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.H\ZRUGV7RXULVP(QWUHSUHQHXUVKLS1HZ0HGLD ABSTRACT
The Role of New Media in Facilitating Entrepreneurship in
Tourism - Case Study: Promoting Komodo Island
in East Nusa Tenggara
I. BACKGROUND
It is inevitable that tourism in Indonesia has become an important indicator in
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evitttttabaabaa lee theeett atttttouuuurrismmmmm in Innndododdododonnnesiiiiaa n immmmpompopopoortrrtrtrtaaaant iindiiii didiicatooooor in stiiiiimmmmulattt -P\RIWKHFRXQWU\,QWRXU -derrredee aaaaas onnnnnne thhird ofoofofofftttthe forororororeiegn HQXHXXHXHH DDDDDIWHU RLOII QDWXWXWXWXWXUDXUUDUDUDUDOOO JDDDDDVVVVVV DQDDDD G RUGLLLLLQJWWRW WKHKKKHKH &&&&HQWUWUWUDODODODOO%XUHDXRI 6WRXULVWVZKRYLVLWHG,QGRQHVLD
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The number of foreign tourists visiting In-GRQHVLDKDVLQFUHDVHGSHULRGLFDOO\7KLVLVGXHWR WKHZHDOWKDQGQDWXUDOEHDXW\KLVWRULFDOKHULWDJH DQGWKHGLYHUVLW\RI,QGRQHVLD¶VFXOWXUH7KHVHDUH considered as important elements in supporting the FRXQWU\¶VWRXULVP,QDGGLWLRQ,QGRQHVLDLVNQRZQ as the largest archipelagic country in the world that has the fourth longest coastline in the world with DSSUR[LPDWHO\LVODQGV
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In addition to natural conditions that sup-SRUW WKH SRWHQWLDO RI WRXULVP LQ ,QGRQHVLD WKH government also issued laws and regulations that VXSSRUW LWV FLWL]HQV IRU KDYLQJ DQG H[SHULHQFLQJ WRXULVPDFWLYLWLHV$FFRUGLQJWRWKHFRXQWU\¶VODZ
“Freedom to travel and spend your spare time travelling is a part of human rights.”
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:LWK VXSSRUW IURP LWV QDWXUDO DQG physical beauty and the government in pro-PRWLQJWRXULVPLQ,QGRQHVLDWKHQH[WVWDJHLV WKH VHOHFWLRQ RI WRXULVP GHVWLQDWLRQV :KHQ LW FRPHV WR WRXULVP GHVWLQDWLRQV RQH PLJKW consider choosing between going abroad or H[SORULQJ WKH FRXQWU\ 8QIRUWXQDWHO\ PDQ\ Indonesian people are more interested in go-LQJDEURDGIRUWUDYHO$VXUJHGE\WKH&KDLU -PDQ RI WKH 1DWLRQDO 0DQGDWH 3DUW\ 6RH -WULVQR %DFKLU DGDSWHG E\ ,PDP 3ULKDQGRNR LQ .RPSDV KWWSQDVLRQDONRPSDVFRP UHDGEHUZLVDWDODK GLGDODPQHJHULDFFHVVHGRQ2FWREHU
7UDYHOLQ\RXURZQFRXQWU\ZHZLOOGH¿QLWHO\ obtain beauty that is no less more interesting than places abroad. Help this nation by not having spending sprees buying international products, including not buying the beauty of other nations"
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“…traditional ceremonies like the Pasola of 6XPEDWKHZKLS¿JKWLQJRI)ORUHVDQGWKHZDU dances of Sabu. See the prehistoric Dragons of Komodo, the three colored crater lakes of Keli Mutu in Flores; dive in the world renowned diving destinations of Alor and Komodo; surf the waves of Rote and Sumba…”
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Picture 1: East Nusa Tenggara Tourism Map
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In facilitating to promote the Ko-PRGR 1DWLRQDO 3DUN WKH ,QGRQHVLD JRY -ernment through Ministry of Culture and Tourism is also assisted by a non-profit RUJDQL]DWLRQ QDPHG 6ZLVVFRQWDFW 7KH RU -ganization developed a program known as WKH5HJLRQDO7RXULVP'HYHORSPHQW3URMHFW :,6$7$ ZKLFK EHJDQ LQ DQG LQFOXGHVWKHLVODQGRI)ORUHVLQSURYLQFHRI (DVW 1XVD 7HQJJDUD 177 7KH PDLQ DF -tivities will focus on developing local des-tination management organizations with
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II. LITERATURE REVIEW
II.1. New Media and Entrepreneurship Picture 2: Visitor’s Flag Counter
Source: www.TourismNTT.com
ilitating to promotetettee the Ko-QDO 3DUN WKH ,QGRQHVLD JRJRJRJRYYYY Y-ugh Ministry of Culture and also assisted by a non-profit QDPHG 6ZLVVFRQWDFW 7KH RU-rder to increase tourist visits:
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The role of new media in facilitating entrepreneurship can be seen from the arti-cles Jaya Akunuri adapted by Nwankwo and Gbadamosi in his book "Entrepreneurship Marketing: Principles and Practice of SME 0DUNHWLQJ
“It has been well documented in academic literature that entrepreneurs rely hugely on both personal and social networking con-tact. Online media further enables entre-preneurs to do what they are best at – inter-act with people, build relationship and talk with their customers.”
The use of the Internet for small and medium entrepreneurs has increase along with the uprising of business and mar-NHW GHYHORSPHQW $V VDLG E\ .XUDWNR DQG +RGJHWWV VPDOO EXVLQHVVHV XVH WKH,QWHUQHWIRUYDULRXVRSHUDWLRQVLQFOXG -LQJFXVWRPHUEDVHGLGHQWLILFDWLRQDGYHUWLV -LQJ FRQVXPHU VDOHV EXVLQHVV WR EXVLQHVV WUDQVDFWLRQVHPDLODQGSULYDWHLQWHUQDOQHW -ZRUNIRUHPSOR\HHV
II.3. Tourism and Destination Management There are several approaches to
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“Tourism as an experience and an industry is infused by culture in its various dimensions, DQG LQÀXHQFHG WKURXJKRXW E\ UHODWLRQVKLSV of power; this is particularly apparent at the destination site.”
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-\LPSRUWDQQQQWWKHQ FXUUHHHQWQW PPPHGHH LXPPPPP 1HZ 0H0H0H0H00 GLGLGLDDD 111HZPHGLDLV D eractive cococommunicatioo ooon thattttt uses
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role of new media inininini fffacilitating rship can be seen from ththhhheeee arararrrtiti i-kunuri adapted by Nwankwo and
in his book "Entrepreneurship Principles and Practice of SME
een well documentted inn acaaademmmmmic thattt enttrrepreneurrss relyy hugggely onononon sonaaal annnnd social nnetwoorkinnng cooon-- -line medddia furtherr rrenaaaaables entttre- -to doddooo whaaaaatt tttt thttttt eyeyeyeyyyaaaare beeeeese t at––– inttter-rr people,ee bbbbuild relatioioioiooonnnnsn hip annnnnnd tttatt lk
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³7RXULVP LV DOVRRRRR GH¿QHG H among entrepreneurrrrrs,sss accordi VXPSWLRQ SDWWHUQV DQGGGGG E\ SUR In many developing couuuuntries, charged for many exhibitititits ma government agencies chaana ges wh
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“Toooourismssm as aan eexexperrriencccceee and a infused by culture in its various DQGGGGGLLLQÀXÀÀ HQQQQQFHHHHHGGGGGG WKURURURUU XJKRKRKRRRXXWXX E\ U ofppppower; thp ttthhisiiiis paaarticulaa ulululularararararlylylyl app destttiination siteit .”
grated Marketing Communication Approach
“A destination is a geographical space in which a cluster of tourism resources exist, rather than a political boundary.“
3LNH DGDSWHG IURP UXELHV
also describes the Cluster as:
“an accumulation of tourist resources and attractions, infrastructures, equipments, ser-vice providers, other support sectors and administrative organisms whose integrated and coordinated activities provide customers with the experiences they expected from the destination they chose to visit”
There are various categories of tour-LVP DFWLYLWLHV +HUH DUH WKH FDWHJRULHV EDVHG RQ5HLG)XOOHU+D\ZRRGDQG%U\GHQ DGDSWHGE\5HLG
Eco-tourism is one of the categories of tourism activities that are currently favored by
Picture 3: Categories of Tourism Activities Source: Reid, Fuller, Haywood and Bryden, 1993
PDQ\ORFDODQGIRUHLJQWRXULVWV$FFRUGLQJWR +DPPLWWDQG6\PPRQGVLQKLVDUWLFOH:LOGHU -QHVV:HDYHULQKLVERRN7KH(QF\FORSHGLD RI(FRWRXULVP
“Ecotourism is travel to fragile, pristine, and unusually protected areas that strive to be low impact and (usually) small scale. It helps educate the traveler; provides funds for FRQVHUYDWLRQGLUHFWO\EHQH¿WVWKHHFRQRP-ic development and politFRQVHUYDWLRQGLUHFWO\EHQH¿WVWKHHFRQRP-ical empowerment of local communities; and foster respect for different cultures for human rights”.
III. METHODS
,QWKLVUHVHDUFKDTXDOLWDWLYHDSSURDFK LVDSSOLHG7KHUHVHDUFKSHULRGWRRNSODFHIURP $XJXVWXQWLO2FWREHU7KHPHWKRGV used in collecting data for this study consisted RIVHPLVWUXFWXUHGSHUVRQDOLQWHUYLHZVH[DPL -QDWLRQRIGRFXPHQWVDQGSHUVRQDOREVHUYDWLRQV Application of multiple methods or triangulation in social research has been supported by many researchers because they help to overcome the VKRUWFRPLQJVLQKHUHQWLQWKHXVHRIRQHPHWKRG Case studies are used as a research strategy be-cause the focus of this study is the island of Ko-PRGRDVDWRXULVWGHVWLQDWLRQ
5HWULHYDORIGDWDXVLQJWHFKQLTXHVVXFK as in-depth interviews to a key informant and DOVRLQIRUPDQWVIRUWKLVVWXG\ZDVQHHGHG7KH 2WKHU LQIRUPDQWV LQFOXGHG 0U )UDQV
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ion is a geographphphphphhhiciciciical space in ster of tourismmmrrrreseseesesources exist, a political boundaryyy.“
DGDSWHGIIUIRP UXELHV ties that are currently favored by Cateurism isurissssmm mmgoriis one ossses of Tourism Activiti oneeeeooooooofff fff the cathe eecacacacacaatetttegogooooorieoroooesrirre
i h, y l fy , d ties that are currently favored by ties that are currently favored by
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icc development and polllitititititici al emp of local communities; and dddfoff ster r different cultures for humannnn rights
II II
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LVDDSSSSSSSOLHG7KHUHVHDUFKSHULRGWWWRR $XJXVWXQWLO2FWREHU 7 used in collecting data for this stu RIVHPLVWUXFWXUHGSHUVRQDOLQQQQWWWHWW UYL QDWLRQRIGRFXPHQWVDQGSHUVVVVRRQRRR DOR Application of multiple methhhods or in social research has beeeeeeennn nn suppor researchers because theyeyeyeyey help to o VKRUWFRPLQJVLQKHUUHQHQHQHQHQWWLQWKHXVHRI Case studies aarerererereeeuused as a research cause ee thththeheee fofoffocus of this study is the i PRGRDVDWRXULVWGHVWLQDWLRQ
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IV. FINDINGS AND DISCUSSION
IV.1.The Role of New Media (Internet) in promoting Flores and Komodo Island
:KHQ UHVHDUFKHUV H[DPLQHG WKH UROH RIQHZPHGLDHVSHFLDOO\WKH,QWHUQHWWKH¿UVW step was to inspect and search the Internet net-work facilities that are available in the area; IRUWKLVVWXG\WKHWDUJHWDUHDZDV/DEXDQ%DMR )ORUHV,QWHUHVWLQJO\WKHUHDUHRQO\WZR,QWHU -QHWSURYLGHUVLQ/DEXDQ%DMRZKLFKDUH7HO -NRPVHODQG,QGRVDW$FFRUGLQJWR0U$QDQJ DQ LQWHUQHW FDIp HQWUHSUHQHXU ,QWHUQHW $SLN said that internet connection was established in E\7HONRPQHWXVLQJDORQJGLVWDQFHUDWH He stated that:
“In 2004 Telkomnet instant with local rate was installed. However, it only existed for three years. During that period, I used GPRS system from Indosat IM3 which is better than Telkomsel Flash. After that, most internet café owner uses IM2 Satellite. For the past two years, we have faster Internet access from Telkom Speedy.”
7R DFFHVV WKH ,QWHUQHW PRVW WRXULVWV come to Internet cafes along the main road in /DEXDQ%DMR7KHVHVHUYLFHVDUHSURYLGHGE\ PDQ\ FDIHV DQG UHVWDXUDQWV LQ /DEXDQ %DMR DQGWKHFRQQHFWLRQLVJHQHUDOO\WKHVDPHDW 0EVZKLFKLVJRRGIRU6N\SHDQG<RXWXEH FRQQHFWLRQV7KLVUHVXOWOHDGVWRDFKDOOHQJH for the tourism industry in the area when it comes to providing Internet service as well as price competitiveness for the available Inter-QHWVHUYLFHV
This situation is very contrast compare WR WRXULVP GHVWLQDWLRQV VXFK DV %DOL ZKHUH WRXULVWVKDYHYDULRXVLQWHUQHWSURYLGHURSWLRQV :LWKWKHZLGHUDQJHRI,QWHUQHWSURYLGHUVLQDQ DUHDVPDOOEXVLQHVVHVDQGWRXULVPZLOOEHDEOH WRÀRXULVKDORQJVLGHZLWKWKHIDVWGHYHORSPHQW RIJOREDORSSRUWXQLW\7KLVLVGXHWRWKHDELO -ity of each provider offering a range of facili-WLHVDQGHDVHIRUVXU¿QJLQF\EHUVSDFHLQFOXG
-LQJ RSWLRQV LQ SULFH DQGRU LQ TXDOLW\ 2WKHU DUHDV VXFK DV 3RQWLDQDN LQ (DVW .DOLPDQWDQ (as one of the poorest provinces in Indonesia DFFRUGLQJWR%36WKDWKDVMXVWUHFHLYHG aid from the Ministry of Communications and ,QIRUPDWLRQ 7HFKQRORJ\ 0HQNRPLQIR 5, D ¿YHXQLW &DU ,QWHUQHW 6HUYLFH &HQWHU 'LVWULFW 03/,.VHHVWKHLPSRUWDQFHRIWKH,QWHUQHW IRU LWV FRPPXQLW\$FFRUGLQJ WR WKH +HDG RI 'HSDUWPHQW RI 7UDQVSRUWDWLRQ 7RXULVP DQG
"There are so many positive impacts with the internet service. Community can easily obtain all information needed for the gener-al public, students and others. As a source for communication between communities and between regions of the other regions,"
In terms of obtaining information us-LQJWKHLQWHUQHWZKHQDUHVHDUFKHUHQWHUHGWKH NH\ZRUG )ORUHV ,QGRQHVLD LQWR WKH *RRJOH VHDUFK HQJLQH WKHUH ZHUH DERXW VHDUFK UHVXOWV LQ FDWHJRULHV IURP DOO VRXUFHV :KLOH XVLQJ WKH NH\ZRUG .RPRGR ,VODQG WKHUH ZDV DERXW UHVXOWV LQ WKH VDPH FDWHJRU\$OOVRXUFHVPHDQWKDWLWLQFOXGHV,P -DJHV0DSV9LGHRV1HZV6KRSSLQJ0RUH
:KHQDUHVHDUFKHUFRPSDUHGWKHDERYH
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-ZRUG/RPERNUHVXOWHGLQDERXW VRXUFHVZKLFKFRQ¿UPHGWKHJDSLQWKHLQIRU -mation the internet provided using the Google VHDUFKHQJLQH,QFRQWUDVWWRRWKHUWRXULVWGHVWL -nations that have a unique Eco-Tourism attrac-WLRQ VXFK DV 5DMD$PSDW DQG :DNDWREL .R -PRGR,VODQGLVVWLOOODJJLQJIDUEHKLQG:LWK WKHNH\ZRUG5DMD$PSDWWKHUHZHUHDERXW UHVXOWVDQGDERXWUHVXOWVIRU :DNDWREL,VODQG7KHVH¿QGLQJVUHYHDOWKDW the Komodo Island obviously needs more sup-port in order to make it one of the prime tourist XDQ%DMR
GS AND DISCUSSSSSSSSSSSIOIOIOI N
ole of New Medededededddiia (Internet) in Flores and Komodoo o Island
Q UHVHDUFKKKKKHUHHHV H[DDDPLQQQQHGHGHHG WWWKHKHKHHH UROHHHHH ,QGRVVDW$FFRUGLQJWR00U$QQDQJ FDIp HHHHQWUHSUHQHXU ,QWHUHUHUHQHQHQHWWW$$S$ LN ernet coonononnection waaas estaaaablbished in
NRPQHWXVXXX LQJDORQQQJGLVWWWDQFHUDWH at:
Telkomnet instatatatant with loocal ratte lled. However, iiitt onooo ly exiiistsed fooro rs. During that perererererererioioi d, I used stem from Indosat IM3 wwwwwwhihihihihhichcc is n Telkomsel Flash. After that, mostt tt afé owner uses IM2 Satellite. For wo years, we have faster Internet om Telkom Speedy.” 7KLVUHVXOOW OOHDGVWRDFKKKDOOHQJH ism industry in the area when it ovidddiddngggg Intntntnttteeerererenenn t sesess rvvvvviiciii ee e e easwwwwwelllll asssss
LQJ RSWLRQV LQ SULFH DQGRU LQ T DUHDVVV VVVVVVXFXFXFXXFK DV 3RQWLDQDN LQ (D 03/,.VHHVWKHLPSRUWDDQDD FHR IRU LWV FRPPXQLW\$FFRUGLLQQJQQQ WR
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"There are so many pooositive i the internet service. CoCoCoCoCC mmunit obtain all informationononnnn needed fo al public, studentntttsss sand others. for communiccccccatataaaion between c and betwtwtwwwweeeeeen regions of the oth
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,QWHUQHW IDFLOLWLHV LQ )ORUHV HVSHFLDOO\ /DEXDQ%DMRDVWKHPDLQSRUWWR.RPRGR,V -ODQG KDYH RQO\ EHHQ UXQQLQJ IRU DERXW \HDUV+HUHLVDQH[FHUSWUHJDUGLQJWKHDYDLO -DEOHLQWHUQHWIDFLOLWLHVE\0U5DKLP)LUPDQ -V\DKDVWKH'LUHFWRUDWH*HQHUDO3'30LQLVWU\ of Tourism and Culture:
“I requested Telkomsel to build their sta-tion in Komodo because the Vice President was coming... When the Vice President was there, he couldn’t do this and that, so he told us to do it (activate the internet)... The Vice President told us to activate the internet connection quickly when he was there.” (In-WHUYLHZLQ2FWREHU
0U&KULVWLDQRIWKH6ZLVVFRQWDFWZKR sees the importance of internet facilities to the FRPPXQLW\DVDOHDUQLQJGHYLFHDGGHG
“Oh yes, it’s very important. A broader range will facilitate them in capacity building, so they can learn, right? It wil make it easier for them to obtain information that is smart enough. The problem is, provinces usually KDYHLWEHWWHUDOPRVWDOOJRYHUQPHQWRI¿FHV have access to the internet so everything goes smoothly. This is because Kupang is actually the capital city of a province, but if you see regions, it’s so unfortunate. The 7RXULVP2I¿FHLQ0DXPHUHKDVQRLQWHUQHW FRQQHFWLRQHYHQWKRXJKLW¶VDWRXULVPRI¿FH 6RLW¶VDWRXULVPRI¿FHEXWLWKDVQRLQWHUQHW connection, it’s quite depressing." (Inter-YLHZRQ2FWREHU
The above statements reveal how both the Ministry of Culture and Tourism and Swiss-contact feel that there is a lack of internet fa-FLOLWLHVLQWRXULVWDUHDVDQGWKHLVODQGRI/DEXDQ %DMR.RPRGR,WLVQRWLQOLQHZLWKWKHFRQFHSW put forward by Jaya Akunuri where more on-line media allows employers to do what they DUHEHVWDWLHLQWHUDFWZLWKSHRSOHEXLOGUHOD -WLRQVKLSVDQGWDONZLWKWKHLUFXVWRPHUV IV.2. Tourism and Destination Management
Each destination has its own uniqueness
and distinctiveness of the present-owned tour-LVWDWWUDFWLRQ7KHXQLTXHQHVVLVZKDWPDNHVD WRXULVWDUHDPRUHSURPLQHQWWKDQRWKHUUHJLRQV 7KHUHIRUHWKHFRQFHSWRIGHVWLQDWLRQPDQDJH -ment proposed by the Ministry of Culture and Tourism can provide a competitive advantage IRUHYHU\H[LVWLQJGHVWLQDWLRQVLQ,QGRQHVLD One of the backgrounds of why this concept will EHQH¿WWRXULVPGHVWLQDWLRQVLQ,QGRQHVLDLVGXH to geographical differences in comparison with RWKHUFRXQWULHV$VQRWHGE\0U)LUPDQV\DK
"What country would you like to compare it to? Singapore? Indonesia is too vast. But for me, that’s not an obstacle, it’s an asset. The differ-ence is Singapore or Thailand has a short dis-tance... We have different characteristics, and that’s what makes it interesting for me. That’s where our uniqueness lies. Plus, we’re divided by the ocean. That could be an obstacle, but for me, that’s actually what makes it interest-ing.” ,QWHUYLHZRQ2FWREHU
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“...A link chain must be built in a certain desti-nation, which means it should begin from the tourist arriving at the airport, or the docks, or whatever transportation he or she used. As for information, he or she will need a guide. He eats at a restaurant, sleeps in a hotel, buys culinary souvenirs, he or she may use or buy transportation, meet the community. This is a design of a tourism product where the expe-rience is created by expeexpe-rience. Expeexpe-rience that is arranged, experience that must be cre-ated”. ,QWHUYLHZRQ2FWREHU
By supporting the concept of destina-WLRQPDQDJHPHQWXSXQWLOIXOO\H[HFXWLQJWKH e them in capacity building, so
LGHDWRXULVWVZLOOEHDEOHWRIRFXVPRUHRQVXE -merging themselves in the adventure and feel RIWKHDUHD7KXVFUHDWLQJDPRUHOLYHO\DQG UHPDUNDEOHH[SHULHQFH
2QH ¿QGLQJ IURP WKH LQWHUYLHZ ZLWK 0U&KULVWLDQRI6ZLVVFRQWDFWLVDGLIIHUHQWFDW -egory of tourist activities made for the island RI.RPRGRZKLFKLV(FRWRXULVP,WZDVH[ -pressed as follows:
“For us, those who designed the project, also from the inputs by the stakeholders, we try to avoid making it like Bali, so we avoid that type of max tourism. We avoid it. We pre-fer it to be more on the lines of ecotourism. That’s why in the master plan, there will be more inputs, designs and other things that avoid max tourism. We avoid it because it FDQEHFRPHµXQFRQWUROODEOH¶6RZHZLOODOVR avoid manufactures. One of our famous vi-sions is Flores, which challenges manufac-turers, because it’s still natural. That’s what we will try hard to maintain in the future, so there won’t be too many things or attractions or manufactured buildings." (Interview on 2FWREHU
As seen from the suggestion put forward E\0U&KULVWLDQRQHRIWKHXQLTXHQHVVRIWKH PDQDJHPHQWRIGHVWLQDWLRQV'HVWLQDWLRQ0DQ -agement) is the different categories of tourism VXFKDV(FRWRXULVPIRUWKHLVODQGRI.RPRGR
Eco-tourism destinations have become one of the most sought after areas for those who FUDYHDGLIIHUHQWH[SHULHQFHIRUWKHLUKROLGD\,W LVXQLTXHEHFDXVHLWSURYLGHVDGLIIHUHQWH[SH -ULHQFHFRPSDUHGWRRWKHUWRXULVWGHVWLQDWLRQV $GYHQWXUHNQRZOHGJHDQGDQDPELHQFHWKDWLV GLIIHUHQWWKDQZKDWZHH[SHULHQFHLQRXUGDLO\ lives are only a few things that eco-tourism can RIIHU7KH.RPRGR,VODQGLVDSHUIHFWGHVWLQD -WLRQWRH[SHULHQFHDOOWKDWDQGPDQ\PRUH
The Komodo Island is obviously widely acknowledged as the habitat of the endangered .RPRGRGUDJRQWKHODUJHVWOL]DUGRQHDUWK<HW DVLGHIURPWKDWWKHLVODQGKDVPXFKPRUHWR RIIHU6HYHUDORWKHUDQLPDOVKDYHQHVWOHGRQWKH LVODQGVXFKDVWKH-DYDQ'HHUEXIIDORVFRFND
-WRRV DQG RWKHUV 7KH LVODQG LV DOVR ERUGHUHG by a beautiful beach with rare pink sand that can only be found in a handful of areas around WKHZRUOG,WLVDOVRDSRSXODUVSRWIRUGLYLQJ Tourism is an important element for the JURZWKRIWKH,QGRQHVLDQHFRQRP\$OWKRXJK Komodo Island is one of the most promising GHVWLQDWLRQV LQ ,QGRQHVLD LW VWLOO IDFHV PDQ\ challenges in facilitating entrepreneurship skills among the local people in East Nusa 7HQJJDUD%DVHGRQWKHREVHUYDWLRQWKHUHDUH a few things that need to be accomplished in RUGHUWRPD[LPL]HWKHDUHD¶VSRWHQWLDO
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-LVWGHVWLQDWLRQVWKHUHDUHVRPHFUXFLDOSRLQWV WKDW QHHG WR EH REVHUYHG )LUVW LQWHUQHW RU new media is a very important tool in the ¿HOG RI WRXULVP7KLV VWXG\ KDV VKRZQ WKDW WKURXJKWKLVZHFDQDSSHDOWRDZLGHUUDQJH RI WRXULVWV ORFDOO\ DQG LQWHUQDWLRQDOO\ E\ XSJUDGLQJWKHSURPRWLRQDOWRROVH[SDQGLQJ the promotion of tourism in Indonesia by SURYLGLQJH[SHULHQFHWKDWFDQEHHQJLQHHUHG through a synergy among the stakeholders in WKHLUUHVSHFWLYHGHVWLQDWLRQV:LWKGHVWLQD -WLRQPDQDJHPHQWLWZLOOEHNQRZQWKDWHFR tourism is one of the unique qualities that FDQEHIRXQGLQ)ORUHV
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