for Professionals
Workbook
Core Personal Values
Authenticity Community
Achievement
Balance Autonomy
Beauty Authority Adventure
Competency
Fun Fairness
Growth Curiosity Creativity
Humor
Influence
Leadership Knowledge
Learning Kindness Justice
Openness
Optimism
Recognition Popularity
Respect Pleasure Peace
Challenge Compassion
Boldness
Honesty Harmony
Happiness
Meaningful work Loyalty
Love Responsibility
Service
Spirituality
Trustworthiness Status
Wealth Success
Stability
Wisdom Contribution
Freedom
Self-respect Security My five core personal values are:
Define each one.
In the bracket at the end of each line, indicate your level of satisfaction with how you are living, or living up to this value in your daily life from 1 (low) to 10 (high).
[ ]
[ ]
[ ]
Actions I commit to do live up better to my values in my day-to-day life:
Passions
List your main passions in life:
What would I do with my summer if money weren’t an issue?:
4
What type of people am I drawn to?
Is there a connection across my responses?
Purpose
Write down your WHY (see following page for a discovery exercise to do along with a friend):
Am I connecting my passions with my studies and career goals?
How can I pursue a volunteer activity that’s in line with my passions?
Purpose
Childhood
What is the earliest, specific, happy childhood memory that comes to your mind? Why?
At school, what was an experience you loved? Why?
Who in your life has helped you make you the person you are today? Can you remember specific times and what you admired most about them? How did your interaction with them make you feel?
What has been a pivotal moment in your life, one when you realized nothing would ever be the same?
Any other events that had made an impact in your childhood? positive or negative What about your early adulthood? positive or negative
Recall your family experiences with jobs or careers, what were some phrases or sayings that were used by your family around work or leisure.
Work
What do you do for work?
Why did you choose to become a [your profession]?
How is what you’re doing making you a better person?
What gets you up in the morning?
Think of a day at work when, as you headed home, you might have said to yourself, “I would have done that for free.” What happened that day?
Think of your worst day at work – the kind you hope you never go through again. What happened?
Your beliefs
What happened that changed the way you think about the world and your role in it?
What topics do you find yourself continuously arguing or defending with others? What beliefs does your view/attitude represent?
What makes you most angry about the state of the world?
What are you most afraid of for the next generation? Whether you have kids or not?
What makes you happiest in your life? What excites you?
What is your belief of how the world should be?
I feel great about myself when I’m...
If money wasn't an issue I
What is your belief about money?
Three things I love about myself are...
I am a rockstar at...
What are you afraid of and WHY?
If I weren’t afraid of what other people thought I would....
My favorite things to do in my free time are… Why? How do you feel about it People who inspire me the most are… Why and how do you feel about them I would regret not doing these things in my life… and Why?
What was a time when you gave of yourself to help someone else, after which you felt unbelievably good – like you had done something that mattered?
What have you accomplished that you’re really proud of? Make a mental note of others who were involved? Who cheered you on or motivated you?
6
Strengths
My five main strengths are:
My main color is:
Achiever
Context Activator
Belief Arranger
Communication
Analytical Adaptability
Deliberative
Focus Empathy
Futuristic Discipline
Developer
Individualization
Input
Positivity Maximizer
Relator Learner Intellection
Significance
Strategic
Woo Consistency
Connectedness Competition
Includer Ideation Harmony
Self-assurance Restorative Responsibility
Command
Executing Influencing Relationship building
Strategic thinking
8
What are the strengths that others acknowledge in me?
When working on a team, what roles do I seek to fulfil?
When faced with a major obstacle, what are my “go to” skills to overcome it?
What was the most successful project I ever tackled and what made me successful?
What was the most important team role I ever fulfilled and why?
Credentials
My credentials are:
Universities / Schools
Certifications Employers Referrals
Achievements
10
Brand Ecosystem
EducationClients & Partners Consumpti on Habits
Former Employers
• • • • • • • • • • • •
Complete your brand ecosystem:
Audience
Persona name 1:
Background:
(job, career path, family, …)
Demographics:
(gender, age, income, location, …)
Identifiers:
(Demeanor, communication preferences, …
WHO
Goals: Challenges: What can you do?
WHAT
Drivers, purpose, …:
WHY
Common objections (why they wouldn’t need you?):
Build your audience personas:
14
Persona name 2:
Background:
(job, career path, family, …)
Demographics:
(gender, age, income, location, …)
Identifiers:
(Demeanor, communication preferences, …
WHO
Goals: Challenges: What can you do?
WHAT
Drivers, purpose, …:
WHY
Common objections (why they wouldn’t need you?):
Persona name 3:
Background:
(job, career path, family, …)
Demographics:
(gender, age, income, location, …)
Identifiers:
(Demeanor, communication preferences, …
WHO
Goals: Challenges: What can you do?
WHAT
Drivers, purpose, …:
WHY
Common objections (why they wouldn’t need you?):
Unique Value Proposition
16
Clear statement that describes the benefit of youroffer, how you solve yourcustomer's needs and what distinguishes you from the competition.
My unique value proposition is:
Elevator Pitch
Who I am
What I am passionate about
What makes me unique
Call to action
Create your elevator pitch:
Branded Bio
Write down your branded biography:
Communication
Channels
Select the channels you use to
advertise/promote your personal brand:
❑ Personal website
❑ Corporate website
❑ Facebook page
❑ Blog
❑ YouTube channel
❑ Paid ads
❑ Events/meetups/workshops
❑ PR
❑ Webinars
❑ Direct emails
❑ Radio/TV
❑ Brand ambassadors/network
❑ ________________
❑ ________________
Baseline SSI
My baseline SII is:
Top ___ Industry SSI Rank Top ___ Network SSI Rank
___/25 | Establish your professional brand ___/25 | Find the right people
___/25 | Engage with insights ___/25 | Build relationships
Actions I commit to increase my SSI
20
Identity What makes you, you
Profession / skills What you do Credibility Reasons to believe
Promise Key benefits to your clients / stakeholders WHY Your purpose & drivers. Why you do what you do
Why YOU Unique Value Proposition, positioning Communication How your audience knows you
Audience Who needs to know Investment What you need to build / strengthen your personal brandBenefits What you get from your personal brand
