Poster Pameran Color of Uniqueness Museum Nasional L 1

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Poster Kegiatan Diskusi dan Bedah Buku, Kamis 26 Mei 2011

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PRESS RELEASE EXHIBITION OPENING “COLOR OF UNIQUENESS” NATIONAL MUSEUM Monday, April 25th 2011 This exhibition will be opened by the Minister of Culture and Tourism Republic of Indonesia, Mr. Ir. Jero Wacik, SE, on Monday, April 25th 2011 at 10.00. The inauguration will also be attended by the Ambassadors, Cultural attach of the comrade countries, officials of the surrounding Culture and Tourism Ministry, and other invitations. This National Museum’s special event on 2011 is the cooperation of National Museum Indonesia with Guangxi Museum of Nationalities, China. The objective of exhibition is not only to spread out information about the variety and wealth of Indonesian culture, but also to intensify the bond of partnership and friendship between Indonesia and China which have some similarities of culture. This exhibition will be held in Indonesia from April 25th up to May 31st 2011, whereas in China from July 1st up to November 1st 2011. This is the second time for National Museum Indonesia and Guangxi Museum of Nationalities China held the cooperation in the form of exhibition. In 2009 ‐ 2010, exhibition was only held in Guangxi Museum of Nationalities, Nanning City – China, with theme “Precious Cultural Relics of Indonesia”.

This theme was used because of the desire of responsibility to participate in providing information and increase the comprehension about the diverse of Indonesian cultural treasures which in certain aspects enriched by the elements of Chinese culture.

Based on history, the beginning of Chinese arrival to Indonesia wasn’t known exactly. People predicted that Chinese had done the trade to Indonesia since the beginning of AD, it was seen from the archaeological ceramics remained from the Han Dynasty (2nd century BC – 3rd century AD), stored in National Museum. Other opinion said that the oldest archaeological heritage from China in Indonesia was a jar from Tang Dynasty (6th – 8th century BC). Build upon those heritages, it was concluded that Chinese in Indonesia had been existed since 6th – 8th century AD.

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There was a massive exodus of Chinese in 16th – 17th century AD to the area of south China, such as Vietnam, Thailand, Philippine, Malaysia, Singapore, and Indonesia caused by civil war and prolonged drought. At the same time, Indonesia was colonized by The Dutch through The Dutch Trade Unions (VOC) required many workers to build an urban area which now is known by The Old City (Kota Tua), west Jakarta. The Dutch used the workers from Chinese to build that urban area, because they were considered to be nimble and diligent workers.

Chinese people besides in Batavia, also spread out and lived in coast area, near the seaport, because they generally traded silk, ceramics and gold thread which were their trade commodity. From Indonesian trader, they obtained camphor, spices, sandalwood, etc.

Indonesian region that inhabited by many Chinese people could be found in Medan, Palembang, Bangka, Jakarta, Semarang, Pekalongan, Cirebon, Lasem, Surabaya and Singkawang. Their existence in Indonesia then blended with the local nations, unwittingly it created acculturation between local and Chinese culture.

Many archaeological evidence found in Indonesia showed how intense the relationship between China with Indonesia. Those evidences in the further cultural development showed that the Chinese culture has been coloring the cultural treasures of Indonesia.

In particular, Chinese culture that was very clear coloring Betawi nations in daily life many absorbed words from Fujian Chinese dialect such as gua/gue (I/me), lu/elu (you), engkong (grandfather), encek (name for full‐blooded Chinese man), centeng (paid thugs), cabo (prostitute) and kongkow (hang out). Meanwhile, in buy and sale transaction in the market we could find the words such as cepek (one hundred), nopek (two hundred), gopek (five hundred), ceceng/seceng (one thousand), noceng (two thousand), goceng (five thousand), and ceban (ten thousand).

Not only the Chinese absorption words that became the daily language of the Betawi nations, Chinese words also enshrined to be the name of place (toponymy) in Jakarta that referred to the history. West Jakarta and North Jakarta area was a China town area where we could find some names of place or street that still used Chinese names. For example Angke come from Ang and Kee (means blood and corpse). That village called Angke because in 1740 there had been the tragedy of Chinese slaughtering in Batavia by Dutch Colonial. Those Chinese

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corps laid and thrown away to the river near that place, it caused that fully corps village and river called Angke. Before that tragedy, its name was Duck Village, because many of Chinese was breeding duck. The street in Pasar Baru area, Lautze, was a well‐known philosopher from China. Now, there is a mosque in Lautze street for the Muslims from China.

The existence of Pagoda (temple), China‐style architectural building, ceramics, batik, craft lacquer (with Chinese decoration type), barong Bali, lion dance (barongsai), gambang kromong, wayang potehi (puppet), the celebration of Chinese New Year, abacus, chopsticks, coins in religion ceremony in Bali, Betawi wedding dress, fireworks, firecrackers, Chinese vocabulary and Chinese food that actually the evidences of China’s acculturation in social life and Indonesian culture. Indonesian responded positively the outer culture that adapted to local culture.

The aims of this exhibition titled “color of uniqueness” are to give the description to publics, about the history of Chinese’s arrival in Indonesia, explain about archaeological heritage from prehistoric time until classical time that contained the Chinese culture elements that found in Indonesia. The explanation about Chinese acculturation in Indonesia’s culture occurred in Indonesian traditional fabric/textile especially coast batik, craft art, architecture, sculpture, art performance and Chinese ceramics, also the description about the elements of Chinese culture that colored Indonesian social life.

Around 200 collections displayed came from National Museum (106 objects), Guangxi Museum of Nationalities, Nanning City, China (92 objects) and Institute for Preservation of Archaeological Heritage Trowulan (2 objects) to inform the public from every single part of people to take part and appreciate the values of the variety of cultural and the similarity elements.

With the inauguration of “Color of Uniqueness” exhibition at least the society will be able to relish and utilize museum as the educational media about the treasures of national culture. Hoped that the society will be more appreciate about the values of national culture and its diversity and realize that the development of certain national culture will fall on the culture acculturation to enrich that culture. It also will increase the appreciation toward the material (tangible) and non‐material (intangible) culture preservation

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Daftar Pertanyaan Wawancara 1. Kepala Museum Nasional, Dra. Retno Sulistyaningsing Sitowati, MM 2. Bidang bimbingan dan publikasi, Dra. Dedah Rufaedah Sri Handari, MM 3. Sie Bimbingan, Nusi Lisabella Estudiantin, M. Hum 4. Sie Humas dan Pemasaran, Drs. Oting Rudi Hidayat 5. Staff seksi humas dan pemasaran, Bapak Ferlian Poin‐poin yang ditanyakan: Event Komunikasi Pemasaran Public Relation Komunikasi Organisasi A. Kepala Museum Nasional 1. Apa tujuan Museum Nasional mengadakan event? 2. Menurut Anda, apa keunikan dari pameran “Color of Uniqueness” ini? 3. Bagaimana pendapat Anda tentang pameran “Color of Uniqueness” ini, apakah sudah baik atau masih butuh perbaikan? 4. Perbaikan seperti apa yang Anda harapkan untuk event selanjutnya?

5. Menurut Anda, apa yang menjadi tolak ukur keberhasilan sebuah event khususnya yang diadakan di Museum Nasional sendiri?

6. Apakah ada target tertentu dalam jumlah pengunjung dalam pameran ini? 7. Apakah ada evaluasi setelah dilaksanakan rangkaian acara dalam pameran? 8. Apa saja kendala yang Anda hadapi dalam penyelenggaraan pameran ini?

9. Apakah ada strategi khusus dari Museum Nasional dalam memasarkan suatu event? 10. Apa saja cara yang digunakan Museum Nasional untuk mempublikasikan event

pameran ini?

11. Menurut Anda, cara apa yang paling efektif agar pameran ini dapat menarik minat pengunjung?

12. Apa peran Anda selaku Kepala Museum Nasional dalam event ini?

13. Apabila ada saran, masukan atau ide‐ide kreatif mengenai penyelenggaraan event Museum Nasional dari bawahan Anda, khususnya bidang bimbingan dan publikasi bagaimana Anda menanggapinya?

14. Hal‐hal apa saja yang menjadi pertimbangan dalam menyetujui atau menolak masukan dari bawahan Anda?

15. Bagaimana Anda menunjukan dukungan atau motivasi kepada bawahan terkait penyelenggaraan event di Museum Nasional?

16. Bagaimana dukungan pemerintah atau dari kementerian kebudayaan dan pariwisata dalam mensukseskan event Museum Nasional?

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B. Kepala Bidang Bimbingan dan Publikasi 1. Apa tujuan Museum Nasional mengadakan event? 2. Menurut Anda, apa keunikan dari pameran “Color of Uniqueness” ini? 3. Bagaimana pendapat Anda tentang pameran “Color of Uniqueness” ini, apakah sudah baik atau masih butuh perbaikan? 4. Perbaikan seperti apa yang Anda harapkan untuk event selanjutnya?

pameran ini?

12. Apa peran Anda selaku Kepala Bidang Bimbingan dan Publikasi?

13. Apakah ada pembagian tugas yang jelas antara seksi bimbingan, seksi publikasi serta seksi Humas dan Pemasaran? 14. Apa saja kendala yang Anda hadapi dalam pembukaan pameran “Color of Uniqueness” ini terkait proses komunikasi dengan seksi‐seksi Anda ? 15. Bagaimana tanggapan Kepala Museum Nasional apabila ada saran, masukan, atau ide‐ ide kreatif mengenai penyelenggaraan event Museum Nasional dari Anda maupun dari bawahan Anda?

16. Bagaimana Anda menunjukan dukungan atau motivasi kepada bawahan terkait penyelenggaraan event di Museum Nasional?

17. Bagaimana dukungan pemerintah atau dari kementerian kebudayaan dan pariwisata dalam mensukseskan event Museum Nasional?

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Seksi Humas dan Pemasaran dan staff 1. Apa tujuan Museum Nasional mengadakan event? 2. Menurut Anda, apa keunikan dari pameran “Color of Uniqueness” ini? 3. Bagaimana pendapat Anda tentang pameran “Color of Uniqueness” ini, apakah sudah baik atau masih butuh perbaikan?

5. Apakah ada target tertentu dalam jumlah pengunjung dalam pameran ini? 6. Apakah ada evaluasi setelah acara pembukaan selesai?

7. Apa saja kendala yang Anda hadapi dalam penyelenggaraan pameran ini?

pameran ini?

11. Dari bidang humas dan pemasaran sendiri, apakah ada strategi khusus dalam memasarkan event pameran di Museum Nasional?

12. Apakah ada pembagian tugas yang jelas antara seksi bimbingan, seksi publikasi serta seksi Humas dan Pemasaran? Sie Bimbingan 1. Apa tujuan Museum Nasional mengadakan event? 2. Menurut Anda, apa keunikan dari pameran “Color of Uniqueness” ini? 3. Bagaimana pendapat Anda tentang pameran “Color of Uniqueness” ini, apakah sudah baik atau masih butuh perbaikan?

pameran ini?

11. Menurut Anda apakah seksi Public Relation berperan penting dalam pameran ini?Apa peran Anda selaku seksi bimbingan dalam pembukaan pameran “Color of Uniqueness” ini?

12. Apakah ada pembagian tugas yang jelas antara seksi bimbingan, seksi publikasi serta seksi Humas dan Pemasaran?

Poster Pameran Color of Uniqueness Museum Nasional L 1

Poster Kegiatan Diskusi dan Bedah Buku, Kamis 26 Mei 2011

Hasil riset pemasaran sebelum diadakan pameran yang dilakukan

terhadpa 20 responden yang berusia 16-25 tahun. (Sumber: Laporan Kerja

praktek Siti Nahdiah-Universitas Bina Nusantara)

1.

Apakah Anda mengetahui tentang Museum Nasional atau yang

dikenal sebagai Museum Gajah?

Ya

Tidak

Ya

: 70%

Tidak : 30%

2.

Apakah Anda pernah berkunjung ke Museum Nasional?

Ya

Tidak

3.

Apabila Anda memiliki waktu senggang, apakah Museum

Nasional menjadi tempat yang Anda pertimbangkan untuk

dikunjungi?

Ya

Tidak

Ya

: 55%

Tidak : 45%

4.

Apakah Anda mengetahui tentang event yang sering diadakan di

Museum Nasional?

Ya

Tidak

5.

Apabila Museum Nasional mengadakan event tertentu, apakah

Anda tertarik untuk datang?

Ya

Tidak

Ya

: 45%

Tidak : 55%