9-10 November 2016 Pkl WIB Hotel 101 Dharmawangsa, Jakarta

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Latar Belakang

Tujuan Pelatihan

Cukup banyak perusahaan yang mengalami kesulitan dalam menerapkan rencana pemasaran yang telah mereka tetapkan di awal. Berbagai kendala timbul akibat kurang atau belum dilakukannya analisa pasar yang memadai, belum adanya evaluasi baik terhadap diri sendiri maupun para pesaing, forecasting, dan dalam beberapa kasus diakibatkan masih belum jelasnya tujuan dan strategi pemasaran yang dibuat.

Modul pelatihan ini akan mengupas hal-hal apa saja yang dibutuhkan untuk dapat menyusun sebuah marketing plan (rencana pemasaran) yang efektif. Rencana pemasaran merupakan cara bagaimana Anda mencapai sasaran pemasaran. Berbeda dari strategi pemasaran, rencana pemasaran adalah tentang “bagaimana” Anda mencapai tujuan pemasaran. Dengan pemahaman yang baik mengenai pasar, persaingan, serta adanya positioning yang unik, perusahaan akan lebih mudah mempromosikan dan menjual produk atau jasa ke konsumen.

Setelah mengikuti pelatihan ini, peserta diharapkan mampu :

• Mengetahui konsep rencana pemasaran, dan perbedaannya dengan strategi pemasaran

• Melakukan analisa SWOT, analisa pesaing dan analisa konsumen • Menyusun strategi positioning

• Bagaimana membuat produk atau jasa yang ditawarkan berbeda dengan pesaing (membangun USP – Unique Selling Proposition) • Menciptakan persona untuk target konsumen

• Menetapkan target pasar yang ingin dituju • Menentukan harga yang sesuai

• Merencanakan saluran komunikasi yang relevan untuk konsumen • Membuat pesan dan mengkomunikasikannya kepada konsumen

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MODUL 1: Pengenalan konsep RENCANA PEMASARAN

MODUL 3: TARGET MARKET Statement

apa yang ingin kita raih melalui aktivitas pemasaran

MODUL 5: UNIQUE SELLING PROPOSITION (USP)

apa yang menjadikan kita unik dan berbeda dibanding pesaing

MODUL 2: MISSION Statement

apa yang ingin kita capai, dan mengapa?

MODUL 4: COMPETITIVE ANALYSIS Statement

siapa saja pesaing kita dan ada di mana posisi kita dalam peta persaingan

• Definisi dan konsep rencana pemasaran

• Tujuan jangka pendek dan jangka panjang • Menyusun tujuan menggunakan prinsip SMART

• Identifikasi kondisi makro, meliputi kondisi ekonomi, legal, teknologi, sosial • Mengukur besarnya pasar, tren, serta segmen yang ada di pasar

• Mengenal segmen sasaran: profil demografi, psikografi, motivasi dan harapan, tingkat loyalitas. Menggali informasi seputar:

1. Di mana mereka berada

2. Apa yang mereka anggap penting 3. Apa yang mereka khawatirkan 4. Apa kebutuhan mereka saat ini

• Keunggulan dan kelemahan produk / jasa dibandingkan pesaing • Product Life Cycle dan New Product Development

• Arti merek, brand image dan brand equity • Augmented product

• Misi dan visi perusahaan

• Tujuan finansial vs. tujuan pemasaran • Kultur perusahaan

• Melakukan analisa SWOT perusahaan (keunggulan dan kelemahan pesaing, peluang dan ancaman yang dihadapi perusahaan)

• BCG Growth-Share Matrix

• Keunggulan komparatif vs. keunggulan kompetitif • Menganalisa berbagai hasil survey dan publikasi

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MODUL 7: PERENCANAAN AKTIVITAS PROMOSI

bagaimana kita menjangkau target market & melakukan iklan (ATL & BTL)

• Aktivitas Public Relation dan CSR

• Internet Marketing

• Aktivitas promosi dan event

MODUL 6: PRICING STRATEGY Statement

berapa harga yang pas untuk produk / jasanya

• Metode penetapan harga (cost plus, demand based, competitor indexing)

• Strategi harga (skimming, penetrasi) • Elastisitas harga dan sensitivitas konsumen • Analisa BEP

MODUL 8: MEMONITOR hasil dan mengevaluasi strategi

• Menentukan benchmark untuk mengevaluasi hasil • Gantt chart & Pert chart

• Studi kasus

Fasilitator

Eko Wicaksono (Senior Consultant Service Leadership)

Profesional Experiences :

• Research Director IPSOS Indonesia (2012-2015) • Research Director Synovate (2010-2011) • Client Advisor TNS ( 2009)

• Associate Director Research International (2007-2009) • Senior Project Director Synovate (2005-2007)

• Research Manager McDonald’s Corporation (2004-2005) • Senior Research Manager ACNielsen (1997-2004)

Service Leadership is a Service Quality & Human Resource Consulting firm dedicated to creating

sustainable high-performance organizations. We provide consulting & training to :

• Create high-performance cultures that drive bottom-line results and reinforce your

organization’s mission and values.

• Develop leaders at all levels who can manage the business and inspire your employees.

• Align employee self-interest, energy and talents with your organization’s strategy.

Training | Consulting | Assessment

Mobile : 0813 1100 9800, 0812 802 8352

WA : 0813 1100 9800

Pin BB : 5FE266D1

E-mail : [email protected]

Website : www.serviceleadership.web.id

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Modul Pelatihan

Program Inhouse Training dan Kelas Publik

• Excellent Supervisory Skills

• Advanced Leadership Skills

• Coaching and Mentoring

• Assertive Communication Skills

• Problem Solving and Decision Making

• Time Management

• DISC Profile

• MBTI

• Team Building

• Handling Diificult People and Situation

• Excellent Service Interaction

• Complaint is A Gift

• Service Crucial for Manager

• Strategic Customer Experience

• Customer Satisfaction Measurement

• Train The Trainer

• Training Need Analysis (TNA)

• High Impact Presentation Skills

• Strategic Compensation and Benefit

• Mastering Competency Design Model

and Assessment

• Assessment Skills

• Employee Engagement

• KPI and Performance Management System

• Job Analysis and Job Evaluation

• Industrial Relation

• Talent Management

• Behavioral Event Interview

• Expanded DISC

• Myers Briggs Type of Indicators (MBTI)

• Outsourcing Management

• UU Ketenagakerjaan

Leadership

Service Excellence

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Consulting Services

Quality Customer Service is important for all

functions start from front liners as representative

of the company to back office as backbone to

support all process to make sure service is

delivered timely by frontlines. We assist Client

to enhance organization service culture.

Type of common consultation request such as :

• Set up Service Standardization

• Define Service Measurement

• Implementation Service Monitoring

• Set Up Service Assessment / Service Audit

• Conduct Mystery Shoppers

Identifying capacity and measure productivity

is the key of operation management. We help

to asses current operational issues and come

up with recommendation and implementation.

We assist client to run day to day operations in

structure and effective way.

Operation Excellence Consultation would be :

• Define Capacity Planning

• Design Operation Management Blue Print

• Set Up Process Standardization

• Conduct & implement Process Improvement

• Set Up Customer Care/Service Desk

People are the most valuable assets an organization

could have. Through employees, an organization

can create a sustainable competitive advantage.

Whether you are a new venture or an existing

organization we at Service Leadership can help

you organize, manage and develop your human

resources more effectively.

We provide the following Human Resources

consultation services :

1. Preparation of HR Policies, Procedures and

HR Manuals/Handbooks

2. Setting up Organizational Structure & Authority

Matrix based on a work flow analysis

3. Job Analysis and Job Design

4. Pay Structure/Compensation Plan

5. Recruiting and Selecting Procedures

6. Performance Measurement and Appraisal

Programs.

Service Quality

Operational Excellence

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Public Training Schedule 2016

Topic

Oktober

November

Service Excellence & Handling Customer Complaints 19-20

Efektif Marketing Plan 9-10

MBTI for HR Practitioner

Aspek Hukum Perjanjian Kerja : PKWT, PKWTT, Skala Upah,PHK Tanpa Gejolak Practical Leadership and Managerial Skills

Train The Trainer

16-17

Assessment Center (Batch 4) :

Psychological Test , MBTI, Behavioral Event Interview ( BEI), Leaderless Group Discussion, Intray Excercises, Case Analysis, Presentation, Reporting

Handling Customer Complaint & Negotiation Skills for frontliners Effective Recruitment using DISC Profile

Strategic Compensation and Benefit 17-18

Menyusun Kurikulum Pelatihan Berbasis Kompetensi

Competency Based Recruitment and Selection 2-3

Smart Sellling Skills 7-8

Problem Solving and Decision Making 3 Day HR Management Course Business Values and Ethics

Coaching and Counseling Skills 16-17

Assertive and Comunication Skills Building Strong Corporate Culture PHK Tanpa Gejolak

Excellent Supervisory Skills Behavioral Event Interview Merancang Kamus Kompetensi HR Managament for HR Officer Selling Skills and Negotiation Skills

Komunikasi Efektif untuk Tim Layanan Rumah Sakit 24-25 Service Quality Management

Pelatihan Tes Psikologi untuk HR ( Non Psikologi)

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Investment & Registration

Full Fare 9-10 November 2016 : Rp 4.000.000

Early Bird 25 Oktober 2016

: Rp 3.700.000

Registration Form

F a x : ( 0 2 1 ) 7 9 1 9 0 8 2 6

Menyusun Rencana Pemasaran

Yang Efektif

9-10 N O V E M B E R 2016 • 09.00 A M - 05.00 P M • H O T E L 101 D H A R M AWA N G S A Phone/Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone

Mobile

Payment Method

Payment can be done by using

the account number below :

A/N

: CV Prima Sinergi

No Acc. : 7600396913

Please put note :

[SEMINAR TITLE] and [YOUR

COMPANY’S NAME] on the

Training | Consulting | Assessment

Mobile : 0813 1100 9800 : 0812 802 8352 WA : 0813 1100 9800 Pin BB : 5FE266D1 F [email protected] Or visit us at : www.serviceleadership.web.id Jl. Mampang Prapatan VI No. 51 Jakarta 12790

Phone : (021) 797 51 58