Radio Habit in 9 big cities
Source:
Radio is definitely for youth
87
80 81
62
74
81
10-19 YRS 20-29 YRS 30-39 YRS 40+ YRS Male 10+ YRS Female 10+ YRS
Sumber: Radio Audience Measurement 2005 wave 3
Within a week, radio reaches 84% each
of Surabaya and Palembang population
63
84
69
65
77
69
84
67
72
82
JKT
BDG
SBY
SMG
MDN
MKS
YOG
PLB
DPS
Ave
Sumber: Radio Audience Measurement 2005 wave 3
20-29 years old group listens longer
2:37
3:17
2:36
2:55
2:38
3:07
10-19 YRS
20-29 YRS
30-39 YRS
40+ YRS
Male 10+ YRS Female 10+
YRS
Sumber: Radio Audience Measurement 2005 wave 3
2.46
2.47
2.41
2.24
2.53
2.47
2.32
2.5
3.16
3.25
JKT
BDG
SBY
SMG
MDN
MKS
YOG
PLB
DPS
Ave
Sumber: Radio Audience Measurement 2005 wave 3
Bandung & Denpasar people listen
to radio the longest (in hr:mn)
57%
JKT BDG SBY SMG MDN MKS YOG DPS PLB
Other
Car
Work
Home
Sumber: Radio Audience Measurement 2005 wave 3
Yogya people more ‘homey’ listeners
…while Makasar like on wheels…
Radio Listeners Profile in Greater Jakarta
People aged 10+, all day part, all place of listening, in %
GENDER AGE SES
52%
11% 10-14 yrs 15-19 yrs 20-24 yrs 25-29 yrs 30-34 yrs 35-39 yrs 40-44 yrs 45-49 yrs 50+ yrs
People aged 10+, all day part, all place of listening, in %
Education Occupation
2% 2% 26% 21% 31%
18% Below Elementary Elementary Finished Secondary School High School Academy
University 13%
20% 20% 8% 33%
6%
White Collar Blue Collar Entrepreneur Housewives Students Others
Radio Listeners Profile in Greater Jakarta
Top 10 Radio in Greater Jakarta
People aged 10+, all day part, all place of listening
RADIO CUME (‘000)
Source : NMR Radio Survey Wave III 2005
People aged 10+, all day part, all place of listening
MALE
FEMALE
RADIO CUME (‘000)
RADIO CUME (‘000)
Top 10 Radio in Greater Jakarta by
Gender
People aged 10+, all day part, all place of listening
SES A1
SES A2
RADIO CUME (‘000) RADIO CUME (‘000)
Top 10 Radio in Greater Jakarta by SES
81 TRAX FM
4 TRAX FM
6
Radio has ‘earlier’ prime time than TV
TV Weekday
TV Weekend
Radio Week Day
Radio Week End
Ap
ril 13,
2006
13
People aged 10+, all da
y part, all place of lis
teni
ng, ave
(‘000) ¼ hour
Listening Pattern in Greater Jakarta
0
700 1400 2100 2800 3500
0500-0515
o Survey Wa
People aged 10+, all day part, all place of listening, ave (‘000) ¼ hour
TARP Chart of Top 30 Radios (Weekday)
0 100 200
0500-0È15 0630-0645 0800-0815 0930-0945 1100-1115 1230-1245 1400-1415 1530-1545 1700-1715 1830-1845 2000-2015 2130-2145 2300-2315
Time (1/4 hour)
I-RADIO ELSHINTA SPFM RKM SONORA PRAMBORS
CAMAJAYA TRAX FM MUSTANG HRFM
Advertising Expenditure
Source :
Advertising Analysis helps to...
•
Identify & track advertising activity of competitor
•
How much they spend?
•
Where they advertise?
Coverage
•
Monitored advertisement in 209 print (128 magazine/tabloid and 81
newspaper), number of media monitored will be updated 2 times a
year.
•
Monitored advertisement in 15 TV stations (11 national TV stations
and 4 local ones)
•
Does not monitor classified ad (
iklan baris
)
•
Include Published Rate Card information
•
Include estimate discount and promotion calculation
•
Include information of advertisement volume, value and
Advertising Expenditure increased
H1 2004 vs H1 2005
All Media, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card
H1 2004 H1 2005 Increase
TV
7,254
8,256
14%
NEWSPAPERS
2,725
3,021
11%
MAGAZINES
501
550
10%
Total
10,481
11,827
13%
Source: Advertising Information Services
No. of print monitored by Nielsen Media Research :
• Year 2004 : 136 mag & tab and 72 npp
Advertising expenditure in Newspaper
is upward increasing
389
435
503
610
359
456
516
381
485
529
552 532
Jan Feb Mar Apr May Jun
2004
2005
NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card
15%
14%
17%
-2%
14%
8%
Communication Equipment spent
FORMAL EDUCATION HOTEL, BAR, RESTAURANT, DISCO, CINEMA CORPORATE ADS, SOCIAL SERVICES REAL ESTATE, HOUSING, APARTMENT, FLAT PRIVATE VEHICLES MEDIA SELF PROMOTION BANKING,FINANCIAL INSTITUTION,LEASING MEDIA, AD AGENCY, PRODUCTION HOUSE MOTORCYCLES, SCOOTERS, BIKES COMMUNICATION EQUIPMENT, SERVICES
2004
NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card
Candidate for Local Government Spent
Advertising in certain number
19
SUZUKI SMASH - MOTORCYCLE YAMAHA - ALL MOTORCYCLES HONDA ASTREA SUPRA - MOTORCYCLE CALON PEMERINTAH DAERAH PARTYLINE SUZUKI - ALL MOTORCYCLES NOKIA - GSM HANDPHONE SONY ERICSSON - GSM HANDPHONE HONDA - ALL MOTORCYCLES TABIB (PARANORMAL)
2004 2005
NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card
18%
Candidate for Local Government Spent
Advertising in certain number
SONY ERICSSON GRAMEDIA BANK MANDIRI INDOSAT NOKIA TELKOMSEL YAMAHA HONDA JAWA POS GROUP SUZUKI
2004 2005
NEWSPAPER, Jan-Jun 2004/2005, in Rp. 000.000, Gross Rate Card
Source: Advertising Information Services60%
