MARKETING PLAN
COMPANY DESCRIPTION STRATEGIC FOCUS AND PLAN
Corporate Vision, Mission, Goals Organization Structure
THE SCOPE OF MARKETING
CORE COMPETENCY AND SUSTAINABLE COMPETITIVE ADVANTAGE SITUATION ANALYSIS
SWOT ANALYSIS INDUSTRY ANALYSIS
IDENTIFYING COMPETITOR COMPANY ANALYSIS
CUSTOMER ANALYSIS
STRATEGIC FORMULATION
MARKETING AND PRODUCT OBJECTIVES SEGMENTATION
TARGET MARKET
POINTS OF DIFFERENCE POSITIONING
MARKETING PROGRAMS
ANALYZE PRODUCT STRATEGIES ANALYZE PRICE STRATEGIES ANALYZE PLACE STRATEGIES ANALYZE PROMOTION STRATEGIES
MARKET ENTRY STRATEGIES
FINANCIAL DATA AND PROJECTIONS IMPLEMENTATION PLAN