analisis Conjoint
Correlationsa
Value Sig.
Pearson's R .697 .000
Kendall's tau .610 .000
Kendall's tau for Holdouts .800 .025
a. Correlations between observed and estimated
Lampiran 4. Atribut dan Level Keripiki Ubi Jalar
No Atribut Level / Sub-atribut
1 Warna
1. Ungu Kecoklatan 2. Ungu Kehitaman
2 Rasa 2. Memanjang
4 Ketebalan
