ii
ABSTRAK
Kikin Bayu Nurrahman 210120103243 tugas akhir ini berjudul Proses Penulisan Press Release pada Bank BJB ( Bank Jabar Banten) Dosen Pembimbing Priyo Subekti S.sos., M.si Sub Program Studi Kehumasan Program Diploma III Pendidikan Ahli Komunikasi Terapan Fakultas Ilmu Komunikasi Universitas Padjadjaran Jatinangor
Tujuan Pengamatan ini adalah untuk mengetahui kegiatan Proses Penulisan Press Release pada Bank Bjb ( Bank Jabar Banten ) yakni mengenai tujuan, perencanaan, pelaksanaan, dan evaluasi. Teknik pengambilan data yang dilakukan selama pengamatan yaitu dengan cara observasi, melihat kegiatan penulisan press release, pengumpulan laporan dengan melakukan wawancara kepada Bapak Sayed Fachrurrazy Staf karyawan divisi corporate secretary group hubungan masyarakat bank bjb, serta kepustakaan dengan cara mencari buku yang berkaitan dengan Press Release.
Hasil dari pengamatan ini,bahwa kegiatan penulisan press realease merupakan kegiatan internal dan eksternal public relations. Dengan adanya kegiatan ini akan meningkatkan hubungan kegiatan rutin yang dilakukan oleh seksi Pemberdayaan Media Massa yang bekerja sama dengan media cetak maupun media elektronik, yang berisi tentang berbagai informasi mengenai Perbankan bank bjb, yang dianggap perlu diketahui oleh publik. Selain itu, dengan adanya kegiatan press release sebagai ajang peningkatan citra positif melalui media.
iii ABSTRACT
Kikin bayu nurrahman 210120103243 . this final assignment has a tittle Writing Process of Press Release At BJB Bank ( Bank Jabar Banten) Giding lecturer is Priyo Subekti, S.sos, M.si as Study Program Sub of Public Relation At Program Diploma III at Education of Application Communiting in Faculty of Communication Science University of Padjadjaran Jatinangor.
Aim of this observation is to know an activity of Writing Process of Press Release At BJB Bank ( Bank Jabar Banten ) it is namely about aim, planning, operation, and evaluation. Data collection technique accomplished for this observation is by observation, looking an activity Writing Process of Press Release, report collection with doing an interwiewto Mr. Sayed Fachrurazy as Staff of corporation division worker and a secretary of public relation group at BJB Bank, and bibliografhy study by finding some books connected with Press Release.
Result of this observation, that activity of Writing of Press Release is internal and external activity of public relation. With there is this activity will improve routine activity relation accomplished by section of mass media use who collaborates with printed media, or electronic media, which has content about some information about banking of BJB bank which is considered necessary to know by public. Beside that, with there is an activity of press release as an effort of the improvement of positive image through media.
Result of finding this research is concluded as follow: activity of planning, operation, and evaluation toward Writing Process of Press Release accomplished
by Public Relation of BJB Bank used for decision making, such as the decision to
continue, improve or even completely stop the program / activity, and therefore any activity that patronizing a press release to be very important in order to make the
program / activity which is much better than the previous Writing Process of Press
