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c cteirsitc s which can make i t interesitng to see . Thus , i t can grab the s a h c u s s n a g o l s t n e m e s it r e v d A . e c n a l g a n i y l n o n o it n e tt a ’ s r e m o t s u

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T esearch used a documen tanalysi smethod and wa scatego irzed a s e h t , s m e l b o r p h c r a e s e r e s o h t e v l o s o T . h c r a e s e r e v it a ti t n a u q d n a e v it a ti l a u q h c e e L , ) 8 0 0 2 ( y e r G , y l e m a n , s t s i u g n il l a r e v e s m o r f s e ir o e h t d e z il it u r e h c r a e s e r x e l e n i N . ) 2 0 0 2 ( d r a d d o G d n a , ) 2 7 9 1

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a g o l S . g n a d n a

p sepert i ,Sayhello t o i Phone d an thesign o fdesign wtih you i n a

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i s il a n a g n e

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il e n e

p menggunakan teori-teori d lari a i h terapan seperitGrey (2008) ,Leech n

a d , ) 2 7 9 1

( Goddard (2002) .Semblian ftiur leksikal dan Semb lian ftiur sintaks n

a k a n u g i

d u ntu kmengklasiifkan d an menganailsi s data , seperit : hyperbole , d

r o w l e s a e w , m s i g o l o e

n , famiila r language , simple vocabulary , repeititon , h

, m s i m e h p u

e umor , potency , shor t sentence , long noun phrase , ambigutiy , , m si l e ll a r a p c it c a t n y s , e s n e t t n e s e r p , l a i u q o ll o c d n a e l p m i s , e v it a r e p m i

h a l e t e S . e c n e t n e s e t e l p m o c n i n a d , n o it a i c o s s

a mengklasiifkasi nd a menganailsi s ,

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) 8 0 0 2

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n a k i d i d n e

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f o s s e c o r p e h t g n ir u d e c a f o t d a h I e l c a t s b o e l g n i s y r e v e g n i c a f n i e m n e h t g n e rt s o t

g n i h s i n

if thist hesisa soneoft hes tep s Ihadt ot ake.

k n a h t I , y lt s ri

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a Hi swell-knownt agilne ;“staya ilve ,ya!”wli lno t

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e Iwould ilke to thank Yuseva Ariyani ,S.Pd,.M.Ed. a smy .l

l e w s a e m d e t a v it o m d n a d e tr o p p u s s a h o h w r o s i v d a c i m e d a c a

m a I l u f e t a r g w o h s s e r p x e t o n n a c s d r o W . y li m a f y m o t o g s k n a h t l a i c e p S

r e h t o m y m o

t Zuraida Hanum and my fathe rZamferleno Hariansyah fo ral l ,

n e h T . fl a h e b y m n o e d a m e v a h y e h t t a h t s r e y a r p d n a t r o p p u

s Ialso thank my

belovedbrother sandsister sReza ,Sarah ,Karin ,andManowhohad entetrained .s

e k o j ri e h t h ti w e m

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a h s d n a e l g g u rt s e m a s e h t g n i v a h r o

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x i e

v a h m e h t f o l l a s e c n e ir e p x

e given to me ,they mean a lo tto me . Ialso thank

l u g g n u T , t a f a s o

Y a ndPanduwho gaveenilghtmentstomewh liediscussingmy .s

i s e h t s i h t r o f s a e d

i Ialso t hank “Huma s2014”Pandu ,Badra ,and Devifo rou r .s

s e n r e h t e g o t c i m a n y d

s a h o h w e n o y r e v e o t n o it a i c e r p p a y m s s e r p x e o t e k il d l u o w I d n e e h t t A

h g u o r h t e m d e tr o p p u

s theentrieprocess .Nothingcanexpres smygrattiude.

(13)

x

S T N E T N O C F O E L B A T E

G A P E L T I

T ... i S

E G A P L A V O R P P

A ... ii Y

T I L A N I G I R O S ’ K R O W F O T N E M E T A T

S ... vi H

A I M L I A Y R A K I S A K I L B U P N A U J U T E S R E

P ... v T

C A R T S B

A ... iv K

A R T S B

A ... iiv S

T N E M E G D E L W O N K C

A ... iiv i S

T N E T N O C F O E L B A

T ... x C

I D N E P P A F O T S I

L ES ... ix i S

E L B A T F O T S I

L ... ix ii S

E R U G I F F O T S I

L ... ix v N

O I T C U D O R T N I : I R E T P A H

C ... 1 .

A ResearchBackground ... 1 .

B ResearchProblems ... 4 .

C ResearchLimtiaiton ... 4 .

D ResearchObjecitves... 5 .

E ResearchBeneftis... 5 .

F Deifniitono fTerms... 6

D E T A L E R F O W E I V E R : I I R E T P A H

C LITERATURE... 8 .

A Theoreitca lDescirpiton ... 8 .

1 Theoryo fStyilsitcs ... 8 .

2 Theoryo fSlogans ... 9 .

3 LanguageStyleo fAdveritsement... 01 .

4 Lexica lFeatures ... 11 .

5 SyntacitcFeatures ... 41 .

B RelatedStudies... 81 .

C Theoreitca lFramework ... 91

Y G O L O D O H T E M : I I I R E T P A H

C ... 1..2 .

A ResearchMethod... 12 .

B ResearchSetitng ... 22 .

C Insrtument sandDataGathe irng... 22 .

D DataAnalysi sTechnique ... 52 .

E ResearchProcedure... 72

N O I S S U C S I D D N A S T L U S E R H C R A E S E R : V I R E T P A H

C ... 92

.

A Linguisitc sFeature so fiPhoneAdveritsemen tSlogans... 92 .

1TheLexica lFeature sofiPhoneAdveritsemen tSlogans... 30

a .Hyperbole ... 03

b .Neologism ... 13 d

r o W l e s a e W .

c ... 13 e

g a u g n a L r a il i m a F .

(14)

i x

e .SimpleVocabulary ... 33

f .Repeititon... 43

g .Euphemism... 53

h .Humor ... 53

i .Potency ... 63

2.TheSyntacitcFeature sofi PhoneAdveritsemen tSlogans ... 37

a .Shor tSentence... 83

b .LongNounPhrase... 93

c .Ambigu tiy... 93 d .TheUseofI mperaitve ... 0..4

e .SimpleandColloquia lLanguag e ... 14 e

s n e T t n e s e r P .

f ... 14

g .SyntacitcParalleilsm... 2....4

h .Associaiton ... 34

.iI ncompleteSentence ... 34

B . Wha tCharacteirzest heUse soft heLinguisitcFeatures... 74

R E T P A H

C V :CONCLUSIONS,I MPLICATIONSAND S

N O I T A D N E M M O C E

R ... 45 .

A Conclusions... 45 .

B Impilcaitons... 65

.

C Recommendaitons ... 75

S E C N E R E F E

R ... 9....5 I

D N E P P

(15)

ii x F O T S I

L APPENDICE S

n o it a c if ir a l C a t a D : A X I D N E P P

A ... 26 s

i s y l a n A a t a D : B X I D N E P P

A Lexica lFeatures ... 46 C

X I D N E P P

(16)

ii i x

S E L B A T F O T S I L

a

T ble3.1Produc tcatego irzaiton... 32 e

l b a

T 3.2Lexica lFeature sUsage ... 32 e

g a s U s e r u t a e F c it c a t n y S 3 . 3 e l b a

T ... 42 e

g a s U s e r u t a e F l a c i x e L f o y c n e u q e r F e h T 3 . 4 e l b a

T ... 54 a

(17)

v i x

E R U G I F F O T S I

L S

s n a g o l s d A e n o h P i n i d n u o F s e r u t a e F l a c i x e L e h T 1 . 4 e r u g i

F ... 73

s n a g o l s d A e n o h P i n i d n u o F s e r u t a e F c it c a t n y S e h T 2 . 4 e r u g i

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h c r a e s e r e h t f o d n u o r g k c a b e h t s e s s u c s i d r e h c r a e s e r e h t , r e t p a h c s i h t n I

, e c n e H . s t n e m e s it r e v d a f o e l y t s e g a u g n a l e h t o t n o it c u d o rt n i l a r e n e g a s i h c i h w

e h t , s n o it a l u m r o f m e l b o r p e h t , d n u o r g k c a b h c r a e s e r e h t s t n e s e r p r e t p a h c s i h t

e r e h t , n o it a ti m il m e l b o r

p searchobjecitve ,st her esearchf ormulaiton ,st her esearch

. s m r e t f o n o it i n if e d e h t d n a , s ti f e n e b

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m m o c o t e l p o e p y n a m y b d e s u s i e g a u g n a

L unicate wtih other sin many

d l e

if s ,including social ,poilitcs ,educaiton ,entetrainments ,and adveritsements .

, e g a u g n a l g n i s u y

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s i ti , y r a rt n o c e h t n O . n o it a s r e v n o c h g u o r h t y ll a c i s y h p r e h t o h c a e t c a r e t n i e l p o e p

s a h c u s n o it a c i n u m m o c a i d e m g n i s u y b y a w r e h t o n a n i t c a r e t n i o t o s l a

e v d

a ritsement ,cel lphone ,ort elevision.

m e s it r e v d

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d i a p d e r o s n o p s y n a s i t n e m e s it r e v d a t a h t s e t a t s ) 3 5 1 . p , 3 0 0 2 ( n a g e e K . t c u d o r p

e g a u g n a l t a h t d e m u s s a e b n a c t I . e l c i h e v m u i d e m s s a m n i d e c a l p n o it a c i n u m m o c

n A . s t n e m e s it r e v d a n i n o it a c i n u m m o c f o s n a e m t n a tr o p m i e h t s a s y a l p

g n i s it r e v d a n A . n a g o l s s i s m r e t e h t f o e n o s i h c i h w s m r e t y n a m s a h t n e m e s it r e v d a

h ti w r a il i m a f r o n a g o l

s a ijnglewhich i seasy t o remembe rand i tseem sto sitck

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t s i t n e m e s it r e v d a n a , s e d i s e

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r o f s t n e m e s it r e v d a e s u s e i n a p m o

c the paritcula raims .Taylo r(1986 )argues t ha t

e s o p r u p n i a m e h

t so f adveritsemen tare to create customer’ s awarenes s and

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. t n e m e s it r e v d a e h t n i d e t s e r e t n i e r a y e h t f i t c u d o r p a y u b l li w s r e m o t s u c rt t a e b t s u m t n e m e s it r e v d a n a , e r o f e r e h

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s test ha tproduc tmanufacture swouldnoti nvesti nadveritsement sfit heydidno t

e b l li w t a h t g n i h t y r e v e o t n o it n e tt a e r o m y a p s e i n a p m o c l l a t a h t s n a e m t I . k r o w .s r e m o t s u c e h t e c n e u lf n i n a c g n i h t y r e v e e c n i s ,t n e m e s it r e v d a e h t n i n e tt ir w l c s i t n e m e s it r e v d

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y b d e tr o p p u s s i t I . s r e m o t s u c e h t e c n e u lf n i d l u o c t n e m e s it r e v d a e h t n i s n o it c i d e v i s a u s r e p s e s u n e tf o r e ti r w y p o c t n e m e s it r e v d a t a h t s y e v n o c o h w , ) 8 0 0 2 ( y e r G a h c u s d e d e e n s i e r u t a e f c it s i u g n il e m o s h c i h w e g a s s e

m shyperbole ,repeititon ,

s a h c u s s e r u t a e f c it c a t n y s d n a y r a l u b a c o v e l p m i s , d r o w l e s a e w , e g a u g n a l r a il i m a f . e v it a r e p m i e s u d n a , s e s a r h p n u o n g n o l , e c n e t n e s t r o h

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(20)

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e h t n i g n i h tt n a tr o p m i e h t , e r o f e r e h T . e g a m i d a b r o d o o g e k a m n a c h c i h w

c u r c y r e v e b n a c h c i h w n o it c i d s i t n e m e s it r e v d

a ialt hing .

m o r f d e t a r a p e s e b t o n n a c s t n e m e s it r e v d a , s y a d a w o

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, ) 6 0 0 2 ( a k s n a s p a

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n a c s t n e m e s it r e v d A . d lr o w e h t d n u o r a y d o b y r e v e o t r a e n y ll a e r s i t n e m e s it r e v d A

s y b d e ll if e

b logan so rmorei nformaiton abou toneparitculart hing .Thosecanbe

n o m m o c e h t f o e n O . s r e h t o d n a y g o l o n h c e t , e fi l l a i c o s , n o it a c u d e , n o i h s a f t u o b a

d n u o f e b n a c h c i h w s t n e m e s it r e v d

a in many place s i s a moblie phone

e s e r e h t , h c r a e s e r s i h t n I .t n e m e s it r e v d

a arche rhasr ead Tiang and Liang’s( 2004 )

e li b o m d r a w o t e d u ti tt a ’ s r e m u s n o c e h t s s u c s i d h c i h w l a n r u o

j phone adveritsing .

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n o h P i n i d e t s e r e t n i s i r e h c r a e s e r e h t , s u h T . g n i s it r e v d

a e adveritsemen tslogan s

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(21)

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(22)

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, m s i m e h p u e , n o it it e p e r , y r a l u b a c o v e l p m i s , e g a u g n a l r a il i m a f , m s i g o l o e n , d r o w

p n u o n g n o l , e c n e t n e s t r o h s , y c n e t o p , n o it a i c o s s a , r o m u

(23)

n a , m s il e ll a r a p c it c a t n y s , e s n e t t n e s e r p , l a i u q o ll o c d n a e l p m i s , e v it a r e p m

i d

e c n e t n e s e t e l p m o c n

i .

s r e h c a e T h s il g n E . 2

h c r a e s e r s i h

T give scontirbu iton to the language study development .I ti s

s e e g a u g n a l h c a e t o t e n il t u o n a e b o t d e t c e p x

e peciallyadveritsement .s I nt eaching

n i l a ir e t a m c it n e h t u a e h t s a d e s u e b n a c s t n e m e s it r e v d a e h t , s s e c o r p g n i n r a e l

. e g a u g n a l t n e m e s it r e v d a e h t g n i z y l a n a y b s c it s il y t s o t d e t a l e r e s r u o c s c it s i u g n il

s r e h c r a e s e R e r u t u F . 3

e g a u g n a l e h t h ti w s l a e d h c r a e s e r s i h

T use in adveritsemen twhere the

e d u l c n i t n e m e s it r e v d

a slexica land syntacitc feature sin iPhone adveritsemen t

r s i h T . s n a g o l

s esearch’sr esul tand ifnding i sexpected t o beuseda sanaddiitona l

c r a e s e r r e h t o , r e v o e r o M . h c r a e s e r r a li m i s t c u d n o c o t e c n e r e f e

r her scould conduc t

n i s c it a m g a r p d n a y g o l o h p r o m h ti w g n il a e d h c r a e s e r r e h tr u

f theadveritsemen.t

s m r e T f o n o it i n if e D . F

s i h t f o g n i d n a t s r e d n u r e tt e b e v a h o t d n a g n i d n a t s r e d n u s i m d i o v a o T

e s e

r arch,t her esearche rdeifne sfourt ermsi nt hisr esearchasf o llows :

S t n e m e s it r e v d A .

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Adveritsemen tslogan i sasentence o ra phraset ha tbecome saj argon in

t n e m e s it r e v d a e h

t . I t i s used to grab people’ s atten iton . According to

a e b d l u o h s n a g o l s a , ) 5 9 9 1 ( r e it ti h

W sentence o rphrase tha tshows such meir t

. g n i s it r e v d a e v it it e p e r s u o u n it n o c f o y h tr o w s i t a h t e c i v r e s a r o t c u d o r p a t u o b a

y li s a e e b d l u o h s n a g o l s a , s e d i s e

(24)

e l y t S e g a u g n a L . 2

r o s u o i c s n o c f o t e s a s i e g a u g n a l n i e l y t s , ) 2 0 0 2 ( k n o d r e V o t g n i d r o c c A

s u o i c s n o c n

u choice so fexpression which i sinsp ried o rinduced by paritcula r

s c it s i u g n il o t s r e f e r h c i h w m r e t l a r e n e g a s i e g a u g n a l , h c r a e s e r s i h t n I . t x e t n o

c ,

y ll a i c e p s

e lexicalf eature sands yntacitcf eature .s

t n e m e s it r e v d A . 3

a e t o m o r p o t m u i d e m a s i t n e m e s it r e v d

A company and ti sproductt o t he

o t n e m e s it r e v d a y l e m a n , c il b u

p n television ,radio ,and internet .According to

a i d e m e v i s a u s r e p e h t s i t n e m e s it r e v d a , ) 6 8 9 1 ( n a m k r e B d n a n o s li G

s i h t h s il p m o c c a o T . t c e j b o g n it e k r a m e v e i h c a s e i n a p m o c p l e h o t n o it a c i n u m m o c f o

e

n ed, t hecompanie sshould make bes tadveritsemen twtih t he sutiable l anguage

. e l y t s

e n o h P i . 4

ll e w f o e n o s i e n o h P

i -known mobliephonesi n t hewo lrd. I tsucceede d in

f o e ti s b e w l a i c if f o e h T . t n e m e s it r e v d a f o e s u e h t g n i v l o v n i s r e m u s n o c g n it c a rt t a

s n a g o l s t n e m e s it r e v d a e h t h ti w 6 e n o h P i t s e w e n e h t d e h c n u a l s a h e n o h P

i “iPhone

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l a c it e r o e h t e h t y l e m a n , r e t p a h c s i h t f o s tr a p n i a m o w t e r a e r e h T . h c r a e s e r

l a c it e r o e h t e h t d n a n o it p ir c s e

d framework .Thet heoreitca ldescirpitonpresentst he

e h t s n i a l p x e k r o w e m a r f l a c it e r o e h t e h t d n a e s a b h c r a e s e r s i h t f o w e i v e r l a c it e r o e h t

. h c r a e s e r e h t d n a s e ir o e h t e h t n e e w t e b n o it a l e r

n o it p i r c s e D l a c it e r o e h T . A

r a h c i h w s e ir o e h t e h t s e s s u c s i d n o it c e s s i h

T e used to analyze iPhone

s c it s il y t s f o s e ir o e h t s e s u r e h c r a e s e r e h T . h c r a e s e r s i h t n i s n a g o l

s ,theory o f

s e r u t a e f l a c i x e l ,t n e m e s it r e v d a f o s e l y t s e g a u g n a l ,s n a g o l

s and syntacitcfeatures .

n i s it r e v d a t u o b a y r o e h t d n o c e s e h t s t u p r e h c r a e s e r e h t , n o it i d d a n

I g t heo ires t ha t

t e h t f o l l A . s e s a c g n i s it r e v d a t u o b a s e ir o e h t t n a v e l e r s s u c s i d l li

w heo ire sare

: s w o ll o f s a d e w e i v e r

s c it s il y t S f o y r o e h T . 1

r e w o p s a h t I . e u q i n u y r e v s i g n i s it r e v d a n i e g a u g n a

L to atrtact t het arge t

. e c n e i d u

a Adveritsemen t copywrtier s have many tircks o f language in the

t n e m e s it r e v d

a in which they make in orde rto sitmulate sales .The language o f

h c e e p s e v i s a u s r e p y ll a u s u s i t n e m e s it r e v d

a inorde rtogivet hepersuasiveeffec.t

n o s p m i S . e g a u g n a l n i e l y t s e h t h ti w d e n r e c n o c s i t a h t y d u t s e h t s i s c it s il y t S

o t , y ll a c if i c e p s , e g a u g n a l e r o l p x e o t s i s c it s il y t s o d o t t a h t s e t a t s ) 3 . p , 4 0 0 2 (

n i y ti v it a e r c e r o l p x

(26)

e l y t

s thati susedi nthel anguage .Thus ,accordingt o Verdonk( 2002 :p.4) ,stylisitc s

ti d n a e l y t s f o y d u t s a s

i canbedeifnedast heanalysi so fdisitncitveexpressioni n

u p s ti f o n o it p ir c s e d e h t d n a e g a u g n a

l rpose and effect . In the othe rwords ,

h c u s w o h n o s i s c it s il y t

s ananalysi sanddesc irp itons houldbeconductedandhow

it a l e r e h

t on between t hem i sestab ilshed i n which dfiferen tscholar so fstyilsitc s

.t n e s e r p e h t r o f s e s o p r u p e h t e v r e s ll i w t u b e e r g a s i d

. p , 4 0 0 2 ( n o s p m i

S 4 )state stha tworking unde rstyilsitc si sto explore

e h t s e h c ir n e s c it s il y t s g n i o d t a h t s w o h s y r o e h t s i h T . d e s u e g a u g n a l n i y ti v it a e r c

a s r e f f o e g a u g n a l g n ir o l p x e ; d e v r e s b o s a d n a e g a u g n a l t u o b a g n i k n i h t f o y a w

o t s e t a l e r s c it s il y t s , e c n e H . s t x e t e h t g n i d n a t s r e d n u n o e s a h c r u p l a it n a t s b u

s the

e g a u g n a

l usedwhichcanbeanalyzedl anguages tylesi nadveritsemen.t

s n a g o l S f o y r o e h T . 2

r o s n a g o l s t n e m e s it r e v d a , ) 4 7 2 . p , 6 8 9 1 ( s n e r A d n a e e v o B o t g n i d r o c c A

. s e n il d a e h o t r a li m i s e r a s e n il g a

t An adveritsemen tslogan i sa language style

v d a e h t p l e h d l u o c h c i h

w eritsemen tcopywrtier sto adveritse theri product so r

’ s r e m o t s u c e h t n e h t g n e rt s o t s i n a g o l s t n e m e s it r e v d a f o e s o p r u p e h T . s e c i v r e s

o r p d e s it r e v d a e h t f o y ti t n a u q d n a y ti l a u q e h t t u o b a t h g u o h

t duct so revenservices .

r e h c r o

B s (2005 ,p.204 )deifne sadveritsemen tslogan a sa shor tsentence tha t

n a s e h s il b a t s e t i e s u a c e b , e l b a r o m e m s i t a h t d n a n o s r e p a r o t c u d o r p a s t n e s e r p e r

n o i s s e r p x e n a r o e s a r h p a r o d r o w a , o s l a ; s r e m o t s u c e h t o t n o it c e n n o c l a n o it o m e

o e s r u o c a s t s e g g u s t a h

t f an aciton .Borchers (2005 ,p.204 )also claim stha t

t n e m e s it r e v d a , e c n a t s n i r o f , s n o it c n u f e m o s e v a h s n a g o l s t n e m e s it r e v d a

(27)

e h t