CULTURE AS
ORGANIZATION BINDER
• Unify the employee to achieve business goals
• Culture as a glue
• Organization identity
• Enforcing the organization structure and control
• Forming standard of behavior
• Strengtening employee sense of belonging/ ownership
Vision/ Mission Values Strategy Goals Practices Tasks Real Results Behaviors
STRATEGIC
INFLUENCER
CULTURE
• Leaders behavior • Employee Selection • Business Environment • External CultureCulture Transformation
Why Change?
What to Change?
How to Change?
a story of transformation journey
1998
2010
2013
Why Change?
PT. Trans Retail Indonesia
+
PT. Carrefour Indonesia
What to Change?
Our
History Our Dream
Business Process
• Hypermarket
• Same as business with group
• System from Carrefour Group • Self Service • Multi format • Conglomerate business group • New system • Customer Service Customer
Segment • Middle - Low • Middle - Up
Employee mindset • Replenishment Excellence Oriented • Task Oriented • Customer Oriented • Intrapreunership New Business Strategy New Culture
34%
66%
1. ESTABLISHING A SENSE OF URGENCY
2. CREATING OUR TEAM
3. DEVELOPING OUR VISION AND STRATEGY
4. COMMUNICATING THE CHANGE VISION
5. EMPOWERING ACTIONS TO OUR LEADERS
6. GENERATING SHORT-TERM WINS
7. CONSOLIDATING GAINS AND PRODUCING MORE CHANGE
8. ANCHORING NEW APPROACHES IN THE CULTURE
8 Steps Transformation Process
*)
How to Change?
“Hunger Games”
as a tool
Culture
Internalization
2013
2014
2015
2016
• Audition • New Structure• Build Change Agents • Start the Games
- The best Sales & Ebit
• Continue the Games • Starts Transformation - Brand - Technology • Program Merdeka • Angkasa Program • Consolidation &
produce more change
• Communicate ,Communicate & Communicate
• Building good leader & people involvement
• Culture Internalization • Improvement Monitoring • Align people to practice
Trans Retail Journey
HUNGER
(Kemauan)PROFESSIONAL
(Kemampuan)TRUST
(Kepercayaan)Character
Values
1.KEMAUAN
Mau terus mengembangkan potensi dan
memotivasi diri bersama rekan kerja dengan bekerja keras dan disiplin guna memberi manfaat dan kebahagiaan bagi perusahaan,
masyarakat dan bangsa indonesia, selain bagi keluarga dan pribadi
2. KEMAMPUAN
Mampu meningkatkan kompetensi diri dengan
terus belajar, terus menciptakan inovasi sesuai dengan prinsip kewirausahaan
terhadap setiap tantangan dan peluang dengan turun ke bawah guna mencapai tujuan dan
kepentingan bersama
3. KEPERCAYAAN
Percaya kepada Tuhan Yang Maha Esa, maju bersama perusahaan dengan selalu
berkontribusi positif sebagai role model. Percaya kepada para pemimpin dan semua anggota tim dalam mengatasi berbagai
tantangan dan terus melangkah maju mencapai
tujuan 1. Disiplin 2. Kerja Keras 3. Komitmen / Nationality 4. Ulet/ tangguh 5. Innovation 6. Professional 7. Enterpreneurship 8. Integritas
9. Jujur & Bersih 10. Rasa memiliki
Program MERDEKA
Leaders Foot Step – Jejak Langkah Pemimpin
5K1P, TREM, New EVP, ANGKASA, Change Agent Program
Hunger Game – The Announcement
3. DEVELOPING OUR VISION AND STRATEGY 1. ESTABLISHING A SENSE OF URGENCY
2. CREATING OUR TEAM
4. COMMUNICATING THE CHANGE VISION 5. EMPOWERING ACTIONS TO OUR LEADERS
6. GENERATING SHORT-TERM WINS
7. CONSOLIDATING GAINS AND PRODUCING MORE
CHANGE
8. ANCHORING NEW APPROACHES IN THE CULTURE
Hunger Game – The Audition
Hunger Game – The Result
SALES ACHIEVEMENT 2013: Unprecedented double digit
Audition
1. ESTABLISHING A SENSE OF URGENCY
1. 146 participants selected by
Committee for the Audition
2. Audition process:
• Individual invitation, No clues • 7 days and Night,
start in midnite, 20 hours/day, 1 hours/ participants
• Top Management Commitment
• HR prepare all the data
• Break the predictable routine
• Break the comfort zone
• Create alertness and readiness
• Prepare mindset for new ways
• Alignment Personal & Professional aspiration
What is your mission and passion in life?
What are your
achievements at work and How do you achieve
them?
How would you use your achievement to
bring future success in PT. Trans Retail
Indonesia?
Create
Team
2. CREATING THE TEAM
Competency
Enhancement
Training Soft & Functional Competency Budget & Strategy Preparation Ceremony, Signing Commitment Letter Starts the Games • Individual letter • Rotation – Promotion - Stay
Anouncement Enhancement Competency Empowerm ent
Comencem ent
Start the Game
Trans Retail Journey
3. DEVELOPING OUR VISION AND STRATEGY
1. Top Leader (Local & Expat) 2. One Day Journey:
• Start 03:30 AM – 23:30 PM • 6 Destinations – 45 km
• Walk, Kopaja, Bajaj, Angkot, Alphard
3. Agenda:
• Game – Biz Quiz • Store Visit
• Define Mission & Strategy • Know each other
• Surprise Party
Jejak Langkah Pemimpin
• Break the routine & Comfort Zone
• Feel and experience the daily struggle of
our Associate
4. COMMUNICATING THE CHANGE VISION
Change Agent
Programs
5. EMPOWERING ACTIONS TO OUR LEADERS
LEGACY FOR BETTER INDONESIA
4th Wave Leadership :
• L1 Fear Based - Output
• L2 Reward Based - Outcome • L3 Value Based - Impact
• L4 Transformation Based - Legacy
6. GENERATING SHORT-TERM WINS
Winner
8. ANCHORING NEW APPROACHES IN THE CULTURE
5K1P
TREM (TRANS RETAIL ENTREPRENEURSHIP MODEL)
Operational Priorities
8. ANCHORING NEW APPROACHES IN THE CULTURE
“May Day dengan Kemauan, Kemampuan, dan Kepercayaan”
Di hari Mayday kita manfaatkan dengan acara kebersamaan dengan sarapan Nasi Goreng dan Telur dengan bentuk hati (Love),yang merupakan perlambang Cinta Kasih kita kepada associate yang telah memilih untuk bekerja bersama dengan Trans Retail dan seluruh keluarga yang selalu memberikan dukungan kepada seluruh associate.
8. ANCHORING NEW APPROACHES IN THE CULTURE
“Upacara & Perlombaan Perayaan 17 Agustus”
PT Trans Retail mengadakan upacara bendera dan perlombaan dalam rangka merayakan kemerdekaan Indonesia pada tanggal 17 Agustus di semua gerai Carrefour. Dan sebelumnya selama 15 tahun tidak mengenal upacara bendera kemerdekaan Indonesia.
a quest to build
future
Intrapreneur
for better
Indonesia
Process Focus
• Recruit for Competence / Skill • Revamp Employee Value
Proposition & Talent Branding,
• Expand Sourcing Channel,
• Improve Process from Acquisition
to On Boarding
• Strengthen Cooperation with Major Universities
Culture Fit Focus
• Recruit for Passion & Legacy
• Care for Indonesia • Freedom spirit
• Entrepreneurial mindset
Angkasa Program
Our Commitment in Angkasa Program
2014 100 Difable
2015 1,5% of total employee
YTD August 154 Person = 1.25 %
2020 5% of total employee ( at least 1000 Person)
Guiding - Culture Internalization
CHANGE TOP LEADERS
Top Management as
Change Top Leader
CHANGE MANAGEMENT TEAM
- Store Manager and GM as Change Leader - HR - Corporate Culture CHANGE AGENTS Chosen Associates (Staff, TL and Manager level) TARGET PERUBAHAN All Associate Change Agents Manager : 394 Staff : 1074 Total : 1.468 Change Leader GM : 102 Store Mgr : 34 Total : 136
Total Change Agents : 1.633
Change Top Leader
Top Leader : 29
