ABSTRAK
Ramdan Setiawan, 210103110038, “Proses P
enulisan Press release
pada Dinas Komunikasi
dan Informasi (Diskominfo) Pemerintah Kabupaten Bogor”. Dibimbing oleh Aang Koswara,
S.Sos., M. Si. Diploma III Program Ahli Komunikasi Terapan (PAKT), Sub Program
Kehumasan, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, 2014.
Tujuan penulisan Tugas Akhir ini untuk mengetahui proses perencanaan kegiatan penulisan
press release, proses penulisan press release, dan proses kegiatan evaluasi press release.
Metode penulisan yang digunakan adalah metode deskriptif, dengan teknik pengumpulan data
seperti observasi, wawancara, dan studi pustaka, yang menjadi objek pengamatan adalah Seksi
Pemberdayaan Media Massa (PMM) Dinas Komunikasi dan Informasi (Diskominfo) Pemerintah
Kabupaten Bogor, yang beralamatkan di Jalan Tegar Beriman, Cibinong Telp (021) 8758605,
Bogor Jawa Barat 16914.
Pengamatan ini menghasilkan simpulan bahwa terdapat tiga proses dalam pembuatan
press
release
di Seksi Pemberdayaan Media Massa (PMM) Dinas Komunikasi dan Informasi
(Diskominfo) Pemerintah Kabupaten Bogor. Pertama, perencaanan yang meliputi pengembangan
issue, menentukan topik, menentukan khalayak, dan menentukan media. Kedua, penulisan yang
meliptui, menyusun strategi pesan dan tahap penulisan pesan. Ketiga, evaluasi yang meliputi
pengujian
press release
sebelum didistribusikan, dan evaluasi setelah kegiatan penulisan
press
release.
ABSTRACT
Ramdan
Setiawan, 210103110038,“
The Writing Process of Press release at Department
Communication and Information the Government of Bogor Resident
’
s
”.
Tutored by Aang
Koswara, S.Sos.,M.Si. Diploma III Education Expert Applied, Sub Program of Public Relations,
Faculty of Communications, Padjadjaran University, 2014.
The purpose this study was to determine the planning process of press release, the writing
process of press releases, and the evaluating process of Press release.
The writing method that used is descriptive, in involves several data collection techniques are
observation, interview, and literature study. The object is of the observation is a Section Mass
Media Empowerment Government of Bogor Resident
’s Department of Communication and
Information addresses Tegar Beriman Street Cibinong, phone (021) 8758605, Bogor, West Java
16914.
This is observation indicates that there are three processes in the writing process of press
release in the Section Mass Media Empowerment Government of Bogor Resident
’s Department
at Communication and Information, first: planning that includes the development of the issue,
determining the topic, the audience, and the media. Second: the writing that include the stage
organizing message strategy and the stage message writing. Third: the evaluation that includes a
pre-distributed press release test the evaluation pasca distributed press release.
The author also gives suggestions that might be use ful to further enhance its capabilities and
creativities in the writing process of press release will be delivered to the public, and improve
