iv Gambaran tipe sikap terhadap competitive intelligence pada pengusaha Usaha
Mikro dan Kecil (UMK) garmen di Medan
Lastiarma Silalahi dan Emmy Mariatin
ABSTRAK
Usaha Mikro dan Kecil (UMK) harus bersaing dengan usaha-usaha menengah dan usaha besar sehingga UMK perlu memiliki pengetahuan tentang kompetitor dan lingkungan kompetitif, serta mengaplikasikannya dalam proses pengambilan keputusan dan perencanaan sehingga dapat memperbaiki kinerja mereka. Inilah yang disebut competitive intelligence. Penelitian ini merupakan penelitian deskriptif yang bertujuan untuk melihat gambaran tipe sikap terhadap competitive intelligence pada pengusaha UMK garmen di Medan. Jumlah sampel dalam penelitian ini yakni 122 orang. Teknik pengambilan sampel yang digunakan yakni teknik incidental sampling. Alat ukur yang digunakan berupa penskalaan subjek untuk mengukur tipe sikap terhadap competitive intelligence yang disusun berdasarkan aspek competitive intelligence oleh Rouach & Santi (2001). Berdasarkan hasil daya beda aitem, terdapat 38 aitem valid, yakni: yang bergerak dari 0,329-0,689 (tipe sleeper), 0,331-0,520 (tipe reactive), 0,324-0,620 (tipe active), 0,313-0,546 (tipe assault), dan 0,305 -0,734 (tipe wa rrior). Reliabilitas dari kelima tipe sikap dengan menggunakan teknik koefisien Alpha Cronbach, yaitu 0,884 (tipe sleeper), 0,794 (tipe reactive), 0,899 (tipe active), 0,807 (tipe assault), dan 0,856 (tipe warrior)
Hasil penelitian ini dianalisis dengan menggunakan Zscore dan terdapat subjek penelitian yang memiliki sikap sleeper sebanyak 19 orang (15,57%), yang memiliki sikap reactive sebanyak 17 orang (13,93%), yang memiliki sikap active sebanyak 25 orang (20,49%), yang memiliki sikap assault sebanyak 20 orang (16,39%), dan yang memiliki sikap wa rrior sebanyak 18 orang (14,75%). Maka berdasarkan hasil tersebut dapat diketahui bahwa mayoritas pengusaha UMK Garmen memiliki tipe sikap active.
Kata kunci : sikap, competitive intelligence, Usaha Mikro dan Kecil (UMK), garmen
v Attitude toward competitive intelligence
on garment Micro and Small Entrepreneurs (MSEs) in Medan
Lastiarma Silalahi and Emmy Mariatin
ABSTRACT
The Micro and Small Entrepreneurs (MSEs) compete with Medium and Large Entreprenuers. Therefore, The Micro and Small Entrepreneurs (MSEs) really need to have knowledge and information about competitors and competitive environment, and apply them in decision-making and planning so as can improve their performance. This is called competitive intelligence. This research was a descriptive study aimed to determine the attitude type of the competitive intelligence on garment entrepreneurs in Medan. The number of samples in this study were 122. The sampling techniques in this research was incidental sampling techniques. Instrument used was subjective scale to determine the attitude type towards competitive intelligence based on aspects of competitive intelligence by Rouach and Santi (2001). Based on the index of discrimination aitem were 0,329-0,689 (sleeper attitude), 0,331-0,520 (reactive attitude), 0,324-0,620 (active attitude), 0,313-0,546 (assault attitude), and 0,305 -0,734 (warrior attitude). The reliability of each attitude type using Alpha Cronbach technique were 0,884 (sleeper), 0,794 (reactive), 0,899 (active), 0,807 (assault), and 0,856 (warrior).
The results of this study was analyzed using Zscore. The results indicated that subject had the sleeper attitude is 19 people (15,57%), reactive attitude is 17 people (13,93%), active attitude is 25 people (20,49%), assault attitude is 20 people (16,39%), and warrior attitude is 18 people (14,75%). Based on these results, the majority of the garment Micro Small Medium Entrepreneurs in Medan is active attitude.
Keywords: attitude, competitive intelligence, micro small medium entrepreneurs (MSEs), garment
