Pemasaran Pariwisata oleh Tour Operator dan Implikasinya Terhadap Tujuan Konservasi
(Studi Kasus: Taman Nasional Karimunjawa)
1
Fitri Ciptosari, 2Titi Susilowati Prabawa
Fakultas Teknologi Informasi Universitas Kristen Satya Wacana Jl. Diponegoro 52-60, Salatiga 50711, Indonesia Email: 1)fitri.ciptosari@gmail.com, 2)titisusilowati@gmail.com
Abstract
National Park is a protected area where the most prominent problem is the protection of marine
ecosystem. Balai Taman Nasional Karimunjawa (BTNKJ) as a representative of Forest Ministry obliged
to manage Karimunjawa National Park in order to conserve natural resources and its ecosystems. In its
management, there are many challenges for integrating conservation and economic development in
balanced, to make it possible it requires the support of all parties. Tour Operators are the key players in Karimunjawa’s tourism marketing. They need to adopt the values of conservation in their marketing in order to achieve sustainable tourism.
Keywords : Marketing, National Park, Tour Operator, Conservation
1
Mahasiswa Fakultas Teknologi Informasi Program Studi Destinasi Pariwisata, Universitas Kristen Satya Wacana 2
