T
he Product Shift
Enrich Connected Products through
Mobile Moments
Content
1.Future Home
2.Typical VS Connected
Products
3. Mobile moments add
service to connected
Products
4. Variety of product
Categories
5. The three moments
that matter most
Have you ever
dreamed of
living in wired
houses?
Future home
Let’s watch a
video
Future home
“
They were
confusing.
They were
incredibly
expensive.
They didn’t
have half
the feature
s you woul
d expect fo
r a modern
thing. None
of them we
re connecte
d , so they
didn’t talk
to each oth
er”
-- Tony F
adell
“
They were
confusing.
They were
incredibly
expensive.
They didn’t
have half
the feature
s you woul
d expect fo
r a modern
thing. None
of them we
re connecte
d , so they
didn’t talk
to each oth
er”
Hard to set up
properly
Poorly designed
Not connected
Typical thermostat
The
Nest Learning Thermostat
(or
Nest
Thermostat
) is a
smart
thermostat
developed by
Nest Labs
and
designed by
Tony Fadell
, Ben Filson,
and
Fred Bould
.
It is an electronic, programmable, and
self-learning
Wi-Fi
enabled thermostat that
optimizes heating and cooling of homes
and businesses to conserve energy
.
Turns itself
down when
you’re away
.
Remote
temperature
sensing.
Control it
from anywhere.
Proven Energy
Savings. Can pay
for itself in 2 years
or less.
With digital display.
Wi-Fi connected
Like a smart phone
Help to save energy in a more
intelligent way.
Motion sensors
Know when you’re home,
differentiate human and animals.
Set up and Control
through a mobile app
Keep score of how much
energy used, saved.
Flexibility
Nest
thermostat
Nest Thermostat
Mobile-enhanced
$249
82
1.5 B
10 times the price of a typical
thermostat, but it’s selling like
mad.
No 1
selling thermostat at
Amazon, Best Buy, and Lowe’s
S
astounding
82
, indicating
overwhelming customer
satisfaction.
Nest Thermostat
To date, The Nest Thermostat has
saved consumer
1.5billion kilowatt
hours of energy.
Keep getting better.
Nest collects data from customers’
thermostats and uses the resulting insights
to design, and then download,
improvements.
25 free product updates since the product
launched.
Cooperate with other partners to build
more and better apps that combine
thermostat data with weather and energy
cost data.
3
Don’t help company
understand how
people use them.
Disconnected from the
system that could give
them intelligence
Commodities
Commodities
Mobile moments add services to connected Products
Don’t connect with the
universe of services that
enhance their value.
Don’t learn, don’t
capture and store data
.
Make the product smarter by connecting to
services over the Internet from the
Company.
Create value from the data they provide.
Added
value
Added
value
Can charge
more money,
create new
selling
Adding services from other developers who
might want to interact with it.
Every imaginable type of
electrical device is
becoming available in a
connected fomat
.
What do all these devices have in
common?
Add value
Connect to services
from the companies
that created them
APIs
Application
Programming
Interfaces
Connected
Companies can generate
and improve future
products
Turned into platforms,
allowing others develop to
create additional services for
Type of
Product How do mobile moments enhance the products? Notable examples
Phone adjunct
devices Make mobile functions easier to access through a display, camera, and/or voice control. Google Glass; Pebble (watch)Samsung Galaxy Gear smart watch
Fitness
wearable Collect data through sensors, then offer real-time feedback to athletes as they perform or later on after the performance.
Fitbit; Heapsylon socks and anklet; Nike+ FuelBand; Whistle Activity Monitor ( for dogs)
Medical and safety wearable and connected devices
Use health or biometric data to enhance care or detect emergencies through either standalone
devices or devices connected as phone attachments; detect or record unsafe conditions or improve
decision-making in those decisions.
AliveCor Heart Moniter(ECG); CellScope Oto (Otoscope); Evian Smart Drop; Jawbone Up (Monitors sleep quality); Motorola Connected Law Enforcement Officer; Netatmo (Sun exposure monitor); Pixie Scientific Smart Diapers, Proteus Digital Health (ingestible sensor); SecuraFone Health (Skin patch); SoundWorld Solutions Personal Sound Amplifier
Connected consumer products
Use Wi-Fi, Bluetooth, or cellular networks to transmit data collected from sensors; improve
consumer control of devices and create new mobile moments.
AT&T Digital Life (home security); Connected cars; Cable and satellite TV set-top boxes; Lively (activity monitors for the elderly); Nest Learning Thermostat; Nest Protect (smoke and CO alarm); Philips Avent Smart Baby Monitor; Philips Hue(Lighting); Samsung Refrigerators, Whirlpool Refrigerators.
