1 x a passport-sized photograph CURRICULUM VITAE
A. BUTIR-BUTIR PERIBADI (Personal Details)
Nama Penuh (Full Name) SYUHAILY BINTI OSMAN Gelaran (Title): DR.
No. MyKad / No. Pasport
(Mykad No. / Passport No.)
740722-07-5092 Warganegara (Citizenship) MALAYSIAN Bangsa (Race) MALAY Jantina (Gender) FEMALE Jawatan (Designation) ASSOC. PROF. Tarikh Lahir
(Date of Birth)
22 JULY 1974
Alamat Semasa (Current
Address)
Jabatan/Fakulti
(Department/Faculty)
E-mel dan URL (E-mail
Address and URL)
NO. 106, JLN. 3/31, SEKSYEN 3, 43650 BANDAR BARU BANGI, SELANGOR Tel: - RESOURCE MANAGEMENT AND CONSUMER STUDIES, FACULTY OF HUMAN ECOLOGY, UPM 43400 SERDANG, SELANGOR Tel: 03-9769 7109 Fax: 03 – 8943 6157 E-mail: [email protected] URL: - H/P: 012-3838745
B. KELAYAKAN AKADEMIK (Academic Qualification) Nama Sijil / Kelayakan
(Certificate / Qualification obtained)
Nama Sekolah Institusi
(Name of School / Institution) Tahun (Year obtained) Bidang pengkhusususan (Area of Specialization)
PhD Universiti Malaya 2008 Consumer Behaviour
Master Sc. Universiti Putra
Malaysia
2000 Consumer Science Bachelor Degree Universiti Putra
Malaysia
1997 Human Development
C. KEMAHIRAN BAHASA (Language Proficiency) Bahasa / Language Lemah
Poor (1) Sederhana Moderate (2) Baik Good (3) Amat Baik Very good (4) Cemerlang Excellent (5) English / Bahasa Melayu / D. PEKERJAAN (Employment) Majikan / Employer Jawatan /
Designation Jabatan / Department Tarikh lantikan / Start Date Tarikh tamat / Date Ended
2 Universiti Putra Malaysia Tutor Department of Resource Management and Consumer Studies, Faculty of Human Ecology, UPM July 1997 July 2008 Universiti Putra Malaysia
Senior Lecturer Department of Resource Management and Consumer Studies, Faculty of Human Ecology, UPM July 2008 Present
E. SENARAI PENERBITAN (Sila masukkan nama pengarang, tajuk, nama jurnal, jilid, muka surat dan tahun diterbitkan) (List of publications – author (s), title, journal, volume,
page and year published)
Journal 1. Syuhaily Osman & Tan Pik Leng (2020). Factors Influencing
Behavioural Intention for Mobile Banking Adoption among Students of Universiti Putra Malaysia. Malaysian Journal of
Consumer and Family Economics, 24, 79-100.
2. Syuhaily Osman & Leong Yun Yi (2020). Factors Influencing the Intention to Adopt E-wallet among Students of Universiti Putra Malaysia. Jurnal Pengguna Malaysia, 34, 65-83.
3. Chinedu, A.H., Haron, S.H., Osman, S., & Hayatu, H.F. (2020). Dissatisfaction and Profile of Dissatisfied Consumers: A Case Study of Mobile Telecommunication Network Consumers in Nigeria.
International Journal of Business and Management, 15(5), 155-167.
4. Cheng, K.W., Syuhaily, O., Zuroni, M.J., & Jasmine, L.L. (2020). Attitude, descriptive norm, injunctive norm and intention to practise solid waste segregation at source among Malaysian households.
Malaysian Journal of Consumer and Family Economics. (In press).
5. Nyak Nur Hamida, N.H., Roslina, M.S., Syuhaily, O., & Zuroni, M.J. (2020). Factor Influencing Group Farmers’ Behaviour Towards Safe Pesticide Use in Malaysia. Malaysian Journal of Consumer and
Family Economics. (In press).
6. Syuhaily Osman & Nashatul Hasra Ahmad (2019). Faktor-Faktor yang Mempengaruhi Kesetiaan terhadap Jenama dalam Kalangan Mahasiswa Universiti Putra Malaysia. Jurnal Pengguna Malaysia,33(2),56-74.
7. Syuhaily Osman & Farah Liyana Ishak (2019). Pengaruh Faktor Kepuasan Pengguna terhadap Kesetiaan Jenama dalam Kalangan Pengguna Telefon Pintar. Jurnal Pengguna Malaysia,33(2),96-117. 8. Kai Wah, Cheng, Syuhaily Osman, Zuroni Md Jusoh, & Jasmine
Leby Lau (2019). Instrument Development on Measuring Malaysian Households’ Intention to Practise Solid Waste Segregation-At-Source. International Journal of Engineering and Advanced
Technology, 9(5C), 1390-1400.
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Berekonomi: Sejauh Manakah Tahap Amalan Perlakuan Berekonomi Diamalkan dalam Kalangan Penjawat Awam di Putrajaya? Jurnal Pengguna Malaysia,33(2),1-14.
10. Mei Kei Leong, Syuhaily Osman, Laily Paim, & Sabri Mohamad Fazli (2019). Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia. Management Science Letters, 9, 795–808.
11. Wai, L.K. & Osman, S. (2019). The Influence of Self-esteem in the Relationship of Social Media Usage and Conspicuous Consumption.
International Journal of Academic Research in Business and Social Sciences, 9(2), 335–352.
12. Yoong Siew Wai, Jamil Bojei, Syuhaily Osman, & Nor Hashima Hashim. (2018). Perceived Self-Efficacy and its Role in Fostering Pro-Environmental Attitude and Behaviours. Asian Journal of
Business and Accountancy, 11(2), 151-186.
13. Ong Fon Sim, Khong Kok Wei, Syuhaily Osman & Md Nor Othman, Yeoh Ken Kyid. (2018). A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behavior. Industrial Management and Data Systems, 118 (1), 41-64.
14. Zuroni Md Jusoh, Afida Mastura Muhammad Arif, Syuhaily Osman, Roslina Mat Salleh & Nurul Aini A Kadir. (2018). Factors that Influence the Behaviour of Household Solid Waste Management Towards Zero Waste. Malaysian Journal of Consumer and Family
Economics, 21, 136-152.
15. Zuroni Md Jusoh, Syuhaily Osman, Afida Mastura Muhammad Arif, Roslina Mat Salleh & Nurul Aini A Kadir. (2018). Pola Pembuangan Sisa Pepejal Isi Rumah di Malaysia. Jurnal Pengguna
Malaysia, 31(1), 27-40.
16. Mohd Al’Hafiez Al’Azmi, Rosta Harun & Syuhaily Osman. (2018). Niat Pembelian Produk Hijau dalam Kalangan Pengguna di Malaysia. Jurnal Pengguna Malaysia, 30(1), 24-56.
17. Syuhaily, O., Afida Mastura, M.A., & Cham, X.Y. (2017). Predictors of Purchasing Intention of Luxury Goods among University Students in Selangor. Malaysian Journal of Consumer
and Family Economics, 20(S2), 56-79.
18. Laily, P., Syuhaily, O., & Sharifah Azizah, H, (2017). Pembentukan Indeks Pendayaupayaan Pengguna Malaysia (Development of
Malaysian Consumer Empowerment Index). Malaysian Journal of Consumer and Family Economics. 20(S2), 80-104.
19. Leong, M.K., Syuhaily, O., & Nur Syaheera, A.B. 2017). The Influence of Personality Factors towards Purchase Intention of Counterfeit Products among College Students. Malaysian Journal of
Consumer and Family Economics. 20(S2), 105-121.Leong, M.K.,
Syuhaily, O. & Laily, P. (2017). The Impact of Consumer Engagement t owards Consumer Loyalty in Tourism and Hospitality Industry. Malaysian Journal of Consumer and Family
Economics. 20, 67-82.
20. Mei Kei, L., Osman, S., & Paim, L. (2017). Relationship between Consumer Involvement and Consumer Engagement with Consumer
4
Loyalty in Tourism and Hospitality Industry. International Journal
of Academic Research in Economics and Management Sciences, 6(4), 72-91.
21. Lee, K.W. & Syuhaily, O. (2017). Relationship between Attitude towards Advertisement Appeals and Consumer Buying Behaviour among Young Adults in Malaysia. International Journal of
Academic Research in Business and Social Sciences, 7(11), 977-989.
22. Akhoundi, M., Osman, S., Paim, L., & Nezakati, H. (2017). Mediating Roles of Consumer Individual Values on the Relationship Between Exposure to Global Marketing Activities and Consumption Behavior. Malaysian Journal of Consumer and Family
Economics, 20, 102-130.
23. Cheng, K.W. & Syuhaily, O. (2017). Current Patterns of Waste Segregation Behaviour at Source among Households in Putrajaya.
Jurnal Pengguna Malaysia, 28(1), 1-12.
24. Leong, M.K. & Syuhaily, O. (2017). Consumer Online Engagement in Airline and Hospitality Services. Jurnal Pengguna Malaysia,
28(1), 106-116.
25. Lee, K.W. & Syuhaily, O. (2017). Consumer Buying Behaviour of Young Adults and their Attitude towards Celebrity Endorsement in Advertisement. Jurnal Pengguna Malaysia, 28(1), 117-129.
26. Syuhaily, O. & Ng, C.M. (2016). The Influence of Advertising on Consumer Buying Behaviour. Jurnal Pengguna Malaysia, 26(2), 99-113
Book 1. Zuroni, M.J., Syuhaily, O., & Roslina M.S. (2017). Pembaziran
Sumber Air, Tenaga Elektrik dan Makanan dalam Kalangan Pengguna Bandar. Serdang: Penerbit UPM.
ISBN: 978-967-344-776-3
2. Syuhaily, O., Naimah., M.S., & Mumtazah, O. (2015). Kajian
Keprihatinan terhadap Konsep Halal dalam Pembelian Barangan Pengguna dalam Kalangan Mahasiswa Serdang: Center of
Excellence for Sustainable Consumption Studies (SCORE), UPM. ISBN: 978-967-960-360-6
Chapter in book 1. Lee Kar Wai & Syuhaily Osman (2020). Conspicuous Consumption
via Social Media. In Handbook of Research on Leveraging
Consumer Behavior and Psychology in the Digital Economy. IGI Global. (eds.). , pg. 60-80. IGI-Global.
ISBN13: 9781799830429 ISBN10: 179983042X EISBN13: 9781799830436
DOI: 10.4018/978-1-7998-3042-9
2. Syuhaily Osman (2016). Pembudayaan Penggunaan Lestari di
Rumah (Cultivating Sustainable Consumption at Home). In Zuroni
Md Jusoh & Elistina Abu Bakar, Pembudayaan Gaya Hidup Lestari: Realiti dan Cabaran Alaf Baharu (Cultivating Sustainable Lifestyle:
Reality and Challenges of the New Millennium) (eds.). Serdang:
UPM Publisher.
ISBN: 978-967-344-656-8
3. Syuhaily, O., Mumtazah., & Naimah, M.S. (2013). Cabaran
Kewangan Perbelanjaan Awal Musim Persekolahan (Financial
5
Zainalaludin, Elistina Abu Bakar & Nor Rashidah Zainal, Malaysia Negara Maju: Realiti dan Cabaran Pengguna (Malaysia Developed
Countries: Consumers’ Realities and Challenges) (eds.). Serdang:
MACFEA Publisher. ISBN: 978-967-10618-4-8
4. Syuhaily, O. (2011). Amalan Penggunaan Lestari dalam Kalangan
Remaja (Sustainable Consumption Practices among Teenagers). In
Mumtazah, O. & Nurizan, Y., Penggunaan Lestari: Bagaimana Tingkah Laku Remaja? (Sustainable Consumption: How Teenagers
Behave?) (eds.). Serdang: UPM Publisher. ISBN 978-967-344-225-6
Proceedings International
1. Kai Wah Cheng, Syuhaily Osman, Zuroni Md Jusoh, & Jasmine Leby Lau (2019). Development and validation of an instrument to measure Malaysian households' intention to practice solid waste segregation-at-source. 3rd Asia International Multidisciplinary
Conference 2019. (p.38-41).
2. Syuhaily, O., Jariah, M. Zumilah, Z., Sharifah Azizah, H., & Siti Farra Zillah, A. (2016). Older Consumers Market Problems and Consumer Satisfaction. The 2016 International Society for
Quality-of-Life Studies (ISQOLS) Annual Conference Proceeding.
Bridging Quality of Life Experiences from East to West. (p.45). 3. Jariah, M. Zumilah, Z., Syuhaily, O., & Siti Farra Zillah, A.
(2016). Objective and Subjective Financial Wellbeing Among Older Adults in Malaysia. The 2016 International Society for
Quality-of-Life Studies (ISQOLS) Annual Conference Proceeding.
Bridging Quality of Life Experiences from East to West. (p.58). 4. Jariah, M. Sharifah, Azizah, H., Zumilah, Z., Syuhaily, O., & Siti
Farra Zillah, A. (2016). Perceived Health and Psychological Wellbeing among the Elderly in Malaysia. The 2016 International
Society for Quality-of-Life Studies (ISQOLS) Annual Conference Proceeding. Bridging Quality of Life Experiences from East to
West. (p.29-30). National
5. Kai Wah Cheng, Syuhaily Osman, Zuroni Md Jusoh, & Jasmine Leby Lau (2019). Attitude, Descriptive Norm, and Injunctive Norm of Malaysian Households’ Intention to Practise Solid Waste Segregation-at-Source. The 23rd Macfea National Seminar 2019 (p.14).
6. Zuroni Md Jusoh, Syuhaily Osman, Afida Mastura Muhammad Arif, Roslina Mat Salleh & Nurul Aini A. Kadir. (2019). Faktor-Faktor Mempengaruhi Tingkah Laku Pengurusan Sisa Pepejal Isi Rumah ke Arah Sisa Sifar dalam Kalangan Pengguna Malaysia. The 23rd Macfea National
Seminar 2019 (p.3).
7. Syuhaily Osman, Zuroni Md. Jusoh, Roslina Mat Salleh, & Nurul Faizah Shukor (2016). Pengaruh Norma Sosial, Teknologi dan Persepsi Peranan Kerajaan terhadap Tingkah Laku Penggunaan Berlebihan (Influence of Social Norm, Technology
6
Behavior). Proceedings of 20th MACFEA National Seminar.
Business Integrity: Transforming a Consumer Lifestyle of Excellence. (p. 36-42).
8. Siti Balkis Bari, Syuhaily Osman, Norhasmah Sulaiman , Mohd Hariza Hashim & Naimah Mohd Salleh (2016). Pembangunan Saiz Pakaian Kanak-Kanak Berumur 6 Tahun (Development of
6-year-old Children's Clothing Size). Proceedings of 20th MACFEA
National Seminar. Business Integrity: Transforming a Consumer Lifestyle of Excellence. (p. 87-100).
9. Nur Faizah Mohamad Sulaman, Zuroni Md Jusoh, Syuhaily Osman, Afida Mastura Muhammad Arif & Roslina Mat Salleh. (2016). Domain dan Indikator Pembentukan Indeks Sisa Pepejal Isi Rumah Sifar Pengguna Malaysia (Development of Domain and
Indicator for Malaysian Consumer Zero Solid Waste Index).
Proceedings of 20th MACFEA National Seminar. Business
Integrity: Transforming a Consumer Lifestyle of Excellence. (p.
100-107).
10. Syuhaily, O. & Afida Mastura, M.A. (2015). Pengaruh Persepsi terhadap Tingkah Laku Pembelian Barangan Pengguna Halal dalam Kalangan Mahasiswa (The Influence of Perceptions on
Behavioral Purchase of Halal Consumer Items among University
Students). Proceedings of 19th MACFEA National Seminar.
Consumer and Finance. (p. 870-875).
F. PROJEK PENYELIDIKAN TERDAHULU (Past Research Project)
Project No.
Project Title Role Year Source of
fund Status Geran Putra (GP- Putra) Pembangunan Indeks Pembelian Kosmetik Halal dalam Kalangan Pengguna Malaysia Main Researcher Dec. 2018- Dec. 2020 Geran Putra Ongoing Private Grant
Brand Awareness Survey 2018 Co-Researcher Aug. 2018 – Dec. 2018 AKPK Completed Geran Universiti Putra Malaysia (GP-IPS) Mediating Effect of Materialism and
Moderating Effect of Self-Esteem in the Relationship of Social Media Usage and Conspicuous Consumption Main Researcher Feb. 2018 – Feb. 2020 Geran Putra Completed Geran Putra (GP- Putra) E-Commerce Selft-Protection Model for Online Shopping Co-Researcher Nov. 2017 – Nov. 2019 Geran Putra Ongoing Mini Grant MACFEA /06 Subjective Norm, Environmental Knowledge, Environmental Concern and Households' Intention to Practise Main Researcher June 2018 - June 2019 MACFEA Completed
7 Waste Segregation-At-Source Behaviour in Selangor, Malaysla Geran Universiti Putra Malaysia (GP-IPS) Consumer Involvement, Consumer Online
Engagement and Consumer Loyalty in Airline and Hospitality Services among Generation and Y Main Researcher Aug 2017- Jul 2020 Geran Putra Completed
