Semarang, Desember 2019 Hal : Permohonan Pengisian Kuesioner
Kepada Yth:
Saudara/saudari Responden Di tempat
Dengan hormat,
Dalam rangka penyelesaian penyusunan skripsi jurusan Manajemen Universitas Islam Sultan Agung saya bermaksud untuk melakukan penelitian dengan judul “PENGARUH COUNTRY OF ORIGIN, CELEBRITY ENDORSER, TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ” Kuesioner ini terdiri atas sejumlah pernyataan. Perlu saudara/saudari ketahui bahwa keberhasilan penelitian ini sangat tergantung dari partisipasi saudara/saudari dalam menjawab kuesioner.
Untuk mendapatkan data yang maksimal maka saya mengharapkan partisipasi saudara/saudari untuk menjawab beberapa pertanyaan dengan sebaik baiknya sesuai pengetahuan dan pengalaman yang dimiliki.
Sebelumnya saya ucapkan terimakasih sebesar-besarnya atas kesediaan saudara atau saudari yang telah membantu penelitian ini.
Hormat Saya,
Riyan Dwi Arifianto.
DAFTAR PERTANYAAN (KUESIONER) PENGARUH
COUNTRY OF ORIGIN, CELEBRITY ENDORSER,
TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING
Lampiran 1
KUESIONER PENELITIAN
Yth. Saudara/saudari Responden
Bersama ini saya mohon kesediaan Saudara/saudari untuk mengisi kuesioner dalam rangka penelitian saya yang berjudul: “PENGARUH COUNTRY OF ORIGIN, CELEBRITY ENDORSER, TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ”.
Kuesioner ini terdiri atas sejumlah pernyataan. Perlu Saudara/saudari ketahui bahwa keberhasilan penelitian ini sangat tergantung dari partisipasi Saudara/saudari dalam menjawab kuesioner.
Cara Pengisian Kuesioner
Saudara/saudari cukup memberikan tanda centang (√) pada pilihan jawaban yang tersedia (rentang angka dari 1 sampai dengan 5) sesuai dengan pendapat Saudara/saudari Setiap pernyataan mengharapkan hanya satu jawaban. Setiap angka akan mewakili tingkat kesesuaian dengan pendapat Saudara/saudari:
1 = Sangat Tidak Setuju (STS) 2 = Tidak Setuju (TS)
3 = Netral (N) 4 = Setuju (S)
5 = Sangat Setuju (SS)
Atas partisipasi dan kerjasamanya, saya mengucapkan terima kasih. Karakteristik / Identitas Responden
1. Nama Responden / Umur : ……...…...…/...
2. Jenis kelamin : a. Laki-laki
1. INDIKATOR COUNTRY OF ORIGIN
No Pertanyaan SS S N TS STS
1 Menurut saya Produk Sepatu Merek Asing inovasi nya tinggi
Alasan :
2 Saya merasa semakin percaya diri saat memakai Sepatu Merek Asing
Alasan :
3 Menurut saya Sepatu Merek Asing kualitasnya bagus Alasan :
4 Menurut saya Negara Asing memiliki desain yang baik Alasan :
2. INDIKATOR PERCEIVED QUALITY
No Pertanyaan SS S N TS STS
1 Saya merasa Sepatu Merek Asing memiliki tingkat ketahanan yang bagus
Alasan :
2 Menurut saya layanan Sepatu Merek Asing sangat baik Alasan :
3 Saya merasa Sepatu Merek Asing tampilan nya sangat bagus
3. INDIKATOR CELEBRITY ENDORSER
No Pertanyaan SS S N TS STS
1 Menurut saya popularitas Celebrity Endorser Sepatu Merek Asing sangat tinggi Alasan :
2 Saya merasa Celebrity endorser sepatu merek asing memiliki keahlian di bidangnya masing-masing. Alasan :
3 Saya merasa bintang iklan sepatu merek asing mempunyai daya tarik tinggi. Alasan :
4. INDIKATOR BRAND IMAGE
No Pertanyaaan SS S N TS STS
1 Saya merasa Produk Sepatu Merek Asing sudah dikenal banyak orang
Alasan :
2 Saya mudah mengingat Sepatu Merek Asing
Alasan :
3 Saya merasa Sepatu Merek Asing memiliki ciri khas di setiap produk
5. INDIKATOR PURCHASE INTENTION
No Pertanyaan SS S N TS STS
1 Saya merasa sangat suka Sepatu Merek Asing
Alasan :
2 Saya setia memilih Sepatu Merek Asing
Alasan :
3 Saya merasa sangat yakin memilih Sepatu Merek Asing
Alasan :
4 Saya memahami atribut-atribut Sepatu Merek Asing Alasan :
Lampiran 2 Tabulasi
x1.1 x1.2 x1.3 x1.4 x1 x2.1 x2.2 x2.3 x2 x3.1 x3.2 x3.3 x3 y1.1 y1.2 y1.3 y1 y2.1 y2.2 y2.3 y2.4 y2 4 4 4 4 16 4 4 4 12 4 4 4 12 4 4 5 13 5 4 4 4 17 4 5 4 4 17 5 5 4 14 4 4 5 13 5 4 5 14 5 4 5 5 19 3 4 4 3 14 4 4 3 11 3 3 4 10 4 3 4 11 4 3 4 4 15 4 4 4 4 16 4 5 4 13 4 4 4 12 4 4 4 12 5 4 3 4 16 4 4 4 4 16 4 4 4 12 4 3 4 11 4 4 3 11 4 3 4 4 15 4 5 4 4 17 4 5 5 14 5 4 5 14 5 4 5 14 5 4 4 4 17 4 4 3 4 15 3 4 3 10 4 5 4 13 4 5 5 14 4 4 4 5 17 5 3 4 5 17 4 5 4 13 5 5 5 15 5 5 5 15 5 5 5 4 19 3 4 3 3 13 3 3 3 9 3 4 4 11 3 3 3 9 3 4 4 3 14 4 4 3 3 14 5 4 4 13 5 4 5 14 3 4 4 11 4 4 4 4 16 5 4 4 4 17 4 4 3 11 4 5 5 14 4 4 5 13 5 5 4 4 18 4 4 3 4 15 4 3 3 10 3 4 4 11 4 3 4 11 4 4 4 4 16 4 5 4 5 18 4 4 4 12 4 5 5 14 5 4 4 13 4 5 5 5 19 4 3 3 3 13 3 3 3 9 4 4 4 12 4 3 4 11 4 3 3 4 14 3 4 3 3 13 4 3 2 9 3 2 3 8 3 3 3 9 3 3 3 3 12 4 4 5 4 17 5 4 4 13 3 3 4 10 4 4 4 12 3 4 3 3 13 4 5 4 4 17 5 5 4 14 4 3 4 11 5 4 5 14 4 4 4 4 16 5 4 5 5 19 5 5 5 15 4 4 5 13 5 5 5 15 4 5 5 5 19 3 3 3 4 13 4 3 3 10 5 4 5 14 3 4 3 10 3 3 4 4 14 3 4 5 4 16 4 4 3 11 4 5 4 13 4 4 4 12 4 4 3 4 15 4 4 4 4 16 5 4 4 13 4 4 4 12 5 4 4 13 4 5 4 4 17 5 4 3 5 17 4 5 4 13 5 4 5 14 4 5 5 14 5 5 4 5 19 5 5 5 4 19 5 5 5 15 5 5 5 15 5 5 5 15 5 5 5 5 20 4 4 4 4 16 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 3 3 3 3 12 3 3 2 8 3 3 4 10 3 3 3 9 3 3 3 3 12 4 3 4 3 14 3 3 3 9 5 4 4 13 4 4 4 12 4 4 3 3 14 4 4 5 4 17 4 4 4 12 4 5 5 14 4 4 5 13 4 4 4 4 16 4 4 4 4 16 4 5 5 14 5 5 5 15 5 5 5 15 4 5 4 5 18 3 3 3 3 12 3 3 4 10 3 3 4 10 4 3 4 11 3 4 4 4 15 3 2 2 3 10 4 3 2 9 3 3 3 9 3 3 3 9 3 3 3 3 12 4 4 5 4 17 5 5 4 14 4 4 4 12 5 5 4 14 4 4 5 4 17 5 5 4 5 19 5 5 5 15 4 4 5 13 5 5 5 15 5 4 5 5 19 3 3 3 4 13 4 4 4 12 4 3 4 11 4 4 4 12 4 3 4 4 15 4 4 4 4 16 4 5 4 13 5 4 5 14 4 4 5 13 5 4 4 4 17 4 4 4 5 17 5 4 5 14 4 5 5 14 4 5 5 14 5 5 4 5 19
5 5 5 4 19 5 5 5 15 5 5 5 15 5 5 5 15 5 5 5 5 20 4 3 3 4 14 4 3 3 10 4 3 4 11 3 3 4 10 3 4 3 4 14 3 3 4 3 13 3 3 2 8 4 5 5 14 3 3 3 9 3 3 3 3 12 4 4 3 3 14 4 3 4 11 4 5 4 13 3 4 4 11 4 4 4 3 15 4 4 4 4 16 4 4 4 12 3 3 3 9 4 4 4 12 5 4 5 5 19 5 4 4 4 17 3 3 3 9 5 5 4 14 4 3 4 11 4 3 4 4 15 5 5 5 5 20 4 4 4 12 4 5 5 14 4 4 5 13 5 5 5 5 20 4 4 3 4 15 4 3 3 10 5 4 4 13 3 3 4 10 4 4 4 4 16 4 5 4 5 18 5 4 4 13 4 4 4 12 4 4 4 12 4 4 4 5 17 4 4 4 4 16 4 4 3 11 4 3 3 10 3 4 4 11 4 3 3 4 14 3 3 3 3 12 3 3 4 10 3 3 3 9 4 3 3 10 3 3 3 3 12 4 3 4 4 15 4 4 4 12 5 5 4 14 4 4 4 12 5 5 4 4 18 4 4 5 4 17 4 4 5 13 5 5 4 14 4 4 5 13 5 4 5 5 19 4 4 3 3 14 3 4 3 10 3 3 3 9 4 3 4 11 4 4 4 4 16 3 4 4 4 15 4 3 2 9 3 2 3 8 3 3 3 9 4 3 3 3 13 5 5 4 5 19 4 3 4 11 5 4 4 13 5 5 4 14 5 4 4 4 17 4 4 4 4 16 4 3 3 10 4 5 5 14 4 4 4 12 4 4 4 4 16 4 4 4 4 16 3 3 3 9 5 5 4 14 4 3 4 11 4 3 3 3 13 4 4 4 5 17 5 4 4 13 3 3 5 11 5 4 5 14 4 5 4 4 17 3 4 3 3 13 4 4 4 12 3 4 4 11 3 3 4 10 3 3 3 4 13 4 4 4 5 17 5 5 4 14 4 4 5 13 5 5 5 15 4 4 4 5 17 5 4 5 4 18 4 4 3 11 4 5 5 14 4 4 4 12 4 4 4 4 16 5 5 5 5 20 5 4 4 13 5 5 5 15 5 4 4 13 5 5 5 5 20 3 3 3 4 13 3 3 4 10 3 3 4 10 4 3 3 10 3 3 3 4 13 4 3 4 4 15 4 4 4 12 4 4 4 12 4 5 5 14 4 4 4 4 16 4 4 4 3 15 5 5 4 14 4 4 3 11 5 4 4 13 4 4 4 3 15 3 3 3 3 12 4 4 4 12 4 3 4 11 3 3 3 9 4 3 4 3 14 4 4 4 4 16 4 5 5 14 5 4 4 13 4 4 4 12 5 5 5 4 19 4 5 5 4 18 5 5 5 15 5 4 5 14 4 4 5 13 5 5 5 5 20 5 4 4 5 18 4 4 3 11 4 5 4 13 3 4 4 11 5 4 5 5 19 4 3 3 3 13 3 4 3 10 4 4 4 12 3 3 4 10 4 3 3 3 13 4 4 3 4 15 4 3 4 11 4 3 4 11 3 3 3 9 4 3 3 4 14 3 3 2 2 10 3 3 3 9 3 3 3 9 4 2 3 9 3 4 4 3 14 3 4 4 3 14 4 4 4 12 4 4 4 12 3 4 4 11 4 4 4 4 16 4 4 4 4 16 4 5 4 13 4 4 4 12 4 4 5 13 5 4 4 4 17 5 5 5 4 19 4 4 4 12 5 5 5 15 5 4 5 14 5 5 4 5 19 4 3 4 4 15 3 4 5 12 3 4 4 11 3 3 4 10 4 4 4 4 16 3 4 3 3 13 4 5 5 14 3 3 3 9 3 3 3 9 3 3 3 4 13
4 5 5 5 19 4 3 3 10 5 4 4 13 4 4 5 13 5 4 4 5 18 4 3 4 4 15 4 4 4 12 4 3 4 11 4 4 4 12 4 4 3 4 15 3 3 3 4 13 3 3 3 9 4 3 4 11 4 3 3 10 3 3 3 4 13 3 5 4 3 15 4 4 3 11 4 4 5 13 4 4 4 12 5 5 4 4 18 4 4 4 4 16 3 3 3 9 4 4 4 12 3 3 4 10 4 4 3 4 15 5 4 5 5 19 4 4 5 13 5 4 5 14 5 4 4 13 4 5 4 5 18 4 4 4 5 17 4 4 4 12 3 4 4 11 4 3 4 11 4 4 4 4 16 5 5 5 4 19 5 4 4 13 4 4 5 13 5 4 5 14 5 5 5 4 19 4 3 3 3 13 4 4 4 12 3 3 4 10 3 4 4 11 4 3 3 3 13 3 4 3 4 14 4 3 5 12 3 4 4 11 4 4 5 13 4 4 3 4 15 4 4 4 4 16 5 5 4 14 4 4 4 12 4 5 5 14 5 5 4 4 18 4 4 3 3 14 5 5 5 15 5 4 4 13 5 5 5 15 5 4 5 5 19 3 3 3 4 13 4 4 3 11 4 3 4 11 3 3 4 10 4 4 4 4 16 3 4 3 3 13 4 4 4 12 5 5 5 15 4 4 5 13 5 5 5 5 20 4 4 3 3 14 3 4 3 10 4 4 4 12 4 4 4 12 4 3 4 4 15 4 4 4 4 16 3 3 3 9 4 3 4 11 4 3 4 11 5 4 4 4 17 3 3 3 3 12 5 3 3 11 3 3 3 9 3 3 3 9 4 4 3 3 14 4 3 3 4 14 4 4 4 12 4 4 4 12 4 4 3 11 4 4 4 4 16 3 3 3 4 13 4 3 4 11 3 3 4 10 3 3 4 10 3 3 4 3 13 4 4 4 4 16 3 3 3 9 4 4 5 13 4 4 5 13 5 4 3 4 16 4 4 3 3 14 4 4 5 13 3 4 4 11 3 4 4 11 4 4 4 3 15 3 5 3 4 15 4 4 4 12 4 5 5 14 4 4 4 12 5 5 4 5 19 3 3 3 4 13 4 3 3 10 4 3 4 11 3 3 4 10 4 5 4 4 17 4 4 4 4 16 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 4 13 5 5 5 5 20 3 3 2 8 3 2 3 8 2 2 3 7 3 3 3 3 12 4 3 3 3 13 2 2 2 6 2 2 2 6 2 2 2 6 3 2 2 3 10 3 3 3 3 12 2 3 3 8 3 3 3 9 4 3 3 10 3 3 3 4 13
Lampiran 3 Hasil Distribusi ANALISIS DESKRIPTIF Statistics x1.1 x1.2 x1.3 x1.4 Country of origin N Valid 100 100 100 100 100 Missing 0 0 0 0 0 Mean 3.8900 3.8900 3.7600 3.8700 15.4100 Std. Deviation .66507 .69479 .75371 .69129 2.27012 x1.1 Frequency Percent Valid Percent Cumulative Percent Valid 3.00 28 28.0 28.0 28.0 4.00 55 55.0 55.0 83.0 5.00 17 17.0 17.0 100.0 Total 100 100.0 100.0 x1.2 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 27 27.0 27.0 28.0 4.00 54 54.0 54.0 82.0 5.00 18 18.0 18.0 100.0 Total 100 100.0 100.0
x1.3 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 2 2.0 2.0 2.0 3.00 37 37.0 37.0 39.0 4.00 44 44.0 44.0 83.0 5.00 17 17.0 17.0 100.0 Total 100 100.0 100.0 x1.4 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 28 28.0 28.0 29.0 4.00 54 54.0 54.0 83.0 5.00 17 17.0 17.0 100.0 Total 100 100.0 100.0 Statistics x2.1 x2.2 x2.3 Perceived Quality N Valid 100 100 100 100 Missing 0 0 0 0 Mean 3.9500 3.8500 3.7000 11.5000 Std. Deviation .71598 .75712 .82266 1.96690
x2.1 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 2 2.0 2.0 2.0 3.00 22 22.0 22.0 24.0 4.00 55 55.0 55.0 79.0 5.00 21 21.0 21.0 100.0 Total 100 100.0 100.0 x2.2 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 34 34.0 34.0 35.0 4.00 44 44.0 44.0 79.0 5.00 21 21.0 21.0 100.0 Total 100 100.0 100.0 x2.3 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 7 7.0 7.0 7.0 3.00 32 32.0 32.0 39.0 4.00 45 45.0 45.0 84.0 5.00 16 16.0 16.0 100.0 Total 100 100.0 100.0
Statistics x3.1 x3.2 x3.3 Celebrity endorser N Valid 100 100 100 100 Missing 0 0 0 0 Mean 3.9500 3.8700 4.1500 11.9700 Std. Deviation .74366 .82456 .68718 1.95120 x3.1 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 27 27.0 27.0 28.0 4.00 48 48.0 48.0 76.0 5.00 24 24.0 24.0 100.0 Total 100 100.0 100.0 x3.2 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 4 4.0 4.0 4.0 3.00 29 29.0 29.0 33.0 4.00 43 43.0 43.0 76.0 5.00 24 24.0 24.0 100.0 Total 100 100.0 100.0
x3.3 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 14 14.0 14.0 15.0 4.00 54 54.0 54.0 69.0 5.00 31 31.0 31.0 100.0 Total 100 100.0 100.0 Statistics
y1.1 y1.2 y1.3 Brand image
N Valid 100 100 100 100 Missing 0 0 0 0 Mean 3.8900 3.7600 4.0900 11.7400 Std. Deviation .75069 .74019 .73985 1.95205 y1.1 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 2 2.0 2.0 2.0 3.00 28 28.0 28.0 30.0 4.00 49 49.0 49.0 79.0 5.00 21 21.0 21.0 100.0 Total 100 100.0 100.0
y1.2 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 3 3.0 3.0 3.0 3.00 33 33.0 33.0 36.0 4.00 49 49.0 49.0 85.0 5.00 15 15.0 15.0 100.0 Total 100 100.0 100.0 y1.3 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 20 20.0 20.0 21.0 4.00 48 48.0 48.0 69.0 5.00 31 31.0 31.0 100.0 Total 100 100.0 100.0 Statistics
y2.1 y2.2 y2.3 y2.4
Purchase intention N Valid 100 100 100 100 100 Missing 0 0 0 0 0 Mean 4.1200 3.9500 3.8700 4.0300 15.9700 Std. Deviation .71464 .74366 .70575 .67353 2.38876
y2.1 Frequency Percent Valid Percent Cumulative Percent Valid 3.00 20 20.0 20.0 20.0 4.00 48 48.0 48.0 68.0 5.00 32 32.0 32.0 100.0 Total 100 100.0 100.0 y2.2 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 27 27.0 27.0 28.0 4.00 48 48.0 48.0 76.0 5.00 24 24.0 24.0 100.0 Total 100 100.0 100.0 y2.3 Frequency Percent Valid Percent Cumulative Percent Valid 2.00 1 1.0 1.0 1.0 3.00 29 29.0 29.0 30.0 4.00 52 52.0 52.0 82.0 5.00 18 18.0 18.0 100.0 Total 100 100.0 100.0
y2.4 Frequency Percent Valid Percent Cumulative Percent Valid 3.00 21 21.0 21.0 21.0 4.00 55 55.0 55.0 76.0 5.00 24 24.0 24.0 100.0 Total 100 100.0 100.0
HASIL UJI VALIDITAS Correlations x1.1 x1.2 x1.3 x1.4 Country of origin x1.1 Pearson Correlation 1 .476 ** .592** .584** .813** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 x1.2 Pearson Correlation .476 ** 1 .586** .433** .772** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 x1.3 Pearson Correlation .592 ** .586** 1 .560** .855** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 x1.4 Pearson Correlation .584 ** .433** .560** 1 .794** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 Country of origin Pearson Correlation .813 ** .772** .855** .794** 1 Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100
Correlations x2.1 x2.2 x2.3 Perceived Quality x2.1 Pearson Correlation 1 .620 ** .523** .821** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100 x2.2 Pearson Correlation .620 ** 1 .657** .885** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100 x2.3 Pearson Correlation .523 ** .657** 1 .861** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100 Perceived Quality Pearson Correlation .821 ** .885** .861** 1 Sig. (2-tailed) .000 .000 .000 N 100 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations x3.1 x3.2 x3.3 Celebrity endorser x3.1 Pearson Correlation 1 .615 ** .588** .848** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100 x3.2 Pearson Correlation .615 ** 1 .659** .889** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100
x3.3 Pearson Correlation .588 ** .659** 1 .855** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100 Celebrity endorser Pearson Correlation .848 ** .889** .855** 1 Sig. (2-tailed) .000 .000 .000 N 100 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
y1.1 y1.2 y1.3 Brand image y1.1 Pearson Correlation 1 .643 ** .600** .856** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100 y1.2 Pearson Correlation .643 ** 1 .704** .893** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100 y1.3 Pearson Correlation .600 ** .704** 1 .877** Sig. (2-tailed) .000 .000 .000 N 100 100 100 100
Brand image Pearson
Correlation .856
** .893** .877** 1 Sig. (2-tailed) .000 .000 .000
N 100 100 100 100
Correlations
y2.1 y2.2 y2.3 y2.4
Purchase intention y2.1 Pearson Correlation 1 .639 ** .612** .580** .842** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 y2.2 Pearson Correlation .639 ** 1 .642** .568** .852** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 y2.3 Pearson Correlation .612 ** .642** 1 .625** .854** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 y2.4 Pearson Correlation .580 ** .568** .625** 1 .817** Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100 Purchase intention Pearson Correlation .842 ** .852** .854** .817** 1 Sig. (2-tailed) .000 .000 .000 .000 N 100 100 100 100 100
HASIL UJI RELIABILITAS (X1) Reliability Statistics Cronbach's Alpha N of Items .823 4 X2 Reliability Statistics Cronbach's Alpha N of Items .817 3 X3 Reliability Statistics Cronbach's Alpha N of Items .828 3 Y1 Reliability Statistics Cronbach's Alpha N of Items .847 3 Y2 Reliability Statistics Cronbach's Alpha N of Items .862 4
HASIL UJI ASUMSI KLASIK
1. Uji Normalitas (Probability Plot & Kolmogorov-Smirnov) Persamaan 1
Chart
NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardize d Residual
N 100
Normal Parametersa,b Mean .0000000 Std. Deviation 1.01981476 Most Extreme Differences Absolute .048
Positive .038 Negative -.048
Test Statistic .048
Asymp. Sig. (2-tailed) .200c,d a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.
d. This is a lower bound of the true significance. Persamaan 2
NPar Tests
One-Sample Kolmogorov-Smirnov Test
Unstandardize d Residual
N 100
Normal Parametersa,b Mean .0000000 Std. Deviation 1.22877998 Most Extreme Differences Absolute .074
Positive .074 Negative -.057
Test Statistic .074
Asymp. Sig. (2-tailed) .200c,d a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.
d. This is a lower bound of the true significance.
2. Uji Multikolinearitas (Nilai Tolerance & VIF)
Model 1 Coefficientsa Model Collinearity Statistics Tolerance VIF 1 Country of origin .655 1.527 Perceived Quality .718 1.393 Celebrity endorser .663 1.509
a. Dependent Variable: Brand image
Model 2 Coefficientsa Model Collinearity Statistics Tolerance VIF 1 Country of origin .601 1.663 Perceived Quality .444 2.254 Celebrity endorser .502 1.991 Brand image .273 3.664 a. Dependent Variable: Purchase intention
3. Uji Heterokedastisitas Model 1 UJI GLETSER Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 1.059 .482 2.194 .031 Country of origin -.008 .034 -.028 -.224 .823 Perceived Quality .008 .037 .025 .209 .835 Celebrity endorser -.018 .039 -.058 -.463 .644
Model 2 heteroskedastisitas UJI GLETSER Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 1.262 .615 2.053 .043 Country of origin -.027 .044 -.079 -.605 .546 Perceived Quality -.008 .060 -.019 -.126 .900 Celebrity endorser .056 .057 .141 .983 .328 Brand image -.040 .077 -.102 -.526 .600
HASIL UJI REGRESI LINEAR BERGANDA
Output Regresi persamaan 1
Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 Celebrity endorser, Perceived Quality, Country of originb . Enter
a. Dependent Variable: Brand image b. All requested variables entered.
Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate 1 .853a .727 .719 1.03563
a. Predictors: (Constant), Celebrity endorser, Perceived Quality, Country of origin
b. Dependent Variable: Brand image
ANOVAa
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 274.278 3 91.426 85.244 .000b Residual 102.962 96 1.073
Total 377.240 99
a. Dependent Variable: Brand image
b. Predictors: (Constant), Celebrity endorser, Perceived Quality, Country of origin
Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) -.691 .814 -.849 .398 Country of origin .166 .057 .193 2.924 .004 Perceived Quality .481 .062 .485 7.705 .000 Celebrity endorser .363 .066 .363 5.537 .000
a. Dependent Variable: Brand image
Regression Persamaan 2 Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 Brand image, Country of origin, Celebrity endorser, Perceived Qualityb . Enter
a. Dependent Variable: Purchase intention b. All requested variables entered.
Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate 1 .858a .735 .724 1.25438
a. Predictors: (Constant), Brand image, Country of origin, Celebrity endorser, Perceived Quality
b. Dependent Variable: Purchase intention
ANOVAa
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 415.430 4 103.857 66.005 .000b Residual 149.480 95 1.573
Total 564.910 99
a. Dependent Variable: Purchase intention
b. Predictors: (Constant), Brand image, Country of origin, Celebrity endorser, Perceived Quality Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) .863 .990 .872 .385 Country of origin .219 .072 .208 3.057 .003 Perceived Quality .270 .096 .222 2.803 .006 Celebrity endorser .359 .091 .293 3.937 .000 Brand image .369 .124 .302 2.987 .004
Uji Sobel
COUNTRY OF ORIGIN terhadap PURCHASE INTENTION melalui BRAND IMAGE
PERSEPSI KUALITAS terhadap PURCHASE INTENTION melalui BRAND IMAGE
