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CHAPTER I INTRODUCTION
A. Background
To face the global era, The English Department of Sebelas Maret University established English Diploma Program to fulfil the demand of middle experts in English. One of the requirements to finish the study of English Diploma Program is job training. The purpose of English Diploma Program to ask the students to do a job training is to practise their knowledge about English for Public Relations, English for Hotelier, and Teaching and Learning Method and also to make them ready to face the real fieldwork. Besides the purpose above, the job training also becomes the final project of English Diploma Program.
The writer did her job training in PT. TELKOM Cepu on JL. RSU no. 35 Cepu. The writer chose this place because the writer wanted to know about the activities of Customer Service Officers in establishing corporate image for the company. Descriptive qualitative method was applied in order to finish this final project. The data for this report were taken from observation.
As the world grows fast, the need of telecommunication increases. To fulfil the demand of telecommunication services, Indonesian government established PT. TELKOM. TELKOM is a public company, a company, which is established by government. This company is aimed to expedite national and international telecommunication services.
PT. TELKOM Cepu is part of DIVRE (Division Regional) IV for Central Java and Yogyakarta areas. As a big company, PT. TELKOM Cepu realizes how
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important it is to build and maintain its good corporate image. One of its divisions, which has the main duty to hold it, is Customer Service Division.
Customer Service Division has a vital function of any well-run company’s operation. By its services that are given to customers, Customer Service Division can help establish corporate image. A good service will establish a good image in the customers’ mind. A good service is also a reflection of the company’s culture that can establish the success of the company’s goal.
All of the activities of Customer Service Officers in establishing corporate image are very complicated and very challenging to be observed. From this statement the activities of Customer Service Officers in creating corporate image are required to be analyzed in this report with the title “THE ACTIVITIES OF CUSTOMER SERVICE OFFICERS OF PT. TELKOM CEPU IN ESTABLISHING THE COMPANY’S CORPORATE IMAGE”.
B. Objective The objective of this report is:
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C. Benefits
Hopefully this report will be advantageous for some people: 1. The writer
The writer knows the activities of the Customer Service Division of PT. TELKOM Cepu in establishing the company’s corporate image.
2. The readers
They know and get additional information about the Customer Service of PT. TELKOM Cepu.
3. The customers of PT. TELKOM Cepu
§ The customers know the services given by the Customer Service
Division of PT. TELKOM Cepu.
§ The customers know the products and the services given by PT. TELKOM Cepu.
4. The Customer Service Officers and PT. TELKOM Cepu
