Lampiran 1. Kuesioner Penelitian

(1)

Lampiran 1. Kuesioner Penelitian

No. Responden :……..

KUESIONER PENELITIAN

Selamat pagi/siang/sore , sebelumnya saya ucapkan terima kasih atas partisipasi saudara dalam membantu mengisi kuisioner ini dengan baik dan benar. Kuesioner ini digunakan sebagai bahan untuk penyusunan skripsi mengenai : ANALISIS PENGARUH BAURAN

PEMASARAN JASA TERHADAP

BRAND IMAGE

PADA LEMBAGA

PENDIDIKAN BAHASA INGGRIS ILP (INTERNATIONAL LANGUAGE

PROGRAMS) CABANG BOGOR

Oleh Didit Setiadi Departemen Manajemen Fakultas Ekonomi dan Manajemen

Institut Pertanian Bogor

Petunjuk : Isilah/ berilah tanda silang (X) pada jawaban yang anda pilih dan pada tempat yang anda sediakan.

Bagian I Screening

1. Apakah anda pernah kursus bahasa Inggris di ILP Bogor?

a. Ya b. Tidak (STOP, terima kasih atas partisipasi anda) 2. Apakah anda berusia 17 tahun atau lebih?

a. Ya b. Tidak (STOP, terima kasih atas partisipasi anda) 3. Apakah anda atau salah satu anggota keluarga anda ada yang bekerja di ILP?

a. Ya (STOP, terima kasih atas partisipasi anda) b. Tidak

3. Apakah anda telah kursus di ILP selam 1 term (3 bulan)?

a. Ya, b. Tidak (STOP, terima kasih atas partisipasi anda) Bagian II Demografi

IDENTITAS KONSUMEN

Nama : ………..

Alamat : ………... Umur dan Jenis Kelamin : ………. Tahun (L/P)

Pendidikan terakhir : a. SMA / sederajat b. Diploma / sederajat c. Sarjana / sederajat d. Pascasarjana / sederajat Jenis Pekerjaan :

a. Pelajar b. Mahasiswa c. PNS d. Pegawai swasta / BUMN e. lainnya :…….. Jumlah pengeluaran rata - rata Anda setiap bulannya :

a. < Rp 300.000 d. > Rp 1.500.000 b. Rp 300.000 – Rp 800.000

c. Rp 800.000 – Rp 1.500.000 ASPEK PENGALAMAN KONSUMEN 1. Berapa lama anda telah mengikuti kursus di ILP :

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Lanjutan Lampiran 1

2. Saat ini anda berada pada level :

a. foundation b. Basic c. intermediate d. PIES e. AES

f. FCE g. CAE h. TP i. TE

3. Menurut anda, apa aspek yang paling penting dari lembaga kursus bahasa Inggris? a. Materi yang up to date

b. Biaya kursus yang terjangkau c. Lokasi yang strategis d. Iklan/ promosinya e. Tempat yang nyaman f. Pengajar yang berkualitas g. Metode Pengajaran

4. Siapa yang membiayai kursus anda di ILP: a. orang tua / wali

b. perusahaan c. sendiri d. pihak lainnya

Petunjuk : Berilah tanda (√) pada jawaban yang paling sesuai menurut anda SS = Sangat Setuju S = Setuju BS = Biasa Saja

TS = Tidak Setuju STS = Sangat Tidak Setuju Produk

No Pernyataan SS S BS TS STS

A1 program pendidikan bahasa Inggris yang ada di ILP berkualitas A2 ILP adalah nama merek yang bagus

serta mudah diingat

A3 semua jasa yang diberikan oleh ILP dapat menjamin bahwa murid ILP dapat berbahasa Inggris dengan baik A4 fasilitas belajar di ILP sudah

lengkap

Harga

B1 Biaya kursus bahasa Inggris di ILP sudah sesuai dengan kualitas yang diberikan

B2 ILP sering memberikan Diskon dan penawaran khusus

Citra tempat

No Pernyataan SS S BS TS STS

C1 Lokasi ILP sudah strategis C2 Lokasi ILP mudah di akses

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Lanjutan Lampiran 1

Intensitas Iklan

No Pernyataan SS S BS TS STS

D1 D11 - Saya sering melihat iklan ILP di TV D12 - Saya sering mendengar iklan ILP di Radio

D13 - Saya sering melihat iklan ILP di iklan media cetak

D14 - Saya sering melihat iklan ILP di Billboard (papan reklame)

D2 D21 - ILP sering mengadakan tes TOEFL secara gratis

D22 - ILP mengadakan promosi dengan menjadi sponsor kegiatan tertentu

D23 - ILP sering mengadakan event/ kegiatan menarik

Proses

No Pernyataan SS S BS TS STS

E1 Prosedur pengajaran di ILP sudah baik E2 Keterlibatan murid dalam pelajaran di kelas

sangat diutamakan

E3 Urutan aktivitas proses pelayanan selama kursus telah tepat waktu

Lingkungan Fisik

F1 F11 - Tata ruang ILP secara keseluruhan sudah baik F12 – tempat menunggu di ILP sudah nyaman

F13 – parkiran untuk kendaraan yang luas

F14 – toilet di ILP selalu bersih dan terawatt

F2 F21 – pencahayaan ketika sedang belajar di kelas sudah baik F22 – pengharum ruangan selalu disemprotkan ketika pelajaran akan dimulai

F23 – tata letak tempat duduk dan meja selalu rapih ketika pelajaran akan dimulai

F24 – kebersihan kelas selalu terjaga ketika pelajaran akan dimulai

F25 – penyejuk ruangan (AC) selalu berfungsi dengan baik

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Lanjutan Lampiran 1

F3 Perabotan serta peralatan di ILP selalu tertata rapih dan teratur F4 Tingkat kebisingan ketika belajar

sangat rendah

F5 Toilet di ILP selalu bersih dan terawatt

Karyawan dan Staf Pengajar

G1 Penampilan karyawan ILP sudah baik dan rapih

G2 Karyawan ILP dapat merespon dengan cepat dan tepat ketika ada pertanyaan dan keluhan

G3 Karyawan ILP memiliki sikap yang baik

G4 Kemampuan Staf pengajar di ILP sudah berkualitas

G5 Karyawan ILP memiliki perhatian tinggi apabila ada pertanyaan dan keluhan

Citra Merek

H1 ILP merupaka tempat kursus yang lebih terkenal dibandingkan tempat kursus lainnya

H2 ILP memberikan pelayanan yang menyenangkan dan menarik H3 ILP sangat memberikan manfaat

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Lampiran 2. Output SPSS Uji Validitas dan Reliabilitas

Produk Correlations A1 A2 A3 A4 Jumlah A1 Pearson Correlation 1 .478** _.494** _.337* _.645** Sig. (1-tailed) .004 .003 .034 .000 N 30 30 30 30 30 A2 Pearson Correlation .478** _{1 .760}**_.617** _.890** Sig. (1-tailed) .004 .000 .000 .000 N 30 30 30 30 30 A3 Pearson Correlation .494** _.760** _{1 .663}** _.910** Sig. (1-tailed) .003 .000 .000 .000 N 30 30 30 30 30 A4 Pearson Correlation .337* _.617** _.663** _{1 .814}** Sig. (1-tailed) .034 .000 .000 .000 N 30 30 30 30 30

Jumlah Pearson Correlation .645** _.890** _.910**_.814** ₁ Sig. (1-tailed) .000 .000 .000 .000

N 30 30 30 30 30

**. Correlation is significant at the 0.01 level (1-tailed). *. Correlation is significant at the 0.05 level (1-tailed).

Reliability Statistics Cronbach's Alpha N of Items

.838 4 HARGA Correlations B1 B2 jumlah B1 Pearson Correlation 1 .877** _.967** Sig. (1-tailed) .000 .000 N 30 30 30 B2 Pearson Correlation .877** ₁ _.971** Sig. (1-tailed) .000 .000 N 30 30 30

Jumlah Pearson Correlation .967** _.971** ₁ Sig. (1-tailed) .000 .000

N 30 30 30

**. Correlation is significant at the 0.01 level (1-tailed).

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Lanjutan Lampiran 2

TEMPAT Correlations C1 C2 Jumlah C1 Pearson Correlation 1 .587** _.870** Sig. (1-tailed) .000 .000 N 30 30 30 C2 Pearson Correlation .587** ₁ _.910** Sig. (1-tailed) .000 .000 N 30 30 30

Jumlah Pearson Correlation .870** _.910** ₁ Sig. (1-tailed) .000 .000

N 30 30 30

.733 2 Iklan tahap 1 Correlations D11 D12 D13 D14 D21 D22 D23 Jumlah D11 Pearson Correlation 1 .500** _.406*_{-.014 .551}** _.415* _{.292 .562}** Sig. (2-tailed) .005 .026 .943 .002 .023 .118 .001 N 30 30 30 30 30 30 30 30 D12 Pearson Correlation .500** _{1 .671}** _{.125 .896}**_.665**_.642** _.842** Sig. (2-tailed) .005 .000 .509 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 D13 Pearson Correlation .406* _.671** _{1 .203 .667}**_.936**_.899** _.927** Sig. (2-tailed) .026 .000 .283 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 D14 Pearson Correlation -.014 .125 .203 1 .157 .054 .050 .278 Sig. (2-tailed) .943 .509 .283 .408 .775 .795 .136 N 30 30 30 30 30 30 30 30 D21 Pearson Correlation .551** _.896** _.667** _.157 _{1 .698}**_.646** _.862** Sig. (2-tailed) .002 .000 .000 .408 .000 .000 .000 N 30 30 30 30 30 30 30 30 D22 Pearson Correlation .415* _.665** _.936** _{.054 .698}** _{1 .939}** _.915** Sig. (2-tailed) .023 .000 .000 .775 .000 .000 .000 N 30 30 30 30 30 30 30 30 D23 Pearson Correlation .292 .642** _.899** _{.050 .646}**_.939** _{1 .875}** Sig. (2-tailed) .118 .000 .000 .795 .000 .000 .000 N 30 30 30 30 30 30 30 30

Jumlah Pearson Correlation .562** _.842** _.927** _{.278 .862}**_.915**_.875** ₁ Sig. (2-tailed) .001 .000 .000 .136 .000 .000 .000

N 30 30 30 30 30 30 30 30

(7)

Correlations D11 D12 D13 D14 D21 D22 D23 Jumlah D11 Pearson Correlation 1 .500** _.406*_{-.014 .551}** _.415* _{.292 .562}** Sig. (2-tailed) .005 .026 .943 .002 .023 .118 .001 N 30 30 30 30 30 30 30 30 D12 Pearson Correlation .500** _{1 .671}** _{.125 .896}**_.665**_.642** _.842** Sig. (2-tailed) .005 .000 .509 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 D13 Pearson Correlation .406* _.671** _{1 .203 .667}**_.936**_.899** _.927** Sig. (2-tailed) .026 .000 .283 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 D14 Pearson Correlation -.014 .125 .203 1 .157 .054 .050 .278 Sig. (2-tailed) .943 .509 .283 .408 .775 .795 .136 N 30 30 30 30 30 30 30 30 D21 Pearson Correlation .551** _.896** _.667** _.157 _{1 .698}**_.646** _.862** Sig. (2-tailed) .002 .000 .000 .408 .000 .000 .000 N 30 30 30 30 30 30 30 30 D22 Pearson Correlation .415* _.665** _.936** _{.054 .698}** _{1 .939}** _.915** Sig. (2-tailed) .023 .000 .000 .775 .000 .000 .000 N 30 30 30 30 30 30 30 30 D23 Pearson Correlation .292 .642** _.899** _{.050 .646}**_.939** _{1 .875}** Sig. (2-tailed) .118 .000 .000 .795 .000 .000 .000 N 30 30 30 30 30 30 30 30

Jumlah Pearson Correlation .562** _.842** _.927** _{.278 .862}**_.915**_.875** ₁ Sig. (2-tailed) .001 .000 .000 .136 .000 .000 .000

N 30 30 30 30 30 30 30 30

*. Correlation is significant at the 0.05 level (2-tailed).

.882 7 Iklan Tahan 2 Correlations D11 D12 D13 D21 D22 D23 JUMLAH D11 Pearson Correlation 1 .500** _.406*_.551** _.415* _.292 _.584** Sig. (2-tailed) .005 .026 .002 .023 .118 .001 N 30 30 30 30 30 30 30 D12 Pearson Correlation .500** _{1 .671}**_.896**_.665**_.642** _.849** Sig. (2-tailed) .005 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 D13 Pearson Correlation .406*_.671** _{1 .667}**_.936**_.899** _.924** Sig. (2-tailed) .026 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 D21 Pearson Correlation .551**_.896**_.667** _{1 .698}**_.646** _.864** Sig. (2-tailed) .002 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30

(8)

Lanjutan Lampiran 2

D22 Pearson Correlation .415* _.665** _.936**_.698** _{1 .939}**_.937** Sig. (2-tailed) .023 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 D23 Pearson Correlation .292 .642** _.899**_.646**_.939** _{1 .896}** Sig. (2-tailed) .118 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30

JUMLAH Pearson Correlation .584** _.849** _.924**_.864**_.937**_.896** ₁ Sig. (2-tailed) .001 .000 .000 .000 .000 .000

N 30 30 30 30 30 30 30

.922 6 PROSES Correlations E1 E2 E3 jumlah E1 Pearson Correlation 1 .416* _.412* _.641** Sig. (2-tailed) .022 .024 .000 N 30 30 30 30 E2 Pearson Correlation .416* _{1 .971}** _.958** Sig. (2-tailed) .022 .000 .000 N 30 30 30 30 E3 Pearson Correlation .412* _.971** _{1 .957}** Sig. (2-tailed) .024 .000 .000 N 30 30 30 30

Jumlah Pearson Correlation .641** _.958** _.957** ₁ Sig. (2-tailed) .000 .000 .000

N 30 30 30 30

*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

(9)

Lanjutan Lampiran 2

Lingkungan Fisik tahap 1

Correlations F11 F12 F13 F21 F22 F23 F24 F25 F3 F4 F5 JUMLAH F11 Pearson Correlation 1 .769** _.449* _{.163 .398}* _{.116 .204 .010} _.449* _.451*_.284 _.699** Sig. (2-tailed) .000 .013 .388 .029 .543 .278 .959 .013 .012 .129 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 F12 Pearson Correlation .769** ₁ _.411* _{.275 .347 .371}* _.452*_-.083 _.411*_.602**_.406* _.800** Sig. (2-tailed) .000 .024 .142 .060 .043 .012 .661 .024 .000 .026 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 F13 Pearson Correlation .449* _.411* _{1 .022 .355 .213 .166 .298 1.000}** _.462*_.463* _.801** Sig. (2-tailed) .013 .024 .907 .054 .259 .381 .110 .000 .010 .010 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 F21 Pearson Correlation .163 .275 .022 1 .266 .356 .443* _.247 _{.022 -.046 -.254} _.312 Sig. (2-tailed) .388 .142 .907 .155 .054 .014 .189 .907 .808 .176 .093 N 30 30 30 30 30 30 30 30 30 30 30 30 F22 Pearson Correlation .398* _.347 _{.355 .266} _{1 .189 .189 .213} _{.355 .064 -.036} _.538** Sig. (2-tailed) .029 .060 .054 .155 .318 .317 .258 .054 .738 .852 .002 N 30 30 30 30 30 30 30 30 30 30 30 30 F23 Pearson Correlation .116 .371* _{.213 .356 .189} _{1 .695}** _.306 _{.213 -.119 -.237} _.424* Sig. (2-tailed) .543 .043 .259 .054 .318 .000 .100 .259 .531 .207 .019 N 30 30 30 30 30 30 30 30 30 30 30 30 F24 Pearson Correlation .204 .452* _{.166 .443}* _{.189 .695}** _{1 .218} _{.166 -.010 -.174} _.459* Sig. (2-tailed) .278 .012 .381 .014 .317 .000 .248 .381 .957 .358 .011 N 30 30 30 30 30 30 30 30 30 30 30 30 F25 Pearson Correlation .010 -.083 .298 .247 .213 .306 .218 1 .298 -.168 -.109 .282 Sig. (2-tailed) .959 .661 .110 .189 .258 .100 .248 .110 .375 .565 .131 N 30 30 30 30 30 30 30 30 30 30 30 30 F3 Pearson Correlation .449* _.411*_1.000** _{.022 .355 .213 .166 .298} _{1 .462}*_.463* _.801** Sig. (2-tailed) .013 .024 .000 .907 .054 .259 .381 .110 .010 .010 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 F4 Pearson Correlation .451*_.602** _.462*_{-.046 .064 -.119 -.010 -.168} _.462* _{1 .789}** _.625** Sig. (2-tailed) .012 .000 .010 .808 .738 .531 .957 .375 .010 .000 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 F5 Pearson Correlation .284 .406* _.463*_{-.254 -.036 -.237 -.174 -.109} _.463*_.789** ₁ _.493** Sig. (2-tailed) .129 .026 .010 .176 .852 .207 .358 .565 .010 .000 .006 N 30 30 30 30 30 30 30 30 30 30 30 30

JUMLAH Pearson Correlation .699** _.800** _.801** _{.312 .538}** _.424* _.459* _{.282 .801}**_.625**_.493** ₁ Sig. (2-tailed) .000 .000 .000 .093 .002 .019 .011 .131 .000 .000 .006

N 30 30 30 30 30 30 30 30 30 30 30 30

(10)

Lanjutan Lampiran 2

Lingkungan Fisik tahap 2

Correlations F11 F12 F13 F22 F23 F24 F3 F4 F5 JUMLAH F11 Pearson Correlation 1 .769** _.449* _.398* _{.116 .204} _.449* _.451* _.284 _.717** Sig. (2-tailed) .000 .013 .029 .543 .278 .013 .012 .129 .000 N 30 30 30 30 30 30 30 30 30 30 F12 Pearson Correlation .769** ₁ _.411* _{.347 .371}* _.452* _.411*_.602** _.406* _.820** Sig. (2-tailed) .000 .024 .060 .043 .012 .024 .000 .026 .000 N 30 30 30 30 30 30 30 30 30 30 F13 Pearson Correlation .449* _.411* _{1 .355 .213 .166 1.000}** _.462* _.463* _.809** Sig. (2-tailed) .013 .024 .054 .259 .381 .000 .010 .010 .000 N 30 30 30 30 30 30 30 30 30 30 F22 Pearson Correlation .398* _.347 _.355 _{1 .189 .189} _{.355 .064 -.036} _.513** Sig. (2-tailed) .029 .060 .054 .318 .317 .054 .738 .852 .004 N 30 30 30 30 30 30 30 30 30 30 F23 Pearson Correlation .116 .371* _{.213 .189} _{1 .695}** _{.213 -.119 -.237} _.374* Sig. (2-tailed) .543 .043 .259 .318 .000 .259 .531 .207 .042 N 30 30 30 30 30 30 30 30 30 30 F24 Pearson Correlation .204 .452* _{.166 .189 .695}** ₁ _{.166 -.010 -.174} _.410* Sig. (2-tailed) .278 .012 .381 .317 .000 .381 .957 .358 .024 N 30 30 30 30 30 30 30 30 30 30 F3 Pearson Correlation .449* _.411*_1.000** _{.355 .213 .166} _{1 .462}* _.463* _.809** Sig. (2-tailed) .013 .024 .000 .054 .259 .381 .010 .010 .000 N 30 30 30 30 30 30 30 30 30 30 F4 Pearson Correlation .451*_.602** _.462* _{.064 -.119 -.010} _.462* _{1 .789}** _.681** Sig. (2-tailed) .012 .000 .010 .738 .531 .957 .010 .000 .000 N 30 30 30 30 30 30 30 30 30 30 F5 Pearson Correlation .284 .406* _.463* _{-.036 -.237 -.174} _.463*_.789** ₁ _.559** Sig. (2-tailed) .129 .026 .010 .852 .207 .358 .010 .000 .001 N 30 30 30 30 30 30 30 30 30 30

JUMLAH Pearson Correlation .717** _.820** _.809**_.513** _.374* _.410* _.809**_.681**_.559** ₁ Sig. (2-tailed) .000 .000 .000 .004 .042 .024 .000 .000 .001

N 30 30 30 30 30 30 30 30 30 30

.813 9 PEOPLE Correlations G1 G2 G3 G4 G5 JUMLAH G1 Pearson Correlation 1 .418*_.439*_.737**_.218 _.821** Sig. (2-tailed) .022 .015 .000 .248 .000 N 30 30 30 30 30 30

(11)

Lanjutan Lampiran 2

G2 Pearson Correlation .418* _{1 .422}* _{.335 .757}**_.711** Sig. (2-tailed) .022 .020 .070 .000 .000 N 30 30 30 30 30 30 G3 Pearson Correlation .439* _.422* _{1 .350 .317 .701}** Sig. (2-tailed) .015 .020 .058 .088 .000 N 30 30 30 30 30 30 G4 Pearson Correlation .737** _.335 _.350 _{1 .375}*_.809** Sig. (2-tailed) .000 .070 .058 .041 .000 N 30 30 30 30 30 30 G5 Pearson Correlation .218 .757** _{.317 .375}* _{1 .626}** Sig. (2-tailed) .248 .000 .088 .041 .000 N 30 30 30 30 30 30

JUMLAH Pearson Correlation .821** _.711** _.701**_.809**_.626** ₁ Sig. (2-tailed) .000 .000 .000 .000 .000

N 30 30 30 30 30 30

*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

.778 5 CITRA MEREK Correlations H1 H2 H3 JUMLAH H1 Pearson Correlation 1 .634** _.495** _.804** Sig. (2-tailed) .000 .005 .000 N 30 30 30 30 H2 Pearson Correlation .634** _{1 .801}** _.923** Sig. (2-tailed) .000 .000 .000 N 30 30 30 30 H3 Pearson Correlation .495** _.801** ₁ _.890** Sig. (2-tailed) .005 .000 .000 N 30 30 30 30

JUMLAH Pearson Correlation .804** _.923** _.890** ₁ Sig. (2-tailed) .000 .000 .000

N 30 30 30 30

(12)

Lampiran 3. Perhitungan Uji Reliabilitas Alat Ukur

Hasil standar loading dan

measurement error

CFA

PRODUK

dapat dilihat

pada Tabel

Tabel Reliabilitas Konstruk

Eksogen

Indikator Standar Loading (λ) Measurement

Error

(1-λ)

2

A2 0.50

0.25 A3 0.57

0.1849

A4 0.39

0.3721

B1 0.70

0.09 B2 0.94

0.0036

C1 0.66

0.1156

C2 0.37

0.3969

D1 0.67

0.1089

D2 0.64

0.1296

E1 0.36

0.4096

E2 0.57

0.1849

E3 0.54

0.2116

F1 0.69

0.0961

F3 0.37

0.3969

G1 0.63

0.1369

G3 0.48

0.2704

G4 0.93

0.0049

JUMLAH 10.01

3.3629

Nilai reliabilitas konstruk sebagai berikut :

10.01

10.01 3.3629

0.9675

Karena nilai reliabilitas konstruk eksogen sebesar 0.9675

≥

0,70 maka dapat

(13)

Lanjutan Lampiran 3. Perhitungan Uji Reliabilitas Alat Ukur

Tabel Reliabilitas Konstruk

Endogen

Indikator Standar Loading (λ) Measurement

Error

(1-λ)

2

H1 0.47

0.2809

H2 0.63

0.1369

H3 0.44

0.3136

JUMLAH 1.57

0.7314

Nilai reliabilitas konstruk sebagai berikut :

1.57

1.57 0.7314

0.7711

Karena nilai reliabilitas konstruk eksogen sebesar 0.7711

≥

0,70 maka dapat

dikatakan bahwa variabel - variabel tersebut sudah reliabel.

Lampiran 4. Syntax Lisrel Uji CFA Eksogen Tahap Akhir

CFA EKSOGEN

Raw Data from file 'D:\a\DATA.psf'

Latent Variables PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS

PEOPLE

Relationships

A2-A4 = PRODUK

B1-B2 = HARGA

C1-C2 = TEMPAT

D1-D2 = IKLAN

E1-E3 = PROSES

F1 F3 = LINGFIS

G1 G3-G4= PEOPLE

set

error

variance of B2 equal to free

set

error

covariance of D1 and B1 free

set

error

covariance of D2 and B2 free

Path Diagram

Iterations = 250

Method of Estimation: MAXIMUM LIKELIHOOD

End of Problem

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Lampiran 5. Output Lisrel Uji CFA Eksogen Tahap Akhir

DATE: 8/10/2010

TIME: 9:41

L I S R E L 8.50 BY

Karl G. Jöreskog & Dag Sörbom

This program is published exclusively by Scientific Software International, Inc. 7383 N. Lincoln Avenue, Suite 100 Lincolnwood, IL 60712, U.S.A.

Phone: (800)247-6113, (847)675-0720, Fax: (847)675-2140 Copyright by Scientific Software International, Inc., 1981-2001 Use of this program is subject to the terms specified in the

Universal Copyright Convention. Website: www.ssicentral.com

The following lines were read from file D:\a\CFA EKSOGEN.spj: CFA EKSOGEN

Raw Data from file 'D:\a\DATA.psf'

Latent Variables PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS PEOPLE Relationships A2-A4 = PRODUK B1-B2 = HARGA C1-C2 = TEMPAT D1-D2 = IKLAN E1-E3 = PROSES F1 F3 = LINGFIS G1 G3-G4= PEOPLE

set error variance of B2 equal to free set error covariance of D1 and B1 free

set error covariance of D2 and B2 free

Path Diagram

Iterations = 250

Method of Estimation: MAXIMUM LIKELIHOOD End of Problem

Sample Size = 120

(15)

Lanjutan Lampiran 5

CFA EKSOGEN Covariance Matrix A2 A3 A4 B1 B2 C1 --- --- --- --- --- --- A2 0.45 A3 0.29 0.42 A4 0.17 0.22 0.39 B1 0.06 0.03 -0.02 0.74 B2 0.03 0.03 0.02 0.65 0.86 C1 0.05 0.08 0.07 0.13 0.16 0.51 C2 0.08 0.11 0.02 0.07 0.07 0.24 D1 0.11 0.06 0.02 0.20 0.16 0.13 D2 0.10 0.09 0.07 0.18 0.34 0.10 E1 0.13 0.10 0.13 0.09 0.10 0.06 E2 0.01 -0.03 0.05 0.13 0.11 0.06 E3 0.08 0.02 0.06 0.20 0.16 0.07 F1 0.26 0.29 0.22 0.04 0.04 0.09 F3 0.09 0.15 0.18 0.03 0.02 0.06 G1 0.07 0.03 0.04 0.15 0.10 0.05 G3 0.07 0.11 0.07 0.16 0.13 0.07 G4 0.05 0.02 0.04 0.15 0.15 0.19 Covariance Matrix C2 D1 D2 E1 E2 E3 --- --- --- --- --- --- C2 0.50 D1 0.04 0.55 D2 0.04 0.43 0.65 E1 0.03 0.13 0.15 0.32 E2 0.01 0.09 0.04 0.20 0.39 E3 0.05 0.12 0.07 0.18 0.31 0.48 F1 0.09 0.10 0.11 0.11 0.01 0.06 F3 -0.02 0.13 0.09 0.05 0.03 0.08 G1 0.04 0.10 0.07 0.07 0.10 0.09 G3 0.09 0.14 0.12 0.14 0.14 0.12 G4 0.10 0.11 0.12 0.13 0.14 0.11 Covariance Matrix F1 F3 G1 G3 G4 --- --- --- --- --- F1 0.38 F3 0.25 0.67 G1 0.04 -0.02 0.87 G3 0.10 0.06 0.31 0.79 G4 0.03 0.04 0.59 0.44 1.01 CFA EKSOGEN Number of Iterations = 27

(16)

Lanjutan Lampiran 5

Measurement Equations

A2 = 0.50*PRODUK, Errorvar.= 0.19 , R² = 0.57

(0.054) (0.030) 9.23 6.43

(0.049) (0.023) 11.63 3.96

(0.054) (0.034) 7.13 7.13

B1 = 0.70*HARGA, Errorvar.= 0.25 , R² = 0.66

(0.065) (0.032) 10.79 8.07 B2 = 0.92*HARGA,, R² = 1.00 (0.058) 15.86

C1 = 0.65*TEMPAT, Errorvar.= 0.088, R² = 0.83

(0.11) (0.13) 5.71 0.66

C2 = 0.37*TEMPAT, Errorvar.= 0.36 , R² = 0.28

(0.084) (0.065) 4.44 5.63

D1 = 0.64*IKLAN, Errorvar.= 0.13 , R² = 0.76

(0.075) (0.073) 8.55 1.75

(0.080) (0.083) 8.50 2.58

E1 = 0.36*PROSES, Errorvar.= 0.20 , R² = 0.39

(0.050) (0.029) 7.09 6.86

(0.052) (0.032) 10.99 2.10

(0.059) (0.037) 9.24 4.88

F1 = 0.69*LINGFIS, Errorvar.= -0.099 , R² = 1.26 (0.066) (0.078)

10.52 -1.26

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Lanjutan Lampiran 5

F3 = 0.36*LINGFIS, Errorvar.= 0.54 , R² = 0.20

(0.077) (0.073) 4.71 7.37

G1 = 0.63*PEOPLE, Errorvar.= 0.47 , R² = 0.46

(0.088) (0.083) 7.22 5.61

(0.084) (0.081) 5.73 6.96

(0.096) (0.12) 9.70 1.20

Error Covariance for D1 and B1 = 0.049

(0.029) 1.68

(0.036) 4.15

Correlation Matrix of Independent Variables

PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS --- --- --- --- --- --- PRODUK 1.00 HARGA 0.03 1.00 (0.10) 0.35 TEMPAT 0.22 0.31 1.00 (0.11) (0.10) 1.99 3.15 IKLAN 0.22 0.28 0.27 1.00 (0.10) (0.09) (0.11) 2.16 3.04 2.47 PROSES 0.07 0.27 0.18 0.25 1.00 (0.11) (0.09) (0.11) (0.10) 0.64 3.04 1.68 2.47 LINGFIS 0.76 0.05 0.21 0.22 0.10 1.00 (0.08) (0.08) (0.09) (0.09) (0.09) 9.67 0.69 2.26 2.54 1.14 PEOPLE 0.08 0.16 0.29 0.21 0.28 0.07 (0.11) (0.09) (0.11) (0.10) (0.10) (0.09) 0.78 1.79 2.73 2.06 2.89 0.81

(18)

Lanjutan Lampiran 5

Correlation Matrix of Independent Variables PEOPLE

--- PEOPLE 1.00

Goodness of Fit Statistics

Degrees of Freedom = 97

Minimum Fit Function Chi-square = 133.88 (P = 0.0078)

Normal Theory Weighted Least Squares Chi-square = 121.18 (P = 0.049)

Estimated Non-centrality Parameter (NCP) = 24.18 90 Percent Confidence Interval for NCP = (0.15 ; 56.36)

Minimum Fit Function Value = 1.13

Population Discrepancy Function Value (F0) = 0.20

90 Percent Confidence Interval for F0 = (0.0013 ; 0.47) Root Mean Square Error of Approximation (RMSEA) = 0.046

90 Percent Confidence Interval for RMSEA = (0.0036 ; 0.070) P-Value for Test of Close Fit (RMSEA < 0.05) = 0.59

Expected Cross-Validation Index (ECVI) = 1.96 90 Percent Confidence Interval for ECVI = (1.76 ; 2.23) ECVI for Saturated Model = 2.57

ECVI for Independence Model = 8.65

Chi-square for Independence Model with 136 Degrees of Freedom = 995.60

Independence AIC = 1029.60 Model AIC = 233.18 Saturated AIC = 306.00 Independence CAIC = 1093.99 Model CAIC = 445.28 Saturated CAIC = 885.49

Normed Fit Index (NFI) = 0.87

Non-Normed Fit Index (NNFI) = 0.94

Parsimony Normed Fit Index (PNFI) = 0.62

Comparative Fit Index (CFI) = 0.96

Incremental Fit Index (IFI) = 0.96

Relative Fit Index (RFI) = 0.81

Critical N (CN) = 118.61

Root Mean Square Residual (RMR) = 0.038 Standardized RMR = 0.077

Goodness of Fit Index (GFI) = 0.89

Adjusted Goodness of Fit Index (AGFI) = 0.83

Parsimony Goodness of Fit Index (PGFI) = 0.57

The Modification Indices Suggest to Add the Path to from Decrease in Chi-square New Estimate

E1 PRODUK 20.5 0.21 E1 IKLAN 10.5 0.16 E2 PRODUK 14.9 -0.17

(19)

Lampiran 6. Syntax Lisrel Hasil Uji CFA Endogen

CFA ENDOGEN

Raw Data from file 'D:\a\DATA.psf'

Latent Variables CITRA

H1-H3 = CITRA

set

error

variance of H2 equal to free

Relationships

Path Diagram

Iterations = 250

Method of Estimation: maximum likelihood

End of Problem

Lampiran 7. Output Lisrel Hasil Uji Kesesuaian CFA Endogen

DATE: 8/10/2010

TIME: 9:44

L I S R E L 8.50 BY

Phone: (800)247-6113, (847)675-0720, Fax: (847)675-2140 Copyright by Scientific Software International, Inc., 1981-2001 Use of this program is subject to the terms specified in the

Universal Copyright Convention. Website: www.ssicentral.com

The following lines were read from file D:\a\CFA ENDOGEN.spj: CFA ENDOGEN

Raw Data from file 'D:\a\DATA.psf' Latent Variables CITRA

H1-H3 = CITRA

set error variance of H2 equal to free

Relationships Path Diagram Iterations = 250

Method of Estimation: maximum likelihood End of Problem

(20)

Lanjutan Lampiran 7

CFA ENDOGEN Covariance Matrix H1 H2 H3 --- --- --- H1 0.46 H2 0.29 0.40 H3 0.18 0.28 0.49 CFA ENDOGEN Number of Iterations = 5

LISREL Estimates (Maximum Likelihood) Measurement Equations

H1 = 0.47*CITRA, Errorvar.= 0.25 , R² = 0.47

(0.055) (0.032) 8.53 7.71 H2 = 0.63*CITRA,, R² = 1.00 (0.041) 15.43

(0.057) (0.038) 7.69 7.71

Correlation Matrix of Independent Variables CITRA

--- 1.00

90 Percent Confidence Interval for F0 = (0.0 ; 0.051) Root Mean Square Error of Approximation (RMSEA) = 0.0

(21)

Lanjutan Lampiran 7

(22)

Lampiran 8. Syntax Model SEM Hasil Uji Kesesuaian Tahap Akhir

Raw Data from file 'D:\full struktur\S.psf'

Latent Variables PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS

PEOPLE CITRA

Relationships

A2-A4 = PRODUK

B1-B2 = HARGA

C1-C2 = TEMPAT

D1-D2 = IKLAN

E1-E3 = PROSES

F1 F3 = LINGFIS

G1 G3-G4 = PEOPLE

H1-H3 =CITRA

CITRA = PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS PEOPLE

CITRA

SET

ERROR

VARIANCE OF B2 EQUAL TO FREE

SET

ERROR

COVARIANCE OF D1 AND B2 FREE

SET

ERROR

COVARIANCE OF C2 AND H3 FREE

SET

ERROR

COVARIANCE OF C1 AND H3 FREE

SET

ERROR

COVARIANCE OF D2 AND B2 FREE

Path Diagram

Iterations = 250

Method of Estimation: Maximum Likelihood

End of Problem

Lampiran 9. Output Hasil Uji Kesesuaian Model Sem Tahap Akhir

DATE:

8/10/2010

TIME: 9:33

L I S R E L 8.50 BY

Phone: (800)247-6113, (847)675-0720, Fax: (847)675-2140 Copyright by Scientific Software International, Inc., 1981-2001 Use of this program is subject to the terms specified in the Universal Copyright Convention.

Website: www.ssicentral.com

(23)

Lanjutan Lampiran 9

Raw Data from file 'D:\full struktur\S.psf'

Latent Variables PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS PEOPLE CITRA Relationships A2-A4 = PRODUK B1-B2 = HARGA C1-C2 = TEMPAT D1-D2 = IKLAN E1-E3 = PROSES F1 F3 = LINGFIS G1 G3-G4 = PEOPLE H1-H3 =CITRA

CITRA = PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS PEOPLE CITRA SET ERROR VARIANCE OF B2 EQUAL TO FREE

SET ERROR COVARIANCE OF D1 AND B2 FREE

SET ERROR COVARIANCE OF C2 AND H3 FREE

SET ERROR COVARIANCE OF C1 AND H3 FREE

SET ERROR COVARIANCE OF D2 AND B2 FREE

Path Diagram Iterations = 250

Method of Estimation: Maximum Likelihood End of Problem Sample Size = 120 Covariance Matrix H1 H2 H3 A2 A3 A4 --- --- --- --- --- --- H1 0.46 H2 0.29 0.40 H3 0.18 0.28 0.49 A2 0.13 0.15 0.11 0.45 A3 0.11 0.14 0.11 0.29 0.42 A4 0.11 0.13 0.08 0.17 0.22 0.39 B1 0.05 0.04 0.08 0.06 0.03 -0.02 B2 0.06 0.05 0.09 0.03 0.03 0.02 C1 0.14 0.25 0.27 0.05 0.08 0.07 C2 0.09 0.20 0.33 0.08 0.11 0.02 D1 0.08 0.11 0.07 0.11 0.06 0.02 D2 0.09 0.11 0.07 0.10 0.09 0.07 E1 0.18 0.16 0.07 0.13 0.10 0.13 E2 0.11 0.12 0.06 0.01 -0.03 0.05 E3 0.11 0.12 0.08 0.08 0.02 0.06 F1 0.06 0.10 0.10 0.26 0.29 0.22 F3 0.03 0.06 - - 0.09 0.15 0.18 G1 0.09 0.18 0.12 0.07 0.03 0.04 G3 0.17 0.18 0.20 0.07 0.11 0.07 G4 0.20 0.30 0.16 0.05 0.02 0.04 Covariance Matrix B1 B2 C1 C2 D1 D2 --- --- --- --- --- --- B1 0.74

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Lanjutan Lampiran 9

B2 0.65 0.86 C1 0.13 0.16 0.51 C2 0.07 0.07 0.24 0.50 D1 0.20 0.16 0.13 0.04 0.55 D2 0.18 0.34 0.10 0.04 0.43 0.65 E1 0.09 0.10 0.06 0.03 0.13 0.15 E2 0.13 0.11 0.06 0.01 0.09 0.04 E3 0.20 0.16 0.07 0.05 0.12 0.07 F1 0.04 0.04 0.09 0.09 0.10 0.11 F3 0.03 0.02 0.06 -0.02 0.13 0.09 G1 0.15 0.10 0.05 0.04 0.10 0.07 G3 0.16 0.13 0.07 0.09 0.14 0.12 G4 0.15 0.15 0.19 0.10 0.11 0.12 Covariance Matrix E1 E2 E3 F1 F3 G1 --- --- --- --- --- --- E1 0.32 E2 0.20 0.39 E3 0.18 0.31 0.48 F1 0.11 0.01 0.06 0.38 F3 0.05 0.03 0.08 0.25 0.67 G1 0.07 0.10 0.09 0.04 -0.02 0.87 G3 0.14 0.14 0.12 0.10 0.06 0.31 G4 0.13 0.14 0.11 0.03 0.04 0.59 Covariance Matrix G3 G4 --- --- G3 0.79 G4 0.44 1.01 Number of Iterations = 34

LISREL Estimates (Maximum Likelihood) Measurement Equations

(0.036) 7.35

H2 = 0.66*CITRA, Errorvar.= -0.036 , R² = 1.09

(0.082) (0.029) 8.08 -1.26

W_A_R_N_I_N_G : Error variance is negatif.

(0.064) (0.040) 6.48 7.61

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Lanjutan Lampiran 9

(0.054) (0.029) 9.38 6.56

(0.049) (0.021) 11.46 4.70

(0.053) (0.033) 7.36 7.16

B1 = 0.70*HARGA, Errorvar.= 0.24 , R² = 0.67 (0.064) (0.029) 11.04 8.28 B2 = 0.94*HARGA,, R² = 1.00 (0.058) 16.09

(0.068) (0.054) 8.33 3.21

(0.065) (0.049) 6.12 6.74

(0.072) (0.068) 9.17 1.64

(0.077) (0.071) 8.44 3.20

(0.050) (0.028) 7.16 6.89

(0.051) (0.030) 11.28 2.19

(0.058) (0.036) 9.30 5.19

F1 = 0.69*LINGFIS, Errorvar.= -0.095 , R² = 1.25

(0.063) (0.074) 10.84 -1.28

W_A_R_N_I_N_G : Error variance is negatif.

F3 = 0.37*LINGFIS, Errorvar.= 0.54 , R² = 0.20

(0.077) (0.073) 4.76 7.40

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Lanjutan Lampiran 9

(0.084) (0.077) 7.56 6.11

(0.082) (0.079) 5.83 7.13

(0.087) (0.099) 10.67 1.46

Error Covariance for C1 and H3 = 0.095

(0.031) 3.03

Error Covariance for C2 and H3 = 0.19

(0.036) 5.24

Error Covariance for D1 and B2 = -0.09

(0.042) -2.18

(0.042) 2.39 Structural Equations

CITRA = 0.42*PRODUK - 0.18*HARGA + 0.55*TEMPAT + 0.034*IKLAN + 0.19*PROSES - 0.25*LINGFIS + 0.25*PEOPLE, Errorvar.= 0.32 ,

.32 , (0.14) (0.065) (0.11) (0.073) (0.070) (0.12) (0.078) (0.092) .092) 3.03 -2.73 4.82 0.47 2.79 -2.10 3.21 3 R² = R² = 0.68

Correlation Matrix of Independent Variables

PRODUK HARGA TEMPAT IKLAN PROSES LINGFIS --- --- --- --- --- --- PRODUK 1.00 HARGA 0.02 1.00 (0.09) 0.20 TEMPAT 0.26 0.24 1.00 (0.11) (0.09) 2.39 2.64

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Lanjutan Lampiran 9

IKLAN 0.21 0.40 0.27 1.00 (0.10) (0.11) (0.10) 2.06 3.79 2.57 PROSES 0.07 0.26 0.19 0.24 1.00 (0.11) (0.08) (0.11) (0.10) 0.69 3.05 1.80 2.36 LINGFIS 0.77 0.04 0.21 0.21 0.10 1.00 (0.08) (0.08) (0.09) (0.09) (0.09) 10.10 0.57 2.40 2.47 1.12 PEOPLE 0.09 0.15 0.33 0.20 0.28 0.07 (0.11) (0.09) (0.10) (0.10) (0.10) (0.09) 0.80 1.70 3.24 1.91 2.90 0.80

Correlation Matrix of Independent Variables PEOPLE

--- PEOPLE 1.00

Covariance Matrix of Latent Variables

CITRA PRODUK HARGA TEMPAT IKLAN PROSES --- --- --- --- --- --- CITRA 1.00 PRODUK 0.41 1.00 HARGA 0.05 0.02 1.00 TEMPAT 0.69 0.26 0.24 1.00 IKLAN 0.24 0.21 0.40 0.27 1.00 PROSES 0.34 0.07 0.26 0.19 0.24 1.00 LINGFIS 0.22 0.77 0.04 0.21 0.21 0.10 PEOPLE 0.49 0.09 0.15 0.33 0.20 0.28 Covariance Matrix of Latent Variables

LINGFIS PEOPLE --- ---

LINGFIS 1.00

PEOPLE 0.07 1.00

90 Percent Confidence Interval for F0 = (0.0 ; 0.54)

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Lanjutan Lampiran 9

The Modification Indices Suggest to Add the Path to from Decrease in Chi-square New Estimate

E1 PRODUK 21.5 0.21 E1 IKLAN 8.3 0.14 E2 PRODUK 15.2 -0.17

The Modification Indices Suggest to Add an Error Covariance

Between and Decrease in Chi-square New Estimate

G3 H3 9.5 0.10 Time used: 0.109 Seconds