THE INFLUENCE OF MENTAL ACCOUNTING METHOD TOWARDS THE ATTITUDE TO TRADE-IN: AN EMPIRICAL STUDY IN INDONESIA Idris Gautama So, Ishak Ismail, Nabsiah Abdul Wahid

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Tahun akademik: 2019

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Membagikan "THE INFLUENCE OF MENTAL ACCOUNTING METHOD TOWARDS THE ATTITUDE TO TRADE-IN: AN EMPIRICAL STUDY IN INDONESIA Idris Gautama So, Ishak Ismail, Nabsiah Abdul Wahid"

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figure (Fishbein & Ajzen, 1975 and Luthans, 1989)

Figure 2 The theory of reasoned action (TORA) (Hoyer & MacInnis, 2007)

Figure 3 Influences on Culture (Blackwell, et. al., 2006)

Figure 4 The Elaboration Likelihood Model (ELM) of Persuasion

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