JOURNAL OF MARKETING SUBJECT AND AUTHOR INDEX VOLUME 79, 2015

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JOURNAL OF MARKETING

SUBJECT AND AUTHOR INDEX

VOLUME 79, 2015

SUBJECT INDEX

Item

Number Authors

Item

Number Authors

ADVERTISING

1. Consumers’Response to Commercials: When the Energy Level in the Commercial Conﬂicts with the Media Context

Vol. 79, No. 2, March 2015, 1–18

Nancy M. Puccinelli, Keith Wilcox, & Dhruv Grewal

2. How Kinetic Property Shapes Novelty Perceptions Vol. 79, No. 6, November 2015, 94–111

Junghan Kim & Arun Lakshmanan

3. A Meta-Analysis of Electronic Word-of-Mouth Elasticity Vol. 79, No. 2, March 2015, 19–39

Ya You, Gautham G. Vadakkepatt, & Amit M. Joshi

4. Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Vol. 79, No. 5, September 2015, 80–99

Haibing Gao, Jinhong Xie, Qi Wang, & Kenneth C. Wilbur

5. Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers

Vol. 79, No. 4, July 2015, 94–110

Maferima Tour´e-Tillery & Ann L. McGill

AWARD ANNOUNCEMENTS

6. Harold H. Maynard Award Vol. 79, No. 5, September 2015, v

7. Marketing Science Institute/H. Paul Root Award Vol. 79, No. 5, September 2015, vi

8. Outstanding Area Editors and Reviewers Vol. 79, No. 5, September 2015, iii 9. Sheth Foundation/Journal of Marketing Award

Vol. 79, No. 5, September 2015, iv

BAYESIAN METHODS

10. The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior

Vol. 79, No. 3, May 2015, 57–73

Timothy J. Gilbride, J. Jeffrey Inman, & Karen Melville Stilley

BRAND MANAGEMENT

11. Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Vol. 79, No. 4, July 2015, 56–76

Hyokjin Kwak, Marina Puzakova, & Joseph F. Rocereto

12. The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior

Vol. 79, No. 1, January 2015, 83–96

Adriana V. Madzharov, Lauren G. Block, & Maureen Morrin

13. The Handmade Effect: What’s Love Got to Do with It? Vol. 79, No. 2, March 2015, 98–110

Christoph Fuchs, Martin Schreier, & Stijn M.J. van Osselaer

14. Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

Vol. 79, No. 6, November 2015, 50–70

Fabio Caldieraro, Ling-Jing Kao, & Marcus Cunha Jr.

15. Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses

Vol. 79, No. 6, November 2015, 71–93

Timothy B. Heath, Subimal Chatterjee, Suman Basuroy, Thorsten Hennig-Thurau, & Bruno Kocher

16. Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Vol. 79, No. 2, March 2015, 40–61

Burçak Ertimur & Gokcen Coskuner-Balli

17. New Product Design: Concept, Measurement, and Consequences Vol. 79, No. 3, May 2015, 41–56

Christian Homburg, Martin Schwemmle, & Christina Kuehnl

BUSINESS-TO-BUSINESS MARKETING

18. United We Stand: The Impact of Buying Groups on Retailer Productivity

Vol. 79, No. 4, July 2015, 16–33

Inge Geyskens, Katrijn Gielens, & Stefan Wuyts

19. Transformational Relationship Events Vol. 79, No. 5, September 2015, 39–62

Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, & Stephen A. Samaha

20. What Goes Around Comes Around: The Impact of Marketing Alli-ances on Firm Risk and the Moderating Role of Network Density

Vol. 79, No. 5, September 2015, 63–79

Felipe Thomaz & Vanitha Swaminathan

CONSUMER BEHAVIOR

21. Beyond Fungible: Transforming Money into Moral and Social Resources

Vol. 79, No. 2, March 2015, 79–97

Tonya Williams Bradford

22. BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment

Vol. 79, No. 4, July 2015, 1–15

Uma R. Karmarkar & Bryan Bollinger

Vol. 79, No. 2, March 2015, 1–18

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Vol. 79, No. 1, January 2015, 83–96

25. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Miti-gate the Negative Effects of Coproduction Intensity

Vol. 79, No. 6, November 2015, 17–33

Till Haumann, Pascal Güntürkün, Laura Marie Schons, & Jan Wieseke

26. Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts

Vol. 79, No. 2, March 2015, 62–78

Sascha Alavi, Torsten Bornemann, & Jan Wieseke

Christoph Fuchs, Martin Schreier, and Stijn M.J. van Osselaer

Junghan Kim & Arun Lakshmanan

29. The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

Vol. 79, No. 6, November 2015, 34–49

Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, & R. Krishnan

30. Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers’ Domain-Speciﬁc Knowledge

Vol. 79, No. 5, September 2015, 100–114

Lan Luo & Olivier Toubia

Vol. 79, No. 6, November 2015, 50–70

Vol. 79, No. 3, May 2015, 57–73

33. Should Firms Use Small Financial Beneﬁts to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Vol. 79, No. 3, May 2015, 74–90

Peggy J. Liu, Cait Lamberton, & Kelly L. Haws

Vol. 79, No. 4, July 2015, 94–110

COPRODUCTION

Vol. 79, No. 6, November 2015, 17–33

CUSTOMER SATISFACTION

36. From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction

Vol. 79, No. 5, September 2015, 21–38

Ashwin Malshe & Manoj Agarwal

37. Regaining“Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer

Vol. 79, No. 4, July 2015, 34–55

V. Kumar, Yashoda Bhagwat, & Xi (Alan) Zhang

Vol. 79, No. 3, May 2015, 74–90

DECISION MAKING

Vol. 79, No. 1, January 2015, 83–96

40. The Importance of Starting Right: The Inﬂuence of Accurate Intuition on Performance in Salesperson–Customer Interactions

Vol. 79, No. 3, May 2015, 91–109

Zachary R. Hall, Michael Ahearne, & Harish Sujan

DIRECT MARKETING

41. Developing Donor Relationships: The Role of the Breadth of Giving Vol. 79, No. 4, July 2015, 77–93

Farnoosh Khodakarami, J. Andrew Petersen, & Rajkumar Venkatesan

42. Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

Vol. 79, No. 1, January 2015, 44–63

J. Andrew Petersen, Tarun Kushwaha, & V. Kumar

43. Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance

Vol. 79, No. 6, November 2015, 1–16

Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes, & Gerald R. Ferris

Vol. 79, No. 4, July 2015, 94–110

EDITORIAL

45. Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For

Vol. 79, No. 1, January 2015, 1–9

V. Kumar

ELECTRONIC COMMERCE

Vol. 79, No. 6, November 2015, 34–49

ENVIRONMENTAL CONCERNS

47. What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products

Vol. 79, No. 1, January 2015, 97–110

Andrew D. Gershoff & Judy K. Frels

ETHICS AND SOCIAL RESPONSIBILITY

Vol. 79, No. 4, July 2015, 1–15

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Vol. 79, No. 1, January 2015, 97–110

IDEA GENERATION

50. Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers’ Domain-Speciﬁc Knowledge

Vol. 79, No. 5, September 2015, 100–114

INTERNATIONAL MARKETING

51. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets

Vol. 79, No. 1, January 2015, 10–28

Sourindra Banerjee, Jaideep C. Prabhu, & Rajesh K. Chandy

Vol. 79, No. 1, January 2015, 44–63

MARKET OR INDUSTRY ANALYSIS

53. Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Vol. 79, No. 4, July 2015, 56–76

54. Leveraging Trends in Online Searches for Product Features in Market Response Modeling

Vol. 79, No. 1, January 2015, 29–43

Rex Yuxing Du, Ye Hu, & Sina Damangir

Vol. 79, No. 2, March 2015, 40–61

Burçak Ertimur & Gokcen Coskuner-Balli

MARKET ORIENTATION

56. The Chief Marketing Ofﬁcer Matters! Vol. 79, No. 3, May 2015, 1–22

Frank Germann, Peter Ebbes, & Rajdeep Grewal

MARKET RESPONSE MODELING

Vol. 79, No. 1, January 2015, 29–43

MARKETING CHANNELS

58. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Vol. 79, No. 1, January 2015, 29–43, 64–82

Eric (Er) Fang, Jongkuk Lee, & Zhi Yang

59. United We Stand: The Impact of Buying Groups on Retailer Productivity Vol. 79, No. 4, July 2015, 16–33

MARKETING

–

FINANCE INTERFACE

Vol. 79, No. 5, September 2015, 21–38

MARKETING IMPLEMENTATION

Vol. 79, No. 2, March 2015, 1–18

Nancy M. Puccinelli, Keith Wilcox, & Dhruv Grewal

Vol. 79, No. 5, September 2015, 21–38

65. Marketing Department Power and Firm Performance Vol. 79, No. 5, September 2015, 1–20

Hui Feng, Neil A. Morgan, & Lopo L. Rego

Vol. 79, No. 3, May 2015, 74–90

NONPROFIT, POLITICAL, AND SOCIAL MARKETING

ORGANIZATIONAL LEARNING

Vol. 79, No. 1, January 2015, 10–28

ORGANIZATIONAL STRUCTURE

PERSONAL SELLING

Vol. 79, No. 3, May 2015, 91–109

Vol. 79, No. 6, November 2015, 1–16

PRICING

72. Better Not Smile at the Price: The Differential Role of Brand An-thropomorphization on Perceived Price Fairness

Vol. 79, No. 4, July 2015, 56–76

Vol. 79, No. 2, March 2015, 62–78

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PRODUCT DEVELOPMENT

Christoph Fuchs, Martin Schreier, and Stijn M.J. van Osselaer

Vol. 79, No. 6, November 2015, 50–70

76. Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers’Domain-Speciﬁc Knowledge

Vol. 79, No. 5, September 2015, 100–114

Vol. 79, No. 6, November 2015, 71–93

79. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Vol. 79, No. 1, January 2015, 29–43, 64–82

Eric (Er) Fang, Jongkuk Lee, & Zhi Yang

Vol. 79, No. 1, January 2015, 97–110

PROFIT AND COST ANALYSIS

Vol. 79, No. 5, September 2015, 63–79

RETAILING

Vol. 79, No. 4, July 2015, 1–15

Uma R. Karmarkar & Bryan Bollinger

Vol. 79, No. 6, November 2015, 17–33

Vol. 79, No. 6, November 2015, 34–49

Vol. 79, No. 3, May 2015, 91–109

Vol. 79, No. 3, May 2015, 57–73

87. United We Stand: The Impact of Buying Groups on Retailer Productivity

Vol. 79, No. 4, July 2015, 16–33

SALES FORCE MANAGEMENT

Vol. 79, No. 6, November 2015, 1–16

SALES FORECASTING

Vol. 79, No. 1, January 2015, 29–43

SALES PROMOTION

Vol. 79, No. 2, March 2015, 62–78

Sascha Alavi, Torsten Bornemann, & Jan Wieseke

SCALE DEVELOPMENT

SEGMENTATION

Vol. 79, No. 6, November 2015, 50–70

SERVICE MARKETING

93. Regaining“Lost”Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer

Vol. 79, No. 4, July 2015, 34–55

STRATEGIC MARKETING

Vol. 79, No. 1, January 2015, 10–28

Vol. 79, No. 1, January 2015, 44–63

Vol. 79, No. 2, March 2015, 40–61

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100. Regaining“Lost”Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer

Vol. 79, No. 4, July 2015, 34–55

101. Should Ad Spending Increase or Decrease Before a Recall An-nouncement? The Marketing–Finance Interface in Product-Harm Crisis Management

Vol. 79, No. 5, September 2015, 80–99

Vol. 79, No. 5, September 2015, 63–79

THEORY AND PHILOSOPHY OF SCIENCE (THEORY IN

MARKETING)

104. Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research

Vol. 79, No. 3, May 2015, 23–40

Martin Eisend

105. Should Ad Spending Increase or Decrease Before a Recall An-nouncement? The Marketing–Finance Interface in Product-Harm Crisis Management

Vol. 79, No. 5, September 2015, 80–99

VISUAL COMMUNICATIONS

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AUTHOR INDEX

Item Number

Agarwal, Manoj 36, 60, 64 Ahearne, Michael 40, 70, 85 Alavi, Sascha 26, 73, 90 Arnold, Mark J. 19, 94, 102 Banerjee, Sourindra 51, 68, 96 Basuroy, Suman 15, 31, 71, 77 Bhagwat, Yashoda 37, 93, 100 Block, Lauren G. 12, 24, 39 Bolander, Willy 1, 43, 71, 88 Bollinger, Bryan 22, 48, 82 Bornemann, Torsten 26, 73, 90 Bradford, Tonya Williams 21

Caldieraro, Fabio 14, 50, 75, 92 Chandy, Rajesh K. 51, 68, 96 Chatterjee, Subimal 15, 31, 71, 77 Coskuner-Balli, Gokcen 16, 55, 99 Cunha, Marcus Jr. 14, 50, 75, 92 Damangir, Sina 54, 57, 89 Du, Rex Yuxing 54, 57, 89 Ebbes, Peter 56, 61, 95 Eisend, Martin 104 Ertimur, Burçak 16, 55, 99 Fang, Eric (Er) 58, 79 Feng, Hui 65, 69, 98 Ferris, Gerald R. 1, 43, 71, 88 Frels, Judy K. 47, 49, 80 Fuchs, Christoph 13, 27, 74 Gao, Haibing 4, 101, 105 Germann, Frank 56, 61, 95 Gershoff, Andrew D. 47, 49, 80 Geyskens, Inge 18, 59, 87 Gielens, Katrijn 18, 59, 87 Gilbride, Timothy J. 10, 32, 86 Grewal, Dhruv 1, 23, 29, 34, 46, 62,

84 Grewal, Rajdeep 56, 61, 95 Güntürkün, Pascal 17, 25, 35, 83 Hall, Zachary R. 40, 70, 85 Harmeling, Colleen M. 19, 94, 102 Haumann, Till 17, 25, 35, 83 Haws, Kelly L. 33, 38, 66 Heath, Timothy B. 15, 31, 71, 77 Hennig-Thurau, Thorsten 15, 31, 71, 77 Homburg, Christian 17, 78, 91 Houston, Mark B. 19, 94, 102 Hu, Ye 54, 57, 89 Hughes, Douglas E. 1, 43, 71, 88 Inman, J. Jeffrey 10, 32, 86 Joshi, Amit M. 3

Kao, Ling-Jing 14, 50, 75, 92 Karmarkar, Uma R. 22, 48, 82 Khodakarami, Farnoosh 41, 63, 67

Kim, Junghan 2, 28, 94, 106 Kocher, Bruno 15, 31, 71, 77 Krishnan, R. 29, 34, 46, 84 Kuehnl, Christina 17, 78, 91 Kumar, V. 37, 42, 45, 52, 93,

97, 100 Kushwaha, Tarun 42, 52, 97 Kwak, Hyokjin 11, 53, 72 Lakshmanan, Arun 2, 28, 94, 106 Lamberton, Cait 33, 38, 66 Lee, Jongkuk 58, 79 Liu, Peggy J. 33, 38, 66 Luo, Lan 30, 50, 76 Madzharov, Adriana V. 12, 24, 39 Malshe, Ashwin 36, 60, 64 McGill, Ann L. 5, 34, 44 Morgan, Neil A. 65, 69, 98 Morrin, Maureen 12, 24, 39 Palmatier, Robert W. 19, 94, 102 Petersen, J. Andrew 41, 42, 52, 63, 67,

97 Prabhu, Jaideep C. 51, 68, 96 Puccinelli, Nancy M. 1, 23, 62 Puzakova, Marina 11, 53, 72 Rego, Lopo L. 65, 69, 98 Rocereto, Joseph F. 11, 53, 72 Roggeveen, Anne L. 29, 34, 46, 84 Samaha, Stephen A. 19, 94, 102 Satornino, Cinthia B. 1, 43, 71, 88 Schons, Laura Marie 17, 25, 35, 83 Schreier, Martin 13, 27, 74 Schwemmle, Martin 17, 78, 91 Stilley, Karen Melville 10, 32, 86 Sujan, Harish 40, 70, 85 Swaminathan, Vanitha 20, 81, 103 Thomaz, Felipe 20, 81, 103 Toubia, Olivier 30, 50, 76 Tour´e-Tillery, Maferima 5, 34, 44 Townsend, Claudia 29, 34, 46, 84 Vadakkepatt, Gautham G. 3

Van Osselaer, Stijn M.J. 13, 27, 74 Venkatesan, Rajkumar 41, 63, 67 Wang, Qi 4, 101, 105 Wieseke, Jan 17, 26, 73, 90 Wilbur, Kenneth C. 4, 101, 105 Wilcox, Keith 1, 23, 62 Wuyts, Stefan 18, 59, 87 Xie, Jinhong 4, 101, 105 Yang, Zhi 58, 79

You, Ya 3