S IKOM 1200658 Bibliography

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Nida Amalia Sholehah, 2016

PENGARUH DAYA TARIK RASIONAL DAN EMOSIONAL IKLAN YOUTUBE LINE ‘HARI PERTAMA KERJA’ TERHADAP MINAT MENGGUNAKAN LINE FOR PC

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Daftar Pustaka

Buku

Arikunto, Suharsimi. (2013). Prosedur Penelitian Suatu Pendekatan Praktik. Rineka

Cipta, Jakarta.

Azwar, Saifuddin. (2012). Realibilitas dan Validitas. Yogyakarta : Pustaka Pelajar

Basuki, A., & Prawoto, N. (2016). Analisis Regresi dalam Penelitian Ekonomi dan

Bisnis: Dilengkapi Aplikasi SPSS & Eviews (1st ed.). Yogyakarta : Pustaka

Pelajar

Davis, Joel J. (2013). Penelitian Periklanan: Teori dan Praktik. Edisi Kedua. Jakarta :

Rajawali Pers

De Pelsmacker, Patrick., Geuens, Maggie., and Van Den Bergh, Joeri. (2013).

Marketing Communications: A European Perspective. 5th ed. Edinburgh:

Pearson.

Hamidi, Asep Saiful & Bahruddin, E. (2015). Metode Penelitian Kuantitatif Aplikasi

dalam Pendidikan. Sleman : Deepublish

Hamdi. (2010). Metode Penelitian dan Teori Komunikasi Pendekatan Praktis Penulisan

Proposal dan Laporan Penelitian. Malang: UMM Press

Kotler, P., and Armstrong, G. (2012). Principles of marketing: international edition.

14th edition. Pearson Education.

Riduan & Akdon. (2015). Rumus dan Data dalam Aplikasi Statistika untuk Penelitian.

Bandung : Alfabeta

Setiawan, Budi. (2015). Teknik Praktis Analisis Data Penelitian Sosial dan Bisnis

dengan SPSS. Yogyakarta : C.V Andi Offset

Sharp, Byron. (2013). Marketing: theory, evidence, practice. Australia : Oxford

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Shimp, Terence A. (2003). Periklanan & Promosi: Aspek Tambahan Komunikasi

Pemasaran Terpadu. ed.5 (jilid II). Jakarta: Erlangga.

Sugiarto. (2006). Metode Statistika Untuk Bisnis dan Ekonomi. PT Gramedia Pustaka

Utama, Jakarta.

Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:

Alfabeta

Kohlepp, B. (2012). Short Film Advertising : Does Traditional Advertising Still Apply?.

(Master Thesis). Aarhus University

Jurnal

Eckler dan Bools. (2013). Spreading The Virus: Emotional Tone of Viral Advertising

and It’s Effect on Forwarding Intentions and Attitudes. Journal of Interactive Advertising, 11(2): 1-11

Ghirvu. (2013). The AIDA Model for Advergamer. The USV Annals of Economics and

Public Administration, 1(17): 90-98

Page & Brewster. (2015). Emotional and Rational Product Appeal in Televised Food

Advertisment for Children: Analysis of Commercials Shown on US Broadcast

Network. Journal of Child Health Care: Sage Publications, 11(4): 323-340.

Rawal, Priyanka. (2013). AIDA Marketing Communication Model: Stimulating a

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International Journal of Multidisciplinary Research in Social & Management

Sciences, (1) : 37-44

Sadeghi, M., dkk. (2015). Investigating The Effect of Rational and Emotional

Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude Towards

Advertising and Brand Attitude (case study: student users of mobile in the area

of Tehran). International Journal of Asian Social Science, 5(4): 233-244

Susatyo, N., Rumambi, J., (2013). Analisa Credibility Celebrity Endorser Model : Sikap

Audience Terhadap Iklan dan Merek Serta Pengaruhnya Pada Minat Beli “TOP COFFEE”. Jurnal Manajemen Pemasaran, 1(2): 1-12

Yang, dkk. (2015). Consumer Attitudes Toward Online Video advertising: An

Empirical Study on YouTube as Platform. IEEE International Conference on

Industrial Engineering and Engineering Management: 1131-1135

Online

Anggraeni, Luthfi. (2016 21 April). Google Klaim Iklan YouTube Lebih Efektif dari TV.

[media massa online]. Diakses dari

http://m.metrotvnews.com/teknologi/news-teknologi/ybD1ERpk-google-klaim-iklan-youtube-lebih-efektif-dari-tv

Balea, J. (2016, 28 Januari). The latest stats in web and mobile in Indonesia

(Infografik). [media massa online]. Diakses dari

https://www.techinasia.com/indonesia-web-mobile-statistics-we-are-social

Bantuan Youtube. (2016). Format periklanan YouTube. Diakses dari

https://support.google.com/youtube/answer/2467968?hl=id

Bohang, F,. (2016, 3 September). Di Indonesia, Jumlah Pengguna Line Pepet

Facebook. [media massa online]. Diakses dari

http://tekno.kompas.com/read/2016/09/03/09490637/di.indonesia.jumlah.penggu

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BrightRoll. (2015). BrightRoll 2015 Advertising Agency Survey. [online survey].

Diakses dari

https://admarketing.yahoo.net/BrightRoll-2015-Advertising-

Agency-Survey?utm_source=website&utm_medium=library&utm_campaign=2015Q1U

SAgencySurvey

Jones, Ben. (2016, April). In Video Advertising, Is Longer Stronger?. [online]. Diakses

dari:

https://www.thinkwithgoogle.com/articles/unskippable-video-advertising-ad-recall-brand-favorability.html

Kurnia, Febri. (2015, 1 october). Ini Urutan Dominasi Operator Seluler Tanah Air.

http://wartaekonomi.co.id/read/2015/10/01/74677/ini-urutan-dominasi-operator-seluler-tanah-air.html

Kurniawan, Sigit. (2016, 11 April). Tahun 2016 akan Jadi Tahunnya Iklan Digital?.

http://marketeers.com/tahun-2016-akan-jadi-tahunnya-iklan-digital/

Marketing School. (2012). Viral Marketing. [online]. Diakses dari

http://www.marketing-schools.org/types-of-marketing/viral-marketing.html

Yuniar, Nanien. (2015, 20 October). Pertumbuhan video YouTube Indonesia terbesar

Asia Pasifik. [media massa online] . Diakses dari