THE IMPACT OF ELECTRONIC WORD-OF-MOUTH ON BRAND IMAGE, ATTITUDE TOWARD PRODUCT, PERCEIVED QUALITY AND VISIT INTENTION: AN EMPIRICAL STUDY OF THE FOOD AND BEVERAGE INDUSTRY IN JAKARTA
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Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth (E-WOM), Product Quality, dan Price terhadap Brand Image melalui Perceived