Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior
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Table 4.20 above shows the correlation between all independent variables which are green packaging, green product value, green advertisement and eco-label product and the
Subjective norms has sample mean 0,024 and p-value 0,229 which means subjective norms is insignificantly influence green purchase behavior by green purchase intention,
As illustrated in Figure 2, the young consumers’ purchase intention toward green products is positively inluenced by their level of knowledge on the environment and
71 Determinants of Indonesian Consumer’s Intention to Purchase Halal Food in Overseas: Modified Theory Planned Behavior Model with Religiosity David Ronald Tairas1* and Aulia
Therefore, the following hypotheses are proposed: H7: Environmental concern has a positive and signifi cant infl uence on attitude toward green products H8: Environmental concern
The results show that the five of six hypotheses tested are acceptable: 1 Attitude towards behavior influences purchase intention; 2 Batik Brand Image influences Attitude towards
Mkhize dan ellis 2020 menempatkan environmental concern sebagai faktor keempat dalam pengembangan tpb disamping attitude, subjective norm dan perceived control behavior yang
