STRATEGI PEMASARAN
DAN PENINGKATKAN
KINERJA KREDIT USAHA KECIL MENENGAH
(UKM) PADA PT BANK MEGA TBK CAPEM
SALATIGA
Oleh:
Finta Dewi Salubongga
NIM : 212007042
KERTAS KERJA
Diajukan kepada Fakultas Ekonomika dan Bisnis
Guna Memenuhi Sebagian dari
Persyaratan-persyaratan untuk Mencapai
Gelar Sarjana Ekonomi
FAKULTAS : EKONOMIKA DAN BISNIS
PROGRAM STUDI : MANAJEMEN
FAKULTAS EKONOMIKA DAN BISNIS
UNIVERSITAS KRISTEN SATYA WACANA
SALATIGA
STRATEGI PEMASARAN DAN PENINGKATKAN KINERJA KREDIT
USAHA KECIL MENENGAH (UKM) PADA PT BANK MEGA TBK CAPEM SALATIGA
Oleh:
Finta Dewi Salubongga
NIM : 212007042
KERTAS KERJA
Diajukan kepada Fakultas Ekonomika dan Bisnis
Guna Memenuhi Sebagian dari
Persyaratan-persyaratan untuk Mencapai
Gelar Sarjana Ekonomi
FAKULTAS : EKONOMIKA DAN BISNIS
PROGRAM STUDI : MANAJEMEN
Disetujui oleh:
Johnson Dongoran,SE,MBA
Pembimbing
FAKULTAS EKONOMIKA DAN BISNIS
UNIVERSITAS KRISTEN SATYA WACANA
SALATIGA
UNIVERSITAS KRISTEN SATYA WACANA
PERNYATAAN KEASLIAN KARYA TULIS JURNAL
Yang bertanda tangan dibawah ini :
Nama : Finta Dewi Salubongga NIM : 212007042
Program Studi : Manajemen Pemasaran
Fakultas Ekonomika dan bisnis Universitas Kristen Satya Wacana Salatiga.
Menyatakan dengan sesungguhnya bahwa kertas kerja,
Judul : STRATEGI PEMASARAN DAN PENINGKATAN KINERJA KREDIT USAHA KECIL MENENGAH (UKM) PADA PT BANK MEGA TBK CAPEM SALATIGA
Pembimbing : Johnson Dongoran, SE, MBA
Tanggal di uji : 20 Juli 2012
adalah benar-benar hasil karya saya.
Didalam jurnal ini tidak terdapat keseluruhan atau sebagian tulisan atau gagasan orang lain yang saya ambil dengan cara menyalin atau meniru dalam bentuk rangakaian kalimat atau simbol yang saya aku seolah-olah sebagai tulisan saya sendiri tanpa memberikan pengakuan pada penulis aslinya.
Apabila kemudian terbukti bahwa saya ternyata melakukan tindakan menyalin atau meniru tulisan orang lain seolah-olah hasil pemikiran saya sendiri, saya bersedia menerima sanksi sesuai peraturan yang berlaku di Fakultas Ekonomika dan bisnis Universitas Kristen Satya Wacana Salatiga, termasuk pencabutan gelar kesarjanaan yang telah saya peroleh.
Salatiga,19 Juni 2012 Yang memberi pernyataan,
STRATEGI PEMASARAN DAN PENINGKATKAN KINERJA
KREDIT USAHA KECIL MENENGAH (UKM) PADA PT BANK
MEGA TBK CAPEM SALATIGA
Finta Dewi SalubonggaFakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana Salatiga Nowadays, even years ago the national economy is less convincing, it's based on the fact that the process of restructuring the corporate sector and the state is slow, when demand for goods and services that have been filled with the corporate sector continues to increase, thus providing business opportunities for Small and Medium Enterprises (SMEs). With in a matter of fact that the role of SMEs growth, and potential financing from banks for SMEs loans is getting better, it needs to be formulated and implementation of clear strategies to achieve them. Necessary for that purpose is the support of the government, and from other stakeholders such as the Bank. Therefore I am interested in writing about the role of marketing strategies in an effort to increase small business loans and medium enterprises (SMEs) in PT Bank Mega Tbk Capem Salatiga.
To enhance the effective financing of SMEs, should if a yard be accompanied by a good strategy that includes a SWOT analysis. According to Mandiri Bank, a compatible strategy for Mandiri Bank is the Strategic Stability is the force that is trying to cope with existing threats. The implementation strategy is in the form of service, promotion, price, and pick up the ball and expansion strategy. But I am more extracted to conduct research on the marketing strategies used by the Bank due to the strategy used MEGA easier and more efficient where MEGA Bank only use mapping strategy and marketing strategy through the phone, exactly via SMS. Where the mapping strategy is written that the presentation of a concept map is a good way to understand and remember a number of new information. With the presentation of concept maps is good then the public can be given a material with even longer.
In this paper I use the method of Qualitative Analysis Techniques. Where to obtain primary data, the authors conducted interviews directly with the Bank's Marketing Coordinator and secondary data taken from the author of the books contained within the research literature. This research is intended to found out a reference to a theory in which there is complete data by reading textbooks, studied literature and records, the internet, the previous research and other written sources that contain information relating to issues discussed in this paper that the data obtained substantively have the theoretical basis and a clear reference.
