Informasi Dokumen
- Penulis:
- Mohamad Fahmi Hendrawan
- Pengajar:
- Dr. Ir. Ninuk Purnaningsih, M.Si
- Sekolah: Institut Pertanian Bogor
- Mata Pelajaran: Sains Komunikasi dan Pengembangan Masyarakat
- Topik: Evaluasi Program Jakarta Green And Clean
- Tipe: skripsi
- Tahun: 2009
- Kota: Bogor
Ringkasan Dokumen
I. Introduction
The introduction outlines the shift in development paradigms in Indonesia from purely economic growth to sustainable development. It emphasizes the importance of Corporate Social Responsibility (CSR) as a strategic approach for companies like PT. Unilever Indonesia Tbk. The Jakarta Green and Clean program is introduced as a CSR initiative aimed at addressing environmental issues, particularly waste management. This section sets the stage for evaluating the effectiveness of such programs in contributing to sustainable community development.
II. Literature Review
This section reviews the concept of evaluation, defining it as a systematic process to assess the relevance, efficiency, and effectiveness of programs. It discusses different types of evaluations, including input, output, effect, and impact evaluations. The literature emphasizes the importance of evaluation in educational settings, highlighting how it can guide improvements in teaching and learning outcomes. Additionally, it discusses CSR's role in sustainable development and community empowerment, providing a theoretical framework for understanding the impact of such initiatives.
III. Research Methodology
The methodology section details the research design, including the location, sampling techniques, and data collection methods used to evaluate the Jakarta Green and Clean program. It emphasizes the importance of statistical analysis, such as Chi Square and Spearman Rank Correlation, in understanding the relationships between internal and external factors and behavioral changes among participants. This systematic approach ensures that the findings are reliable and can inform future educational practices and policy-making.
IV. Program Profile
This section provides an overview of PT. Unilever Indonesia Tbk. and its CSR initiatives, particularly the Jakarta Green and Clean program. It discusses the program's goals, mechanisms, and its alignment with the company's vision and mission. The importance of community involvement in program implementation is highlighted, showcasing how educational objectives are integrated into CSR efforts, thus enhancing community engagement and environmental awareness.
V. Evaluation of the Jakarta Green and Clean Program
The evaluation section analyzes the input, process, and output of the Jakarta Green and Clean program. It discusses the internal and external factors influencing program effectiveness, such as participant demographics and community engagement. The findings indicate significant behavioral changes among participants, emphasizing the program's success in enhancing knowledge, attitudes, and actions towards waste management. This illustrates the program's potential as a model for educational interventions in community settings.
VI. Conclusion and Recommendations
The conclusion summarizes the key findings of the evaluation, affirming the success of the Jakarta Green and Clean program in achieving its objectives. It suggests practical recommendations for improving future CSR initiatives and emphasizes the importance of continuous evaluation in enhancing educational outcomes. The section advocates for further integration of community-based programs in academic curricula to foster environmental stewardship and social responsibility among students.
