ABSTRAK
VEBRINA NATHASSA, 210111060563, Fenomena Penggunaan Kosmetik di Kalangan Mahasiswi. Pembimbing Utama, Hadi Suprapto Arifin,Drs.,MSi., dan Pembimbing Pendamping Wenny Widyowati, S.Sos.,M.Si.. Jurusan Manajemen Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran.
Latar belakang penelitian ini adalah proses pengelolaan dan pembentukan kesan penggunaan kosmetik yang dilakukan oleh mahasiswi Universitas Padjadjaran Bandung. Selain proses pengelolaan kesan, penelitian ini dilator belakangi oleh kebutuhan bertingkat mahasiswi dalam memperoleh penghargaan atas dirinya yaitu kepercayaan dirinya. Penelitian ini terdapat berbagai kontruksi makna pengalaman penggunaan kosmetik dari kalangan mahasiswi Universitas Padjadjaran Bandung.
Tujuan dari penelitian ini yaitu Untuk mengetahui motif mahasiswa menggunaka kosmetik, pemaknaan mahasiswa terhadap kosmetik, dan pengalaman komunikasi interpersonal mahasiswa. Metode yang digunakan dalam penelitian ini adalah studi fenomenologi. Pengumpulan data yang digunakan dalam penelitian ini adalah teknik wawancara mendalam kepada subjek penelitian serta melakukan observasi partisipatif di berbagai kegiatan mahasiswa Fikom Unpad.
ABSTRACT
VEBRINA NATASSHA, 210111060563, 2006. Interpretations of Cosmetics
Usage for Female Students. Phenomenological Interpretations of Cosmetics
Usage for Female Students in Communication Faculty of Padjajaran University.
Main Supervisor is by Hadi Suprapto Arifin, Drs., M. Si., and Supervising
Companion by Wenny Widyowati, S. Sos., M. Si. Majoring in Communication
Management, Communication Science Faculty, Padjajaran University.
Background of this research is the management and the formation of
impressions in cosmetics usage for female students in Padjajaran University
Bandung. In addition of impressions managing process, this research also based
on multilevel needs of the female students for them to get appreciation, which is
confidence. Various construction meanings of cosmetics usage experiences in Padjajaran University Bandung’s female students also found in this research.
Objectives of this research are to know the motivations of the female
students to use cosmetics, the meaning of the cosmetics by the female students,
and interpersonal communication experiences of the female students. Method
used in this research is Phenomenology Study. Data collection technique used in
this research is depth interview technique to the subjects of study, also
participatory observation in various student activities in Padjajaran University
Communication Faculty.
Results acquired in this research indicated that female student’s motivations to use cosmetics are usage motives, which is preference; internal
motives is to conceal their flaws; and external motives is occupational demands.
The meaning of cosmetics usage by the female students could be defined by their
experiences of using or not using cosmetics utensils. And their communication
experiences based on nonverbal messages, another persons feedback which is
appreciation, and effect that felt by the female students which is the increased of
