i ABSTRAK
Restu Yunianti. 210103120185, Program Hubungan Masyarakat Diploma III Fakultas Ilmu Komunikasi, Universitas Padjadjaran, telah menyelesaikan Tugas Akhir dengan judul “Event Transformasi Energi untuk Negri dalam rangka HUT ke 34. PT. BUKIT ASAM (Persero) Tbk” , dengan Dosen pembimbing Dra. Kokom Komariah, M.Si
Tujuan penulisan ini adalah untuk mengetahui proses research, desain, perencanaan, coordinating dan evaluating event Transformasi Energi untuk Negeri dalam rangka perayaan ulang tahun PT. Bukit Asam (Persero) Tbk.
ii
ABSTRACT
Restu Yunianti. 210103120185, Diploma Program Applied
Communication Expert Education (PAKT), Faculty of Communication,
University of Padjadjaran, has completed the final project with the title “Event
“Transformasi Energi untuk Negri” dalam rangka HUT ke 34. PT. BUKIT
ASAM (Persero) Tbk” ,with the supervising Dra. Kokom Komariah, M.Si
The objective is to determine the Celebrate Anniversary of PT. BUKIT
ASAM (Persero) Tbk program research, program design, program planning,
program coordinating, and program evaluation and supporting factors that
make this program successful.
The result shows that the process of research done by means of observation field and an interview to the public in an external vent, the design
process is done using the features 3D on the evening peak, the process of
planning to do with how to analyze the situation, determine audience, setting
goals, the rundown and evaluate, the process of coordination is done by way
of dividing the task to every team that all can work together and the
evaluation process in order to celebrate the birthday of PT Bukit Asam
