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ABSTRAK
Dinny Nurdianni, 210103120069, 2015, Proses Public Relations Dalam Kegiatan Promosi 106.3FM Urban Radio Bandung Melalui Event Off-Air “Tropical House Architecture Competition”. Digunakan sebagai Laporan Tugas Akhir dengan dosen pembimbing Ute Lies Siti Khadijah, S.Sos., M.Si. Program D-III Pendidikan Ahli Komunikasi Terapan, Program Studi Kehumasan, Fakultas Ilmu Komunikasi, Universitas Padjadjaran.
Tujuan dari penulisan ini adalah untuk mengetahui tahap fact finding, planning and programming, acting and communicating, dan evaluating pada proses Public Relations dalam kegiatan promosi melalui event off-air “Tropical House Architecture Competition”.
Metode yang digunakan dalam Tugas Akhir ini adalah metode deskriptif, dengan teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan studi kepustakaan.
Hasil pengamatan menunjukan bahwa Marketing and Promotions Urban Radio melakukan tahap fact finding melalui monitoring siaran Urban Radio dan media sosial, fact finding Mortar Utama dan calon target peserta, serta rapat internal. Tahap planning and programming melalui konsep event, pihak yang terlibat dalam event, anggaran biaya, merencanakan waktu dan tempat pelaksanaan, promosi on-air dan media sosial, serta persiapan kelengkapan peralatan untuk pelaksanaan. Tahap acting and communicating melalui penempatan logo Urban Radio, promosi on-air dan media sosial, serta kegiatan spreading (flyering dan postering). Dan tahap evaluating melalui pembuatan report kegiatan, dokumentasi seluruh kegiatan, serta rapat internal mengenai seluruh kegiatan promosi.
Simpulan dari eventini adalah “Tropical House Architecture Competition” dilakukan dalam beberapa kegiatan yaitu campus roadshow, fun walk, dan pengumuman pemenang. Tujuan dari Urban Radio melakukan promosi melalui event ini telah tercapai.
v ABSTRACT
Dinny Nurdianni, 210103120069, 2015, Public Relations Process In 106.3FM Urban Radio Bandung's Promotion Activity Through "Tropical House Architecture Competition" Off-Air Event. It is used as The Final Assignment under the guidance of Ute Lies Siti Khadijah, S.Sos., M.Si. Program Education Specialist D-III Applied Communication, Public Relations Studies, Faculty of Communication, Padjadjaran University.
The aim of this Final Assignment is to find out the process of fact finding, planning and programming, acting and communicating, and evaluating on Public Relations process in 106.3FM Urban Radio Bandung’s promotion activity through "Tropical House Architecture Competition" off-air event.
The observation method that is used in this Final Assignment is Descriptive method, with data collecting techniques through observation, interviews, and literature studies.
The observation result shows that Marketing and Promotions of Urban Radio do the process of fact finding through monitoring radiobroadca st and social media, fact finding Mortar Utama and target audience, and interna l meetings. The process of planning and programming through the concept of the events, the pa rty involved in the events, budget of the events, place and time of the events, on-air promotions and social media, and the equipment completeness of the events. The process of acting and communicating through the placement of Urban Radio logo, on-air and social media promotions, and spreading activity (flyering and postering). The process of evaluating through activity report, activity documentation, and internal meeting regarding the whole promotion activity.
The conclusion of this event is “Tropical House Architecture Competition” is conducted in some activities such as campus roadshow, fun walk, and winners announcement. The purpose of Urban Radio in conducting promotion activity through this event had been accomplished.
