Evaluation of The Balanced Scorecard Implementation in PT. Bank Negara Indonesia (Persero) Tbk Regional Office 02 Padang.

Evdurion

ofTbe B.lrmed

SoItgrd

lbpl€bdnr.tiotr

i.

PI- Brnk Negrn Indoresix

(PeFero) Tbk Regionrl Ofiic. 02

?&l!ng

skipsisl

oleh

i

Purri Olia

Penbinbing

r

D6 RiMyadi, MB/\, Ak

In ords b ohiove the vision ond nission, llE ampony needed !o inpleme lne cored statee/

Ii

dE

oihe. side. to be l6le io se *heLlrer the compry has adopbd rhe righr nmie$/, companies neen to evaluate

intemal and ext.ml l&b6. That requic a molhod and slsen of p€rfomec appnisd

6

a mcos ot

evrluation to ddemine

iftie

onpdnyhb ihplenmtei a

tutgy

bssed on the cxperd psloman€ dssment. lnplemenhrion ollhh pcrfomance

Asnenr

me6od usen b obbin $e compsny s succs$ in

achi.ving the laqets ser oui in L\e abinrent ol !l]e vnion ed mission. Balanccd $oreard is a solurion

b condud an

se$nenr

olorpone

p€domadce, beeusperfomece appBisal

ffisd

oniror only

fin

cial rcmsbu!.lsoin

tms

of.on-finecial. Purpo$ofrhis $0dt is ro inve$isnte

d

evalure

lhe p€rfo@ce

of

FT BNI (Pesem) Tbk Regional

Offic

02 Padmg inimplemeiling thc balancad scoean nethod usin8Fo p€hp€ciiles, which conshts ofthe perspeclive offinancial d operrrional

peBp.ctive.

From

theevdlmtion ofrhe

brlfced $oHard

p€fommce

6s$m

l

synem inplenhred PT. BNI boih

i.

tens offinucial and non-banl fdanciil PL BM (Perso) Tbk Regiond Office 02 Padmg

m

be crregorizd

d

_"Good".

X. tuo^l:. bulrnce Kora. atd,

al. renpat / Tsr r,nn : Padas / 25 Novcnbs re36 b) Nsa oms Tua :

lry

Dj .) F*dhs: Ekdnoni d)

r@s:

Aklntusi _o. No.BP I _{05br0r6 Drgr} r_urus r1

rewi

20rI g) Eeditlr LulG:

bsd

Menuar

h).tPK:r.0' i)

h,

sbdi : 5 rtrn, s Bti

).

Ds. Rimyadi. MBA. AK

Skipsi lelah dipdansnlm siddg penguji

'ld

dinyatake ldus pad, ranggal I

I

.dLm

,01I

Ahsftk relsh disebi

s blan

nddand

ke

Falaturru.irdilas

And,l8

dd

ne N

Dm. Hu,na Roza M com (Hont, Ak

Yes

Otrvi4 SE M Bu\ Ak

?eLusa FakulE/

Unirersib

N.

An,mni F,h,lEq

Mesement

of

$e

compuy shoutd be abte

io

ideDlii, accurarety tbe conpetirion nr the mdket md how thc shreeies should

inplenefi

by 1he compsy to conpete wilh conpelitor

conpmy

Since crhis era

in

Sou$ East,{sia especially Indonesia $om

ycr

2OO7 _{consmer behavior is moE}

rationale, eficient,

dd

l@us on vatuc Gom producl

hd

_serices rhar they

b!y. Cosnher usually compm ber*een b€nenr Dd cosl tnar they spend to

scl laiue of the pmduct. In

tem of

siving vatue ro

costner,

onpoy

needs

lo

dwelo! rhe valuable producr,

neas

_lhat rhe products not ody

lulfiU costMa need bul also wi1n rdtionale cost.

Tbe

pftlommce

ad

indilidualt

b€hayior

in rh.

comp

y

wilt

suppod the conperiiion. The question is whjch pe6lectiles

ould

snlporr

tlie conpmy 1o oeaure th€ quality? In rhe begjmine.

conley

sed

to

inplemenl daditionol

ac@utins rhat

focNd

or

n.dcial

sDch

d

budgeting md sllnded cos! to

nesm

fien

p€rfomece. Horeverj drjs

nnmdal

pmF.live

neNenor

v6

not mough

to

evatuale

conpey

p€domdce

throucn a conp€tiriv€

envibment. Finecial

DesDh€nl

CHAPTER 1

INTRODUCTION

detemine

of

compaly perfommce

findciel

_by

!6hi.g

_rhe

neaser

rzle a shod-tin€ action by saclificins ibc

longrm

obj@rlves

sh a

increN

profir

or

ROI,

a

nmags

cm

Edue

ht

_cohmitdeni

lcchnology systen for c.mpany

nrue.eeds.lr

neos

in shon rem. n wi

cause nnmcial perforndcc risos, bur in long-tem h

sill

decease. This

hedurenenl ienores non,findcial apecr md

inr

_sible sset

Every coDpmy shoDld inresl

md

run rheir ihr.ltectBt asscl by

buildiq

a sood ieladonship with rhe custoner

becae,

good relarionship

loyalit

md

orsaniarion possibilily

in

s€Ne new

seghent of custon& md narlcr efecti!€ly and

eficinuy

will _sive benenl

lbr the conpmy at fie €nd oflhe process. _{Inhcluce imolative !rcducr}

ed

senic€s needed ofcuslom*. Produce hish qurtiry producl

dd

_serices

l,ilh

lower cosr

dd

shon

tine.

Motivatc rhe employecs 10 do

inpmvdenr

continnosly

i.

prccess, qualiiy,

ed

respomc rine 10 laise cfliciency

ud

ThercfoE, it is cle& rhat

perfomce

meslllwent

_{syslem ihat only}

haed on

fmcial

_le.speclive

is

no lonser suficienl

lo

appmise lhe

perfomce

of a @mpey,

baaue conpdy

pedomce

cove6 a ldge

md

@npelitive

s!€cl,

Thal

h

wlry conpaies reed a new

systd

10

h6ue

their

rqlomdce.

They need a _{syslen which nol ody}

bedue

_th€

inmciai ap€cl bur also .on-6ndcial spect.

'l-his _{problen ha nade Kaplm}

dd

Norlon fomutat€ a

!s

conceF

in perfomece

n*uen€nt

systen

nm€d

Baldced Smrecad (BSC). This baldced

h€s

balace in ihe penpeclives between

indcial ad

non

fin

cial

dlects.

ln

balmce

scorca.4

lhft e

fou

_{lers!€crives in}

CTIAPTER 5

CONCLUSIONS

Anerdoine resqrch, co ecting dab, and _{conduct interviews . bour lhe}

bat

..n

scolecard

dar

_{is aprtied ro rhe}

pr.

_{Bmk Negm}

Indonesia (pc^erc) _Tbk

Regional om@ 02 Padde, we

@

conctude sevemt _{thinss, which arc:}

l.

Baldced scorecdd

hs

_{ben implenenred in pT.}

Bank NegaE rndonesia

(Pe6em) _{Tbk W€s Slmata Reeion siice} 2006.

2.

The

conpdy's

pedomace _{lppDisal $rcush lne}

inher

_svsem

k

linired in the BNt _{h.adquMer JalaJb.}

3.

In 2009, rhe baranced _scomad

orpT.

_{B&k NegaE}

rndonesia (peNerc)

Tbk Regjonat

ofice

₀₂ padang _{onty had lwo pe^pecri!6}

ot

bdanccd

$oead_

These _{teBpeclives werc}

tD&ci.t

_p€Bpelive

sd

op€€lional

p6p€cri,c.

Th*d

_{peNpecrivcs w.rc}

sm.

s

pr€vious

y.d

beus.

_!h.

have already

ben

_{fomatized in}

de

p€rtbmece

Moagenot

systen

(PMS).

4.

_{hdicatoN for peGpalive tnanciat}

!re

_Operali.g

rnohe, lee hmne,

Retun on

Asrs

_{(RoA), cost 16 Inconc R.tio (CrR),}

&d

E?ning

p.r

Enployee (EPE) _{for lbe findnoial penp.ctile. opeEtiomr}

p€tspedive

i.dicatoB _de Cusioher

Sc

_{icc Salisfaction, Cr.dit}

R.cw.+

oublanding

Balane Expdsion for Sya.iah Om€e ChMneling _{in Conventioel B€ncL}

Outrroding

Lod

_{E,\pMioo, Colt.ctjbitity}

of

Lod.

REFERENCES

Balan.ed

Scorecard,

Viqcd on

_FebnDn

htp://en.wikipedia.ordwiki/Bslanccd _scorccard

Ballnccd ScoEard,

vicwed

on

February

Bdl,rc.d

\co

ecrrd

v

eed on

teorudr)

4.

_otn

tnp. *N.rrc\ctope

lOl3

b:l3ncedseorcLsrd-iLrtt

Ba

&ced

Scorecsrd Bsrc,

vi€wed

on

Fcbtua.y

9,

2oto.

_fton

hllDr/baldcedscorcc.id.o _{BSCResources/AbounheBatlncedScorecard/hbi} d/55/Delau L^ox

Bm-t .arqsd.

/00a. Depdrnrnr

bL!,q:

eaoto\ee. ,

nli

Janum

8.

r0.,,

from desridas,lAFh@.com

Balb.ed

ScoEkd

Perlomdce and _{Melnodolos/.pdl DoMtoad}

2010, fron

htbr/M,meaenent.dera,oov/726,hln

Cobbor4

I

& cavin L.wn€, 2002, Batarcd S.arecad as

I&/,

2CC Ca.leqoe papd, USA: Boston.

Conpdy pnffl. conJwy tmfile b@k.pdr, DoMtoad on seF€mber t, 2010, from hrtpT

w.bni,co.id

Gspeq

\ incerr

20or.

s^\a

Mrnjetun

Kqe4J

r?rin,.s6i

aa!

_red

s.o\catd

dpnsak

\u

Siaao

btLr

A,pan^;"i

B^a^

dan pen.narah

ralarla: PT. C@edi. Pustala Uram.

Hidalal.

rrend,.

20Oa.

PerJdaup

_{Meawcn?n! Srqen}

rptsl.

\iew.d

_on

Noveabn 72.20t0

flm

_{Webdy Hidayar r[eBJos.s}

hh

How is bank cost ro in@ne Etio cdtculat€d, viewed on Novenbe! 20,20t0, fton hitor/wiki.ansm.com/O

lov

_{is bank cosl ro incone mtio cotculard}

Ksple,

Rib€n S.

&

David P. Norlon, 1996, _{B.tanced Score.a/A: Meretuptzn} Stateai Meajadi _{Atsi {trdstat:J4 St€regy into Adion), takolt : Erldssa.}