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A consumer perception trust model for e-commerce websitea

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Figure 2.1: Literature Review Framework Literature Review • Definitions • EC Classifications • B2B,B2C,C2C,B2B2C • EC Business Models • EC Limitations S1
Figure 2.3: Customers: Types, Roles, and Behaviors (Sheth and Mittal, 2006) Households (consumer) Businesses Mental Activities Physical Activities Behaviors
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