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ABSTRAK
Widya Ayu Pradipta, 210110090125, Jurusan Hubungan Masyarakat
Fakultas Ilmu Komunikasi Universitas Pdjadjaran. Skripsi ini berjudul “Hubungan Antara Kredibilitas Pengajar Dj Arie dengan Sikap Siswa terhadap Dj Arie Broadcasting School”. Dengan pembimbing Dr. H Dede Mulkan, M.Si dan
Heru Riyanto Budiyana, S.Ag., M.Si selaku pembimbing pendamping.
Metode penelitian yang digunakan adalah metode penelitian kuantitatif
dengan pendekatan korelasional. Teknik analisis data yang digunakan adalah
teknik analisis inferensial. Data dikumpulkan melalui penyebaran angket,
wawancara, dan observasi. Teknik sampling yang digunakan adalah Teknik
Sampel Acak Sederhana (Simple Random Sampling). Jumlah sample penelitian
sebanyak 100 responden. Teori yang digunakan adalah Teori Kredibilitas Sumber
dari Hovland, Janis, dan Kelley.
Hasil dari penelitian ini adalah bahwa terdapat hubungan antara
kredibilitas pengajar Dj Arie dengan sikap siswa terhadap Dj Arie Broadcasting
School dengan tingkat korelasi yang tinggi, dan masuk dalam kategori kuat.
Saran yang dapat diajukan yaitu Dj Arie tetap terus meningkatkan
kredibilitasnya agar meningkatkan citra Dj Arie Broadcasting School dimata
siswa dan calon siswa lainnya, dan tetap terus menjaga hubungan yang baik
dengan para siswa agar dapat membantu mempromosikan atau
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ABSTRACT
Widya Ayu Pradipta, 210110090125, Department of Public Relations
Faculty of Communication University Padjadjaran. This thesis entitled "The
Relationship between Credibility of Dj Arie as a Teacher with Students Attitudes
towards Dj Arie Broadcasting School". With supervisor Dr. H Dede Mulkan, M.Si
and Heru Riyanto Budiyana, S.Ag., M.Si as supervising companion .
The method used is quantitative research methods with the correlational
approach. The data analysis technique used is inferential analysis techniques.
Data were collected through questionnaires, interviews, and observations. The
sampling technique used is the technique Simple Random Sampling. Study sample
size of 100 respondents. The theory used is the Source Credibility Theory from
Hovland, Janis, and Kelley.
The result of this study is that there is a relationship between Credibility of
Dj Arie as a Teacher with Students Attitudes towards Dj Arie Broadcasting
School with a high degree of correlation, and strong in the category.
Suggestions can be submitted are Dj Arie continue to enhance its
credibility in order to improve the image of Dj Arie Broadcasting School students
and prospective students in the eyes of others, and still continues to maintain a
good relationship with the students in order to help promote or recommend Dj
