Strategic Marketing
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Perencanaan : Proses yang menyangkut upaya untuk menentukan tujuan yang akan dicapai di masa yang akan datang, merumuskan tindakan- tindakan yang perlu dijalankan untuk
Untuk mengetahui pull strategy yang dilakukan oleh devisi PR & Promotion radio Ardan dalam melakukan Strategi Marketing Public Relations Dalam Menciptakan
b Internal Audit o Anassessment the companies resources and capabilities o Evaluation of: • the mission and goals / objectives • the current portfolio • the current competitive
The Formulation of Strategy 2 Cost leadership Globalization Relocating to low-cost parts of the world Modification/simplification of designs Greater labour effectiveness Greater
From this example, it can be seen that throughout the control process we may need to provide disaggregated control information so that broad measures of evaluation and control can be
TABLE 6.3 ALIGNING INTERNAL BUSINESS PROCESSESTOTHE CUSTOMER STRATEGY Customer Strategy The Focus of Internal Business Processes Customer Relationship Operations Management
Service characteristics • Degree of service differentiation • Relative capital intensity • Value added • Level and type of risk to the bank • Relative profitabilty of the service
