Strategi Distribusi
Members of group :
•
Hutomo 041013
•
Ivana Christine T
041013
•
Lora Dewi Anggraeni 041013159
•
Ashif
041013
•
Hurin
041013
•
Eko P.
041013
•
Eko Budi 041013
•
Dwita Mega Ratu
041113269
•
Dhinta Ayu
041113270
•
Ismi Machfiroh D.C. 041113271
•
Ani Mardiyati
041113272
Tujuan Pembelajaran
Menjelaskan keuntungan dan kerugian dari saluran
distribusi langsung, dan mengidentifikasi faktor
yang dapat menunjukkan distribusi yang optimal.
Membedakan antara tipe jangkauan pasar.
Menjelaskan bagaimana proses distribusi dapat
dipercepat.
Menjelaskan bagaimana retailers dapat
menyediakan kebutuhan manufacturers.
Menjelaskan bagaimana wholesalers dapat
menyediakan kebutuhan manufacturers and
retailers.
Menjelaskan strategi dan keuntungan potensial
Distribusi dan Nilai
Perusahaan
Biaya
pengantaran
produk ke
Keputusan
Distribusi
Nilai
Perusaha
an dan
laba
Pertimbangan
produk mana
yang akan
didistribusikan
ke outlets, dan
tipe outlets
yang dipilih
Pendapat
an
Perusaha
Distribusi: Saluran Langsung
Konsum
er
Konsum
er
Konsum
er
Konsum
er
Konsum
er
Konsum
er
Keuntungan dari saluran distribusi
langsung
:
• Harga yang lebih murah ke
konsumer.
• Produser memiliki kontrol penuh.
• Producer obtains first-hand
feedback.
• Pemesanan online.
Produse
r
Distribusi: Saluran Langsung
Konsum
er
Konsum
er
Konsum
er
Konsum
er
Konsum
er
Konsum
er
Kerugian dari saluran distribusi
langsung
:
• Produser memainkan beberapa peran.
• Biaya promosi yang lebih tinggi.
• Produser membutuhkan lebih banyak
karyawan.
• Produser mungkin perlu menjual
secara kredit.
Produse
r
Distribution: One-Level
Channel
Retailers
Nike Brand Tennis Shoes
Foot
Locker
Stores
Sear
s
Distribution: One-Level
Channel
Wholesalers
Wholesaler A
Wholesaler A
Wholesaler B
Wholesaler B
Wholesaler C
Wholesaler C
Business
Customers
Business
Customers
Customers
Business
Customers
Customers
Business
Business
Business
Distribution: Two-Level Channel
Two intermediaries participate.
Distribusi Saluran Optimal
Dependent Upon:
Ease of transporting.
Degree of
Distribusi Intensif
Put products into as many retail outlets
as possible.
Distribusi Selektif
Use on a preferred group of retailers in
an area.
Distribusi Eksklusif
Use of only one or a few retail outlets
in a given geographic area.
Retailer has exclusive rights to sell
product.
More likely to carry more inventory and
give better service.
Transportasi Truk
Cost
Spee
d
On Time
Dependability
Flexibility
Handling Products
Moving from
low to high
Fast
High
Medium
Transportation Air
Cost
Spee
d
On Time
Dependability
Flexibility
Handling Products
Highest
Fastest
Low
Low
B727-200 Specifications
Cost
Cost
Spee
d
Dependability
Handling Products
Flexibility
Flexibility
Handling Products
Medium
Slow
Medium
High
Transportasi Air
Moving cargo in a changing world closer to
Asia than any other major U.S. port, Seattle
is the premier gateway between North
America and the Far East. Centered within
the Pacific Northwest, they serve inland
markets with unmatched efficiency.
Cost
Spee
d
On Time
Dependability
Flexibility
Handling Products
Lowest
Slowest
Lowest
Highest
The above criteria represents the industry as a whole.
