99 Birza Hutama Akbari, 2016
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR PUSTAKA
Sumber Buku:
Alma, Buchari. Prof. Dr. H. (2009). Manajemen Pemasaran & Pemasaran Jasa. Bandung : Alfabeta.
Arikunto, Suharsimi, Prof. Dr. (2010). Prosedur Penelitian. Jakarta : PT Rineka Cipta.
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Kotler, Philip. dan Amstrong, Gary. (2010). Principles Of Marketing 13th Edition. New Jersey : Pearson Education
Kotler, Philip. dan Keller, Kevin Lane. (2012). Marketing Management 14th edition. Global edition. Pearson Prentice Hall.
Kotler, Philip. dan Keller, Kevin Lane. (2009). Manajemen Pemasaran. Terjemah oleh Bob Sabran, M.M. Edisi 13. Jilid 2. Jakarta: Erlangga.
Perreault, Cannon, Mc.Carthy. (2008). Essentials Of Marketing : a marketing strategy planning approach 11th Edition. Mc.Graw Hill.
Sugiyono, Prof. Dr. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D.
Bandung : Alfabeta.
Tjiptono, Fandy. (2008). Strategi Pemasaran Edisi 3.Yogyakarta : Penerbit Andi.
Sumber Jurnal:
Hidayat H. Syarif Imam. (2008). Penilaian Konsumen Terhadap Beberapa Atribut Dua Jenis Rokok Produk Sampoerna. Jurnal Riset Ekonomi. 8 (2) : 97-105.
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Birza Hutama Akbari, 2016
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Reffinadewi, Erna. (2005). Atribut Produk Yang Dipertimbangkan Dalam Pembelian Kosmetik dan Pengaruhnya Pada Kepuasan Konsumen Di Surabaya. Jurnal Manajemen & Kewirausahaan. 7 (2) : 139-151
Sumber Internet:
Alan. (2014) HTC's market share continues to drop; can this company be saved?.
[Online]. Tersedia:
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Time in 2013. [Online]. Tersedia: http://www.gartner.com/newsroom/id/2665715. [5 Juli 2015]
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Gray, Nick. (2014) IDC: HTC ranked as number 4 global smartphone maker in
2012 despite disappointing year. [Online]. Tersedia:
http://htcsource.com/2013/01/idc-htc-ranked-as-number-4-global-smartphone-maker-in-2012-despite-disappointing-year/. [4 Juli 2015]
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What's Up?. [Online]. Tersedia:
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Birza Hutama Akbari, 2016
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE HTC ONE M8
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
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Advertising Strategy May Be The Major Cause. [Online]. Tersedia:
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Wijaya, Erik. (2012) HTC : Ponsel Cina Lokal kah atau Brand Premium?
