ABSTRAK
PENGARUH PERANAN FRANCHISOR TERHADAP SUKSESNYA BISNIS FRANCHISE PADA ALFAMART KOTA MEDAN
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh peran franchisor terhadap keberhasilan usaha bisnis franchise pada Alfamart Kota Medan. Data primer dikumpulkan melalui wawancara yang dilakukan pada Franchisor dan Franchisee Darusalam Medan. Sampel dalam penelitian ini berjumlah 2 orang yaitu Franchise Relation Alfamart Medan dan Franchisee Darusalam Medan. Hasil penelitian secara simultan menunjukkan bahwa peran franchisor seperti training, support service, control system, communication, promotion dan supply berpengaruh positif dan signifikan terhadap keberhasilan usaha pada KFC Cabang Ringroad di Medan. Hasil penelitian secara parsial menunjukkan bahwa training, support service, control system, promotion dan supply berpengaruh positif dan signifikan terhadap keberhasilan usaha pada Alfamart Darusalam Kota Medan.
Kata Kunci: Franchise, peranan franchisor, kesuksesan usaha, waralaba
ABSTRACT
INFLUENCE ROLE AGAINST FRANCHISOR FRANCHISE BUSINESS SUCCESS IN ALFAMART KOTA MEDAN
Singer study aims to review and analyze the effect Role know franchisor Against the success of the franchise business Alfamart in Medan. Primary data was collected through interviews with franchisor and franchisee Darussalam Medan. Singer Research hearts samples amounted to 2 persons Namely Franchise Relation Alfamart Darussalam Medan and Franchisee terrain. Simultaneous Operations Research shows that the role of franchisor such as training, support services, control systems, communications, promotion and supply, and a significant positive effect on business success Against ringroad in Alfamart branch in Medan. Partial Operating Results showed that training, support services, control systems, sale and supply of positive and significant influence business success Against at Alfamart Darussalam Medan.
Keywords: Franchising, role of franchisor, business success, the franchise
