Chapter 4
Chapter 4
The Business
The Business
Research Process:
Research Process:
An Overview
4-2
Learning Objectives
Learning Objectives
Understand …
• That research is decision- and dilemma-
centered.
• That the clarified research question is the
result of careful exploration and analysis
Learning Objectives
Learning Objectives
Understand . . .
•
How value assessments and budgeting
influence the process for proposing research,
and ultimately, research design.
•
What is included in research design, data
collection, and data analysis.
4-4
Curiosity Drives Research
Curiosity Drives Research
“Learning to ask empowering questions—
especially in moments of crisis—is a
critical skill that will ultimately shape the
meanings you create.”
Anthony Robbins
PulsePoint:
PulsePoint:
Research Revelations
Research Revelations
4-6
Purpose of Research
Purpose of Research
Reduce
the level of
Evaluating the
Evaluating the
Value of Research
Value of Research
Option Analysis Option Analysis
Decision Theory Decision Theory
Prior or Interim Evaluation Prior or Interim Evaluation
4-8
Research Process
Stage 1: Clarifying the Research
Stage 1: Clarifying the Research
Question
Question
4-10
Stage 2: Proposing Research
Stage 2: Proposing Research
Budget Types
The Research Proposal
The Research Proposal
Delivery
Written
proposals
establish
Written
proposals
4-12
Stage 3:
Stage 3:
Designing the Research
Stage 3: Designing the Research
Stage 3: Designing the Research
The
Research
Project
The
Research
Project
Research
Design
Research
Design
Sampling
Design
Sampling
Design
Pilot Testing
4-14
Stage 4: Data Collection
Collecting Sensitive Data
Collecting Sensitive Data
Demands Safeguards
Demands Safeguards
Scotts used a healthcare management
company to collect sensitive wellness data during annual health assessments to preserve
participant
4-16
Data Characteristics
Data Characteristics
Abstractness
Abstractness
Verifiability
Verifiability
Elusiveness
Elusiveness
Stage 5:
Stage 5:
Data Analysis &Interpretation
4-18
Reduce data to manageable size Reduce data to manageable size
Steps in Data Analysis and
Steps in Data Analysis and
Interpretation
Interpretation
Develop summaries Develop summaries
Look for patterns Look for patterns
Stage 6:
Stage 6:
Reporting the Results
4-20
Parts of the Research Report
Parts of the Research Report
Research
Report
Research
The Research Report Overview
The Research Report Overview
Problem’s background Problem’s background
Summary of exploratory findings Summary of exploratory findings
Research design and procedures Research design and procedures
4-22
Research Process Problems to
Research Process Problems to
Avoid
Research Process Problems to
Research Process Problems to
Avoid
Avoid
• Company Database
Strip-Mining
• The
4-24
Key Terms
Key Terms
• Census
• Data
–Primary data –Secondary data • Data analysis
• Decision rule
• exploration
• Investigative questions
• Management dilemma
• Management question
• Management-research question hierarchy
• Pilot test
• Research design
• Research process
• Research questions
• Sample
