KEGIATAN BENCHMARK DI TELKOM CORPORATE UNIVERSITY BANDUNG.

ABSTRAK

Kartika Yulia Dewi, 210103110219. Laporan Tugas Akhir, 2014 Judul

Laporan Tugas Akhir Adalah “Kegiatan Benchmark oleh Officer Public Relations

and Communication di Telkom Corporate University Bandung” di bawah

bimbingan Drs. Rosnandar Romli, M.Si., Program Diploma III Pendidikan Ahli

Komunikasi Terapan Sub Program Studi Kehumasan, Fakultas Ilmu Komunikasi,

Universitas Padjadjaran.

Tujuan penulisan adalah untuk mengetahui hal-hal apa saja yang

dilakukan oleh Officer Public relations and Communication di Telkom Corporate

University Bandung mulai dari tahap perencanaan, persiapan, pelaksanaan hingga

evaluasi kegiatan benchmark.

Metode penelitian yang digunakan yaitu metode penelitian deskriptif

dengan teknik pengumpulan data berupa teknik observasi, wawancara dan studi

kepustakaan.

ABSTRACT

Kartika Yulia Dewi 210103110219, Final Assignment Report, 2014 Titled

“Benchmarking by Officer of Public Relations and Communication in Telkom

Corporate University in

Bandung” guided by R

osnandar Romli, Diploma

program of Applied Communication, Faculty of Communication, Padjadjaran

University.

The purpose of writing is to know the things that are done by Public

relations and Communication Officer in Telkom Corporate University in Bandung

starting from planning, preparing, implementing and evaluating of benchmark

activities.

The research method used is descriptive method with data collection

techniques such as observation, interviews and literature study.