LAPORAN KEMAJUAN PENELITIAN HIBAH BERSAING TAHUN KE 3

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KONFIRMASI MODEL MOTIVASI DAN KEPUASAN

WISATAWAN MANCANEGARA USIA LANJUT DALAM

MELAKUKAN PERJALANAN WISATA

LAPORAN KEMAJUAN

PENELITIAN HIBAH BERSAING

TAHUN KE 3

I Gusti Bagus Rai Utama

Putu Chris Susanto

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Penelitian Primer Penelitian Primer Penelitian Primer Topik: Motivasi dan Kepuasan Topik: Motivasi dan Citra Destinasi Topik:

Senior Tourist Destination Selection: A Structural Model Development Objek:

Motivasi dan Harapan Wisman Usia lanjut

Objek:

Citra Bali menurut Wisman Usia lanjut (Persepsi Wisatawan)

Objek:

Keuntungan dan Kerugian Wisman Usia lanjut (pengalaman pelaku bisnis) Instrumen:

Questioner (demand side/sisi wisatawan)

Instrumen:

Questioner (demand side/sisi

wisatawan)

Instrumen:

Wawancara Pelaku Bisnis Pariwisata (supply side/sisi pelaku pariwisata)

Luaran (Output):

 Model Motivasi dan Kepuasan

 Prosiding Inter Sem UPI Bandung 2014  Journal of Economics and Sustainable Development (Paper) ISSN 2222- 2855 (Online), Vol.5, No.18, 2014 Luaran (Output):

 Model Motivasi dan Citra Destinasi

 Prosiding Inter Sem IRSA Unud 2015

 Jurnal Nasional

Terakreditasi, Jurnal Kajian Bali, Akreditasi B,

Keputusan Menristekdikti, No 12/M/Kp/II/2015 (terbit April 2016)

 International Journal of Scientific and Engineering Research ISSN 2229-5518, Volume 6, Issue 7, July- 2015

Luaran (Output):

 Model Pengembangan Resort Senior/lanjut usia

 Rencana: Prosiding Inter Sem IHTC2016 and ISOT2016, Universiti Teknologi MARA (UTM) Malaysia, UPI Bandung http://www.jthca.org/ihtc20 16  Proceeding indexed by Scopus. http://www.tandfonline.com  Buku/paperback (Scholar Press) www.scholars- press.com

Tahapan Penelitian tentang

Wisatawan Mancanegara Lanjut

Usia

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• _{Mengidentifikasi kelebihan dan kekurangan}

wisatawan lanjut usia dari aspek ekonomi,

sosial, dan budaya, serta dampaknya terhadap

masyarakat lokal.

• Menentukan model pengelolaan kawasan wisata

lanjut usia berdasarkan model pengembangan

kawasan wisata yang pro masyarakat lokal.

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Kode Indikator

STS TS

N

S

SS

% +

X

1.1

Istirahat dan rileksasi (rest and

relaxation)

6

8

28 148 210

90%

X

1.2

Mengunjungi tempat baru (visit new

places)

10

17

50 172 151

81%

X

1.3

Menambah pengetahuan dan

pengalaman (gain new knowledge and

experience)

6

8

64 173 149

81%

X

1.4

Keluar dari kegiatan rutin (get out of the

daily routine)

6

5

72 155 162

79%

X

1.5

Bertemu dengan orang dan beriteraksi

(meet people and socialize)

9

17

78 148 148

74%

X

1.6

Meningkatkan kesehatan dan kebugaran

(improve my health and fitness)

15 44 125 134 82

54%

X

1.7

Latihan fisik (physical training/

exercise)

55

47

87 106 105

53%

X

1.8

Mengunjungi keluarga dan sahabat

(visit family and friends)

33 66 125 107 69

44%

Tahun-1 & 2: Motivasi Pendorong

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Kode

Indikator

STS TS

N

S

SS

% +

X

2.1

Sejarah Bali (the history of Bali)

3

5

41 140 211 88%

X

2.2

Budaya Bali (the culture of Bali)

3

10

52 142 193 84%

X

2.3

Alam Bali (the nature of Bali)

3

12

48 127 210 84%

X

2.4

Harga-harga di Bali (the prices in Bali)

2

8

77 148 165 78%

X

2.5

Even dan Festival (events and festivals in

Bali)

9

23

65 165 138 76%

X

2.6

Keuntnngan liburan di Bali (take advantage

of vacation or leisure time)

6

16

95 133 150 71%

X

2.7

Perkembangan transportasi (transportation

has grown especially to Bali)

11

31

99 124 135 65%

X

2.8

Jarak dari negara asal (the proximity from

the country of origin)

23

24 110 133 110 61%

X

2.9

Kuliner Bali (various types of food and

beverage in Bali)

14

32 109 144 101 61%

X

2.10

Fasilitas dan pelayanan hotel di Bali (the

facilities and services for hotels in Bali)

32

55 119 93

101 49%

X

2.11

Fasilitas kesehatan di Bali (health facilities

in Bali)

31

44 136 115 74

47%

X

2.12

Pelayanan imigrasi (the ease and service of

the immigration procedures)

28

59 132 102 79

45%

X

2.13

Keamanan Bali (the security of the island of

Bali)

29

52 144 95

80 44%

X

2.14

Kualitas biro perjalanan wisata (the quality

travel agency services)

35

56 143 102 64

42%

X

2.15

Pelayanan pramuwisata (the services of

qualified tour guides)

55

77 120 74

74 37%

Tahun-1 & 2: Motivasi Penarik

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Kode

Indikator

STS TS N S

SS % +

Y

1.1 Keberadaan daya tarik wisata (the existing

tourist attractions)

4

8 37 185 166 88%

Y

1.2 Perjalanan dari dan ke destinasi (the trip

from / to)

2

9 50 181 158 85%

Y

1.3 Ketersediaan fasilitas wisata (the

availability of the facilities)

3

8 62 176 151 82%

Y

1.4 Pelayanan selama berlibur (the services

during vacation)

1 12 70 174 143 79%

Tahun-1 & 2: Kepuasan Produk Total

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Hubungan

Nama Indikator

Estimate Keterangan

X1.1 <--- X1

Istirahat dan rileksasi (rest and relaxation)

.286

Eliminasi

X1.2 <--- X1

Mengunjungi tempat baru (visit new places)

.433

Eliminasi

X1.3 <--- X1

Menambah pengetahuan dan pengalaman

(gain new knowledge and experience)

.454

Eliminasi

X1.4 <--- X1

Keluar dari kegiatan rutin (get out of the

daily routine)

.341

Eliminasi

X1.5 <--- X1

Bertemu dengan orang dan beriteraksi (meet

people and socialize)

.447

Eliminasi

X1.6 <--- X1

Meningkatkan kesehatan dan kebugaran

(improve my health and fitness)

.797

Valid

X1.7 <--- X1

Latihan fisik (physical training/ exercise)

.782

Valid

X1.8 <--- X1

Mengunjungi keluarga dan sahabat (visit

family and friends)

.505

Valid

Konfirmasi Faktor

Pendorong

Indikator dengan faktor loading (Standardized

Regression Weights) di bawah 0.50 dapat nyatakan

tidak valid sebagai pengukur konstruk sehingga

dieliminasi

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Hubungan Nama Indikator Estimate Keterangan X2.1 <--- X2 Sejarah Bali (the history of Bali) .403 Eliminasi X2.2 <--- X2 Budaya Bali (the culture of Bali) .418 Eliminasi X2.3 <--- X2 Alam Bali (the nature of Bali) .448 Eliminasi X2.4 <--- X2 Harga-harga di Bali (the prices in

Bali)

.511 Valid X2.5 <--- X2 Even dan Festival (events and

festivals in Bali)

.491 Eliminasi X2.6 <--- X2 Keuntnngan liburan di Bali (take

advantage of vacation or leisure time)

.506 Valid

X2.7 <--- X2 Perkembangan transportasi

(transportation has grown especially

to Bali)

.661 Valid

X2.8 <--- X2 Jarak dari negara asal (the

proximity from the country of origin)

.682 Valid X2.9 <--- X2 Kuliner Bali (various types of food

and beverage in Bali)

.535 Valid X2.10 <--- X2 Fasilitas dan pelayanan hotel di

Bali (the facilities and services for

hotels in Bali)

.667 Valid

X2.11 <--- X2 Fasilitas kesehatan di Bali (health

facilities in Bali)

.706 Valid

X2.12 <--- X2 Pelayanan imigrasi (the ease and

service of the immigration procedures)

.651 Valid

X2.13 <--- X2 Keamanan Bali (the security of the

island of Bali)

.658 Valid X2.14 <--- X2 Kualitas biro perjalanan wisata (the

quality travel agency services)

.692 Valid X2.15 <--- X2 Pelayanan pramuwisata (the

services of qualified tour guides)

.724 Valid

Konfirmasi Faktor Penarik

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Hubungan

Nama Indikator

Estimate Keterangan

Y2.1 <--- Y

Keberadaan daya tarik wisata (the

existing tourist attractions)

.786

Valid

Y2.2 <--- Y

Perjalanan dari dan ke destinasi (the trip

from / to)

.790

Valid

Y2.3 <--- Y

Ketersediaan fasilitas wisata (the

availability of the facilities)

.818

Valid

Y2.4 <--- Y

Pelayanan selama berlibur (the services

during vacation)

.802

Valid

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KONFIRMASI MODEL TEORITIS

Goodness of Fit

Index

Cut off Value

Result

Keputusan

X

2

-Chi Square

Diharapkan Kecil

299,301

Fit/Sesuai

RMSEA

≤ 0,05

0,058

Moderate

GFI

≥ 0,90

0,922

Fit/Sesuai

AGFI

≥ 0,90

0,895

Fit/Sesuai

CMIN/DF

≤ 3,00

2,355

Fit/Sesuai

TLI

≥ 0,95

0,935

Moderate

CFI

≥ 0,95

0,937

Moderate

No Hubungan Standardized Regression Weights C.R. P-Value Keputusan 1 Y. (Kepuasan)  X.1 (Faktor Pendorong) -.017 -.282 .778 Tidak Signifikan 2 Y (Kepuasan)  X.2 (Faktor Penarik) .489 7.102 *** Signifikan

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No

Jenis

Kelamin

Umur

Jabatan

Departemen

Lokasi

Length

Of Stay

1 P

56 GSM

Front Office

Kuta

5

2 P

24 SSM

Sales Manager

Denpasar

4

3 L

29 SSD

Sales Manager

Kuta

5

4 L

35 OM

AG

Kuta

7

5 P

29 SEE

Sales Manager

Kuta

7

6 P

28 Sales

Manager

Sales Manager

Kuta

7

7 P

30 Ads

Sales Manager

Kuta

3

8 P

31 Sales

Manager

Sales Manager

Kuta

5

9 P

26 RS

Sales Manager

Kuta

5

10 P

-

HR

Hr

Kuta

4

11 P

27 RS

Sales Manager

Kuta

7

12 P

41 Sales

Manager

Sales Manager

Kuta

3

13 P

48 Sales

Manager

Sales Manager

Kuta

5

14 P

26 SE

Sales Manager

Kuta

4

15 P

30 SE

Sales Manager

Denpasar

3

16 P

30 SE

Sales Manager

Kuta

6

17 P

38 Sales

Manager

Sales Manager

Kuta

7

18 L

35 Asales

Manager

Sales Manager

Kuta

10

19 L

30 Sales

Manager

Sales Manager

Kuta

7

20 L

41 SEE

Sales Manager

Kuta

3

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

(+) Daya beli wisatawan senior ini tergolong cukup tinggi.



(-) Kontribusi wisatawan senior terhadap tingkat hunian

kamar hotel secara total termasuk relatif rendah.



(+) Menghargai dan mengagumi budaya masyarakat lokal.



(-) Pelayanan yang berbeda, lebih suka dilayani oleh karyawan

yang telah berpengalaman, lebih suka bertanya tentang

banyak hal khususnya tentang budaya dan tradisi, dan lebih

selektif dalam memilih jenis makanan atau minuman.

Kelebihan Dan Kekurangan

Wisatawan Lanjut Usia

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2014

2015

2016

Luaran (Output):

· Model Motivasi dan

Kepuasan

· Prosiding Inter

Sem UPI Bandung

2014

http://isot.conference.up

i.edu/

· Journal of

Economics and

Sustainable

Development

(Paper) ISSN 2222-

2855 (Online), Vol.5,

No.18, 2014

http://www.iiste.org/Jo

urnals/index.php/JEDS/

article/view/16025

Luaran (Output):

· Model Motivasi dan Citra

Destinasi

· Prosiding Inter Sem IRSA Unud

2015

http://www.bali2015.irsa-indonesia.org/

· Jurnal Nasional Terakreditasi,

Jurnal Kajian Bali, Akreditasi B,

Keputusan Menristekdikti, No

12/M/Kp/II/2015

(terbit April

2016)

· International Journal of

Scientific and Engineering

Research ISSN 2229-5518,

Volume 6, Issue 7, July-

2015

Luaran (Output):

· Model Pengembangan

Resort Senior/lanjut usia

· Rencana: Prosiding Inter Sem

IHTC2016 and ISOT2016,

Universiti Teknologi MARA

(UTM) Malaysia, UPI Bandung

http://www.jthca.org/ihtc2016

· Proceeding indexed by

Scopus.

http://www.tandfonline.com

· Buku/paperback (Scholar

Press

) www.scholars-

press.com

Luaran 1-2-3

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