UJI VALIDITAS DAN RELIABILITAS VARIABEL HARGA

(1)

UJI VALIDITAS DAN RELIABILITAS VARIABEL HARGA

Case Processing Summary

N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha

N of Items

.806 5

Item Statistics

Mean Std. Deviation N

x1_1 3.77 .858 30

x1_2 3.57 .898 30

x1_3 3.80 .610 30

x1_4 3.93 .785 30

X1_5 3.60 .814 30

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected

Item-Total

Correlation

Cronbach's

Alpha if Item

Deleted

x1_1 14.90 5.472 .692 .735

x1_2 15.10 5.266 .708 .729

x1_3 14.87 6.947 .519 .792

x1_4 14.73 5.926 .640 .754

(2)

UJI VALIDITAS DAN RELIABILITAS VARIABEL KUALITAS LAYANAN

N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

procedure.

Cronbach's

Alpha

N of Items

.932 5

Item Statistics

x2_1 3.90 .845 30

x2_2 3.90 .923 30

x2_3 3.90 .960 30

x2_4 3.93 1.048 30

X2_5 3.83 .950 30

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected

Item-Total

Correlation

Cronbach's

Alpha if Item

Deleted

x2_1 15.57 12.392 .762 .927

x2_2 15.57 11.564 .832 .914

x2_3 15.57 11.495 .802 .920

x2_4 15.53 10.326 .922 .896

(3)

UJI VALIDITAS DAN RELIABILITAS VARIABEL PROMOSI

N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

procedure.

Cronbach's

Alpha

N of Items

.787 3

Item Statistics

x3_1 3.73 .691 30

x3_2 3.83 .986 30

x3_3 3.90 1.094 30

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected

Item-Total

Correlation

Cronbach's

Alpha if Item

Deleted

x3_1 7.73 3.926 .424 .896

x3_2 7.63 2.171 .835 .457

(4)

UJI VALIDITAS DAN RELIABILITAS VARIABEL KEPUASAN KONSUMEN

N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

procedure.

Cronbach's

Alpha

N of Items

.951 7

Item Statistics

x4_1 3.80 .714 30

x4_2 3.87 .900 30

x4_3 3.67 .802 30

x4_4 3.80 .887 30

X4_5 3.83 .834 30

X4_6 3.57 1.135 30

X4_7 3.73 .828 30

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected

Item-Total

Correlation

Cronbach's

Alpha if Item

Deleted

x4_1 22.47 23.085 .842 .945

x4_2 22.40 21.421 .858 .942

x4_3 22.60 23.076 .734 .952

x4_4 22.47 21.637 .843 .943

X4_5 22.43 21.978 .857 .942

X4_6 22.70 19.045 .913 .940

(5)

UJI VALIDITAS DAN RELIABILITAS VARIABEL PEMBELIAN

N %

Cases

Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

procedure.

Cronbach's

Alpha

N of Items

.866 6

Item Statistics

y_1 3.67 .802 30

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected

Item-Total

Correlation

Cronbach's

Alpha if Item

Deleted

y_1 19.27 10.961 .593 .854

y_2 19.23 11.771 .573 .858

y_3 19.10 10.300 .753 .827

y_4 18.87 9.016 .811 .813

y_5 19.13 9.844 .699 .836

(6)

Descriptive Statistics

Pembelian (Y) 23.01 3.800 98

Harga (X1) 18.50 3.565 98

Kualitas Layanan (X2) 19.49 4.150 98

Promosi (X3) 11.66 2.247 98

Kepuasan Konsumen (X4) 26.31 5.687 98

Variables Entered/Removeda

Model Variables Entered Variables

Removed

Method

1

Kepuasan Konsumen (X4),

Promosi (X3), Harga (X1),

Kualitas Layanan (X2)b

. Enter

a. Dependent Variable: Pembelian (Y)

b. All requested variables entered.

Model Summary

Model R R Square Adjusted R

Square

Std. Error of the

Estimate

1 .844a .712 .700 2.082

a. Predictors: (Constant), Kepuasan Konsumen (X4), Promosi (X3), Harga

(X1), Kualitas Layanan (X2)

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1

Regression 998.051 4 249.513 57.589 .000b

Residual 402.939 93 4.333

Total 1400.990 97

a. Dependent Variable: Pembelian (Y)

(7)

Coefficientsa

Model Unstandardized

Coefficients

Standardized

Coefficients

t Sig.

B Std. Error Beta

1

(Constant) 5.010 1.229 4.075 .000

Harga (X1) .311 .096 .292 3.226 .002

Kualitas Layanan (X2) .225 .086 .245 2.607 .011

Promosi (X3) .348 .151 .206 2.314 .023

Kepuasan Konsumen (X4) .145 .062 .216 2.319 .023

(8)

TABEL R

DF

10%

5%

2,5%

1%

1

0.951

0.988

0.997

1.000

2

0.800

0.900

0.950

0.980

3

0.687

0.805

0.878

0.934

4

0.608

0.729

0.811

0.882

5

0.551

0.669

0.754

0.833

6

0.507

0.621

0.707

0.789

7

0.472

0.582

0.666

0.750

8

0.443

0.549

0.632

0.715

9

0.419

0.521

0.602

0.685

10

0.398

0.497

0.576

0.658

11

0.380

0.476

0.553

0.634

12

0.365

0.458

0.532

0.612

13

0.351

0.441

0.514

0.592

14

0.338

0.426

0.497

0.574

15

0.327

0.412

0.482

0.558

16

0.317

0.400

0.468

0.543

17

0.308

0.389

0.456

0.529

18

0.299

0.378

0.444

0.516

19

0.291

0.369

0.433

0.503

20

0.284

0.360

0.423

0.492

21

0.277

0.352

0.413

0.482

22

0.271

0.344

0.404

0.472

23

0.265

0.337

0.396

0.462

24

0.260

0.330

0.388

0.453

25

0.255

0.323

0.381

0.445

26

0.250

0.317

0.374

0.437

27

0.245

0.311

0.367

0.430

28

0.241

0.306

0.361

0.423

29

0.237

0.301

0.355

0.416

(9)

Cuplikan Tabel t

0 No

10%

5%

2,5%

70

1.294

1.667

1.994

71

1.294

1.667

1.994

72

1.293

1.666

1.993

73

1.293

1.666

1.993

74

1.293

1.666

1.993

75

1.293

1.665

1.992

76

1.293

1.665

1.992

77

1.293

1.665

1.991

78

1.292

1.665

1.991

79

1.292

1.664

1.990

80

1.292

1.664

1.990

81

1.292

1.664

1.990

82

1.292

1.664

1.989

83

1.292

1.663

1.989

84

1.292

1.663

1.989

85

1.292

1.663

1.988

86

1.291

1.663

1.988

87

1.291

1.663

1.988

88

1.291

1.662

1.987

89

1.291

1.662

1.987

90

1.291

1.662

1.987

91

1.291

1.662

1.986

92

1.291

1.662

1.986

93

1.291

1.661

1.986

94

1.291

1.661

1.986

95

1.291

1.661

1.985

96

1.290

1.661

1.985

97

1.290

1.661

1.985

98

1.290

1.661

1.984

99

1.290

1.660

1.984

(10)

Tabel F untuk



= 0.05

0 df

1

2

3

4

5

6

7

8

(11)

Frekuensi Identitas Responden

Statistics

jenis kelamin Usia Pekerjaan

N

Valid 98 98 98

Missing 0 0 0

Frequency Table

jenis kelamin

Frequency Percent Valid Percent Cumulative

Percent

Valid

perempuan 28 28.6 28.6 28.6

Laki-laki 70 71.4 71.4 100.0

Total 98 100.0 100.0

Usia

Percent

Valid

20-25 tahun 15 15.3 15.3 15.3

26-30 tahun 38 38.8 38.8 54.1

31-40 tahun 19 19.4 19.4 73.5

di atas 40 tahun 26 26.5 26.5 100.0

Total 98 100.0 100.0

Pekerjaan

Percent

Valid

Lain-Lain 26 26.5 26.5 26.5

Karyawan Swasta 35 35.7 35.7 62.2

Wiraswasta/Pedagang 20 20.4 20.4 82.7

Pegawai Negeri 17 17.3 17.3 100.0

(12)

Frekuensi variabel harga

Statistics

x1_1 x1_2 x1_3 x1_4 X1_5 Harga (X1)

N Valid 98 98 98 98 98 98

Missing 0 0 0 0 0 0

Mean 3.63 3.59 3.72 3.89 3.66 18.50

Median 4.00 4.00 4.00 4.00 4.00 19.50

Mode 4 4 4 4 4 22

Sum 356 352 365 381 359 1813

Frequency Table

x1_1

Percent

Total 98 100.0 100.0

x1_2

Percent

(13)

x1_3

Percent

Total 98 100.0 100.0

x1_4

Percent

Total 98 100.0 100.0

X1_5

Percent

(14)

Harga (X1)

Percent

Valid

9 1 1.0 1.0 1.0

11 2 2.0 2.0 3.1

12 7 7.1 7.1 10.2

13 2 2.0 2.0 12.2

15 13 13.3 13.3 25.5

16 2 2.0 2.0 27.6

17 7 7.1 7.1 34.7

18 8 8.2 8.2 42.9

19 7 7.1 7.1 50.0

20 14 14.3 14.3 64.3

21 12 12.2 12.2 76.5

22 15 15.3 15.3 91.8

23 5 5.1 5.1 96.9

24 3 3.1 3.1 100.0

(15)

Frekuensi variabel kualitas layanan

Statistics

x2_1 x2_2 x2_3 x2_4 X2_5 Kualitas

Layanan (X2)

N Valid 98 98 98 98 98 98

Missing 0 0 0 0 0 0

Mean 3.77 3.89 3.95 3.96 3.93 19.49

Median 4.00 4.00 4.00 4.00 4.00 20.00

Mode 4 4 4 4 4 22

Sum 369 381 387 388 385 1910

Frequency Table

x2_1

Percent

Total 98 100.0 100.0

x2_2

Percent

(16)

x2_3

Percent

Total 98 100.0 100.0

x2_4

Percent

Total 98 100.0 100.0

X2_5

Percent

(17)

Kualitas Layanan (X2)

Percent

Valid

7 1 1.0 1.0 1.0

8 2 2.0 2.0 3.1

10 2 2.0 2.0 5.1

11 1 1.0 1.0 6.1

12 1 1.0 1.0 7.1

13 2 2.0 2.0 9.2

14 3 3.1 3.1 12.2

15 6 6.1 6.1 18.4

16 3 3.1 3.1 21.4

17 4 4.1 4.1 25.5

18 6 6.1 6.1 31.6

19 7 7.1 7.1 38.8

20 12 12.2 12.2 51.0

21 10 10.2 10.2 61.2

22 13 13.3 13.3 74.5

23 12 12.2 12.2 86.7

24 8 8.2 8.2 94.9

25 5 5.1 5.1 100.0

(18)

Frekuensi variabel promosi

Statistics

x3_1 x3_2 x3_3 Promosi (X3)

N Valid 98 98 98 98

Missing 0 0 0 0

Mean 3.73 3.92 4.01 11.66

Median 4.00 4.00 4.00 12.00

Mode 4 4 4 12

Sum 366 384 393 1143

Frequency Table

x3_1

Percent

Total 98 100.0 100.0

x3_2

Percent

(19)

x3_3

Percent

Valid

1 2 2.0 2.0 2.0

2 3 3.1 3.1 5.1

3 16 16.3 16.3 21.4

4 48 49.0 49.0 70.4

5 29 29.6 29.6 100.0

Total 98 100.0 100.0

Promosi (X3)

Percent

Valid

5 1 1.0 1.0 1.0

6 1 1.0 1.0 2.0

7 4 4.1 4.1 6.1

8 4 4.1 4.1 10.2

9 8 8.2 8.2 18.4

10 8 8.2 8.2 26.5

11 12 12.2 12.2 38.8

12 20 20.4 20.4 59.2

13 18 18.4 18.4 77.6

14 16 16.3 16.3 93.9

15 6 6.1 6.1 100.0

(20)

Frekuensi variabel Kepuasan Konsumen

Statistics

N Mean Median Mode Sum

Valid Missing

x4_1 98 0 3.84 4.00 4 376

Kepuasan Konsumen (X4) 98 0 26.31 27.00 28 2578

Frequency Table

x4_1

Percent

Total 98 100.0 100.0

x4_2

Percent

(21)

x4_3

Percent

Total 98 100.0 100.0

x4_4

Percent

Total 98 100.0 100.0

X4_5

Percent

(22)

X4_6

Percent

Valid

1 5 5.1 5.1 5.1

2 8 8.2 8.2 13.3

3 22 22.4 22.4 35.7

4 41 41.8 41.8 77.6

5 22 22.4 22.4 100.0

Total 98 100.0 100.0

X4_7

Percent

Valid

1 2 2.0 2.0 2.0

2 9 9.2 9.2 11.2

3 15 15.3 15.3 26.5

4 59 60.2 60.2 86.7

5 13 13.3 13.3 100.0

(23)

Kepuasan Konsumen (X4)

Percent

Valid

12 2 2.0 2.0 2.0

13 1 1.0 1.0 3.1

14 3 3.1 3.1 6.1

16 4 4.1 4.1 10.2

17 1 1.0 1.0 11.2

18 1 1.0 1.0 12.2

19 2 2.0 2.0 14.3

21 5 5.1 5.1 19.4

22 4 4.1 4.1 23.5

23 1 1.0 1.0 24.5

24 4 4.1 4.1 28.6

25 1 1.0 1.0 29.6

26 12 12.2 12.2 41.8

27 10 10.2 10.2 52.0

28 14 14.3 14.3 66.3

29 5 5.1 5.1 71.4

30 3 3.1 3.1 74.5

31 6 6.1 6.1 80.6

32 5 5.1 5.1 85.7

33 6 6.1 6.1 91.8

34 8 8.2 8.2 100.0

(24)

Frekuensi variabel pembelian

Statistics

N Mean Median Mode Sum

Valid Missing

y_1 98 0 3.72 4.00 4 365

Pembelian (Y) 98 0 23.01 24.00 26 2255

Frequency Table

y_1

Percent

Total 98 100.0 100.0

y_2

Percent

(25)

y_3

Percent

Total 98 100.0 100.0

y_4

Percent

Total 98 100.0 100.0

y_5

Percent

(26)

26

y_6

Percent

Total 98 100.0 100.0

Pembelian (Y)

Percent