Chapter 2
Chapter 2
Ethics in Business
Ethics in Business
Learning Objectives
Learning Objectives
Understand . . .
What issues are covered in research ethics.
The goal of “no harm” for all research
activities and what constitutes no harm for
participant, researcher, and research
Learning Objectives
Learning Objectives
Understand . . .
Differing ethical dilemmas and
responsibilities of researchers, sponsors,
and research assistants.
PulsePoint:
PulsePoint:
Research Revelation
Research Revelation
89
The percent of consumer PCsData Collectors Face
Data Collectors Face
Responsibilities
Responsibilities
“[Privacy pragmatists are] often willing to allow people to have access to, and to use, their
personal information where they understand the reasons for its use, where they see tangible
benefits for so doing, and when they believe care is taken to prevent the misuse of this information.”
Types of Ethical Violations
Types of Ethical Violations
Violating
Procter & Gamble
Procter & Gamble
Admits to competitive
intelligence gathering
Contracted BI firm
took documents from
Unilever trash
receptacles
Out-of-court
settlement rumored
(and reported) at
Ethical Approaches
Ethical Approaches
Ethical
Ethical
standards
standards
Ethical
Ethical
standards
standards
Ethical Approaches
Ethical Approaches
Ethical
Relativism
Deontology
Ethical Codes of Conduct
PulsePoint:
PulsePoint:
Research Revelation
Research Revelation
$944
The amount, in millions,Ethical Issues at all Stages of
Ethical Issues at all Stages of
the Research Process
Ethical Treatment of Participants
Ethical Treatment of Participants
Explain study benefits Explain study benefits
Explain participant rights and protections
Explain participant rights and protections
Obtain informed consent
Components of
Components of
Informed Consent
Informed Consent
•Identify researchers •Describe survey topic •Describe target sample •Identify sponsor
•Describe purpose of research
•Promise anonymity and confidentiality
•Give “good-faith” estimate of required time commitment
•State participation is voluntary
•State item-non
Characteristics of
Characteristics of
Informed Consent
Informed Consent
Elements
Competence
Informed
Ethical Responsibilities
Ethical Responsibilities
Special guidelines
apply to children!
Informed consent
Deception
Deception
Disguising non-research
activities
Camouflaging true research
Debriefing
Debriefing
Explain any deception Explain any deception
Describe purpose Describe purpose
Share results Share results
Participant Confidentiality
Participant Confidentiality
Minimize instruments
requiring ID Minimize instruments
requiring ID
Non-disclosure of data subsets
Non-disclosure of data subsets
Restrict access to ID
Restrict access to ID Obtain signed
nondisclosure
Reveal only with written
Right to refuse Right to refuse
Right to Privacy
Right to Privacy
Prior permission to interview
Prior permission to interview
The U.S. Safe Harbor
The U.S. Safe Harbor
Agreement
Agreement
Security Security
Notice
Notice AccessAccess
Enforcement Enforcement
Choice Choice
Onward Transfer Onward
Sponsor Nondisclosure Sponsor Nondisclosure
Confidentiality
Confidentiality
Purpose Nondisclosure Purpose Nondisclosure
What To Do If Coerced?
What To Do If Coerced?
Educate on
purpose
Emphasize fact-finding
role
Explain problems
Effective Codes of Ethics
Key Terms
Key Terms
•
Code of ethics
•
Confidentiality
•
Debriefing
•
Deception
•
Ethics
•
Informed consent
•
Nondisclosure
– Findings – Purpose – Sponsor
